Video can be a great way to enhance your blog or product because it helps put a face or voice onto the voice that normally just shows through the text. Video can be a very engaging way to interact with your audience, and when done right, video can make or break a website.

Using effective and well designed video is extremely important. If you are going to be recording it via your webcam, make sure your background is uncluttered and that you proper lighting. I would suggest putting a table or desk lamp to the side of your monitor if that is the case, to make sure you are getting proper lighting on your face. It will make a world of difference.

Promote New Products
One use of video can be to promote new products you are launching. For example, you could create a video tour of a new product you are launching, you could show the user interface, some of the content, and give a brief overview of what the product does and how it will help people. This is an effective way to explain the goal of your product and to try and convert leery buyers who may be a bit skeptical at first.

Promote Your Website
Video can be used to promote your website as well. If you created a video every time you posted new content to your blog, you could include the video and the transcript of the video in one post. By posting it to YouTube, Vimeo, and other video sharing sites you can then try to capitalize on click throughs from the video to your blog or product page. It also creates a way for people who may not want to read the entire post to receive your content, for example while they are cleaning their apartment they could have your video on and still be benefiting from your expertise.

Teach Something
Using your videos to teach people sometime specific can be a great way to set yourself up as an expert on a certain subject. For example if you are a WordPress guru it might be beneficial for you to create 3-4 minute videos and post them to YouTube with a link back to your website where you do consulting. You can teach people very basic things such as installing WordPress, modifying themes, etc. You then upsell them when they want to find an expert on WordPress, they think of your videos and your offering. It is a great way to establish credibility with potential clients.

Hiring outsourcers can either be an awesome experience or a complete nightmare, sadly I have been on both ends of the spectrum. Good contractors are hard to come by, but if you look in the right places you are going to have a much better chance of finding someone within budget and that is capable of doing the work to your satisfaction.

Today we are going to focus on outsourcing websites such as oDesk, Elance, and Guru.

Putting Out Jobs Requests

The first step of finding someone to do work for you is your job request. This is the most essential part and the area where you will make or break your chance at getting a good contractor.

Make sure you are extremely specific. If you want a native English speaker, make that a requirement. If you want someone for less than $5 per hour, make that a requirement. Make sure the task you are requesting to be completed is extremely detailed so that potential contractors can assess whether or not is worth their time and if so, what their price to complete the task is.

Choosing a Contractor

If you are looking for a long term contractor this is the time to really focus in on what you want and make sure the person is qualified to do what you are asking them to do. One great way to make sure you have the right person is to put 4-5 of your best candidates on a trial basis. What you do is simply ask them to do a task (for a reduced amount, say 50% of their asking price) and do part of the task like that. If they get hired you will hire them for their asking wage, if not you pay them for the work they did. This helps the hirer make sure they have the right person, and as a contractor makes them work harder to try and get the long term work.

Clear Tasks

Make sure you are very clear with the tasks you give to your contractors. From the start you need to give very clear and concise directions to your contractor. Ask them to explain back to you what you are requesting, so you can make sure they understand the task (especially if it is a long term task). Don’t be afraid to ask for changes or to send videos showing them how you want something done.

Once you have a good contractor, hang on to them and make sure they are happy. Keep the work coming for them and you will have a great working relationship.

A great attraction marketing guru, Seth Godin.

Attraction marketing is simply drawing people into your products and services by attraction. Pretty straightforward huh? Well if it isn’t, the best way i can think about attraction marketing is by telling people and showing them what you are capable of and what sort of value you can bring to them. There are a ton of great ways you can do this — but the general system is to create valuable content, no matter the medium, that shows you are an expert in what you are talking about and can teach someone (or provide someone) with the knowledge you have for a given area of expertise or need.

Offering eBooks is one of the attraction marketing techniques which is useful towards providing leads which will eventually turn into conversions for your marketing campaigns. The use of eBooks can be diverse as you can take advantage of preexisting options which are free to distribute or even write your own eBook which can provide some information samples which readers will want to learn more about. This makes it possible to ask them to continue learning more by purchasing a product or joining a system.

Social media attractors are some of the most effective options that you have at your disposal for attraction marketing. Creating an account on a social media website is easy and provides plenty of people to start networking in. Make sure to add in a large amount of interests which are similar to what you will be marketing and send requests to others for mutual associations. These requests can be friendship, followers, and many other types of associations depending on the social media network. Once a network of about 50 or so people has been achieved, start providing interesting information about the product or system that you are marketing. Most users will be intrigued and at least check out what you posted.

Conventional websites are the tried and true method for attraction marketing. Using the old process of creating a website, specializing in a niche or range of niches and creating content to fill the sites with information that readers will want to stick around for is the real way to make use of the sites. Visitors to websites will usually make an assumption about the website in the first few seconds of their visit. It is always true that the more pleasing the aesthetic feel of the site is, coupled with what information it contains, will always help to provide attraction marketing leads.