As we look at the changes that are expected to take place in 2012, there are a couple more things that online entrepreneurs can expect during the 2012 year. It would be a good idea to review these changes and see if there is something that you can do for your online business which would make it more competitive, as well as take advantage of some of the marketing methods that are expected to get a high degree of popularity in 2012.

• Mobile Based Marketing Solutions Will be More Popular

There is now an increase in the use of smart phones, as well as other mobile devices such as tablet computers. People who use these devices use them for a lot more than just communicating with their friends or playing Angry Birds… this is why online marketers have noticed them and are taking steps to profit from the rise in mobile device use around the world. Websites that are specifically targeted to mobile users are going to be built in much higher numbers. Applications of various kinds that run on these devices will also go up. Mobile based payment and transaction solutions, which are already seen in action, are expected to grow in 2012. We can now see some physical merchants experimenting with mobile payments, as well as mobile coupons. If you’re selling anything online, or even if you own a physical business, inform yourself more about the potential that mobile marketing can have for you. Many advertising networks such as Google AdWords are now letting their clients target mobile device users.

• Online TV and Video Use Will Go Up

Online video isn’t exactly anything new and it has been a few years that video sharing websites such as YouTube have been in existence. What might change, however, is that an increased amount of commercial programming, such as live television as well as online video rentals, is going to occur in the next year. Many communications companies have implemented or are thinking of implementing IPTV, which is like regular television, but delivered over an broadband internet connection instead. It’s a bit too early to say whether IPTV is going to become a serious challenger to the currently used cable and satellite systems. It probably won’t take over completely in 2012, but this doesn’t mean that online video and television should be ignored by marketers and advertisers.

Websites that deliver video content, whether it is pre recorded videos, or live television streaming, offer some interesting advertising opportunities for marketers everywhere. This ranges from playing video ads before, during or after content has been played, to including text or graphic advertisements on the site itself. As more TV’s that are sold include internet functionality, combining traditional internet advertising with video advertisements will be something that is expected to be on the increase during the 2012 year. This means that online video will offer increased advertising opportunities, even for marketers that don’t have a huge online advertising budget.

Now in the past few months, there have been plenty of internet marketers complaining about their Google Adwords accounts being banned. Of course, we’ve explored some alternative PPC services, but there are still many people who prefer to use Adwords for various different reasons. Recent banning of Adwords accounts came as a surprise to many online marketers, many of who have PPC as their main source of revenue and who have spent tens, or even hundreds of thousands of dollars on traffic coming from Adwords. Of course, the lesson would be not to put all of your eggs in the same basket. But how would you prevent having the ban hammer falling on your account? It is actually not that hard. Here are some ways:

• Obey the terms of service and any information on the Google Adwords website

If you don’t do this, you will get banned. Maybe not right away, but you probably will. Familiarize yourself about what is, and what is not allowed on Adwords. The excuse of “I didn’t know it was against the rules” will probably not work.

• Don’t use fake review sites, or fake blogs commonly known as “flogs”

These types of sites are quite popular with re bill offers, in the weight loss and make money online niches. While we will not get into a debate about the ethics of the offers and ways of promoting them, the main issue important for you is not to use fake review sites with Adwords. Google doesn’t like them and will probably ban you if you use them on their network. And no, including a “disclaimer” in gray 5 point type at the bottom of the page saying “The reviews, testimonials and people appearing on this site are fake, this is just an ad meant to sell stuff to you” will not protect you. Some have tried and in the best case they were told to stop running this campaign. In the worst case they were issued a life time ban from Adwords.

• Be careful about which kinds of affiliate offers you promote

Google has recently starting coming down on pretty much any rebill offer, mainly because of the flurry of complaints about people not knowing they would get charged, or the actual terms of the offer being obscured and hard to read. Recently, Google has started banning all those who “ride on their coat tails” by promoting re bill offers in the make money online niche which make use of their name or logo. All of these “Google pays me $100 an hour!” types of sites are now banned. If you want to run such campaigns, you need to do so elsewhere. Obviously, the response from Google could be quite well understood, as these sites create a false impression of association with them. Google has also stated that sites which make “unrealistic promises”, such as “make $10 000 a week sitting at home!” or “lose 25 lbs a day!” are not allowed.

Many people who are new to CPA marketing are wondering whether it is possible to get approved for a CPA network account even though you don’t currently have a website to run offers on. The answer is definitely yes. A lot of experienced marketers don’t even have a main website. Rather, they either directly link to the offer’s page or build a dedicated landing page for each offer that they run. CPA networks understand that there are various ways to promote their offers that don’t necessarily involve having a website.

Even though you may not need a site, it is still recommended to get your own domain name to use for your email address. The domain name could be the name of the business that you’ve set up for your online marketing activities, such as AcmeMarketing.com. If you are just starting out and don’t want to register a business for your online activities, you can simply use something such as RobSmithWebMarketing.com. You would then have an email address at your own domain name. This looks a lot more professional and serious than using a free email service such as Hotmail or Yahoo. You are also more likely to get approved for an account this way, as CPA networks tend to view registrations with no web site and a free email address with suspicion, due to the fact that the majority of fraud comes from users with free emails.

When you sign up, you will be asked how you will be advertising the offers that the network has. Since you don’t have a site, it is important for you to be as specific as possible when describing your plans here. If you are planning to run pay per click campaigns, you would indicate that you are a PPC marketer and tell the network the PPC networks that you would be using to run their campaigns like Google Adwords, Bing, Yahoo Search Marketing, etc. If you would be promoting offers by social networks, describe your strategy for doing so, such as which social networks will you be using and how you plan to draw traffic to the offers.

CPA networks will also ask you about your overall experience with internet marketing. If you have run any affiliate or CPA offers before (even if you weren’t that successful), list that on your application. For example, if you have promoted Clickbank products, you would mark that down under your experience. The networks are typically looking for people who at least have an understanding of how internet marketing works and prefer people who already have acquired some experience, even if you have only made a few sales.

Once you submit your application, expect to receive a phone call form the network within a few days. They will want to confirm the information on your application and will ask you some questions regarding your past experience and your objectives with regards to internet marketing.

Advertising on social media has been a topic that is widely discussed in internet marketing circles. Given the fact that social networks are receiving millions of visitors daily and have hundreds of millions of active users around the globe, it is no wonder that internet marketers are trying various ways to make profit from them. It is, of course, possible to create a page for your business on social networks and have people add you to their profiles. While it can be quite effective if you run a local business, such as a bar or restaurant, or otherwise provide a very unique and interesting product, this may not always be the best choice when trying to market something on social networks.

There is an alternative, however. Social networks such as Facebook and MySpace have an advertising platform in place where you can pay for ads on a cost per click (CPC) or cost per thousand impressions (CPM) basis. The way that these advertising networks operate are similar to the Google Adwords content network, but with a few differences. First, your ads are only distributed on pages in the respective social network’s site and not on third party sites. You also have the opportunity to include a small graphic next to your ad text.

One of the main things that makes buying social media advertising attractive to internet marketers is that you get the ability to targeted various groups of users with your ads. You are not limited to simply targeting people based on their location. You can choose things such as gender, age, relationship status and interests in order to better target your ads.

But one question remains and is subject to a lot of debate among internet marketers: is it really possible to make a profit when using paid social media advertising? Well the answer is yes. It actually HAS to be. You see, if no one was profiting from these ads, advertisers wouldn’t pay for them and social do networks would lose their source of funding.

The main consideration for an internet marketer using social media ads would be what type of offers you would be running. Remember that those visiting social networks are usually not currently on the lookout for things to buy. Check out the social networks for yourself and see what kinds of ads are being served on their pages. You will notice that most of them are offers that do not require the user to buy anything, such as ads for survey sites, dating sites, coupons, credit card applications, insurance quotes, etc. These are the types of offers that typically are the most successful when promoting via social networking ads. A good strategy would be to check out the ads that you get served with while browsing the site. Ads that stay there for longer than a week or so are usually the ones that are bringing in some profit for the advertisers.

Ever wondered if there was an easy way to make money with CPA email submit offers? Don’t worry, there are some ways that you can make a decent amount of money promoting these types of offers. At first, it may seem quite difficult to earn some cash from an offer that pays $1 to $2 per lead. The key here is to get traffic to the offer which is inexpensive and converts well enough for you to make a decent amount of cash. This is possible to do by making use of pay per click advertising services such as Google Adwords.

Now normally, running these offers and sending traffic straight to the merchant would not be so profitable. You will face rather stiff competition and the price per click would almost guarantee that you lose money. But there is a way to change all of that. It’s called the “poll” method.

The first thing you need to do is to find a topic that is hot in searches and is trending right now. Issues that are in the news right now are very good choices. Google has a service called Google Trends (trends.google.com), which allows you to see the current hot searches. You would then pick some topics and run their related keywords through the Google Adwords keywords tool. This will allow you to find the one with the least expensive keywords.

Now here’s the main part of the method. In order to promote the offer, we will create a poll. That’s right, a one question survey. For example, if there is an election going on in the United States, the poll could simply be something like “Who will become the next president? Candidate A or Candidate B? Vote now to get a [Insert freebie promoted in email submit offer]” Once the user votes, they are told to enter their email on the next page and redirected to the email submit offer.

Now, how do you design the poll page? You have two options. Either you can get a poll script that is made for this purpose. There are plenty which are floating around for download in some internet marketing forums. They are relatively easy to install if you have some experience with running scripts on your web server.

If not, then simply design a page with the options and two radio buttons (the round options that let the user make a selection) which actually do nothing and a “click here to vote” button which goes to the next page telling the user to enter his email on the offer page, and then automatically redirects him to that offer. There’s nothing really wrong about that, since, after all, you’re not here to collect statistics, but to make money from the email submits. Technically, the poll is only used to draw the user’s attention and nothing more.

If you have a blog or a website and are looking for a way to make money from it then i recommend joining upto Googles partnership program called Google Adsense.  Google adsense is a partnership opportunity that you will allow Google to show their adverts on your website and whenever a customer of yours clicks on their adverts you earn a commission instantly

The commission you earn depends on your content, some adverts can earn you upto $5 and some 0.20c depending on how much the advertiser has paid Google.  Google then spilts the revenue with you for placing the add on your website.  From the advertisers point of view this is called PPC (Pay Per Click) advertising via the Google Adwords network.

The great thing about Google adsense adverts is that you can easily intregrate them into your website or blog either as text or banners.  You can change the look and colour of the text to match your content which makes your reader want to click on the adverts as they will think they are part of your website so you earn commission very easily.

There is a very good plugin for wordpress that you can upload and activate and allow Google adsense to show up in your articles on pages.  Just run a search on Google for the plugin.  Installation is very easy.