Tag Archive | "Goals"

Content Types that Your Website Really Needs

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Content Types that Your Website Really Needs

Would you like to establish your business website as a relevant site, one that has authority in its niche? Then there are a few content types that you should include in different sections of your site. The exact type of content that you add will largely depend on the type of business you’re running and what your goals are. If you run a small shop and are satisfied with the results that a one page website brings you, then of course you can keep on doing that. But if you want to expand and make your business grow, then you would need to get a bit more creative.


We’ll present the content types your site should have, as well as show you why they’re important in today’s online world:


  • Video


Internet users watch billions of videos every single month. Therefore, having video on your website won’t get you the “Wow!” factor that it would 15 years ago. But it will still help make it more complete and useful for your visitors. The videos that you present can be about anything that’s useful to your visitors, such as a presentation of your products, a “walkaround” of your business, a clip of your products being used normally or being subjected to torture tests just to prove how durable they are, etc.


  • Inforgraphics


You’ve probably seen these on a growing number of websites. They’re actually a very rapidly growing form of website content and this trend is expected to continue in the next few months. Read up more on infographics and how they can help you connect to your audience. Even if you’re not a good graphic artist, there are plenty of free tools and programs available out there that will help you create some attractive looking inforgraphics. Of course, you can also outsource the process if you’d like. Inofrgaphics are hot right now and are definitely something that you would want to look into.


  • Industry specific news and unique commentary


Having news items about your industry on your website or corporate blog can definitely be useful, but it you want to keep your readers interested, you need to mind what type of news you post. Don’t simply re-write things that have been posted all over the major industry news sites already.


For example, anyone who hasn’t been stranded in another galaxy for the past few weeks will already have known that the new iPhone 5 is coming out at the end of September, so repeating the launch announcement will not do much good. Instead, you can offer unique insights and commentary on the new product, how it relates to your business, as well as the issues surrounding it. For example, if you sell smartphone cases, you can talk about durability issues in new smartphones as well as some of the reports that the iPhone scratches easily. This will help you encourage site visitors to buy your cases to protect their mobile phone.

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How the Google Penguin Update Can Affect Your SEO

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How the Google Penguin Update Can Affect Your SEO

The Google Penguin update, if you haven’t heard of it, has been released 3 months ago. The main purpose behind the update doesn’t really deviate that much from the goals that previous Google updates had: to reward websites which have good content and provide an overall good experience for their users, while penalizing sites which rely on black hat tactics such as link spamming or keyword stuffing.

When you talk about SEO, then the keywords will obviously be something very important. Previously, giving a lot of consideration to keyword density, as well as the placement of keywords within a page were seen as very important things for any webmaster or online business owners. But this part of the SEO game has changed a bit, as Google is trying to eliminate the “spammy” site from its rankings. Placing your keywords in the title of your content, as well as close to the beginning, is still a good practice. However, webmasters now need to focus more on diversifying their keywords. This means using related words and phrases when possible, rather than just reusing the same words over and over again. Using related keywords will also make the text flow better and look easier to read to a human, which is something that Google wants.

Of course, it is not only on site factors that have changed since the Penguin updated rolled out in April of 2012. Google is now trying to better determine the overall quality of a website by analyzing the link profile. This simply means how many links a website has, where the links are coming from, how much the links have grown recently and what anchor text is being used on these links. It is believed that the anchor text is going to get a lot more attention with Penguin. This is to deter would be comment and link spammers from posting a site link with the same anchor text hundreds, or thousands of times all over the web with the hopes that this will improve the site’s rankings, as it is getting more backlinks.

Of course, this doesn’t mean you shouldn’t work on creating backlinks anymore, but there might be a few changes that you may want to do from now on. The main thing to focus on is diversifying your anchor texts. Don’t simply use one keyword for all of your incoming site links. This is one of the fastest ways that you can get your site penalized under the new update. Rather, try to vary that text as much as you can. If you leave comments on forums or blogs, make sure that your comment is not only relevant to your website, but also to the site where you’re posting it on. Generic comments, such as “nice site” or “I agree” may have worked a few months ago, but Google is increasingly cracking down on them, as they simply pollute the comment sections of many blogs by offering nothing that is of value to the discussion.

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More Online Marketing Mistakes You Shouldn’t Do

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More Online Marketing Mistakes You Shouldn’t Do

Previously, we’ve seen some of the online marketing mistakes that are commonly done by those new (and sometimes not so new) to the whole industry. But there are more errors that those who promote their business on the internet do. Here are some of them, as well as some tips that you can use to avoid them as well:

  • Focusing Only on One Way of Generating Traffic/Revenue

In the world of online marketing and advertising, there are many ways to get traffic to your website, which then brings you the sales that you need to make money. Of course, if you found a way of getting visitors to your website which works well and helps you attain your goals, it’s normal that you would want to keep using it. However, diversifying would be a good idea and is actually recommended by some of the top online marketing experts.

Let’s say that you only use SEO to get traffic and your website is well ranked in Google. You may get a lot of traffic, but there is room for potential problems. Let’s say Google updates their search algorithm or a competitor launches an aggressive SEO campaign that pushes you out of that top spot. You would get problems as your traffic starts to drop. Same thing if you’re used to using a certain website, such as a marketplace, to advertise or sell your products on. Problems and disputes can arise, and your account could get suspended or banned. Smaller websites, such as classified ad sites, forums and marketplaces could experience problems, such as being the victim of a hacking attack, server failure or other problem and get knocked offline for quite some time. This can cause you to lose a lot of money each day that they’re down. Or, they could shut down permanently for a number of different possible reasons. Therefore, having all your eggs in one basket when it comes to online marketing is not the best course of action to take.

You may of course have on main way of getting your traffic and there’s nothing wrong with that. However, you should also have some secondary options opened to you as well. So, if you use a certain forum to sell your products, for example, you may want to explore other advertising options, such as different forums, classified ad sites, social media marketing, etc.

There are numerous ways that you can employ to get the traffic that you need to your website. Start by researching them, then narrowing down your search to the ones that would be potentially a good fit for your kind of business. Then, study how they work and start using them on a limited scale. That way, if there’s a problem with your main traffic source, you will be able to quickly switch to another method of getting visitors, without losing too much money in the process. In any line of business, having a backup plan in case things go wrong is a smart thing to do, and for businesses that sell products and services in the online world, things are definitely not different.

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Selling Your Info Product: Planning How You Will Do It

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Selling Your Info Product: Planning How You Will Do It

If you’ve created an info product and are ready to launch it, then your next goal will be very simple: making sure that your product will get as many sales as you want it to and even more. There are many online products that get plenty of sales and have made millions of dollars for their creators. However, not all of them will be as successful. The important part is that you’re able to achieve the goals that you’ve set and make a decent amount of money from your product. There are always changes that you can make to your sales strategy once you’ve launched a product, but it’s simpler and often a lot more profitable, to get everything done right from the very beginning. Here’s how you can get started.

  • Ensure Your Product is Really Ready to Launch

Go through the product one last time and check it for accuracy. Make sure that everything works, such as the video and audio parts if applicable. Check to see that nothing has been left out. You don’t want to launch a product and then find out that something was wrong with it.

  • Get Your Sales Materials Ready

Usually, you will be selling your product on a website with a sales copy. Here, you have a choice, either you can write this sales copy yourself or hire someone else to do it. Study how other, professional sales letters are written for info products and adapt it to your own. Get others to review it and see if there’s something that you could do to make it any better. Remember the sales letter is the first thing that your site visitors will see and this is what they will use to determine whether they will want to buy your product or not. It’s also possible to get a freelancer to create a sales copy for you. In this case, there are a few things that you should be aware of. Professional copywriters, such as those that have created the sales letters for the most successful online products don’t come cheap and usually charge in the 4 or 5 figures. It will also take several weeks for your sales copy to be finalized. You can hire a decent freelancer for a lower price, such as $50, but make sure that you can take a look at their previous work to see if you like it and whether it will fit the type of product that you’re selling well.

There are some other elements that you need to consider when launching your product. The main ones are the price of the product, as well as the channels through which you will be advertising and selling it. This is where you will start thinking about how to actually get your targeted audience to buy your product. We will go into more details about this tomorrow.

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5 Things You Need To Know When Launching Your Own Product

Anyone who is looking to launch a new product would do well to look into the many opportunities provided by new technologies and marketing avenues that the Internet offers. Tools and platforms such as Internet marketing and blogs have changed the face of marketing and promotion in numerous ways, and anyone who doesn’t utilize them is disregarding something that could spell the difference between a successful product and one that never manages to reach its market.

In spite of these new marketing aids however, there remain several marketing techniques that have served successful entrepreneurs well for decades. Sure, implementing these hi-tech methods is an essential component to any product launch, but it would be worthwhile to utilize the more traditional methods as well. Here than are five essential things to know before launching a product.

Focus on the needs of your customers
The first consideration is one that you will have to keep in mind throughout the duration of your product process. It is tremendously important to find out what your customers need and how to provide it to them. Customers are after all the lifeblood of any business, and keeping them happy will go a long way in ensuring the success of your product. Find out what your customers need and what motivates them to buy, and half your work is done.

Find out how your customers define “quality”
It is also important to get into the minds of your customers and figure out what makes a “quality” product from their perspective. Don’t simply assume that giving your customers what they ask for is enough. You also have to make sure that they are happy with what they are getting, and having a clear idea of what spells “quality” for them is one of the most effective ways to achieve those goals.

Implement quality procedures
Now that you know what makes for a “quality” product, you have to ensure your ability to produce it. Keep in mind that you can’t simply tack on “quality” at the end of the production process, and developing a quality product requires planning and consistency from the ground up. To this end, it would also be beneficial to implement quality checks throughout the production process in order to ensure the worth of your product.

Fine-tune your product
The quest for producing a “quality” product doesn’t end in the planning process either. You should also keep careful watch of every step of the production process, and make sure that standards of quality are maintained. Remember that the costs of revision or editing are negligible compared to the benefits that you will gain from a thoroughly satisfied market.

Get feedback
Finally, you will need to find out how your customers respond to your product and whether or not it meets with their expectations. Poor feedback is just as important as good feedback in this regard, and you should receive criticisms and negative reviews as valuable opportunities for you to go back to the drawing board and revise your product in order to better meet the needs of your market.

Image source:http://www.pcmech.com/wp-content/uploads/2008/06/ecommerce.jpg

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