We have seen in the previous post that PLR content can be very useful if you need articles to put on your website. It’s easy to use, flexible and most of all, very affordable. But it also offers you a lot more options as well. Let’s take a look at some other things that you can do with PLR:

Articles are quite useful, but what if you actually needed some more content. Then don’t worry, because PLR ebooks are available online in massive numbers. The prices will vary from vendor to vendor, but in many cases you can find a collection of dozens of PLR ebooks for $9.99, $7 or even lower. Now, sure, some of them have content that is useful and interesting to read. In fact, you may even learn something new about internet marketing from them. But this is not the main reasons why people buy PLR packs containing ebooks.

You can make profit by distributing them to others. Have you ever thought about creating your own informational product to sell, but didn’t want to take hours to write it or spend a lot of money to hire a ghostwriter? In that case, you can actually take content from PLR ebooks and resell them yourself. All you have to do is to set up a sales page and draw traffic to your site. Some PLR packs even include templates for squeeze, sales and landing pages that you can use. All you have to do is to include your own sales copy and advertise so that you can get some visitors to your site.

Other than directly selling them, you could also give them away as a gift for a visitor performing a certain action at your site. For example, if you want to encourage people to sign up for your mailing list, you can offer them a gift of a PLR ebook that is related to your niche if they join your mailing list.

If you are already selling your own product, or providing services, these ebooks make a great bonus offers to your customers. For example, you can tell your visitors that if they buy your main product, they will get a free gift valued at $XXX. You would then send them one or several PLR books. People love to get something as a free bonus when they buy something online. This method can definitely boost your sales.

For those of you who own membership sites, these can make a great addition to your “downloads” section. You can take a collection of several PLR ebooks and make them available for download to those that join your site. Offering a large collection of guides available for free download is a very good tactic to make people see the “value” in becoming members of your site. Especially after you tell them that each of these ebooks could be worth anywhere from $15.95 to $77 if sold individually.

Whether you are writing your emails to your clients or you are outsourcing your writing to a ghostwriter, the most important thing is to cater to the audience you have currently.

Not the audience you wish you had.

What is the difference? A lot actually. Some emails that I get from internet marketing folks or even from big box retailers usually do not pertain to me. Sure, maybe I am cynical and a harsh customer, but I expect a lot from people sending me emails, so when they disappoint I usually unsubscribe as soon as I get to the link to click it.

When you have potential clients and clients on your mailing list, you have a problem.

Why? Because one group already knows you and your kick-butt products you sell.

The other needs to be convinced that your products are their best choice if they are going to buy “x” online.

Understand the difference? Good! Then don’t have them on the same list as each other.

Set up two (or more) lists for clients. If you have an opt in for a free report, have that as a “potential clients” list.

Then, if you have people who have bought your product, put them on a brand new list that is “buyers” because you know a few special things about them. They A) bought your product, B) Have money to spend, and C) are interested in your niche/type of products. With this you can market specific messages to them, how to get the most out of your program or other complimentary programs (down the line) that will help them boast their productivity more, or what have you. These can be your own products or products from others that you are an affiliate for.

Another thing you need to be careful of with your email auto responders is to not send them to frequently. Send an email per week and always make sure you include an opt out button at the end. Don’t spam your followers, you should just be happy they signed up for your email list in the first place!

Stay human. Don’t try to get overly complex (unless your product is on nuclear research or something), and make sure you explain everything in your email, so there are no questions left for the user to try and dig up somewhere else, you will lose subscribers easily that way.