Tag Archive | "Games"

Profiting From Tablet Devices: Part 2

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Profiting From Tablet Devices: Part 2


Yesterday, we’ve seen some ways that you can profit from the increasing number of people who are interested in using a tablet as their secondary, or maybe main internet access device. There are a few more ways for entrepreneurs to make money from them. Here are some more ideas that you may want to consider:

 

  • Developing and marketing apps

 

As the amount of tablet users grows, so does the demand for applications that run on the common tablet platforms like iOS and Android. In the last 2 years, the demand for these apps has, in fact, exploded. Businesses are looking for a way to get their brand better known and would love to have an app made for tablets. Software developers are looking to cash in on this new trend by making various kinds of programs that can run on these devices.

 

So if you have some experience developing software, you could make some money either by creating apps that someone else requested, or by coming up with unique ideas for apps and creating your own. One business model that works really well for many tablet apps like games and accounting tools is the “freemium” one. The basic version of the app is free, but in order for the user to unlock more levels, or to get a more powerful version of the app, they would need to pay a small amount. This helps draw users attention to the application and like it, they may want to spend some money in order to upgrade.

 

Furthermore, it is also possible to integrate ads in some types of apps, which means that you can profit either from selling a paid version of the app, or get ad revenue from the free version.

 

  • Selling Tablet Insurance

 

When spending anywhere from $200 to $700 on a tablet, people naturally want to protect their investment. Obviously, there’s a manufacturer’s warranty available, but the problem is that it only covers manufacturing defects for a year or so and nothing more. Mobile devices that people often take with them anywhere they go are naturally prone to some hazards such as accidental damage, loss or theft.

 

There is a small, yet growing market for mobile device insurance, which provides repair or replacement in case someone’s device gets lost, stolen or damaged. While selling insurance can sometimes be a bit complicated as you would have to follow some regulations and obtain the proper permits in many jurisdictions, it can still be quite a profitable venture if you’re willing to try and enter a relatively new industry and act as a true entrepreneur.

 

These were some ways to make money with the rising popularity of tablet PCs. Of course, there are definitely many more that you can find if you make a bit of effort and research some money making opportunities.

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Consumers Increasingly Using Multiple Devices

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Consumers Increasingly Using Multiple Devices


There has been some talk in the marketing world about how to adapt campaigns to multiscreen users. First, it’s important to know what the term “multiscreen” actually means in this context. It doesn’t really apply to users who use more than one monitor with their PC, which is a practice that’s common in some businesses like network operations control and stock trading, but usually quite rare for personal use. Rather, it refers to users who perform a certain task using multiple internet enabled devices.

 

For example, a user would see an ad for a certain product while browsing the web on their smartphone. Then, they would continue shopping in front of a regular PC and maybe finish it on a tablet.

 

But how common is the practice? A study that was published last week by Google and Ipsos gives some details on this. It reveals that 90% of consumers will move in a sequential way between screens during the same day. Usually, they would start on a smartphone, move to a PC and then go on to a tablet.

 

An example of sequential usage would be someone who uses their smartphone on their way to work in order to check their email and social media accounts, uses a regular PC to browse the web while at work and then uses a tablet to play games when they get back home.

 

But simultaneous screen usage also exists and is rapidly becoming very common. In the majority of cases, a PC or web enabled TV would be the main screen, while the smartphone will be the second one. A few examples of this include: a user who is day trading stocks on his PC has his trading platform open on it, but has his email and social media open on his smartphone. This allows him to easily monitor the markets on the PC while being alerted on his smartphone if he gets a new message. He’s also less likely to get distracted for too long, as he doesn’t have any other tabs opened on his browser on the PC.

 

Another type of simultaneous usage that is increasingly becoming common is someone who is watching TV, but has their smartphone with them. If he sees an interesting ad that has a website given, he can browse to that site on his phone and check out the product being advertised. Or, he could research something about the show that he’s currently watching.

 

TV advertisers are now paying more and more attention to this phenomenon. In fact, many of them are now including mobile friendly websites in their ads, which will allow someone on a smartphone to get more information about the product being advertised and even conveniently make a purchase.

 

Many advertisers that run TV campaigns are now also mirroring these campaigns on mobile channels, in order for the viewers of the TV ads to recognize the ads more easily.

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