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How Mobile Payment Solutions Work: Part 2

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How Mobile Payment Solutions Work: Part 2


You’ve now learned a lot more about how mobile payment solutions work online and what they’re good for. But before you implement them as a method of payment on your site, there are a few final considerations that you would need to keep in mind. This will let you know what you can expect if you want to use mobile billing with your online business.

Everyone Gets a Share of the Action

Getting the funds from the customer’s mobile account into your hands may seem simple in theory, but the reality is far more complex than that. There are thousands of mobile carriers around the world. In order for a payment processor to be able to collect money from them, they need to go through some rather complex networks of financial agreements and clearinghouses. Of course, this means that they will discount a fee for each transaction made. So you can’t really expect to get the full $5 if a customer makes a $5 purchase on your site. Due to the fact that billing to a mobile is far more complex than billing to a credit card, the fees charged to merchants are usually very high. For each transaction, you can expect to receive only 40 to 70% maximum of the total amount that was actually paid for by the customer. Now there is a possibility that the system will change in the future and more efficient networks will be set up to deal with collecting the payments and forwarding them to the merchants, but for now, high transaction fees are simply part of the game and it will probably stay that way for a few years at least.

Getting Paid is Slow

Don’t expect to get the money in your bank the next day, or even next week. In fact, settlement for all transactions can take anywhere from 30 to 90 days after they were made. This is because the payment processor needs to collect the funds from each mobile phone carrier before they’re able to pay you as a merchant.

On the Bright Side, Fraud and Chargebacks are Low

When a customer disputes a mobile billing transaction with their carrier, due to the low amounts involved, most simply have a policy of crediting the customer the amount they’re disputing and giving them information on how to cancel the subscription. This happens quite often when a teenager buys a few dozen songs or items for an online game and then claims not to know anything about it when his parents get the mobile bill. Therefore, unless there is evidence that a merchant attempted to mislead customers about the cost of the transactions or otherwise deliberately engaged in malicious business practices, chargebacks, although theoretically possible, are very rare.

With all the information presented here, you should have a clearer picture of what accepting mobile payment entails to you as a merchant and can now make a better decision as to whether or not you will want to accept them on your website.

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Reports of Deliberate Click Fraud on Facebook Ads Getting Attention

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Reports of Deliberate Click Fraud on Facebook Ads Getting Attention


Yesterday, we’ve taken a simple look at what invalid clicks are and some rather innocent ways in which they could be generated. But what about the more serious cases, which would be downright click fraud on Facebook? The issue has received a lot of attention, as Facebook’s stock seemed to sink and a few high profile advertisers have openly criticized the social networking giant’s advertising platform. Some have even gone as far as saying that they won’t use Facebook Ads anymore and will be looking for other ways to generate traffic to their website.

 

Deliberate click form can also come in many forms. The most simple one is simply paying a user to click on ads, like some of the “paid to click” sites do. They would usually pay people (usually $0.01 per click, even less) to click on ads that are posted on certain sites.

 

But this could also be the action of a competitor that deliberately wants to push you out of the game by using up your advertising budget. If you’re a small business and receive several dozens invalid clicks that way, this will undoubtedly leave you with a very bad user experience at Facebook Ads.

 

Clicks coming from automated systems, commonly referred to as bots, have been recognized as an issue among Facebook advertisers. Now bots aren’t exclusively used to commit click fraud and could have plenty of genuine uses. Their main purpose is to crawl thousands of websites in order to search fro information or to collect (scrape) data, which would later then be republished on other websites. But when a bot visits a site, then there is of course the very real chance that it would end up clicking on an ad. Even though Facebook prohibits the use of bots on their site, this doesn’t mean that some of the more “blackhat” marketers don’t use them. If you’ve seen the reports on the millions of fake Facebook accounts that are active, you should know that many of these accounts aren’t simply someone with too much time on their hands creating a separate persona so they could troll or annoy other users. Many of these are used for the purpose of running automated harvesting software, deliberately inflating the number of “likes” a page has, or posting spam comments and sending out spam messages to users.

 

Now what has Facebook done to address the problem that invalid clicks have and their potential to have a negative effect on the company as a whole? Unfortunately, a lot of marketers that use the site’s advertising services would say “not enough”. Tomorrow we will lean a bit more in details about what some advertisers are complaining about, as well as what Facebook has said in an effort to retain many of their advertisers who spend money with them and essentially keep the site running for everyone. You will be shown some ways you may be able to better protect yourself, as well as what’s in store for the future of Facebook advertising.

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How the Google Penguin Update Can Affect Your SEO

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How the Google Penguin Update Can Affect Your SEO


The Google Penguin update, if you haven’t heard of it, has been released 3 months ago. The main purpose behind the update doesn’t really deviate that much from the goals that previous Google updates had: to reward websites which have good content and provide an overall good experience for their users, while penalizing sites which rely on black hat tactics such as link spamming or keyword stuffing.

When you talk about SEO, then the keywords will obviously be something very important. Previously, giving a lot of consideration to keyword density, as well as the placement of keywords within a page were seen as very important things for any webmaster or online business owners. But this part of the SEO game has changed a bit, as Google is trying to eliminate the “spammy” site from its rankings. Placing your keywords in the title of your content, as well as close to the beginning, is still a good practice. However, webmasters now need to focus more on diversifying their keywords. This means using related words and phrases when possible, rather than just reusing the same words over and over again. Using related keywords will also make the text flow better and look easier to read to a human, which is something that Google wants.

Of course, it is not only on site factors that have changed since the Penguin updated rolled out in April of 2012. Google is now trying to better determine the overall quality of a website by analyzing the link profile. This simply means how many links a website has, where the links are coming from, how much the links have grown recently and what anchor text is being used on these links. It is believed that the anchor text is going to get a lot more attention with Penguin. This is to deter would be comment and link spammers from posting a site link with the same anchor text hundreds, or thousands of times all over the web with the hopes that this will improve the site’s rankings, as it is getting more backlinks.

Of course, this doesn’t mean you shouldn’t work on creating backlinks anymore, but there might be a few changes that you may want to do from now on. The main thing to focus on is diversifying your anchor texts. Don’t simply use one keyword for all of your incoming site links. This is one of the fastest ways that you can get your site penalized under the new update. Rather, try to vary that text as much as you can. If you leave comments on forums or blogs, make sure that your comment is not only relevant to your website, but also to the site where you’re posting it on. Generic comments, such as “nice site” or “I agree” may have worked a few months ago, but Google is increasingly cracking down on them, as they simply pollute the comment sections of many blogs by offering nothing that is of value to the discussion.

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Building Links to Your Site: Which Content Works Best

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Building Links to Your Site: Which Content Works Best


We all want high quality back links to our website. But what kind of content do you need to add to it in order to make other people want to link to it? Getting natural backlinks from other sites that are interested in what you’ve put on yours is a great way to increase your SEO rankings. Remember, the more interesting and useful your content is, the more likely it is to draw attention and make other webmasters want to link to it. Here are some examples about the type of content that you can post on your website or blog:

  • Web based tools

Sometimes, a text resource or a video just won’t be the answer that someone is looking for. However, a web based tool might be the answer for them. For example, a simple tool that checks the keyword density of an article or website, or one that analyzes the SEO worthiness of a site, etc. If you don’t have coding experience, you can easily outsource the creation of a simple web based tool for less than $50.  If people find it useful, chances are they will link to it on their own site.

  • Flash games

Flash games are one of the pieces of online content that are the most linked to in the online world. This is simply due to their popularity. If you create an original game that plenty of web users find fun and entertaining, then there is a high chance that a lot of them will link to it.

  • Be among the first to talk about an issue

One of the reasons people get online is to find information about something that has happened recently in a niche that they’re interested in. Be among the first to post an article on your blog about the news. Offer some interesting commentary or analysis about it. If you do it right, then you can have a good amount of backlinks coming in to your website before you even know it.

  • Create a resource for beginners

No matter what your niche is, chances are that you can create a quick guide that will help beginners understand it and get on the right track. Some niche site owners may get questions from beginners but don’t always have the time to answer them or to write content that will address these questions. This explains why simple and informative beginners guides are linked to very often from other websites related to the niche.

  • Create content with long term potential

Not all the content on your website or blog needs to be related to new happenings or something that is popular now but will be forgotten in the next 2 weeks. Content that has long term popularity potential is simply content which will remain useful for years to come. For example, you can post information on how to fix common computer problems or advice on choosing the best hosting company for those who want to start a website. Posts that were written 2 or 3 years ago on these topics are still relevant and useful today, thus giving them the long term potential that they need.

 

 

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Keeping Up With Changes in SEO

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Keeping Up With Changes in SEO


Search engines such as Google sometimes change their algorithms which are used to determine the ranking of each web page in search results. Sometimes, these changes are very minor and go largely unnoticed. Sometimes, they create waves in the entire online marketing and webmaster world. Many are now asking themselves this: how can I keep up with all these changes that search engines make? The answers are actually quite simple. There are a few things that you need to be doing which will increase the chances that your website will not be affected in any major way by any changes that the search engines make to their algorithms. Here are some of these tried and true methods:

  • Avoid Black Hat SEO If You Want Long Term Results

Well, the goal of this article is not a debate on ethics or whether using black hat SEO tactics is “evil” or not. Let’s simply stick to looking at the facts: if you want long term results, then black hat SEO methods are not your friend. Basically, black hat SEO involves finding loopholes and ways to game the system so that a website rises in rankings rapidly. This might be something desirable if you are launching a temporary website that will only be making you money for a few weeks and you don’t care about what happens after. But if you want to build a long term online business, then these tactics are to be avoided, since you will get slapped down by search engines eventually.

  • Make Your Site Easy to Navigate

Both search engines and human visitors love a site that is well structured and has an easy navigation. Therefore, create simple menus that will lead your visitors to different areas of your website that they would want to see. Also, it is a good idea to create a site map and include a small link to it at the bottom. True, most visitors will not use it. In fact, it has been almost 10 years since I last looked at a site map when I was visiting a website. However, most experts on SEO would agree that including one would increase the chances on getting a good ranking with search engines. There are many software programs as well as scripts available which can create one automatically for you. Since it takes very little effort on your part, this is not a step that you should neglect if you care about your website’s position in search engines.

These are some of the two basic ways that you can employ to keep your website ranking high in search engines, or to help it move up in rankings if that is your goal. Their advantages is that they will work, no matter what changes search engines bring to their website ranking and scoring algorithms. Tomorrow, we will explore some additional ways that webmasters can employ to control their websites search engine ranking, consisting of both on page and off page factors which have been tried and tested ever since search engines came into existence.

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What You Should Look For When Outsourcing Backlink Creation

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What You Should Look For When Outsourcing Backlink Creation


Building backlinks is important to the success of any website. These links help you go up in the rankings at search engines like Google and this will therefore give you more traffic. Building backlinks yourself can sometimes be a time consuming task. This is why plenty of webmasters prefer to outsource the creation of backlinks to an external service so they can focus on other things, such as improving the content of their website.

But in order for your backlinking campaign to be successful, you need to use a service provider that knows what they are doing. Otherwise, you may end up with poor results or they may actually hurt your search engine rankings. Here are some things to look for when selecting a backlinking service provider:

The speed at which the backlinks are done

Google will not like it if a site that only had a few backlinks suddenly starts receiving thousands of them overnight. It will be quite obvious to them that you are trying to “game the system” and go up in search results quickly. Make sure that your service provider understands this and that the posting of the backlinks will be done in a gradual, natural way.

The sites where they post

Backlinks shouldn’t be posted on sites which are plagued with comment spam or are nothing more than a page full of links to other sites. This will probably hurt your rankings more than it will improve them and is therefore best avoided.

The quality of the comments

Posting your website’s link on blogs is how many service providers build backlinks. However, for them to be effective, the backlinks would need to be posted on blogs which are in the same niche than you. Furthermore, they have to be actually relevant to the post at hand, rather than being generic comments like “Nice site” or “Thanks, very good!”. Comments like these look like obvious spam and will probably end up being removed quickly by the blog owner.

Check their reviews

Many providers of backlinking services advertise their services on sections of internet marketing forums designed for this purpose. This actually is a very big advantage for you. You will be able to see comments from other users who have purchased backlinks from them and see if other buyers were satisfied or not.

Avoid going with a provider that has few or no reviews, even if their prices seem to be the least expensive out there. Many scammers price their offerings very low in order to attract a lot of orders and then do either poor quality work or do nothing at all and disappear with the money they’ve collected. If you have to deal with a new member who doesn’t have any reviews and hasn’t built up a reputation, only make a very small order first to see if they are actually able to deliver on what they’ve promised.

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Adsense Alternatives – Choosing The Right Network

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Adsense Alternatives – Choosing The Right Network


When it comes to being a publisher of pay per click ads on your website or blog, everyone knows that Google Adsense is the leader in this field. However, even though they are the largest and most popular company that you can partner up with, they are not the only ones in the game. There are plenty of other advertising networks that you can deal with instead of Adsense.

While it is perfectly fine to seek some alternatives, you should deal with established networks that have a good reputation within the webmaster community and have a positive track record. Sure, even the biggest companies in the internet world such as eBay, Google and Yahoo at some point were little more than start-ups created by bright entrepreneurs. But as a webmaster, your main goal is to make sure that you get paid fairly for the traffic that you send.

Unfortunately, many start-ups in the online world have never gotten too far off the ground before crashing and burning. If this happens, instead of getting paid you can expect to get a “Oops, we’re bankrupt so we have no money to pay you. Sorry :( “ type of message. Some networks have also been exposed as rogues and have engaged in practices such as deliberately not counting valid clicks, changing their policies frequently when it suits them or constantly finding excuses not to pay their publishers.

Here are some things to look for when choosing a network:

Length of time they were in business.

The longer a company has been active, the less likely it is that they will simply vanish overnight.

Reputation within the webmaster community.

Read forums, blog posts, guides, etc. and see what other webmasters have said about them. Of course, EVERY company will have some detractors or people who have had bad experiences with them. So the idea here is to see what the general opinion about them is. If you see lots of posts from people complaining about not being paid, or the company engaging in shady practices, it is a good sign that you should stay away.

Payment terms.

What is the minimum payment amount? How often do they pay? What payment methods do they offer? Those are all very pertinent questions. After all, you are putting up ads on your site to make money, not because you think online advertising is “cool”. Look this up on their site or in their terms and conditions before signing up. It may avoid you some bad surprises later on.

Any specific terms and conditions that may apply to you.

Do they accept webmasters from your country? Many networks exclude certain countries from joining. This is not because they “hate” you… but due to high amounts of click fraud originating from certain parts of the world. Do they have restrictions on the type of content you can have on your site? Etc. Make sure you read the rules thoroughly and comply with them. You definitely don’t want to give a network an excuse to ban you.

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