Tag Archive | "Freelancers"

Why SEO Isn’t Going Away Any Time Soon

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Why SEO Isn’t Going Away Any Time Soon


With changes to search engine algorithms, as well as a myriad of other changes in the way that search engines such as Google rank websites, some are arguing that SEO is “dead” for internet marketers. Is there any sort of truth behind these claims?

 

If you examine most of the articles, press releases and blog posts that claim that SEO is going away, you will quickly find what the author’s intentions are. Usually, they want to create an “alarmist” title to draw the user’s attention, then make some vague arguments as to why SEO won’t work for you and of course, you usually end up with an advertisement for some kind of product, system, guide, etc. which will supposedly magically bring you traffic to your site without doing any search engine optimization work on it.

 

One of the main reasons why SEO isn’t going anywhere is that it’s an industry that is too profitable. Search volumes are higher than ever. There are now hundreds of thousands of service providers which work in the search engine optimization industry. This includes “general” online marketing firms, to more specialize businesses that help certain types of websites rank well in search results. Not to mention the millions of freelancers that also help with SEO (often unknowingly), such as article writers, web page designers, etc. Companies are willing to spend money to rank well on search engines and there’s millions of dollars spent on that each and every year.

 

Those who complain about SEO are often those who did something wrong and got their websites penalized after yet another Google update. But you rarely hear webmasters with years of success and a constant stream of traffic complaining about it. Updates made by search engines to the way they rank their search results have nothing to do with them wanting to “penalize” some affiliate marketer who made $35 last month pushing some dubious weight loss product. Rather, it’s all about the user.

 

Nobody wants to search for specific information, only to be presented with search results that are little more than thinly veiled advertisements for commercial products. Nobody wants to look through blog comments to see what other users have had to say about an interesting article they’ve read only to see a hundred comments saying “Nice site!” and stuffed with a link to some scammy get rich quick scheme. The changes that search engines make encourage webmasters, marketers, product sellers, etc. to make the web a better place. They can still sell their products and promote their offers in places where it’s appropriate. They can still run any type of website that they want, but if they want visitors, they need to have a site that runs well and provides their users with something that will actually be useful for them.

 

SEO is here to stay. The methods used for it, however, will evolve and adapt themselves. Those who are truly skilled in internet marketing will see this as a normal part of the game, as a challenge to take, rather than a threat to their bottom line.

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Full Time Online Business: Part 2

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Full Time Online Business: Part 2


If you want to make a full time income online, there are plenty of business models to select from. Of course, it is possible to earn some decent money by providing services to others, such as doing web design, writing articles, sales copies, etc. However, there are some things that you can do to make a full time income without spending all day actually doing the services.

 

What you can do is to outsource the actual service creation to other workers that you can find on classified ads sites, freelancing sites as well as forums. If your business gets really big, you always have the option of actually getting a physical office and hiring a full time staff.

 

Here are two business types that you can start:

 

  • Web Design Agency

 

A lot of small and local businesses right now are getting online and would like to have a website. The thing is, very few business owners have the skills to create a good looking website and many of them do not want to spend the time it takes to learn how to put one together. This is where you come in.

 

All you need to do is to put together a team of a few freelancers that specialize in web design. It is always good to have people with diverse skills on board, such as one who specializes in blogs, while another one that does flash websites, etc. Basically, you would get clients to pay you for a website. Let’s say you charge $100 per site and pay the freelancer $60 for their work. You would then pocket the difference.

 

  • Digital Marketing Agency

 

Plenty of business owners are also realizing the potential that the internet has when it comes to attracting new customers. This is where you will be helping them. You can offer a complete marketing package to small businesses, which would include optimizing their website for SEO, building backlinks, creating articles and uploading them to directories, creating and managing social media pages, putting up ads and listings in business directories and classified ads sites, managing their ad campaigns on PPC and media buying platforms, etc. This can be a very profitable business model, as there are plenty of local businesses that would like to advertise online, but don’t really know how to.

 

Getting Clients

 

Remember that most of your clients aren’t really up to date on the whole internet marketing scene, so advertising on IM forums is not really the best idea. It would be better to advertise in local classified ads sites, business directories, as well as in local businesses. Doing direct mail campaigns as well as calling up local businesses can sometimes yield quite good results, although these methods of advertising are a bit more expensive and time consuming for you. However if you do great work at competitive rates, you are likely to succeed in building a full time income.

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Services Arbitrage – Another Great Way To Earn

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Services Arbitrage – Another Great Way To Earn


Many of you are wondering if there is a quick and easy way to earn some cash online that doesn’t require much technical skills and lets you get paid very rapidly. If this interests you, keep reading. Sure, working with affiliate networks and CPA offers can be very rewarding. Some may even say that this is what internet marketing is “truly about”. But there are some other ways to make some cash online.

You probably know that you can freelance and offer some services to webmasters and fellow marketers. These include things such as logo design, article marketing, web design, etc. Now this is all fine. But there are a few drawbacks. First, these take time to do. Second, you would need to actually have the skills required to complete the client’s project.

But in comes the concept of arbitrage. It is a concept that has existed since antiquity and simply means profiting form price differences between two markets. Basically: buy low, sell high. You get clients to pay you an amount of money for a project. You then outsource it to workers and pay them less than what you get paid. So if your client pays you $100 to create a basic website for their company, you hire a web designer that can do it for say $70 and pocket the difference. Nothing complicated, your job simply consists of finding clients and maintaining a team of freelancers who can do the job at competitive rates.

Now where do you find the workers? There are plenty of places that you can look at. There are several internet marketing forums such as Digital Point where you can get people to do various tasks at inexpensive rates. Microworkers is a freelancing site where you can find the same. And for really small projects, such as article writing, try Fiverr. All workers there can charge only $5 per task.

What about the clients? Now, hey! Wait a minute… Won’t they simply go directly to the source and get workers who can do the project for cheap? The thing is, not all people are involved in the whole internet marketing scene. Many do not know where to find low-cost workers to perform the tasks. Some may prefer to deal only with local businesses. The best channels to advertise your services would be online classifieds sites, such as Craigslist, Kijiji, Backpage and Gumtree. If you are doing web design for businesses, you can also try some offline methods, such as advertising in classified ads or send out fliers.

Remember to tweak and adjust this method to your unique needs and tastes. Start out small, create relationships with your workers, create regular clients and build a reputation for yourself. Some people have built seven figure businesses by doing pretty much what was described in this post. With some dedication and entrepreneurship on your part, you can turn this into a full time business if you wanted to.

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