There is a great amount of CPA offers that you can run and promote in various ways. While most marketers either embed these offers on an existing site or use various advertising methods to draw traffic directly to the offer itself (such as PPC, media buying, etc.), there is another way that you can make profits from a certain type of CPA offers.
Let’s face it, getting people to sign up for an offer that you are running is not easy. Even if it involves only filling out a few fields or downloading something without having to give a credit card number, the majority of people will simply balk from completing the offer. But what if there was a way to reward people for doing so? This is the basic concept behind incentive offers. You give people a reward for doing the offer.
Before get started, you need to be aware of a few things. Most CPA offers found on the networks today do NOT allow incentives. While you may think that you can do whatever you want with the users on your site, the merchants hat pay the networks to run their offer think a bit differently. If you give a user a reward for completing an offer, chances are they will do so solely out of interest for the reward and not for the offer itself. This means that the lead collected will have a lot less value for the merchant. And incentive sites are often targeted by cheaters. These people will stop at nothing in order to get free stuff and will often engage in fraudulent behavior such as creating multiple accounts and signing up for offers many times over, filling out offers with fabricated information or even going as far as using stolen payment information for orders that require a credit card.
But there are still plenty of offers that you can find which allow incentives. One of the most common way to profit from them is to build what is called a freebie site. Simply put, you reward your users by giving them something for free once they have completed the right amount of offers. This can be anything ranging from gift cards that can be used at online merchants to physical items such as MP3 players and video games. For freebies that are of high value, you can require that the user refer a few friends to the site that will also need to complete a minimum amount of offers in order for them to get credit.
How do you set up such a site? First you need to develop a plan and determine which offers you will run and which freebies you will give out. When starting, it is best to select a low-value item such as gift cards of around $20 – $25. Then calculate how many offers the user will need to complete in order to cover the value of the offer and allow a profit for you. You would then design your site and include a freebie site script which will automatically detect when a user completed an offer and keep track of your members for you.





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