If you want to be the owner of your own CPA rebill/trial offer, there is one more thing that you need: a payment processor which will bill the customers. Obviously, anyone who runs any type of e-commerce site needs one. However, the business model behind a rebill offer will require that you put in a lot of effort into selecting a good payment processor. Let me explain:
Most (probably all) payment processing companies and financial institutions in the United States will not want to touch you with a ten yard stick if you run this kind of site. So you can pretty much forget about going to your local bank and asking for a merchant account. They won’t approve you. Or if they do, you will get shut down way before you even get your first check from them. Why is that? After all, what your site is selling is perfectly legal, right? And so is running a membership site that automatically bills the customer after the trial period is done.
Even with that, you will get plenty of fraudulent transactions and chargebacks. Wondering why the fraud rates for these sites are so high? After all, it’s not like you are selling high end electronics or jewelry…
The reality is that free trial sites are often used by fraudsters. But not for the product, which they don’t care about anyways. They use these sites to test if a stolen card is valid and can be used online. Problem is, they of course won’t bother to cancel the trial, since after all, it’s not their card. You then bill the card the regular rate. When the cardholder receives their bill, they then realize that something fishy is going on and report the fraud.
Chargebacks will be another major concern to you. Even though you must put clearly readable text on your site which states that the user will be charged (and the amount) after the (7 day/14 day/etc) trial period and the user should have paid attention to it, you will still get people who don’t cancel and then get surprised when they get billed. Either they weren’t paying attention when they were ordering, or forgot to cancel and now don’t want to pay. What they do next is contact their financial institution and claim that they never authorized the charge coming from your site, resulting in a chargeback.
Due to all these reasons, you need to have what is called a “high risk merchant account.” These are the same types of merchant accounts often used by various online businesses such as adult sites and gambling sites. The merchant accounts are issued by an offshore bank, usually based in a European or Latin American country. You can find plenty of high risk merchant account providers simply by doing a quick Google search. You can also ask for advice on various forums dedicated to online business, or more specifically to payment processing, in order to determine which payment processor is the best to deal with. It is also a great idea to have a backup account issued by a different processor should there be an issue with your main one.



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