Tag Archive | "Fraudulent Transactions"

Becoming A Merchant – The Other Side Of CPA – Part 3

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Becoming A Merchant – The Other Side Of CPA – Part 3


If you want to be the owner of your own CPA rebill/trial offer, there is one more thing that you need: a payment processor which will bill the customers. Obviously, anyone who runs any type of e-commerce site needs one. However, the business model behind a rebill offer will require that you put in a lot of effort into selecting a good payment processor. Let me explain:

Most (probably all) payment processing companies and financial institutions in the United States will not want to touch you with a ten yard stick if you run this kind of site. So you can pretty much forget about going to your local bank and asking for a merchant account. They won’t approve you. Or if they do, you will get shut down way before you even get your first check from them. Why is that? After all, what your site is selling is perfectly legal, right? And so is running a membership site that automatically bills the customer after the trial period is done.

Even with that, you will get plenty of fraudulent transactions and chargebacks. Wondering why the fraud rates for these sites are so high? After all, it’s not like you are selling high end electronics or jewelry…

The reality is that free trial sites are often used by fraudsters. But not for the product, which they don’t care about anyways. They use these sites to test if a stolen card is valid and can be used online. Problem is, they of course won’t bother to cancel the trial, since after all, it’s not their card. You then bill the card the regular rate. When the cardholder receives their bill, they then realize that something fishy is going on and report the fraud.

Chargebacks will be another major concern to you. Even though you must put clearly readable text on your site which states that the user will be charged (and the amount) after the (7 day/14 day/etc) trial period and the user should have paid attention to it, you will still get people who don’t cancel and then get surprised when they get billed. Either they weren’t paying attention when they were ordering, or forgot to cancel and now don’t want to pay. What they do next is contact their financial institution and claim that they never authorized the charge coming from your site, resulting in a chargeback.

Due to all these reasons, you need to have what is called a “high risk merchant account.” These are the same types of merchant accounts often used by various online businesses such as adult sites and gambling sites. The merchant accounts are issued by an offshore bank, usually based in a European or Latin American country. You can find plenty of high risk merchant account providers simply by doing a quick Google search. You can also ask for advice on various forums dedicated to online business, or more specifically to payment processing, in order to determine which payment processor is the best to deal with. It is also a great idea to have a backup account issued by a different processor should there be an issue with your main one.

Written by Tony Vercetti - Websites For Sale | Make Money Online

Posted in Business opportunity ideas, Entrepreneur NewsComments (0)

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Getting Approved For a CPA Account


It is a known fact that CPA networks are a great way to earn money online and have made many people very successful in the internet marketing industry. This is in part due to the fact that they have a wide selection of offers that can be promoted by their affiliates. When you join a CPA network, you will have the chance to run a variety of different campaigns, like trial offers, email submit offers, ring tone campaigns and more. The problem for many people new to the internet marketing industry is joining a network and getting accepted into one.

There is one main reason why CPA networks have gotten harder and harder to get into as an affiliate: increasing amounts of fraudulent affiliates singing up. Remember, CPA networks have a responsibility towards the merchants who run offers on them. If half of transactions made through the network end up being fraudulent, the merchant will often consider leaving the network. Furthermore, merchants do not want to pay for fraudulent transactions, so the network will often be left holding the bag if they have paid the affiliate but the merchant refuses to pay due to fraud.

Since you are a legitimate affiliate, you must make every effort to appear as one when you apply for a network. The first thing to do is to get a company name. Most of the fraud comes from “individual affiliates”, so simply registering a sole proprietorship such as “Max Marketing” will help a lot. The next thing is to get a domain name for your company, which you will use for your email. Your email should simply be something like “you@yourcompany.com”. You have to admit, it sound way more professional and serious than “cute_kitty_princess2839389@hotmail.com” or “bob_the_big_gangster2821@yahoo.com”.

While a website is not 100% necessary if you don’t plan to promote offers on your own site, it is still recommended that you set up a site for your company. It doesn’t have to be elaborate and have any bells and whistles. Just a one page site that you have done with a freely available template will do. Simply state what your company does and your contact details on the page.

Now comes the phone call. The vast majority of CPA networks will want to talk to you on the phone before accepting you into their network. Generally, they will call you within 2 – 3 business days. But if they don’t, go ahead and give them a call. This shows that you are serious about joining the network. During the phone call, you will be asked a few simple questions, such as your marketing experience, how long you have been doing internet marketing, which offers you plan on running, which other affiliate programs you are taking part in, how will you be promoting the offers (PPC, SEO, email, media buys, etc). Just have your answers ready and you should be able to get approved in no time.

Written by Tony Vercetti - Websites For Sale | Make Money Online

Posted in How to, internet marketing, make money onlineComments (0)

Selling Your Information Product Online

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Selling Your Information Product Online


Information products like ebooks, and reports can be a great way for a strong writer to bring in some money online. You’ve probably heard that part before, but just how do you go about selling an ebook online? There are a few effective methods you can use to get your information product out there.

Clickbank offers services other than affiliate programs. By registering with them, you can sell your information straight through them, and they’ll even help you set up a network of affiliates that push your product for you. If your product gets enough affiliates, you’ll have to do very little active selling in order to make a profit. If other people are doing the legwork for you, you can spend your time working on your next ebook rather than spending your time selling your current ebook. Click bank does charge for these services, but the fees are reasonable, and there’s a good chance you’ll be able to offset the fees  easily with a strong product.

Commission Junction offers similar services, but they offer you a little more control.  With CJ, you can choose to approve each potential affiliate who wants to promote your product. By choosing your affiliates carefully, you can minimize the risk of fraudulent transactions, as well as minimizing any damage a bad affiliate could do to your brand.

Of course, you could always just opt to sell your information product straight through your website. You’re going to need a few important things if you decide to go this route. First you’re going to need a well designed website. If your site looks unprofessional, your customers are going to be reluctant to purchase anything from you. You’re also going to need a method for accepting payments. Paypal is an affordable method to take payments, and you can also go through a bank in order to get a credit card gateway set up.  Be sure to shop around for the right credit card gateway for your needs. There are often a lot of fees associated with accepting credit card payments, and you might find that those fees can eat into your profits if you’re not careful.

Whichever method you choose, your success will depend on the quality of your information product. Take the time to write a good product, and be sure to promote it heavily after you launch it, and your information product will sell well.

Written by Miles Williams - Websites For Sale | Make Money Online

Posted in internet marketingComments (0)


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