Tag Archive | "Flexibility"

Building Your Blog for Online Marketing

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Building Your Blog for Online Marketing


You’ve probably heard about how effective it can be to build a blog to help you with your online marketing efforts. It is true that if you have a website, adding a blog can be very useful, as it will deliver interesting content that will be both useful for your readers and also will be well loved by search engines like Google. This will help you rank higher for your targeted keywords and ultimately lead to more money for you in the end. Building a blog is straightforward enough, but there are some things you would need to be aware of first. You will see some of the things you can do to make your blog a more effective tool.

Choosing a Good Blog Hosting Provider

If you already have a website, then your web host will probably allow you to add another website either on its own domain, or as part of a subdomain of your existing one. If you don’t then you should sign up for a basic shared hosting account to begin. Avoid using the free services like Blogger, as they’re not really a good choice if you want to make money from your blog. A paid hosting account gives you more flexibility and reliability over the content of your blog.

Figure out How You Will Make Your Blog Profitable

If you already have a website where you’re selling your own products, one of the ways to make your blog some money for you would be to link to the relevant pages of your main website from articles posted within your blog.

But there are also other ways that you can monetize a blog even if you’re not selling anything directly online. For example, you can include affiliate links to products that you provide information on in your blog, or that are related to its content. So if your blog deals with mobile phones, you can include mobile related affiliate offers on your blog. It is also possible to add some pay per click ads from a service such as Adwords or Bidvertiser, where you will get paid for every click that someone makes on one of the ads served on your blog.

Decide What Kind of Content You Will Have On Your Blog

Of course, you need to decide on a niche for your blog. But also, you will need to determine what you will be talking about more specifically in that niche on your blog. Your blog could, for example deal with new happenings in your niche/industry. Or you could provide product reviews of products that you sell on your own site or are an affiliate of. And then there is the possibility of putting up informational and educational content that’s related to your main niche. Of course, you can also combine all of these possibilities in your blog, but it is a good idea to know what kind of posts you will be making once the blog is up.

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Creating Your Membership Site: Some Other Things You Need

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Creating Your Membership Site: Some Other Things You Need


Besides quality web hosting, there are certain other things that you would need in order to run your membership site. These are: a content management system and a payment gateway. Once again, you need to make the right choice when selecting these two, as they will be very important to running your site. Here is a closer examination on how to choose them:

 

  • Content management system

 

Basically, it will be the software that resides on your server and will be powering your entire membership site. This will allow you to add content and manage your site. There are hundreds of different membership site systems out there. Some are commercial, while others are open source systems. The best way to select a good content management system would be to first read some information about this. You can find this in many webmaster and internet marketing forums such as Digital Point and the Warrior Forum.

 

Basically, some points that you should compare the various systems on are:

 

  • Security – Is this system vulnerable to any kinds of malicious attacks and are there any known security vulnerabilities affecting it?
  • Functionality – Does the system give you all the features that you would need to manage your site well. Is it able to be fully integrated with payment systems? This will allow members to be given access right away after they join.
  • Flexibility – Are there any limitations on how much content and what kind of content you can add to your site? Is there a maximum number of users you can add?

 

  • A Payment System

 

This will allow your membership site to take payment from members and can be fully integrated with your content management system in order to activate accounts as well as deactivate those that did not renew their membership.

 

The payment system that you use will process credit card payments and allow you to receive the proceeds of your membership site subscriptions. The most common payment processing system available right now is of course PayPal. Many membership site owners use it because of its popularity and the fact that it offers many API features that can integrate very well with the majority of content management systems out there. PayPal also supports recurring payments, meaning that your subscribers will not have to pay manually every month. Rather, they will be charged automatically unless they themselves cancel their subscription to your site.

 

Although PayPal is the most popular system right now, there are other payment processors available too. Some examples are MoneyBookers and Plimus. It is also recommended that you use more than one payment processor, in case someone has problems using one. Creating a business account is free and integrating multiple payment processors is not that difficult, all you would need to do is to add the right code to your membership site. This could also be convenient for users, as for example someone might not have money in their PayPal account but might have some in their MoneyBookers account and would want to use that to join your site rather than paying with a credit card.

 

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Is Dedicated Hosting the Right Choice for You?

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Is Dedicated Hosting the Right Choice for You?


If you are thinking of starting an e-commerce website, then one of the first things that you would think about would be getting a reliable web host where you can put your site on. Anyone who is going to run an online business will need a web host. Basically, you have two options: either get a shared hosting account or rent a dedicated server.

Someone who is serious about running a successful e-commerce website will often choose to host their site on a dedicated server rather than a shared account. Here are the advantages of using a dedicated server:

More resources just for you. A dedicated server is just that: a server that is entirely dedicated for your use. No other sites are hosted on it, so its entire bandwidth, CPU, disk space and RAM are for your use only. While you may think that you would do fine on a shared account at the beginning, once your site expands you may find that you actually need your own server as your website has gotten bigger.

Better security and reliability. This advantage is the result of the fact that, once again, your server is not shared with any other site. There has been numerous occasions where a site that is hosted on a shared server has been compromised and viruses and malware have been introduced, which have infected other sites on the server. When you use a dedicated server, you get access to security solutions such as anti virus tools, firewalls, etc.

Increased flexibility and more control. You get the choice as to whether you want to run a Windows or a Linux operating system on your server. Another great point is that you have complete control as to what applications, software and scripts you can run on your server. Many large e-commerce sites require the use of software which would not be supported on a shared account, but can be easily installed and used on a dedicated server.

Selecting a Web Host

In the world of web hosting, there are hundreds of different companies that you can choose from. While they may all look to provide the same services, you should know that not all web hosting companies are the same.

When you select a web host that offers dedicated server hosting, you will need to look far beyond the price in order to make the right decision. If you simply go with the company offering the cheapest price, you might end up getting the cheapest service. Many of the “rock bottom” priced servers are actually run by individuals located in third world countries, where connectivity and reliability are not all that great.

Do a search online for reviews of dedicated server hosting providers and see what these reviews say. Also, take a look around webmaster forums to find out which companies fellow webmasters are using and whether they are satisfied with the service. This will help you narrow down your search to companies that you would want to do business with.

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Social Media For Small Business – The Advantages

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Social Media For Small Business – The Advantages


Many small business owners have heard of the power of social media and how it can be beneficial for their business. It is indeed possible to spread the word about your business by using social networks and they are in fact one of the best tools to do so. Now what makes social marketing so great? Here are some of its unique advantages:

An large established user base.

Popular sites such as Facebook and Twitter receive millions of visitors every single day of the year. This means one simple thing: the traffic is already there. You just need to establish a presence on these sites and get users to see your materials. Among the millions of users which frequent these sites, chances are that some are looking for something that you are offering.

Lower costs.

When selecting an advertising method, something that many business owners worry about is how much it will cost to use. Many small businesses don’t have much of a budget to spend on online advertising. The fact is, creating a page about your business on social networks costs you nothing. It is completely free to use. If you want your page to look even better and be more functional there are many tools available which let you do so. Some are free, while others require that you pay a monthly fee to use them. But even the paid tools will cost you a lot less than other advertising options.

Possibility for your page to go viral.

You may have heard about the viral effect. It is when something spreads among people without intervention from whoever created it. Social networks are the ideal place if you want your page to go viral. If you make it attractive and catchy enough, people will share it with their friends, who will then share it with their friends and so on. Pages which are truly unique and interesting could receive millions of views in total.

Flexibility and opportunities for expansion.

Any social media site is constantly evolving. New features are added. New options for communicating are created. All of this means even more opportunities for you to spread the message about something that you want to promote. You get complete choice on how you structure your advertising campaigns. For example, you can either create a main page for your business, or create several different ones which will promote various products or services that you provide.

Also, new sites could appear in the near future. And these new sites could open the door for even further promotional opportunities for you. Sure, Facebook and Twitter are probably the most popular options offered right now, but who knows what will appear in 1 year or in 5 years. If a new social network appears, why not establish your presence on it right away rather than wait to determine whether it will become popular? This will allow you to stay one step ahead of the game, rather than constantly playing “catch up” with your competitors.

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Adsense Alternatives – Bidvertiser

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Adsense Alternatives – Bidvertiser


Sometimes, publishing pay per click ads on your website or blog is a very good way to monetize your site. It has the obvious advantage that you simply get paid to send traffic to advertisers. Unlike with CPA or affiliate offers, there is no need to worry about whether the click converts or how many sales you will get. Of course, it is a known fact that Adsense is the leader for publishers who want to put PPC ads on their site or blog. But there are other companies out there, some big ones and some smaller ones too, which function pretty much the same way.

Teaming up with a network other than Adsense to publish PPC ads can be very rewarding, but you need to choose that network wisely. After all, you are doing this to earn money from your site, so it is important that you sign up for a quality network that will be honest and fair, in addition to allowing you to earn a decent amount of money.

One alternative to Adsense is called Bidvertiser. They are a smaller advertising network that is growing in popularity and their ads are seen millions of times each day.

One of their main advantages is that they offer more flexibility in terms of payment options. You can choose to either get paid by check or by Paypal. If you select Paypal as a payment option, the minimum payout amount is only $10. If you would rather be paid by check, then it is $50. The Paypal payment option makes it more convenient for webmasters who are outside of North America to get their payment. Payments are done on a NET 30 basis, which means that you get paid 30 days after the end of the month during which you earned money. This means that earnings made during the month of April will be processed at the beginning of the month of June.

You can select from many templates of ads that you want to run on your site. These templates include skyscrapers, banners, inline ads, etc. All of this makes it easy for you to better integrate the ads in the content of your site. The amount that you will get for each click will vary. However, you have the option of selecting a minimum bid amount with regards to the ads that you want to display on your site. So, let’s say you don’t want to show advertisers who have bid less than $0.30 per click. You may select this in your account settings after you sign up.

The only drawback is that since the network is not as popular as Adsense, the amount that you earn per click will typically be less than what you would get with Adsense. However, Bidvertiser is growing in popularity and can be a very profitable option if your site has a decent amount of traffic.

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