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Why Many Internet Marketers Give Up

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Why Many Internet Marketers Give Up


If you look at information on internet marketing, you will find plenty of success stories coming from people who have “made it” in this industry and who have made very good amount of money in online business. But what about those who haven’t? Let’s take a closer look at what causes many online marketers to simply give up rather than want to do everything they can to make their business succeed.

  • They Set Their Income Expectations To An Unrealistic Amount

Advertisements for IM products are partly to blame for this one. They show money falling out of the sky, flashy cars, big houses, etc. All of that, with promises that you can make thousands of dollars every single day. While these amounts are achievable, after all, some people have made millions on the internet, they are not what you will be earning when you start. Every business starts out small and brings in a modest amount of profit at the beginning and the online business world is no different.

  • They Thought Everything Was So Easy

Again, ads for products that teach IM methods are partly to blame for this. They use language like “all you have to do is put up a few ads on Google each day and you might make thousands!!” Well, this is technically true. You CAN make thousands by putting up a few ads on Google. But then again, you need to know which products to promote, what to write in the ads, what keywords to select, etc. And this requires work and dedication. When some people realize that actual work will be required, they seem to back out of the deal rather quickly, instead of actually giving it a shot to see what works and what doesn’t.

  • They Thought That You Would Never Have To Invest Any Money In Their Business

Some people come to internet marketing thinking that since this is the “virtual world” starting a business that will bring them hundreds of thousands a year in “real” money will not require them to spend anything. When they realize that they will need to spend a few dollars on domains, hosting, advertising, tools, etc. they once again run away thinking that this must be some kind of scam or conspiracy to get them to lose money. The funny thing is when you consider that those people are not unable to get the cash necessary to start their business. They are rather unwilling to invest in it. And if you look even closer, very often you will find that the people who complain about having to pay $10 for a domain would not think twice about spending $2000 on a vacation trip, or would run to the mall to buy a $300 pair of shoes that they would wear a few times only. While there are ways to cut down on your initial expenses, if you want your business to grow then you MUST invest some money in it at some point.

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