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Outsourcing the Creation of an Info Product

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Outsourcing the Creation of an Info Product

When you create an info product, there are several parts to the whole product development process. The first thing is naturally thinking up of a niche for your product. Then you would need to think about the information that will be actually included in it. Some people may ask: is it a good idea to outsource all or part of the actual creation of the product? Even some of the best selling information products out there were ghostwritten, so it’s normal that you may be interested in hiring someone else to do the actual product creation for you. But this idea does have its pros and cons, however. Here are some of the main ones:


  • You get to spend more time on the marketing and pre-selling of your product.
  • If writing well in English is not your strong point, it can allow you to create an e-book or guide that looks a lot more “professional”.
  • You don’t need to spend as much time on writing or recording content.


  • It’s going to cost you more money upfront. A quality ghostwriter is not one that will create an entire 20 page e-book for $15.
  • You still need to spend time searching for someone that will do the job.
  • There is no guarantee that the final result will be good if you hire someone that you don’t know, such as a writer on a forum or freelancing website.

So as you see, outsourcing the product creation does have its share of disadvantages. But it can still be done successfully in some cases. If you want to increase your chances of getting good results, then here are some tips that you should follow:

Plan and research what you want included in the product, rather than leaving it all up to the freelancer that will be creating it. That way, you will at least have some control over the content that goes into your product.

Preferably hire someone that has experience in creating info products in your niche and that you’ve worked with in the past. This will increase the chances that you will be satisfied with the results that you get. Avoid hiring someone simply because they’ve said they would do the project for you at a low price. Cheap ghostwriters will usually leave you disappointed and can leave you with a bad result, such as poor grammar or plagiarized content.

As an alternative, you can outsource only part of your project. So if you have good ideas on what to include in your book, but you’re not too sure about your writing abilities, you can hire someone who is a native English writer to proof read your text and correct any spelling or grammar mistakes. Or you can have only part of your e-book ghostwritten.

But if you want to do the entire job yourself, this is definitely possible as well. Tomorrow we will see some tips on how you can create a very good info product by doing the project all by yourself.

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