The number of blogs you should own is up for debate in a lot of forums and blogs that I read, so I thought I would weigh in on the topic.

I write for about 4 or 5 blogs as a writer personally, and I make sure that I do not take on more clients than that. I love the writing aspect of blogging, but not the promotion and business end of it. I prefer to write great content that brings visitors back again and again, and leave it up to the site owners to get the readers (you!). There is so much more to running a successful site than writing content and you must be conscience of that before jumping into 10 different niches.

With that being said, I think that the happy number of blogs you should own, at most is 4 or 5.

Why?

It really is simple, if you get stretched to thin trying to write on to many different topics and niches you are going to burn out really bad, really fast. It takes a lot of work to manage a successful blog. You need to write new content every day, do social media and promote the new posts, bookmark, do SEO, comment on other people’s blogs, post on forums related to your niche, and more. You simply can’t do it for more than 5 blogs, you will burn out.

Of course, if you hire out help for writing content, promoting the blog, SEO, and other aspects of your business, you can do more. But as a general rule if you are running the blog yourself no more than 4 or 5 blogs.

The reasoning behind this is because it takes about 1.5 hours per day to write that new content for each blog. Maybe closer to 2.5 hours, depending on your niches and how comfortable you are writing able them. So factoring that in, you have 2 hours per day in sheer writing on average, plush everything else you have going on. One tip, if you have 5 blogs, rotate your promoting every day. On day one promote blog A, day two blog B, etc. That way you can focus your energy on that one blog and not try to do everything at once.

Once you start getting traffic to your first few blogs you can start to expand, at this point you should have some cash-flow and be able to outsource some hired help to manage your blogs and update them for you. Focus your attention on what you are passionate about and write for those niches only at first, then build into other areas.