Tag Archive | "Experiences"

More Online Marketing Mistakes You Shouldn’t Do: Part 2

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More Online Marketing Mistakes You Shouldn’t Do: Part 2

When it comes to online marketing, there are many mistakes that marketers and website owners should beware of and avoid as much as possible. Avoiding these mistakes will simply mean that you can take better advantage of all the opportunities that internet marketing has to offer you, in addition to giving you the potential to make more money from your online business, with less worries and potential problems down the road.

Here are some more of these mistakes that you would want to avoid as the owner of a business that has an online presence, no matter how big or how small:

  • Ignoring the feedback, comments and opinions from site visitors and past customers

The web has gotten to be an increasingly social place, where information is being shared not only by businesses, but also by the consumers themselves, who often give feedback and advice to others about where to shop online. Google Places, for example, allows people to leave a rating and comments regarding local businesses that are listed. Specialized websites that are built around a certain niche, for example, Trip Advisor for travel related services, have an extensive section of customer reviews and ratings of different businesses and services. And of course, let’s not forget discussion forums that are related to the niche where your business is operating in, where users frequently share advice about which businesses are the best ones and which ones should be best avoided.

All of these sites provide a very useful service to consumers, allowing them to get more information about the experiences of others before they do business with someone. If you own any kind of business, look up your name on Google to see if there are any ratings and reviews that were posted about it. This will give you the chance to see if any customers or site visitors have had problems with what you’re offering and in many cases you can give a response and invite anyone that had a problem to get in touch with you.

Regarding web forums and social media groups, it’s well worth it to register and take the time to participate a bit in them, even if there were no posts, positive or negative, about your business. Simply by being present on social sites that are related to your niche, you will increase the visibility of your business and have the potential to get some new customers, even if you don’t actively advertise on that specific website.

Also, if someone has had a problem that wasn’t resolved, it gives them the chance to contact you through the website to work something out rather than posting a negative review.

With all of these things considered, you should be aware that watching your online reputation is something very important. Since it doesn’t even take that much time to do, maybe an hour every 3 days, being on top of what is being said about your business in the online world is definitely something that you shouldn’t be skipping out on.

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Adsense Alternatives – Choosing The Right Network

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Adsense Alternatives – Choosing The Right Network

When it comes to being a publisher of pay per click ads on your website or blog, everyone knows that Google Adsense is the leader in this field. However, even though they are the largest and most popular company that you can partner up with, they are not the only ones in the game. There are plenty of other advertising networks that you can deal with instead of Adsense.

While it is perfectly fine to seek some alternatives, you should deal with established networks that have a good reputation within the webmaster community and have a positive track record. Sure, even the biggest companies in the internet world such as eBay, Google and Yahoo at some point were little more than start-ups created by bright entrepreneurs. But as a webmaster, your main goal is to make sure that you get paid fairly for the traffic that you send.

Unfortunately, many start-ups in the online world have never gotten too far off the ground before crashing and burning. If this happens, instead of getting paid you can expect to get a “Oops, we’re bankrupt so we have no money to pay you. Sorry :( “ type of message. Some networks have also been exposed as rogues and have engaged in practices such as deliberately not counting valid clicks, changing their policies frequently when it suits them or constantly finding excuses not to pay their publishers.

Here are some things to look for when choosing a network:

Length of time they were in business.

The longer a company has been active, the less likely it is that they will simply vanish overnight.

Reputation within the webmaster community.

Read forums, blog posts, guides, etc. and see what other webmasters have said about them. Of course, EVERY company will have some detractors or people who have had bad experiences with them. So the idea here is to see what the general opinion about them is. If you see lots of posts from people complaining about not being paid, or the company engaging in shady practices, it is a good sign that you should stay away.

Payment terms.

What is the minimum payment amount? How often do they pay? What payment methods do they offer? Those are all very pertinent questions. After all, you are putting up ads on your site to make money, not because you think online advertising is “cool”. Look this up on their site or in their terms and conditions before signing up. It may avoid you some bad surprises later on.

Any specific terms and conditions that may apply to you.

Do they accept webmasters from your country? Many networks exclude certain countries from joining. This is not because they “hate” you… but due to high amounts of click fraud originating from certain parts of the world. Do they have restrictions on the type of content you can have on your site? Etc. Make sure you read the rules thoroughly and comply with them. You definitely don’t want to give a network an excuse to ban you.

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Create Compelling Content

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Create Compelling Content

One of the most essential parts of a successful website is high quality content. There’s a lot of advice about how to make the b est content on the web, and some of that advice isn’t as helpful as it may seem. There are just a few essential things you need to keep in mind when writing your content to ensure that it will do well online.

Know Your Audience

It’s extremely important to know who you’re writing to. Every different niche is going to have a different set of readers, so you need to take the time to learn about the people interested in your niche. Is your audience old, or young? What income bracket do they fall into? Are they mostly men or women? Each one of these factors will help you to determine how to frame your content so that it appeals to your audience. Think about your real world conversations. You wouldn’t have the same exact conversation with a 50 year old man that you would with a 20 year old woman, would you? Different audiences require different approaches. Know your audience, and you’ll be able to do a better job of writing content that appeals to them.

Know Your Niche

Each niche has a particular set of words and phrases associated with it. In order to write to people interested in your niche, you have to first have a strong understanding of that niche, and all of the terms associated with it. The better your understanding of your niche, the better you’ll be able to write content that will appeal to others interested in your niche.

Make It Your Own

It’s important to know your audience, and your niche, but it’s equally important to know how to make the content you write feel distinct from any other content on the internet. Add your own personal flair to what you write, and use your own experiences to help illustrate the points you’re making. You’re probably writing about information  that other people have written about before, but if you do so in a unique way, your content will stand out from the crowd.

Take the time to learn your audience, and your niche, and make your content unique, and interesting by adding your own personal touch to it, and you’ll be on your way to writing effective content for your website.

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Quit Your Job – Start Your Online Business

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Quit Your Job – Start Your Online Business

Photo Credit: EverJean

Quitting your job can be one of the most rejuvenating experiences in your life. I personally quit my job at the end of May to do the work that I do online, full time, and to try my hand at it while I still had the freedom to do so.

Quitting your job isn’t something that you should do on an impulse, however. You should calculate it out, talk with family, friends, and then determine what is best for you in the long run. Some people aren’t cut out to be their own boss, the independence and the pressure of gathering clients, and making money can be too much to bare for some people. Those people are better off staying to work for someone else, until they are comfortable holding their entire life in their hands (financially).

It is very difficult to make your first livable wage online, I am not going to lie. I am in the situation where I have some room to breathe as I am still a student in university. IT is a whole different ballgame when you have a family to feed, bills to pay, and a home to provide for.

The first thing you need to do is to start slowly. Start working 1 hour per day after (or preferably before) work each day. Take that time to get started in what you want to do. If you want to be a copywriter start trying to get some small paying jobs and bring in $10-20 per hour for that hour you are working. If you make $10 per day for 6 days a week, that is $240 per month, or an additional $2880 per year. Now you can see where things are going. That is a vacation for the family for a week (or two) or almost a car payment for a new (used car).

Once you start getting into your business a little more you can start to transition. I wouldn’t recommend quitting your job unless you can make 65% of your normal income out of the gate the day after you quit your job. Especially if you need to support a family.

By taking things slow, you have a better chance of making errors early (when you are still employed) rather than making them when it could be a big deal for you or your family. Start out working 7-10 per week on your internet business and then take it from there, good luck!

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Who Is Yaro Starak? A Successful Online Blogger Making $40k A Month From Affiliate Marketing

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Who Is Yaro Starak? A Successful Online Blogger Making $40k A Month From Affiliate Marketing

yaro-starakI’ve been following this guy for sometime called Yaro Starak who is from Australia and writes a blog called entrepreneurs-journey.com from which he writes about affiliate marketing and how to make money online, quite similar to what i write about.  He as been online for a long time and shares his experiences of how he makes money online.  His blog has become so popular he currently has at the time  of this writing – 78,778 RSS subscribers and currently gets 80,000+ unique visitors a month, 138,000+ page views a month.

Yaro has been working online since 1998 creating websites and has sold several successful online businesses.  He now teaches people online how to make money from running their own website business.  He now gets to travel around the world with his laptop living the ultimate .com lifestyle just from blogging.

Yaro first started out online like most of us by selling old items on ebays auction site selling items he had in his garage he no longer wanted.  He then moved onto creating a website selling and trading gaming and sports cards online and then later sold this website business for a large sum.

These days he makes money from his mastermind training program and affiliate marketing adverts he has spread accross his blogs and other websites he manages and makes on average $40,000 a month.

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