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More Online Marketing Mistakes You Shouldn’t Do: Part 2

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More Online Marketing Mistakes You Shouldn’t Do: Part 2


When it comes to online marketing, there are many mistakes that marketers and website owners should beware of and avoid as much as possible. Avoiding these mistakes will simply mean that you can take better advantage of all the opportunities that internet marketing has to offer you, in addition to giving you the potential to make more money from your online business, with less worries and potential problems down the road.

Here are some more of these mistakes that you would want to avoid as the owner of a business that has an online presence, no matter how big or how small:

  • Ignoring the feedback, comments and opinions from site visitors and past customers

The web has gotten to be an increasingly social place, where information is being shared not only by businesses, but also by the consumers themselves, who often give feedback and advice to others about where to shop online. Google Places, for example, allows people to leave a rating and comments regarding local businesses that are listed. Specialized websites that are built around a certain niche, for example, Trip Advisor for travel related services, have an extensive section of customer reviews and ratings of different businesses and services. And of course, let’s not forget discussion forums that are related to the niche where your business is operating in, where users frequently share advice about which businesses are the best ones and which ones should be best avoided.

All of these sites provide a very useful service to consumers, allowing them to get more information about the experiences of others before they do business with someone. If you own any kind of business, look up your name on Google to see if there are any ratings and reviews that were posted about it. This will give you the chance to see if any customers or site visitors have had problems with what you’re offering and in many cases you can give a response and invite anyone that had a problem to get in touch with you.

Regarding web forums and social media groups, it’s well worth it to register and take the time to participate a bit in them, even if there were no posts, positive or negative, about your business. Simply by being present on social sites that are related to your niche, you will increase the visibility of your business and have the potential to get some new customers, even if you don’t actively advertise on that specific website.

Also, if someone has had a problem that wasn’t resolved, it gives them the chance to contact you through the website to work something out rather than posting a negative review.

With all of these things considered, you should be aware that watching your online reputation is something very important. Since it doesn’t even take that much time to do, maybe an hour every 3 days, being on top of what is being said about your business in the online world is definitely something that you shouldn’t be skipping out on.

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