Tag Archive | "Email Marketing"

Planning Your Holiday Email Campaigns: Part 2

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Planning Your Holiday Email Campaigns: Part 2


Yesterday, we’ve seen a few tips that will help you get your email campaign ready for the upcoming holiday shopping season. As it’s one of the busiest times of the year for e-commerce sites, all online sellers need to have a good strategy during the holidays. Here is some more advice on how you can plan and execute your campaign well during this shopping season:

 

Acquire As Many Emails as Possible

 

The more interested people sign up for your list, the more effective your overall email marketing will be. This applies any time of the year, but is especially important during the holidays. Remember that shoppers will be looking to get the best deals possible during the holidays. Because of this, you should not only advertise your offers prominently on your website, but also include the email capture box in a place where it will be better seen. If it’s usually located somewhere in the margins of the page, move it closer to the top and center, then make it bigger. Use a call to action that will encourage the visitor to give you their email so they can save on their purchases.

 

Also, try to acquire the visitors email at the very beginning of the checkout process. This will allow you to send special emails to those who abandon their shopping cart and leave without completing their purchase.

 

Segment Your Email Lists

 

Again, this is something that is important at any time of the year, but more so during the holidays. If you plan to send out a lot of emails, maybe several in a day, it may be a good idea to have a separate email list for your holiday promotions, as opposed to your regular mailing list. The subscribers who specifically sign up to get regular emails during the holidays are more likely to be actively shopping for something to buy, rather than just looking around. They’re also less likely to drop out of your email list by unsubscribing.

 

Be Original

 

Stand out from the crowd. You’re not the only one that will be mailing your subscribers during the holidays, so your emails need to catch their attention. Do some research and testing to determine what the best subject lines would be. Work on perfecting the content of your messages as well, as this will have a definite impact on your click through rates.

 

Finally, the promotions that you offer will also be very important at driving conversions. You offer free shipping? That’s nice, but it has become such a common practice by online retailers during the holidays that consumers actually EXPECT to get free shipping, so it’s not much of a special for them. Try to craft a promotion that will truly make your offerings stand out from the rest. This will grab some attention and result in more sales for you.

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Planning Your Holiday Email Campaigns

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Planning Your Holiday Email Campaigns


For email marketers, the holidays are a time where increased opportunities are plentiful. Even though we’re still far away from the Christmas shopping season, it is time to start planning your campaigns now for a few reasons. First, you have Halloween coming in about a month, which could be an opportunity for online retailers to launch special sales and promotions. Then, you have Black Friday coming a few weeks later. While it’s mostly associated with crowds of thousands of people lining up outside stores to get their hands on merchandise at clearance prices, there is an ever increasing number of Black Friday shoppers that prefer to do their shopping online, thus skipping out on the long lineups and the crowds. If you want your sales numbers to look good this holiday season, or if you think there are certain things you could do better this year, then applying these tips will help you make the most out of it.

 

Check How Things Went Last Year

 

If you’ve been using email marketing to promote your business in during the last holiday season, you may want to take a look at your stats to see how things went. Are you satisfied with the number of sales you’ve made, as well as your click through and email open rates? Are there things that you think you should do better this year? Even if you think your last campaign was quite a success, there are always small things that you can improve to make it even better this year.

 

Plan Your Mailing Schedule

 

Sending out emails more frequently during the holiday shopping season is simply common sense. Even with paper advertising, you see that there’s an increase in “junk mail” that arrives in your mailbox, anything from store fliers, catalogs, coupons, etc. get sent to you almost daily. There’s a reason the big outfits do this: because it works. Those who don’t change their mailing schedule to communicate with their target audience more often during the holidays are likely to miss out on some potential sales.

 

Every business type is unique. Some companies can send out emails on a daily basis to their customers in the period running up to a holiday. For others, it may not always be such a good idea to send daily mailings, but would still be good to increase the frequency at which you get in touch.

 

It may also be a good idea to see what your competitors are doing, such around what period they start to increase their mailings. According to statistics shown by Market Watch, 2 days leading up to Black Friday and the first two Mondays of December are the days where marketers send out the most promotional emails related to their holiday promotions.

 

But sending out emails more often isn’t enough. You still need to have good content in them as well as an overall marketing strategy that will help boost your sales. Tomorrow you will see more tips on how to make this holiday season the most profitable one yet for your company.

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Keeping an Eye on Email Open Rates Crucial For Marketers

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Keeping an Eye on Email Open Rates Crucial For Marketers


If you use email marketing to promote your business online, one of the key metrics that you would want to keep an eye on would be your email open rates. These denote how many of the email messages that you’ve sent out have been read by the recipient. Of course, unless you have a small and very highly targeted email campaign, not all of your messages are going to be opened and read by the user, for various reasons. Some people just don’t pay any attention to marketing messages, no matter how much effort you’ve put in crafting a catchy subject line to get their attention. Others may not check their email inbox that often.

But in general, how is email marketing doing so far? We all know that it’s one of the most widely used online marketing methods, mainly due to the high conversion rates that it can bring to businesses that use it. Email marketers would often like to know what the general trends are for email open rates so that they can adapt their overall marketing campaigns. There are some numbers that were recently released by Silverpop as part of their 2012 Email Marketing Metrics Benchmark Study. This study looked at email messages sent in 2011, as well as the first quarter of 2012.

The mean email open rates for all of the regions that were studied was of 20.1%. In the USA, the mean rate was 19.9%, Canada stood at 20.7% and the region of Europe, Middle East and Africa was at 20.9%. This goes to show that there aren’t any major differences related to email open rates based on the geographic region where the recipient is located. The mean global open rate has dropped from 2009, where it was sitting at 22.2%.

But what about click through rates? Out of the people that actually take a few seconds to read your message, how many of them can you expect to click on a link in it and proceed to your site? Email marketing has been shown to produce some very good CTRs and the data from the most recent edition of the study seems to confirm this.

The global mean CTR is at 5.2%. For the United States, this number is slightly above average at 5.4%. Europe, the Middle East and Africa has a 5.1% CTR. What is a bit surprising is that Canada’s CTR is noticeably lower at 3.8%. Compared to the same study done 2 years ago, click through rates have increased. In 2009, the mean global CTR was at 4.5%.

Now that you have these details, you can get a much better idea of just how email marketing is performing around the globe. But you must remember that the results that you get will vary on many factors, such as the industry you’re in, your targeted demographics, as well as how you personalize your email messages and target the recipients. If you do your best, chances are you will see a great benefit from email campaigns.

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Some Data on Email Open Rates

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Some Data on Email Open Rates


Are you wondering how many emails sent by marketers are actually opened and read, at least in part, by their intended recipients? Many online marketers and small business owners are actually asking themselves the same questions. We all know that email marketing is a powerful way to reach clients and potential clients in an effort to get them to generate more revenue for an online business. But emails are only useful if they are actually opened by the recipient. Otherwise, they simply rot in the recipient’s email box or end up getting deleted.

 

There are many reasons as to why an email doesn’t get opened. It could be because the recipient didn’t like the subject line and didn’t feel like reading the message. Or, they already get too many emails and don’t really have the time to pay individual attention to each of them. Then, there is another possibility, that the recipient created an email that’s just used when signing up for websites and is not their main email. They don’t really check it that often, sometimes emails go for months without even being looked at, as the user doesn’t receive any personal or important mails at that address.

 

But are more consumers opening their emails? A study recently done by Return Path gives a few details of this. During the period from March 2011 to March 2012, email opens have actually gone up. There is an increase of 82.40% of email opens during this period. Obviously, this is welcome news for marketers who want their message to be seen by their audience.

 

But one thing that should be noted is that mobile devices, such as smart phones, have accounted for 30% of all email opens during this period. A more detailed breakdown shows that all Apple devices, like the iPhone, iPod Touch and iPad represented 85% of all email messages that were opened. Furthermore, email opens done on mobile devices were more likely to be done by users on weekends. For regular PC (laptop and desktop), the opens usually happened during the weekdays.

 

This is a useful piece of data for email marketers. An ever increasing number of internet users browse the web through a mobile device like a tablet or smart phone. Since Apple device users have a higher open rate than others, it would be beneficial for marketers to more aggressively promote their email lists to these users. On your mobile site, you can make sure that the email subscription option is featured more prominently. Perhaps there could be a certain incentive that you could give to mobile users so that they become more likely to open messages that come from your business. And since messages are more likely to be accessed during the weekend by these users, it would only be logical that you send out your more important emails to mobile users on Saturday or Sunday. This is where properly segmenting your email list by device type used could be very important as it will let you get more exposure for your messages.

 

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Creating Email Messages That Convert: Some Important Advice

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Creating Email Messages That Convert: Some Important Advice


Email marketing is one of the best ways for online marketers to get people to buy their products. But in order for them to be a truly effective marketing tool, they need to be used correctly. The first thing you need to think about is the email message itself. Here are some basic tips that will help you create messages that convert much better than before.

 

  • A Good Headline is a MUST!

 

We’re in 2012. People tend to get dozens of email messages a day. Some of them are personal emails from friends and family members. Others are business related messages. Then there’s notifications sent out by social media sites, etc. Finally, we have commercial email messages that come from mailing lists that the user has subscribed to.

 

The first obstacle to getting your email to convert is actually getting the user to open your message. For this, you need to make a good first impression by creating a headline (email subject) that will engage the user and make them open the message to read more.

 

Try to understand your target customers. What would make them want to read your email? What kind of wording would draw their attention? You can try to get the recipient to guess the content of your email based on the subject header. Or, ask them a question in it. But no matter what you do, don’t use subject lines that are misleading and unrelated to the actual content. While you may think this is clever, it’s not a good strategy. First, you will trip up spam filters, which have gotten far more advanced in the last few years. If your subject keywords are completely unrelated to the text in your message, there is a high chance the message ends up in the “junk” folder. Second, and even worse, is that you risk irritating the recipient. What this means is that they will either unsubscribe from your list, or simply stop paying attention to your future messages, thinking that you’re just trying to trick them again.

 

  • Take Advantage of Message Preview Snippets

 

Depending on which email service your recipient uses, they may be able to see the first sentences of your message next to the subject line, or by mousing over the message when it’s in their inbox. Naturally, you will want to take advantage of this. Don’t start off your email with your address, phone number, or the classic “Can’t see the message? Click here”. This doesn’t give the user any information on what is inside.

 

Instead, create a catchy title that will serve as the headline of the email message itself. It shouldn’t be your email subject rewritten in different words. Rather, it should provide the reader with a bit more information on what you’re going to be talking to them about in your message. This may convince someone to open your message even if your subject didn’t really do the trick for them.

 

 

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Creating Email Messages That Convert: The Basics

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Creating Email Messages That Convert: The Basics


When you use email marketing, remember that what you’re doing is talking to your reader. Sure, it may not be a live conversation like on the phone or by instant messenger. And depending on how many people you got on your list, your message could end up being read by anywhere from a few dozen to several thousand subscribers. Even if email marketing is essentially a mass mailing, you still need to keep the reader engaged and make them feel like you’re writing to them one on one. Think about how sales copies are written. They make the reader feel like the author is talking directly to them and forget the fact that there are thousands of other people who are reading the same message.

 

It is a well known fact that email messages convert well. Once the reader clicks that link and goes to your website, you get a better chance of them making a purchase, or taking any other action that you would want them to take, such as filling out a form to get a quote, or booking an appointment. Studies have shown that email marketing has better conversion rates than other forms of online advertising, such as pay per click ads on search engines or display ads on websites.

 

But this doesn’t mean that email just causes products to “sell themselves” no matter what some of the gurus will try to tell you. Yes, there is a higher chance that someone who ends up clicking on your link will buy from you. But in the first place, you need to get them to open your message, read it and then take the desired action.

 

Now this is the tricky part and this is also where many online marketers have the most difficulty. They may have a subscriber list of a respectable size. Sometimes, it can have thousands of subscribers who are interested in the niche. They send email after email, but the results simply aren’t there. Is it that their product is just not good enough, or the landing page wasn’t optimized properly to deliver maximum conversions? Perhaps. But one of the main reasons why email campaigns fail is simply because of the email messages themselves.

 

You need to convince people to open your message, pay attention to it and then take action. This, of course, is easier said then done. Your users may have subscribed to plenty of other email lists, so they will not take several minutes to attentively read each message and then decide whether they want to continue on to your site or not.

 

There are lots of resources out there on how to write good messages when you market your business by email. They provide a lot of detailed information on the topic and many of these guides are available for free. But there are some basics that you need to understand before you do anything else. Tomorrow we will take a look at some of the most basic tricks in getting your email campaigns to work.

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Most Consumers Want Marketing Messages by Email

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Most Consumers Want Marketing Messages by Email


There are many online marketers and entrepreneurs who are shunning email marketing, believing that it is ineffective or that consumers perceive any email they receive from a business as a “spam” message and don’t pay attention to it. However, the reality of consumer opinion is quite different from this.

 

According to a survey of 1 500 consumers in the United States related to how they prefer to receive marketing messages, a large percentage, 77%, have said that they prefer to get them by email. There is no close second place, according to the study. Email is still king with US consumers and this doesn’t look like it’s going to change much in the future even as other marketing channels are being developed in the world of online advertising.

 

Here are the numbers for the rest of the marketing methods:

 

  • Direct mail (physical letters, brochures, catalogs…) : 9 %
  • SMS messages : 5 %
  • Facebook : 4 %
  • Phone calls: 2 %
  • Twitter : 1 %
  • Mobile applications for smart phones : 1%
  • LinedIn : Less than 1%

 

In reactions to the survey, many marketers were surprised that social media websites such as Facebook, Twitter and LinkedIn have scored so low. The explanation is that while consumers will pay attention to the pages of their favorite brands and businesses on social networking sites, this is not the place where they want to receive commercial solicitations. Marketers need to remember that social networking sites were never designed as being a marketing platform in the first place. Rather, they are a place where individuals connect to other people that they care about. Users also like to use social networking sites for their integrated apps and games (horoscope, poker, Farmville, etc). They may check out some commercial pages, but they don’t like it when their news feed is filled with ads.

 

There are some who ask: even if email marketing is well received by consumers, do these people actually take any action in buying something they’ve gotten through email? The numbers say yes.

 

The survey done by Channel Preference has said that 66% of consumers purchased something as a result of a marketing message they’ve received by email. Results from other marketing methods are:

 

  • Direct mail (physical letters, brochures, catalogs…) : 65 %
  • SMS messages : 16 %
  • Facebook : 20 %
  • Phone calls: 24 %
  • Twitter : 6 %
  • Mobile applications for smart phones : 10 %
  • LinedIn : 4 %

 

While email may be the preferred way that consumers use to get communications from businesses, marketers should know that this applies to permission based mailings. Buying contact lists from brokers, even if that information was legally acquired in the first place, is unlikely to yield as good results as sending messages to consumers subscribed to your email list, or including a promotional signature in customer service or order confirmation correspondence.

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How to Target Your Email Subscribers

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How to Target Your Email Subscribers


Previously, we’ve seen just how important targeting is when it comes to email marketing. However, many online marketers and entrepreneurs aren’t too sure about how to actually implement it as part of their online marketing campaigns. This is understandable, as there are actually few of them which truly segment their subscribers in order to deliver them personalized content when they send out email advertisements and newsletters. Here are some tips that will make it easy for you:

Maintain Separate Lists On Your Website or Different Websites

One of the most common mistake is putting in email submission boxes and capturing the client’s permission to email them on the checkout pages of all your websites, then putting all of these email addresses onto one big list. If you run websites that sell products that are very similar and which all target the exact same type of buyer, then this might be OK. However, it is better to keep separate lists for separate sites. Also, keep the email list that you got from customers that just signed up for your newsletter on your site without buying anything separate from the newsletter that you have for your paying customers.

Keep Track of What Your Customers Buy

If you have an e-commerce website that directly sells products to your customers, then keep track of who buys what. This will allow you to specifically tailor your promotions to them. Buyers who have purchased a specific kind of item are more likely to buy that type of item again, so if you include promotions on your products as part of the emails that you send to your list, you should show them products that are relevant based on their past purchases. This is something that’s already done by the leading e-commerce sites out there and is something you should definitely do as well.

Use Demographic Information

The most basic piece of demographic information that you could collect would be the country where the subscriber lives in. If you include affiliate offers as part of your emails, then this will ensure that you only include offers that accept traffic from that subscribers country. It could also allow you to display prices in the subscribers local currency. As for other demographics such as age, gender, income level, etc. you could include this as part of an optional survey when signing up for your mailing list or making a purchase. To increase the number of visitors that fill it out, you could offer a small discount or promotion of some sort.

Ask What Made Your Visitors Interested in Your Site

This is something else that’s good to include as part of the sign up survey. Ask your visitors what they’re looking for on your site and what they hope to buy in the future. This would allow you to create sub groups in your email list and then include offers and promotions that are relevant to these subscribers, thus making them more likely to actually buy something.

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Proper Targeting is Important in Email Marketing

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Proper Targeting is Important in Email Marketing


When you advertise through other methods, such as media buying or social media marketing, properly choosing the audience that will see your ads is very important. This is something that has been done by the best internet marketers ever since online advertising came into existence. In fact, it is also a concept that predates online advertising too. After all, you wouldn’t see ads for payday loan places or pawn shops in magazines whose readership is mainly comprised of millionaires. Even though the importance of proper targeting is well known, many online marketers don’t do any of it when it comes to email marketing campaigns.

They have one big list and apply a “one size fits all” approach to email marketing. Therefore, everyone on the list gets the exact same message sent to them. Now in some cases, such as if you’re only selling one main online informational product and you want to promote some of your secondary products that you own, this might be a good way to do things. After all, it’s simple, all you need to do is to create the email message, load up your list and then just fire away.

But if you have multiple products, several different kinds of customers, people who subscribed to your list for different reasons, or if you promote a diverse range of affiliate offers in your email messages, then properly choosing your audience would be beneficial for you. All that targeting does is ensures that your message will get to people who will be the most likely to buy the products that you’re promoting to them.

The first step towards targeting is personalization. At the very least, you can insert the recipients name in the email. Studies have shown that people are more likely to pay attention to a message that was directly addressed to them, as opposed to having a generic greeting such as “Dear Friend” or “Valued Customer”, etc. Using a script that handles your email marketing automatically makes it very easy to insert the clients name, as well as other attributes into an email message that you send to them.

Then, there is also the products that you present to your reader in the message. You need to think what different kinds of recipients you have and what products they would be more likely to get. Think about what kind of shopper they would be. Do they want something that is the cheapest item possible in terms of price, or are they looking for something that will be very useful and valuable for them, regardless of how much it would cost. Also, think of what category of items certain groups of subscribers would be most likely to buy from you. Tomorrow, we will see how you can get the right information about your list subscribers and then use that for your marketing efforts.

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Tips for Success in Email Marketing

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Tips for Success in Email Marketing


While there are many ways to promote your business online, email marketing remains one of the least expensive options and can be one of your best ways to keep in touch with those who are interested in your products. Even though social media marketing has gained a lot of ground in recent times, email marketing is still going strong according to surveys of online marketers and entrepreneurs. This is why building a strong email campaign is seen as a good step towards success for anyone that sells something through the internet. However, in order for a campaign to be successful, there are certain things that would need to be kept in consideration. A lot of the people that are having problems getting email marketing to work for them simply aren’t doing certain things right. Here are some tips which are used by the top online marketers out there that will help you achieve a good degree of success with it.

  • Get a List Filled With Quality Subcribers

This is one of the most important pieces of advice that anyone could give regarding the topic of email marketing. If you don’t have anyone to send your emails to, obviously you won’t make any sales from email marketing. List building is the first step towards building your campaign. The best people that you can market to are the ones that have already purchased from you. The simple fact is that people, both in their personal lives and when doing business of any kind, are more comfortable dealing with those that they already know. Once a person has already established a relationship with you by buying from your site, chances are they will trust you if they were happy with the product or service that they got from you. During the purchase page, have a check mark that is on by default that would subscribe the buyer to your newsletter. That way, you can send them email with news about your new products and offer, or to promote some affiliate offers that may be useful to them.

Even if somebody doesn’t purchase anything from your site at the moment, it doesn’t mean that they won’t return in the future. This is why you should have an email capture box featured prominently on your site as well and not just use those who buy something from you as subscribers.

Avoid buying potential customer data from lead sellers if you can. Yes, there is a whole industry out there which sells leads in many niches, such as MLM programs, debt consolidation, finances, etc. The issue with these is that they are often of poor quality. Many of the people on these leads have already been contacted by other businesses. Some have opted in to have their information shared when they were signing up for a contest or filling out a paid survey of some sort, without truly having an interest in the product that you’re going to offer them. This doesn’t mean purchased leads are never profitable, just that they may not be as high quality as those you acquire yourself.

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Tips for Promoting Your Blog: Part 2

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Tips for Promoting Your Blog: Part 2


Now that you know about the importance of good SEO, as well as inclusion in your email marketing, plus linking from your main site is important, you may be wondering if there are any other tips that you can apply to promote the blog you’ve just build and get a steady stream of interested visitors. There are a few final tips that I’m going to share with you regarding how to accomplish this easily. The key here would be integration with other marketing efforts, which will result in plenty of good traffic if you’re diligent and patient in your traffic building efforts.

Be Social

Social media is a topic that comes numerous times when discussing traffic generation techniques as well as internet marketing in general. This is not without good reason: the majority of people visit social networking sites, so the traffic on these sites is already there. You just need to direct it to your blog. The two best examples in this case would be using Facebook. When you post a new article in your blog, share it on Facebook. Readers will see the title of the post and a summary, where they can click through to your blog to read more if interested. For Twitter, just send out a Tweet about the update and include a link.

Also, don’t forget to include buttons so that users can like and share your posts on their social networking profiles, thus giving you exposure to their friends and followers, generating a potential for more traffic in the process.

Use RSS

RSS feeds are a good way to get people to follow your blog in a way similar to following someone on Twitter or Facebook. When they subscribe to your RSS feeds, people will be able to see in their browser if you’ve made a new blog post. If it’s something that interests them, they will then click through to your blog and read the article you just posted.

Be Patient

Building a steady amount of traffic to a blog is something that takes time and patience. It’s quite unlikely that you will receive thousands of daily visitors after just taking one of the actions presented here. But keep posting good content and keep using the techniques shown here and you will soon start seeing a few visitors on your blog. This can grow in time, you will just need to be patient and continue blogging and actively taking efforts to generate more interest and thus more traffic on the blog you’ve built.

Be Creative

You’re not limited to what was presented here when it comes to getting traffic. Think up of your own strategies to bring in high quality visitors and read up more about things such as social media, SEO and traffic generation to blogs. You may discover some new methods and techniques that you will want to try, which may very well be the solution that you were looking for to finally get the amount of visitors you wanted.

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Promoting Your Membership Site: Social Media and Email Marketing

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Promoting Your Membership Site: Social Media and Email Marketing


Of course, having your members do your promotion for you is a very good strategy when you run a membership site, due to the fact that it is free and would actually not require any marketing efforts on your part. All you would need to do is to create a decent membership site and give your members a few incentives to promote it for you. But there are a few more free methods for promoting your membership site. Let us examine them here:

 

  • Social Media

 

Again, social media. This is something that is talked about a whole lot in internet marketing circles. Of course, there is one big reason for that: it works. Think of it, if it was ineffective, there wouldn’t be thousands of guides, forum posts, etc. about it. There are two things that you would need to do if you are promoting your site on social networking websites:

 

  • Create a page for it

 

Facebook lets you create a fan page for a business. You should do so for your membership site. Give a bit of information about it and make a nice looking, but not too pushy, sales page as well. People can also “like” your page. The more people like it, the more popular it becomes.

 

  • Make a post about it

 

With Facebook, you can post on your wall that you’ve created a new site and invite your Facebook friends to check it out. On Twitter, you can send out a Tweet with the link to your website included in it.

 

But to make your social media use even more effective, consider creating a promotion for those who access your site through social media. A discount on the membership price works very well, but there are also other things you can do to add value such as adding an additional product, or giving a free personal consultation with you, etc.

 

  • Email marketing

 

If you already have a mailing list, email marketing could be an excellent way to market your new site. This would work even better if you have released products before that were liked by your subscribers. All you would need to do to make use of email marketing would be to send out an email to your subscribers and let them know about your membership site. If your list is made up of people who have already purchased products from you, then they will be more likely to join your site.

 

Another way to build a list would be to release a free product and give it to people in exchange for opting in to receive emails for you. That would allow you to build a list of subscribers who are interested in internet marketing course products and might want to join your new membership site. While building a list from zero would take a bit of time, it is nonetheless a very good marketing method and something that you can consider doing alongside other promotion methods such as forum posting or social media promotion.

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Increase Traffic to Your Site


Increasing traffic to your site is not only a great way to build your list but also increase the revenue you draw from product sales. There are many methods to increase the traffic your site sees, some of these methods may not be appropriate for your consumers, however you must exercise every marketing tool available to be successful. Begin by utilizing free marketing tactics that are available to you if you just invest some time into finding your potential consumers. The following are some easy ways to double the traffic your site sees.

• Learn effective SEO techniques. Use keywords within the articles on your site that will draw the most visitor attention. You want to be on the first page of results generated on a search engine.

• Use social bookmarking to draw the attention of online socialists to your site. Use social media sites to bookmark your backlinks and any articles on your site.

• Blog submission should be regularly done. Be sure that you participate and create blogs that are related to your business niche. The content you share should be informative and unique to your knowledge and business.

While there are other ways to generate traffic do not underestimate the importance of free marketing strategies. If you find that these methods are not generating enough traffic consider changing your approach, or if you feel defeated look into traffic generating software. The goal is to build your list large enough so you can focus on email marketing to draw traffic and revenue.

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Email Advertising: The Do’s and Don’ts

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Email Advertising: The Do’s and Don’ts


Email advertising is just one of the ways for you to get the word out, either about your own business or product, or about an affiliate offer that you are running. Unfortunately, this method of advertising is often associated with unsolicited email (spam) and as such is avoided by many marketers. But there are ways to leverage the power of email advertising and have great results, as long as you follow these tipis outlined below.

Make sure you are allowed to do it: If you are promoting an affiliate or CPA offer, be sure that the offer in question can be promoted by email and what the restrictions or rules are. Certain offers are barred from email promotions, while on certain others the messages and subject lines have to be entered exactly as provided by the merchant. If you fail to follow these instructions, at best you will be warned by your affiliate manager. At worst, you can get banned from the network outright and even lose all of the money that you have accumulated during the month.

Make sure you have permission to email these people: This means that they have opted in, either by entering their email on a dedicated box on your website, or were aware of the fact that they will receive promotional emails when registering for a site that you own. You should always keep the logs which include the timestamp, email and IP address associated with the subscription, as you may be asked for it if you are running affiliate offers.

Be wary of certain “email marketing” providers: Some companies may claim that they are able to send your message to “millions of targeted opt-in subscribers”. Unfortunately, in many cases these email addresses are simply scraped from the web to form a list. If not, they are sent to a list of emails that have opted in on a certain site (usually a contest or freebie site) which had a mention stating that “we may give your email to our promotional partners”. While this may not be against the rules of most offers, you will get poor results, as these lists have been sold and resold and resold again. Chances are your email will just end up in the recipient’s “Junk” folder or simply be deleted.

Don’t waste time with “paid to read” email providers: While all of these people did indeed opt-in to receive these mails, and the provider guarantees that people will click through to your site, you will once again get poor results, meaning little or zero conversions. Why? The people clicking on the link in your mail are earning points or a small sum of about half a cent to do so. They don’t care about what’s on your site and will close it just as soon as the timer runs out. You will indeed get a lot of traffic, but chances are none of it will convert anyways.

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