Tag Archive | "Email Campaign"

Planning Your Holiday Email Campaigns: Part 2

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Planning Your Holiday Email Campaigns: Part 2


Yesterday, we’ve seen a few tips that will help you get your email campaign ready for the upcoming holiday shopping season. As it’s one of the busiest times of the year for e-commerce sites, all online sellers need to have a good strategy during the holidays. Here is some more advice on how you can plan and execute your campaign well during this shopping season:

 

Acquire As Many Emails as Possible

 

The more interested people sign up for your list, the more effective your overall email marketing will be. This applies any time of the year, but is especially important during the holidays. Remember that shoppers will be looking to get the best deals possible during the holidays. Because of this, you should not only advertise your offers prominently on your website, but also include the email capture box in a place where it will be better seen. If it’s usually located somewhere in the margins of the page, move it closer to the top and center, then make it bigger. Use a call to action that will encourage the visitor to give you their email so they can save on their purchases.

 

Also, try to acquire the visitors email at the very beginning of the checkout process. This will allow you to send special emails to those who abandon their shopping cart and leave without completing their purchase.

 

Segment Your Email Lists

 

Again, this is something that is important at any time of the year, but more so during the holidays. If you plan to send out a lot of emails, maybe several in a day, it may be a good idea to have a separate email list for your holiday promotions, as opposed to your regular mailing list. The subscribers who specifically sign up to get regular emails during the holidays are more likely to be actively shopping for something to buy, rather than just looking around. They’re also less likely to drop out of your email list by unsubscribing.

 

Be Original

 

Stand out from the crowd. You’re not the only one that will be mailing your subscribers during the holidays, so your emails need to catch their attention. Do some research and testing to determine what the best subject lines would be. Work on perfecting the content of your messages as well, as this will have a definite impact on your click through rates.

 

Finally, the promotions that you offer will also be very important at driving conversions. You offer free shipping? That’s nice, but it has become such a common practice by online retailers during the holidays that consumers actually EXPECT to get free shipping, so it’s not much of a special for them. Try to craft a promotion that will truly make your offerings stand out from the rest. This will grab some attention and result in more sales for you.

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Email Marketing Changing – But It Still Works

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Email Marketing Changing – But It Still Works


The role of email marketing in the internet marketing world is a subject that has been up to some debate in the last few years. Every now and then, you are bound to see reports that claim that email marketing is “dead” or that it’s usefulness is going to be significantly reduced in the nest few months. But as of now, none of these scenarios have truly manifested themselves, and it looks unlikely that it will happen any time soon.

 

Those who advanced the theory that email marketing is going to lose its efficiency soon say that more and more users are using the social networking channel and are paying less attention to commercial email messages. But this is something that affects mainly the younger users and even then there are some very good ways around the problem, which will let you capture your subscribers attention a whole lot better.

 

It is true that people are increasingly using social networks to communicate with personal contacts. If you ask the average internet user how many non business related emails they’ve sent during the last year, the number would be quite low and in many cases it would simply be zero. When they use email, it is either for work related reasons, or to communicate with commercial entities. This is often the case when they check up on an order status, or check their inbox for a validation link to a website that they’ve signed up for.

 

But in general, users aren’t losing interest in promotional messages sent by email, as long as the email marketing campaign has been well done. Marketers need to check up on their efforts more often to see if what they’re doing is working and optimize their campaigns when necessary.

 

One of the key elements of a successful email marketing campaign, which has been recently discussed in various online news reports, is proper segmentation. Sending the same email message to everyone on your list may work if you have a really small business that only has a dozen or so subscribers on its list. But if you have thousands of them, then it’s not the brightest idea.

 

Content of email messages needs to be relevant to the user and geared towards them. Marketers need to get an understanding of who their email subscribers are and what differences exist between them. For example, some of these subscribers may be frequent visitors to their site and have repeatedly bought products and services from them. Others may just have signed up for the newsletter, but haven’t bought anything from the company yet. For the first group, simply presenting information on new products may be enough. But the second group would need a bit more convincing if a marketer hopes to turn some into paying clients.

 

No matter what is said about it, one fact still remains strong. Properly done email marketing results in very good click through and conversion rates. And for now, it just isn’t going anywhere for a while.

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Planning Your Email Campaigns the Right Way

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Planning Your Email Campaigns the Right Way


We all know that in order for an email marketing campaign to work, it needs to be properly optimized and carefully tailored to both the needs of your organization, as well as to those who will be on the receiving end of your email messages. When you look online, you will see plenty of tips aimed at product creators, small business owners, as well as affiliate marketers that sell to consumers. But these may not always cover topics related to business to business email marketing. While there are some similarities, there are some differences as well between the B2C and B2B worlds of email marketing.

 

Let’s take a look at some of the things you need to do in order to put together a highly successful business to business email marketing campaign:

 

  • Plan Your Strategy in Advance

 

Email marketing isn’t something that you would want to rush if you expect to get some results from your efforts. You will need to take some time to set up your campaigns, think of the content of the messages that you’re going to send, as well as prepare any landing pages that will be specific to your email campaigns.

 

  • Be Sure to Segment Your Email List Accordingly

 

This would probably depend on how many subscribers you have, how you got their email and which products they have expressed an interest in. It has been shown that if your email messages are highly targeted to a specific audience, then the recipients are more likely to find them relevant and therefore take whatever action you want them to take. For this reason you should seriously look into maintaining several different email lists at the same time.

 

  • Set Up a Tracking System

 

When you send out emails, you would need to see how many of your messages were opened, as well as what your click through rate is for the emails you send out. This will let you optimize your campaigns better in the future, as you would know what impact your emails are having on their recipients. There are plenty of free tracking scripts that you can embed in your email messages and on your landing page, so there isn’t really any reason as to why you shouldn’t be using one.

 

  • Be Prepared to Test and Make Some Changes

 

It is by testing that you will be able to see just how well your campaign is going. You can then look at the information you’ve got regarding your open rates, CTR and conversions. If things are all going as you intended, then there is obviously no need to change anything. But if you don’t get the results you wanted, or you would just like to try something else, then you can always optimize your messages on your next mailing. Remember that you need to vary the type of content that you send out in your messages as well. Otherwise, this could bore the recipients and just cause them to lose interest in emails coming from your company.

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Keeping an Eye on Email Open Rates Crucial For Marketers

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Keeping an Eye on Email Open Rates Crucial For Marketers


If you use email marketing to promote your business online, one of the key metrics that you would want to keep an eye on would be your email open rates. These denote how many of the email messages that you’ve sent out have been read by the recipient. Of course, unless you have a small and very highly targeted email campaign, not all of your messages are going to be opened and read by the user, for various reasons. Some people just don’t pay any attention to marketing messages, no matter how much effort you’ve put in crafting a catchy subject line to get their attention. Others may not check their email inbox that often.

But in general, how is email marketing doing so far? We all know that it’s one of the most widely used online marketing methods, mainly due to the high conversion rates that it can bring to businesses that use it. Email marketers would often like to know what the general trends are for email open rates so that they can adapt their overall marketing campaigns. There are some numbers that were recently released by Silverpop as part of their 2012 Email Marketing Metrics Benchmark Study. This study looked at email messages sent in 2011, as well as the first quarter of 2012.

The mean email open rates for all of the regions that were studied was of 20.1%. In the USA, the mean rate was 19.9%, Canada stood at 20.7% and the region of Europe, Middle East and Africa was at 20.9%. This goes to show that there aren’t any major differences related to email open rates based on the geographic region where the recipient is located. The mean global open rate has dropped from 2009, where it was sitting at 22.2%.

But what about click through rates? Out of the people that actually take a few seconds to read your message, how many of them can you expect to click on a link in it and proceed to your site? Email marketing has been shown to produce some very good CTRs and the data from the most recent edition of the study seems to confirm this.

The global mean CTR is at 5.2%. For the United States, this number is slightly above average at 5.4%. Europe, the Middle East and Africa has a 5.1% CTR. What is a bit surprising is that Canada’s CTR is noticeably lower at 3.8%. Compared to the same study done 2 years ago, click through rates have increased. In 2009, the mean global CTR was at 4.5%.

Now that you have these details, you can get a much better idea of just how email marketing is performing around the globe. But you must remember that the results that you get will vary on many factors, such as the industry you’re in, your targeted demographics, as well as how you personalize your email messages and target the recipients. If you do your best, chances are you will see a great benefit from email campaigns.

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Tips for Success in Email Marketing: Part 3

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Tips for Success in Email Marketing: Part 3


The content of your message is obviously an essential part for the success of your overall email marketing campaign. You need to plan what you’re going to be sharing with your readers from the start. Remember that if you bore them or otherwise make your readers uninterested with your message content, then this will reduce the effectiveness of your overall campaign even if you improve your messages later. Once readers stop reading your messages or view them as simply “junk”, they are unlikely to start paying any significant attention to them later on.

Here are some useful tips to deliver powerful content in all the messages that you send to your email marketing list readers:

  • Don’t Simply Repeat What You Already Said

Many online marketers, webmasters and entrepreneurs that use email marketing also use other ways to get content in front of the eyes of prospective buyers. Website updates, blog posts, as well as posts on social media websites are all excellent ways to connect to your targeted audience. But you need to remember that many of those who are on your email list will already be subscribed to your social media page, or reading your blog from time to time. So if your emails are simply a repetition of what you already deliver through other channels, your email subscribers will start viewing your mails as “useless” and stop paying attention to them, even if you later change your practices.

It’s OK to link to your other communication channels, such as inviting a subscriber to read a blog post of yours. But don’t simply make your email messages a “repeater” of what’s on your other channels.

  • Include Special, Email Only Promotions

People like to feel like they’re getting something special. This is why including discount codes, virtual coupons and other advantages that are exclusive to your email list members is great to keep readers interested in what you’re saying. Even if they won’t buy right now, they have a higher chance of opening your next emails just to see if there would be an item of special they would be interested in.

  • Keep Messages Brief

People receive dozens of email daily. They don’t always have time to spend 15 minutes reading each message. If there is a long piece of content that you want to present to them, then include a meaningful description in your email and post the rest of the content on your website or blog, which would be linked to in your message. This allows yours readers to quickly see if they want to continue reading.

  • Include Calls to Action

Just like on landing pages, including a call to action helps guide the reader to do what you want them to do. If you want the reader to check out some of the products on your site, tell them to do so. If you want them to provide more information to get a quote on a service, let them know in addition to providing the link to the relevant page on your site. Including a call to action is a great way to increase your conversion rates.

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Tips for Success in Email Marketing: Part 2

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Tips for Success in Email Marketing: Part 2


There are many things that you can do to have a successful email marketing campaign. Of course, getting good subscribers to your email list is one thing. The more subscribers you have, the more people you can deliver your message to. And the better quality these subscribers are, then the more likely they would be to buy something from your business. However, the quality of the list is only one part of being successful when it comes to using email for online marketing purposes. You also need to take some other elements under consideration.

  • Use Quality List Management and Email Marketing Software

There are plenty of email marketing solutions out there, such as Aweber. These tools allow you to simplify your list management by automatically managing people opting in and out of your email list. Some also allow you to create sub groups within your email list, letting you segment your subscribers according to certain variables. Using software is quite useful if you have a large list, as it will automate many of the tasks and help you save time when you market by email.

  • Choose the Subject Line Carefully

One thing that will determine whether or not a subscriber will actually read your email or not is the subject line. Sometimes, having a standard subject line such as “ACME Products – December Newsletter” will work, especially if your readers are looking forward to each newsletter as you provide them with news and updates that they find useful and relevant. You can also get more creative, of course, but then there are some things you need to keep in mind. Be as descriptive as possible in the subject line. Instead of “Super Promotion for You”, use a line such as “50% Off All Accessories and More”. This increases the chance that the reader will even bother opening your email. In any case, you need to consider the fact that your readers are probably on many other email lists as well, not just yours. So avoid using cheesy or deceptive lines such as “Your $1000 Payment is Waiting for You!”. Anyone who has used email has already seen this and this is a good way to get your mails ignored or marked as junk.

  • The Message Content

Now, you need to focus on the actual content in your message. In order for your campaign to be an effective marketing tool, special attention needs to be paid to the message itself, so that your users will perform the action that you want them to, such as buying a certain product, reading one of the articles posted on your website or blog, requesting a quote or more information, clicking on an affiliate link for a product that you’re promoting, etc. Tomorrow, we will see some more information on how you can make sure that your message content is actually useful for your recipients and will give you a good chance of having the readers perform the action that you want them to do.

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Tips for Success in Email Marketing

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Tips for Success in Email Marketing


While there are many ways to promote your business online, email marketing remains one of the least expensive options and can be one of your best ways to keep in touch with those who are interested in your products. Even though social media marketing has gained a lot of ground in recent times, email marketing is still going strong according to surveys of online marketers and entrepreneurs. This is why building a strong email campaign is seen as a good step towards success for anyone that sells something through the internet. However, in order for a campaign to be successful, there are certain things that would need to be kept in consideration. A lot of the people that are having problems getting email marketing to work for them simply aren’t doing certain things right. Here are some tips which are used by the top online marketers out there that will help you achieve a good degree of success with it.

  • Get a List Filled With Quality Subcribers

This is one of the most important pieces of advice that anyone could give regarding the topic of email marketing. If you don’t have anyone to send your emails to, obviously you won’t make any sales from email marketing. List building is the first step towards building your campaign. The best people that you can market to are the ones that have already purchased from you. The simple fact is that people, both in their personal lives and when doing business of any kind, are more comfortable dealing with those that they already know. Once a person has already established a relationship with you by buying from your site, chances are they will trust you if they were happy with the product or service that they got from you. During the purchase page, have a check mark that is on by default that would subscribe the buyer to your newsletter. That way, you can send them email with news about your new products and offer, or to promote some affiliate offers that may be useful to them.

Even if somebody doesn’t purchase anything from your site at the moment, it doesn’t mean that they won’t return in the future. This is why you should have an email capture box featured prominently on your site as well and not just use those who buy something from you as subscribers.

Avoid buying potential customer data from lead sellers if you can. Yes, there is a whole industry out there which sells leads in many niches, such as MLM programs, debt consolidation, finances, etc. The issue with these is that they are often of poor quality. Many of the people on these leads have already been contacted by other businesses. Some have opted in to have their information shared when they were signing up for a contest or filling out a paid survey of some sort, without truly having an interest in the product that you’re going to offer them. This doesn’t mean purchased leads are never profitable, just that they may not be as high quality as those you acquire yourself.

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How to Keep Your Google Adwords Account Safe: Part 2

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How to Keep Your Google Adwords Account Safe: Part 2


Previously, we’ve seen some ways to keep your Google Adwords account from being banned. However, there are some other things that you should be aware of when using Adwords. I also have two more tips for you to avoid getting your account banned:

 

  • Don’t run banned campaigns again

 

Sometimes, instead of banning you, Google will simply disable a campaign that doesn’t play by their rules. This could appear in two different ways. Either Google will actually send you an email saying that your campaign doesn’t play by the rules and has been stopped, or they will simply “ghost” it, meaning that your ads will no longer be displaying, no matter what your bid amount is. If your campaign is stopped and you don’t know why, the best course of action is to contact Google Adwords Support. Sometimes you will get an explanation of what’s wrong with it, while some other times you will just get a generic “this is against the rules… you figure out which one” type of email. What NOT to do, would be to simply take down the campaign, get a new domain, change a few ads and keywords and start again. If you haven’t figured out what’s wrong with the campaign and Google is of no help, then try asking for some explanations on a webmaster or internet marketing forum. Many people there use Adwords and could help you. It could be something simple that you didn’t think of, such as your landing page not complying by the rules (i.e. a mobile offer that doesn’t clearly show the charges per SMS, etc) or simply a product that Google doesn’t like (i.e. many re bill offers).

 

  • Don’t create a new account if you are banned

 

If you get banned from Adwords, then chances are you are banned for life. That’s right, no more Adwords for you, ever. There are some people who think that they are sneaky and will try to sign back up again, often using the same domains, ads and of course the same name and credit card. That won’t work. Even if it does, it is usually a matter of hours before you get caught and booted again. When you are banned, you are not able to create a new account with the same name, credit card, home address and IP address again. So trying to be sneaky will simply lead you nowhere fast.

 

But is it possible to use Google Adwords again after you got banned? Oh, come on, you may be saying, it’s not like I was selling crack on my website or something. Well there are a few ways to get back on board with Adwords, however I want to warn you that it is not as easy as you could think it is. Tomorrow we will be taking a closer look at some ways to use Google Adwords again if your account was perma banned.

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Email Marketing for Beginners

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Email Marketing for Beginners


     The power of email marketing is vastly underappreciated by today’s business owners. It is not a technique that is strictly used by large corporations, on the contrary it can do wonders for small internet based businesses too. Through email marketing you can inform subscribers about upcoming product launches, promotions you are offering, and news related to your niche. This is a great way to advertise to consumers who are already interested in your niche and your products. Here are some considerations to remember when creating an email marketing campaign:

• Create emails that are relative to your niche and products. You can include tips, new technology, and information about your products and what they can do for your consumers.

• Send regular emails. A good rule of thumb is one email at least every 90 days but not more than one in a two week period.

• Add images and graphics that relate to your article topics. There are email templates to use, or you can design your own email marketing pages

• Include a business email and encourage your subscribers to give feedback and ask questions about your business or products. Be sure to give prompt feedback on any emails exchanged.

Email marketing is a free way for you to begin marketing your online business and it doesn’t require an intense amount of technical computer knowledge. Begin your relationship with your clients as repeat consumers are a great way to consistently develop revenue to your business and in your pocket.

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Aweber Basics


     One of the most successful email marketing software companies is Aweber communications. Aweber.com is centered around creating a strong relationship with customers so that a business owner can in turn generate revenues. Although there are fees associated with the products offered by Aweber, they are in no way going to take food from your mouth, instead these services are going to pay for themselves.

     Aweber has a strong and accurate autoresponse system that will take the worry out of managing a successful email campaign. All you have to do is create and email and assign a day when it will reach the members on your subscriber list. There are even services available to let you know how many people actually open your business emails or merely threw them in the trash bin.

     There is also a subscriber list service offered by Aweber that allows you to generate lists of subscribers based on categories that you group them into. You can create categories for new subscribers, previously purchased clients, and so on. This service also allows you to personalize your emails with the name of the recipient, making the client feel a little more valuable to your business.

     Additional services offered by Aweber include template emails, in case you are not creatively-inclined there are great templates for any business. Blog to newsletter creation is a genius implementation that allows you to take information from your websites blog and place it into your upcoming newsletter, this is a great way to highlight an important conversation with followers to your other consumers, and a great way to advertise your blog to subscribers.
  

     Just these few benefits should be enough to consider seeking out some of the services Aweber.com has to offer online businesses, especially if you need just a little more help with your marketing campaign.

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Keys to Successful Email Marketing


     When marking over the internet there is one form of marketing is virtually hand delivered to your previous consumers and subscribers, emails. Setting up a successful email marketing campaign is important for any online business and can help create repeat customers and drive revenues through the roof. In order to make use of email communications consider the following when setting up your marketing campaign:

• Use a reliable autoresponder system that can ensure your emails reach your intended subscribers at the appropriate intervals.

• Create subscriber lists that are appropriate to how you would like your emails sent. You might have a different email for previous buyers as opposed to new subscribers.

• Answer all concerns and questions of subscribers who email you. There is a level of respect that is generated between a consumer and seller, you expect subscribers to read your emails therefore you should do the same.

• Place links to your page in every email you send out that way if a product or idea peaks their interest you can direct them to the location on your site where they can purchase that product or find out more information.

• Keep your emails relevant to your niche or business interests. This will allow you to demonstrate your expertise in your area and can inform others of new and developing ideas related to your products.

     Remember that your emails should be informative and sent out at least once every 90 days to each subscriber. With these basic email marketing tips you can solidify your relationship with all of your subscribers.

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