Tag Archive | "Elements"

Making Your Business Look Trustworthy Online: Part 2

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Making Your Business Look Trustworthy Online: Part 2


It’s a known fact: the online world is filled with shady businesses that engage in questionable practices or sell bad products. Your website visitors will want to be assured that they’re dealing with a legitimate site and not a scammer. The way that your website looks and the elements that it contains will be instrumental in helping reassure your buyers that they’re on a reputable website. Here are some more elements that you can include:

 

  • Original photos of your items

 

Even though you may be selling items that are very common (for example, everyone knows what an iPod looks like), avoid using stock photos or the same pictures that are found on the manufacturer’s website. This doesn’t do much to help assure the buyer that you actually have the items that you claim that you’re selling.

 

Whenever possible, take pictures of the items you sell and post them on your website. Include pictures from different angles, as well as any accessories that normally come with them item. To help prevent unauthorized use of your photos by other sites and to make the photos look more legitimate, you can add a digital watermark to them with your business and website name. If you run a small business, including a card with your business name and website next to the item in question is another good way of showing buyers that you’re legit.

 

  • Allow comments, reviews and ratings

 

One thing that is noticeably absent from websites that sell shady products or have questionable billing practices is a section where real buyers can leave comments about their purchase. That’s quite logical. A scammy site wouldn’t want to give buyers the chance to sound off on their products, as the review section on their website will quickly fill up with negative information.

 

But if you do business honestly and sell good products, there is no reason as to why you shouldn’t incorporate the option for buyers to leave feedback on your products. Having feedback that is perceived by the visitor to be authentic and coming from people who have bought from you will automatically send the message that your site is the real deal. It is far more useful than having “testimonials”, which are often simply fabricated by some of the less scrupulous operators out there.

 

  • Information about your company’s management or employees

 

Having a section which shows the names, pictures and a short bio of your company’s management team and key employees will avoid making your company look like a “faceless” business. Visitors to your site will be more likely to feel safe if they know that they’re buying from real people. Genuine entrepreneurs who are building a long term business will be proud of that fact and won’t have any problem associating their name with the companies they run.

 

It is the scammers that hide behind aliases and structure their corporations in a way that requires hours of detective work to find out who is actually running the show.

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Making Your Business Look Trustworthy Online

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Making Your Business Look Trustworthy Online


When shopping online, one of the things that makes many internet users hesitant at buying from a specific site is their perceived reliability and honesty of the business that they’re dealing with. Sure, you can offer the best quality products and offer your customers with top notch customer service, but you will need to convince them that this is something that you truly offer. There are quite a few methods that you can use to make your site appear more trustworthy in the eyes of online shoppers. It’s nothing too complicated, really. All that you have to do is to include certain elements on your website.

 

  • The main design

 

Your site should be neatly designed and load correctly in all browsers without errors. Every element should work, such as the links and graphics. Text on your site should be free of grammatical and spelling errors. It has been demonstrated time and time again, a site that looks “professional” will immediately get more trust from visitors than a website that looks like it was put together in 10 minutes.

 

  • Contact information

 

If something goes wrong, buyers will want to have the assurance that they will be able to contact you to resolve the issue. They also want a quick way to get in touch with you should they have questions about your products.

 

The contact information that you provide will depend on the type of products that you sell and the specific kind of business that you run. If you have a physical location, including your address prominently on your site will help reassure visitors that they’re dealing with a “real” business. But even if you only sell digital products, posting some contact information prominently on your site is still a necessity. Include a phone number and email address if possible. Make sure that the “Support” or “Contact Us” button is well visible on your site.

 

If visitors need to read through the fine print at the bottom of the page just to see your contact information, this gives the impression that the only purpose of your site is to sell things, but that you don’t really care too much as to what happens after the buyer completes the purchase.

 

  • Social media buttons

 

Linking to your company’s social media pages from your website will give the impression that you’re a more established company, rather than a fly by night website. Therefore, you should include some links on your website to your Facebook, Twitter or Google+ pages. Not only will this help with marketing, but it also reassures the visitor that they would have a way to contact you or post comments about a purchase that they’ve made from you.

 

While these are some of the top elements you can include on your website, they’re not the only ones. Tomorrow, we will take a look at a few other things that you can do which will help instill trust in the people who come across your website.

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Making Your Site Mobile Friendly: Your Options

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Making Your Site Mobile Friendly: Your Options


Now that you’ve decided to create a mobile friendly website, let’s look at some of the options available to you as a webmaster:

 

  • Using a Content Management System (CMS)

 

Most business websites today run on a database driven content management system, with the most popular options being WordPress, Joomla and Drupal. These systems are the most popular choices, as they are free and open source. This means they’re also highly customizable, with different plugins and themes available that can help you make a mobile website.

 

WordPress is known to be the easiest system to work with. You simply install it on your web hosting account, pick a theme that you like and then go on to customize your site by adding images, photos, as well as the content, which could be text, video, etc. While it’s widely seen as a blogging platform, it’s not just for blogs. Once you get your site built, you can use the WPTouch plugin, which will turn your existing WordPress website into a fully mobile compatible site. The plugin is relatively easy to use and includes full documentation on its features.

 

For those who are using Joomla instead, there is the Joomla Mobile Extension which works in the same way. A similar story for Drupal, which has the Drupal Mobile Plugin. It changes the way a website is displayed when accessed from a mobile device.

 

  • Using Static HTML Pages

 

Unless you want a small site that isn’t updated frequently and that doesn’t have user interactive features (comments, ratings, etc.) using a static HTML website instead of a CMS isn’t really recommended. Creating mobile websites without a CMS will usually require some knowledge of web design concepts and HTML. If this is your choice, there are some tools which can simplify the process and limit the need to manually code pages. Some are free, such as the Gridless tool which incorporates elements of mobile website design into an easy to use template. Other, more powerful programs exist. They can range in price from $0 to over $200.

 

  • Using a Free Hosted Website Solution

 

While this is usually not recommended for larger businesses and sites, it’s possible to create a simple mobile site using a free hosting provider. You can of course, purchase your own domain name and redirect it to the site in the majority of cases.

 

Tumblr is a choice to look for. While it’s more off a social blogging platform rather than a business tool, there are quite a few small business websites based on Tumblr. There is a Tumblr Mobile Theme now available that can be enabled in the Advanced theme options of the theme customization panel.

 

Google Sites also has a mobile site design option. You just select a template, make a few customizations such as the colors, then add the text and additional content you want displayed on your site. Google Sites now has an option specifically made for mobile site design, which many small business owners use.

 

But what if you already have a website and want to make a mobile version of it? We will take a look at your options for that tomorrow.

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Google Shutting Down Some of Its Products

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Google Shutting Down Some of Its Products


Google, while famous for being the most popular and widely used search engine in the world, has plenty of other products that are used by millions of internet users around the world. Think of its other services such as Adwords, Gmail and of course the video sharing site YouTube that they own. But Google also has a few dozen smaller services that don’t enjoy such widespread popularity. And as of late, the company has been restructuring some of its offering and shutting down some of them, which have either outlived their usefulness, or simply don’t have enough users to make keeping them active worth while for the company.

 

One service that Google is planning to get rid of is iGoogle, a custom home page service where people could decide which information gets displayed when they open their browser. There is some speculation that the shutdown is simply due to the fact that the service dates from another era, where “portal” websites were all the rage and people liked to get news, email, weather, etc. all on one page as soon as they opened their browser. Remember that unlike most other search engines at the time, the main Google home page was very simple and not cluttered with different categories and elements like on Yahoo. Google will be getting rid of iGoogle on November 1st 2013, so the remaining users who find the service useful can continue to enjoy it until then.

 

Another Google service that will be axed is Google Video. It’s a simple video sharing service that has largely been replaced by YouTube when Google bought the. Many are surprised that Google hasn’t gotten rid of Google Video sooner, given the fact that new content uploads stopped being accepted back in 2009. If you still have some videos there, you should consider moving them to YouTube or another video sharing service soon, as it will be gone on August 20th 2012.

 

There are many Google products and services which have been discontinued in the past couple of months. Some examples include: Google Desktop, Google Pack, Google Gears, Patent Search and Google Friend Connect.

 

The good news for the users is that in many cases, the functionality provided by services that have been closed down or that will be soon have been integrated in another Google product. If not, chances are that there is another online service that can provide you with the same or similar features.

 

There is some speculation about why Google is launching and then shutting down so many products. Some comments from users say that the company is too busy trying to dominate every corner of the internet and have a service that can do everything imaginable. But even with all the investments made in research and development of new online products, there are those that simply don’t catch on, become obsolete or aren’t able to compete well with already established websites if the Google product doesn’t offer anything substantially better for its users.

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Tips for Online Entrepreneurs: Part 2

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Tips for Online Entrepreneurs: Part 2


We’ve seen two good tips to help build a good online business yesterday. There are more that you can use. These are all strategies that are used by some of the most successful names in online business. They aren’t specific to a particular subset of online business, so you can use them whether you own content websites, are selling items on eBay, are an affiliate, etc.

  • Do everything possible to work smarter and not harder

In the online world, most businesses don’t demand “hard” work in the sense that you would constantly need to solve complex problems. However, in many cases it is simply a large quantity of seemingly very simple work that keeps people from achieving their goals. For example, if you’re promoting a dozen different affiliate offers using different advertising channels, you may need to build over 30 separate landing pages for them, complete with graphics, unique text content and other elements. Not particularly difficult, but can become quite tedious. A lot of people lose their motivation if they spend hours performing the same tasks over and over.

The solution to this is actually quite simple. First, find and use any tools that you can use to automate processes in your business. There are scripts, programs, apps, etc. which can save you a lot of time and reduce the amount of tedious work you need to do. For example, there are programs which can submit articles to directories automatically.

You may also want to outsource some parts of your business to others, such as content creation, graphic design, etc. This may reduce your profits, however the time that you gain will keep your more motivated and can be used to search for more business opportunities, thus making you more money in the long run.

  • Keep track of how your different businesses are doing

If you own several online businesses that are in different niches, you should ensure that you’re keeping an eye on all of them. This will allow you to constantly monitor your performance and make adjustments if necessary, even for businesses that run on “autopilot”.

  • Keep up new developments

There are two kinds of developments that you should keep up with: those that are related to online marketing in general and those which are more specific to your niche of products or to the type of business that you run.

Be sure to read any emails that you get from partners, such as affiliate programs. They may contain important information about upcoming changes that could have an effect on how you earn online. Read some posts on online marketing forums. Also, check out websites which specialize in aggregating news related to online business. You don’t have to spend too much time on this, just a few minutes a day to scan the headlines or new posts, then take a bit of time to read something that you find interesting.

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Make Your E-Commerce Site Easy to Navigate

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Make Your E-Commerce Site Easy to Navigate


Yesterday, we’ve seen that it’s important to take steps in order to improve the quality of your e-commerce site if you want to get more customers to purchase your products, in addition to encouraging your existing clients to come back.

 

According to many online shoppers, the accessibility and ease of use of a website are some of the elements to which they pay close attention to when shopping online. One of the main reasons that website visitors left an e-commerce site without buying anything isn’t because they didn’t like the products or their prices, but rather because the website in question made it difficult for them to have a good online shopping experience.

 

Improving your website’s look and navigation is not that difficult to do. First, you must consider how your website is organized. Your products should be neatly organized according to the category, as well as other attributes if they apply, such as brands, etc. You can also make navigating your product catalog easier by letting people sort the items in terms of price, from the lowest to the highest and highest to lowest. Many e-commerce plugins and shopping platforms support a search feature, which you should integrate in your site. This would make it easier for a visitor that knows exactly what product that they’re looking for.

 

The presentation of the text on your site should be easy to read. So for example, if you use a black background, using a “greyish” text color will make it hard to read. Make sure that the text is also of a large enough size to be easily legible.

 

Depending on what you’re selling, including detailed and high resolution photos of the items may be a good idea. Of course, this will largely depend on the type of items that you carry. Having a dozen photos from every angle of the item wouldn’t be too important if you’re selling boxes of vitamins or printer ink cartridges, but for a website that sells clothing, it would be recommended as the customer would want to closely examine the item that they’re going to buy since they don’t have the chance to examine it first.

 

Combine the photos of your item with a detailed description, which will of course depend on the category of items that you carry. By providing all the necessary information about your items to your buyers, you will reduce possible returns and dissatisfaction coming from buyers who weren’t given enough information to see if an item was suitable for their needs.

 

Also, making your site accessible on mobile devices, such as smart phones and tablets is a tip that is given by many online marketing experts and has been said many times, but is always worth repeating. The amount of purchases made by users of mobile computing devices is growing. If your site doesn’t display correctly, the visitor will simply go find another one that does. There are many free tools available which can help you test the compatibility of your website with common mobile platforms or create an alternate mobile version of your main site, which carries the same products, but is optimized to be displayed on a mobile platform instead.

 

 

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Improving the Quality of Your E-Commerce Site

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Improving the Quality of Your E-Commerce Site


If you run an e-commerce site, one of your main concerns is obviously how to make your business as profitable as possible. This can be done in various ways, such as by using advertising methods that would direct high quality traffic to your website, as well as using various on site and off site methods to retain existing customers and make them come back to shop at your website again. Most e-commerce website operators would say that they are satisfied with how their website is operating, but there are always some things that you can consider improving in order to make things better, both for you and your customers.

Some of these main elements are the look and feel of the site, prices and policies, promotions available to your customers, as well as general service and support that you provide for your products. Remember, it’s not just about the quality of the products themselves (though this is an important point), but also about your website and how you run your business in general.

But which improvements should you make to your website? There are a few ways to find out, however one of the most important ones would be simply to ask your customers and website visitors about how they feel about your online business.

Getting feedback from customers is relatively simple. One of the more common ways of getting it is by having a small message on your site which invites them to take a poll about what they like on your site and what they don’t. It would also be a good idea to include a form where someone can write specific concerns that they have which aren’t listed in the poll options.

If you notice that participation is low, you may consider offering an incentive, such as a small discount on their next order, an additional item for free, participation in a contest to win a prize, etc.

The next best way would be to pay attention to your social media accounts. If your customers visit your Facebook page, they could leave you some comments or questions on your wall. Take their opinions into consideration, as this will help you see how you can improve your website.

Of course, let’s not forget direct communications between your customers and you. If several of your customers contact your support about a problem during the checkout process, or a section of your website being difficult to navigate, for example, then these are certainly things worth looking into further and fixing as soon as possible.

Remember that listening to your customers and site visitors is the best way of getting the a customers perspective on how well your website is doing.

Tomorrow we will explore some more ways that you can improve the quality of your e-commerce website, which will give it the potential to be more profitable as it provides a better and more problem free online shopping experience for your buyers.

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Building a Successful Blog: Part 1

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Building a Successful Blog: Part 1


There are many out there who have seen successful blogs that receive tens of thousands of hits each day and have a loyal following of readers from all around the world. It is definitely possible to start a blog and have it become popular, but there are a few considerations that webmasters would need to keep in mind in order to put all the chances of succeeding on their side.

When getting started, you should do certain things which will help you get off on the right foot. Here are some of the most important elements to think about:

  • Get Your Own Domain and Hosting

You will find many services, such as Blogger, WordPress.com and other blog hosts which let you host a blog for free, as a subdomain of their main domain name. If you hope your blog to be successful and earn you some money, then you should avoid any free hosting service. First, it will make promoting your blog more complicated, as you wouldn’t be hosting it on your own domain name. Plus, there is the fact that free blogging platform often provide a limited set of tools and can have several other restrictions that will make customizing your blog and monetizing it more difficult. While you may find a few highly popular blogs that are hosted on a free service, this is the exception and not the norm. Also, in many cases these blogs have become popular simply by accident as their content went viral, rather than through the actions of the owner.

Basic web hosting is cheap and can cost less than $5 per month. A domain name can also be purchased for less than $10 and is included in many hosting packages. Once you have your hosting, you can then install a blogging platform, such as WordPress, which is the most popular in the world among bloggers.

  • Think About the Content You Will Provide to Readers

While you may have an objective of making money from your blog, you must remember that your primary mission should be to provide content that your audience will love and find useful. There are so many spammy blogs that are contain nothing more than advertisements for products that the webmaster owns or is an affiliate of, or blogs that contain copied or rewritten content that offers nothing new to the reader, where the webmaster simply hopes that visitors will click on some of the ads.

Before you choose a niche for your blog, ask yourself whether it’s something that you truly have an interest in and will really be able to create useful content for on a regular basis. Also, ask yourself whether it’s something that will be relatively unique, or if there would already be thousands of other blogs just like yours online. The more likely your blog is to appeal to its intended audience, the more natural traffic you will get, which will make generating revenue from your blog a lost faster and demand much less active effort on your part.

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Advertising and Traffic Generation Methods for Info Products

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Advertising and Traffic Generation Methods for Info Products


In order for you to sell your product online you will need one main thing: traffic. Not just any kind of traffic, but targeted traffic coming from visitors that actually have an interest in your product. Selling a downloadable information product online is similar to selling any other kind of product from a website, but there are a few tips that are unique to this type of merchandise. Here are some ways that you can use to get your website up and running with visitors.

  • Search Engine Optimization

SEO is often overlooked by many creators of digital products, but if done right it can be a good long term traffic solution. It all depends on what you’re up against. When doing SEO, you must first analyze the amount of competition that you have for your desired keywords. Look at the number of sites that are ranked for your main keywords and look at which sites are near the top of search results.

Start developing an SEO strategy including both on page and off page factors. One of the key elements of SEO, which is link building, actually fits in well with other traffic generation methods, as you will not only get backlinks, but also potential visitors from people who click links to your product that are found on other websites. You must remember that good SEO may take some time, especially if you’re in a niche that is quite competitive, so it may not be the best for instant traffic. But for long term traffic, it’s still the best.

  • Article Marketing

Article marketing is a simple and quite effective way of marketing an info product. In fact, it’s one of the simplest and most popular forms of online advertising when it comes to selling digital goods. It consists of writing articles that are related to your niche and address some of the questions and issues that potential buyers of your product may have, without giving them too much information. You then include a link to your product at the bottom of your article inviting the reader to get more answers from your product. Articles can be posted on various article directories, such as Ezine Articles. There are also services which allow your articles to be syndicated for free to blogs that are looking for content.

One of the main advantages of article marketing is that it’s free. You only need to spend some time to write the articles and publish them to the relevant places. However, this can also sometimes get tedious, as you will need to write several unique articles a day and post them to directories before you start seeing any traffic and results. Of course, it’s also possible to outsource some or all of the article creation to a freelancer who can do the writing and posting of the articles for you. However, doing so will require some investment on your part.

There are a few other traffic generation techniques that you can use to get visitors to your product which we will take a look at tomorrow.

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Creating Your Info Product: The Content – Part 2

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Creating Your Info Product: The Content – Part 2


Now that you’re ready to create your new product, there are a few steps to take in order to plan and write the information that will be included in it. Here is how you can do it:

  • Think of what will be included

Think of what the main topic of your product will be within your niche. What problems will the product help the reader solve, which questions will it answer and what exactly will it instruct them on doing? By determining this, you will then have a good idea of what you will be including within your product.

  • Structure the information accordingly

As an informational product, the data contained in it needs to flow smoothly, rather than being all over the place. Think of the structure of your product, which materials will be covered first and how it will progress from there on. In many cases, it would be a good idea to divide the information into various chapters and include a table of contents, so that your readers can refer to your product at a later time as needed. By properly structuring the information within it, you will make your product a lot more “usable” and also a lot more valuable as a reference guide on your niche. This in turn will make it more likely to be seen as useful and your readers will be more interested in any future products that you release.

  • Do the needed research

When you create your products, you will probably need to do some research about your niche, such as about the facts, figures and methods that you will be including within it. Gather all the information that you will need and organize it according to the structure of your product. This will make it a lot easier for you to get the right information to put in as you are creating your product.

  • Think of the additional elements that you will add

If you’re writing an e-book, for example, chances are that you will want to include some additional elements that will go along with the text. This includes pictures, graphics, diagrams, screen shots, or links to external websites, such as services that your readers will need to sign up for to do some of the methods that you’re presenting in your guide. Gather up all of that information so that you can be ready to insert it at the appropriate places in your product.

  • Create the cover artwork for your product

One thing that you will also need is some artwork that you will be using to brand your product, like the logo, as well as the “e-cover” that is used in practically all informational products that are sold online. There are many graphics programs which are sold or available for free download online which can help you do both of these things. If you’re not so good with graphic arts, you can always outsource the creation of any artwork to a third party.

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Why People Leave Sites Without Buying

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Why People Leave Sites Without Buying


We all know about how to bring in quality traffic to an online shopping website is important, as well as having good site layout and content that is supposed to make your visitors convert into buyers. We’ve seen many things about the reasons why so many people shop online and buy products from good online retailers. But what about those that leave a site without buying anything? There has been a few online surveys and studies on this topic and here are some of the most common responses given by online shoppers. Also, you will see ways to prevent this from happening to your visitors as well.

Site was slow/not working properly/not loading

This is actually one of the most common reasons as to why people abandon a website and move onto the next one. Having a site that is loading slowly, or is giving database errors all the time, or using a payment processor that’s giving customers trouble when checking out are all reasons as to why some leave a site without buying anything. Obviously, there are ways to prevent this from happening. Use a reliable hosting solution and an appropriate hosting type for your website. If you get thousands of visitors to your site a day, using a shared hosting account may not be the best. Make sure that all elements of your website work and use diagnostic tools that scour your website to make sure everything is in order.

Deceptive advertising/unclear promotion terms

When you advertise something that’s on your site, try to make the advertisement as clear as possible to prevent confusion. For example, putting “50% Off” prominently in an add and then omitting the fact that it’s only for orders of $200 or more is likely to make some visitors turn away, feeling that you lied to them. All this does is wasting bandwidth as many of these people who clicked on your ad would not have seen your site otherwise if they knew the promotion was only for orders of “$200 or more”. So make sure that your ads don’t mislead people into visiting your site. Doing so only generates bad traffic anyways.

Prices too high

This is a popular reason given by people especially those who are more conscious of their shopping budgets. To prevent this from happening, there are some simple steps that you can take. Look around the web and check out your competitors websites. See what products they have and what their prices are. This is a tactic used by many retail establishments as well as online commerce sites as well. If you see that a competitor offers better value, see if there’s something that you can do to beat what they’re offering.

Unclear product descriptions

If you’re selling physical items such as clothes, make sure you include high resolution, detailed pictures on your site. Also, for any product you sell, give all the details that are relevant, like sizes, technical specifications, uses and advantages of the product, etc. Visitors are more likely to buy a product if they have some information about it.

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Building a Home Page that Will Convert

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Building a Home Page that Will Convert


When someone sees your website for the first time, chances are they will end up on your main home page. But how do you build a good home page, meaning one that will be able to convert website visitors into profitable customers for your business? There are certain elements that will definitely have an influence on your conversion rates. By implementing these tips on your own website, you will see that they result in better customer satisfaction with your site and ultimately will lead to higher conversion rates among your site visitors.

Keep Your Design Simple and Straightforward

A cleanly designed website has more chance of capturing the visitors attention and will want to make them visit your site further. This is why the layout of your site is important. One of the best ways to go around building a clean looking website is to have a menu bar on top which will show different categories and then link to different pages on your website. Avoid having the user scroll too much when they visit your home page. It shouldn’t look like a long sales copy for an eBook, where the user will be constantly scrolling down for several minutes just to see the rest of the content. Try to present as much information as possible to the user without them needing to scroll down further.

Include Calls to Action

While some may believe that calls to action are only useful or necessary on pages that are actively selling a product, they can be used with great success on home pages as well. If there’s a certain product or service that you’re offering which you want to draw attention to, put it up on your home page as a featured item. Then include a call to action, such as “Check out our Winter Collection”, or “Click Here for a Free Quote Now!”. A user is more likely to stay on your website if you include a message on it that asks them to proceed further, rather than letting the user figure it out on their own.

Make Sure Your Site Is Up To Date

Remove any expired promotions, or links to items that you no longer carry. While this should be quite obvious, there are many cases where this doesn’t get done, even on the websites of big and successful companies. Be sure that all the information that you present on your home page is current and relevant. You don’t want the visitor to click on something and then end up greeted by a page showing an error message due to a page that was removed or a product that doesn’t exist anymore. Also, people like to see a website that has been updated recently, so maintaining a small news feed area with recent announcements about your products or your business is also an excellent idea to keep your site visitors interested in what you have to say.

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Building a Good Small Business Website: Part 4

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Building a Good Small Business Website: Part 4


Previously, we have seen some of the technical aspects of building a website for your small business, namely planning the site building and determining whether you will want to use a Content Management System (CMS) to operate your website. While these are all important considerations, once you get them squared away, it is now time to move ahead and start building your site. Here are the main elements that you would be including in your site:

  • Product information

Obviously, you will want people to know more about your company’s products and services. After all, this is why they came to your website in the first place, no? Add some details about your products, pricing, etc.

  • Relevant details about your industry/niche

Here, you will be giving your site visitors some information that is not directly related to promoting your products. Like what, for example? Let’s say that you sell laptop parts. You could include some tutorials about how to take apart various models of laptops, how to remove the screen, replace the keyboard, etc. Basically, things that are relevant to what you are selling, without promoting your products too much. You can also include multimedia content here, such as videos as well.

  • Background information about your business

This section will simply contain some basic information about your business, such as the types of products that you sell, the amount of time that you have been in business for, who the company leaders are, etc. This will help the visitor find out more about you and will give them the reassurance that they are dealing with a legitimate company.

  • Contact information and ways to get in touch with you

Your contact information, such as your phone number and address, should be featured prominently on your site, as well as in the header and footer of every one of your pages. After all, you want your visitors to contact you, right? Don’t make them dig through 10 pages before they are able to find your phone number. You can also include a contact form that will allow a visitor to send you a request for information or an inquiry, and then you can respond to them via e-mail or by phone. Including live chat support on your site is also a great idea, if you will be able to have someone on staff ready to provide support by live chat to your visitors, at least during regular business hours.

  • Links to your social media pages

Social media is an excellent business tool, and this has been stated numerous times by industry experts. Because of this, it will always be a wise idea to include links to your Facebook and Twitter pages. Also, on your content posts and product, include a “Like” button for Facebook, which wil let the user share that page with their friends. If your business has a YouTube channel, just link to it from your website. This will allow them to quickly check out all of your videos that you have uploaded to YouTube.

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Building Your Landing Page the Right Way

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Building Your Landing Page the Right Way


The landing page is the first thing that any visitor which clicks on your ads will see. As such, it is most important that you make a good first impression with your visitors from the very beginning. After all, if they don’t like what they see, many will simply leave right from the start. However, there are a couple of very simple things that you can do to make your landing page a successful and high converting one.

The first step would be simply to ensure that your landing page is relevant to what you are saying in your ads. So for example, if you are having a certain promotion where customers get 50% off a certain product or service that you are selling, make sure that your landing page shows this in a prominent manner. Because if a visitor clicks on your ad and then doesn’t see anything related to what they just saw on the ad they’ve clicked, they would think the promotion is finished, or feel misled and then leave the page.

Including a strong call to action is an important thing if you want your landing page to be successful and bring you the conversions that you need. At the end of the landing page, you should tell the reader what they should do and include a “click here” type of button to make them continue to the specific page on your website. So for example if you are running an online apparel store and you have a 50% off promotion on pants, put a button on your landing page that will redirect the visitor to the pants section of your website. This is a lot better than simply having one which will just continue on to the main page of your site.

A good landing page is one that is cleanly designed and that is specific to a certain promotion, or product that you would like to showcase. For this reason, you should avoid having any elements on the page that are not related to what you are promoting in your ads. While you may think that this could increase sales, in reality it will not, as it can simply lead to confusing the visitor even further if you overwhelm them with information right from the start. This is not to say that you shouldn’t try to up sell or cross sell with your site visitors. However, this should be done later on in the buying process and not simply on your landing page. If you have several different items that you are promoting, then it is better to make separate landing pages and ad groups for each of them, instead of putting everything together on one landing page.

The final piece of advice when it comes to constructing landing pages is that you should always want to test out a few designs first. Split test your landing pages to see which ones would produce the best results and bring you the most conversions.

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