Tag Archive | "Efficient Use"

More Efficient Use of Online Marketing: Checking Your Progress

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More Efficient Use of Online Marketing: Checking Your Progress


If you own a local business and use the internet to promote it, then you’re probably concerned as to whether you’re getting the results that you’ve wanted from your marketing efforts. After all, nobody wants to spend time and money on online advertising only to make little progress with it. This is why it is very important for you to monitor your progress with internet marketing and see which of your strategies work and which ones don’t work as well. This will give you an idea as to whether you should keep doing what you’re already doing, or whether there are certain changes or improvements that would be in order for you.

While this sounds easy to say, keeping up with the performance of your online marketing efforts will require a bit of work, especially if you haven’t really been paying attention to the results that it’s been bringing you. This happens to many small business owners that get caught up with their main line of work, especially if their business has been doing quite well as of late.

The first thing that you would want to do is to make a list of all of your marketing and advertising channels that you’re using. Then, divide these into sub groups. So for example if you use social media and classified ads sites, you would have these 2 as main advertising types. Then you would list the specific social networking sites that you use for your business, as well as the classified ads websites that you post your ads to on a regular basis. The same can be applied to other methods of online marketing that your business uses, such as pay per click ads, where you can further drill down the traffic and results that you’re getting by each network, each specific ad campaign & ad copies, as well as individual text or banner ads that you’re running on the network. Remember to be as detailed as possible as this will help you optimize your efforts.

Now that you have this list done, you would need to track where you website traffic is coming from. If you haven’t already set up a tracking script (there are many free ones out there that you can use), look at your server logs to see where the traffic on your business website is coming from.

As for tracking conversions (visitors who became paying client or took other action that is profitable for you), there are many free scripts that you can use in order to see which clicks are converting, if your site is directly selling items to customers. Otherwise, if customers contact you by phone or walk into your place of business, then tracking conversions won’t be that easy since you will be limited to asking customers how they found out about your business.

If you’re satisfied with the results, then keep doing what you’re doing… but keep paying attention to where your traffic is coming from. If on the other hand, you want to improve some things, then we have some more tips for you tomorrow.

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Micro Online Business: Being More Efficient

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Micro Online Business: Being More Efficient


We’ve seen some ways that you can make money by providing services and only spend 1 to 3 hours a day doing it. This is a good method for those who want to earn some money in the online world but do not have much time to invest in their online business activities.

But how do you maximize your earning potential? Here are some excellent tips on doing so. This will basically allow you to earn more money in less time.

  • Eliminate all distractions

You’re supposed to be working. Therefore, sign out of Facebook, Myspace or Twitter. Sign out of MSN, AIM, Yahoo Messenger or Skype, unless you actually need these to communicate with your clients. Close all other tabs and browser windows that you don’t need. This will help you concentrate on the task at hand. Sure, some people are able to work and talk to a friend on Skype at the same time. But it is not recommended, as it will simply take away from the time you have to make some money online.

  • Build a good reputation

As you will be getting projects mainly from forums and freelancing sites, building a good reputation is important. Depending on the site, clients will be able to leave you feedback every time you complete work for them. The more positive feedback you get, the more of a good reputation you will get and this will increase your chances of getting more work.

  • Pick longer and more profitable tasks

Let’s say you are writing articles. Which do you think is better: writing 3 1000 word articles or writing 10 300 word articles? Even if the pay would be the same, choosing one or two bigger tasks rather than a few different small ones allows for better use of your time. This is because you will not have to stop as often and do some research on what to write about or check the clients requirements.

  • Strive to get regular work from the same clients

Getting regular work from the same people is much better in terms of making more efficient use of your time than getting work from different people all the time. The reasons for this are pretty common sense. You will be spending much less time making posts offering your services, accepting projects and answering questions from clients and a lot more time actually doing the work. Your clients will already know you and what you are capable of doing and will therefore be more likely to assign work they need done to you rather than picking out a completely new person from the forum or freelancing site.

Getting regular work is not that hard. You first need to start by doing a couple of projects for various clients and build up your reputation. Eventually, someone will assign some more work to you and it could turn into a regular project.

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Efficient Use Of Social Media

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Efficient Use Of Social Media


Everyone notices that the world around us is always changing at a fast pace. After all, we don’t live in the dark ages anymore, so technology, culture and society are always evolving. The same can be said for the internet and especially social media sites.

If your business is not on social media sites such as Facebook or Twitter, it is the time that you consider joining them and create a page for your business or website on these social networks. It doesn’t cost anything and it can be done in less than an hour if you are not the most computer savvy user, or a few minutes if you are an internet expert.

But how do you truly take advantage of all the social media sites? To do this, you need to be aware of one thing: the social media world is always evolving as well. Let’s take a look at Facebook. It currently has over 500 million active users around the world. But there is a fact about the site that very few people actually know. At first, Facebook was only designed for students who were currently enrolled in a college or university. The site then opened up so that anyone could sign up and also create fan pages for businesses. This created a wealth of opportunity for business owners to promote their offerings on the site.

Besides the most famous sites like Facebook, Twitter and YouTube, there are plenty of smaller social networking, social bookmarking and video sharing sites that, while being used by thousands of people, are often ignored by marketers. Not expanding your reach to the smaller sites out there could be a big mistake. Here’s why:

1. The potential for growth

The internet world can be quite unpredictable at times. There is obviously no way to predict whether a certain site will one day detrone Facebook or YouTube in terms of popularity. But it could happen. By creating a profile and being active on various social media sites, you will be one of the first ones in should a site explode in popularity. And it doesn’t take much time: creating the pages and making regular posts only takes about an hour each day. You can outsource it if your schedule is really tight and you want to save time.

2. These sites still have traffic

Even if they aren’t as popular, smaller social sites still have people who visit them, otherwise their owners would simply close them down. Even though having a presence on a certain site may only bring you a few hits a day, this is still good traffic that is going to your site. With online traffic, you never know which visitor will be profitable for you. Out of these few visitors that you get from small social sites, one of them could become a great client who makes regular orders, or could turn out to be an excellent business partner who could help your company get even more online profits than it is doing now.

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