When someone sees your website for the first time, chances are they will end up on your main home page. But how do you build a good home page, meaning one that will be able to convert website visitors into profitable customers for your business? There are certain elements that will definitely have an influence on your conversion rates. By implementing these tips on your own website, you will see that they result in better customer satisfaction with your site and ultimately will lead to higher conversion rates among your site visitors.

Keep Your Design Simple and Straightforward

A cleanly designed website has more chance of capturing the visitors attention and will want to make them visit your site further. This is why the layout of your site is important. One of the best ways to go around building a clean looking website is to have a menu bar on top which will show different categories and then link to different pages on your website. Avoid having the user scroll too much when they visit your home page. It shouldn’t look like a long sales copy for an eBook, where the user will be constantly scrolling down for several minutes just to see the rest of the content. Try to present as much information as possible to the user without them needing to scroll down further.

Include Calls to Action

While some may believe that calls to action are only useful or necessary on pages that are actively selling a product, they can be used with great success on home pages as well. If there’s a certain product or service that you’re offering which you want to draw attention to, put it up on your home page as a featured item. Then include a call to action, such as “Check out our Winter Collection”, or “Click Here for a Free Quote Now!”. A user is more likely to stay on your website if you include a message on it that asks them to proceed further, rather than letting the user figure it out on their own.

Make Sure Your Site Is Up To Date

Remove any expired promotions, or links to items that you no longer carry. While this should be quite obvious, there are many cases where this doesn’t get done, even on the websites of big and successful companies. Be sure that all the information that you present on your home page is current and relevant. You don’t want the visitor to click on something and then end up greeted by a page showing an error message due to a page that was removed or a product that doesn’t exist anymore. Also, people like to see a website that has been updated recently, so maintaining a small news feed area with recent announcements about your products or your business is also an excellent idea to keep your site visitors interested in what you have to say.

When it comes to creating their own products, you can see a lot of online entrepreneurs creating an ebook or a more complete course that comes with videos and several bonuses. Of course, these are all good ideas and can be very profitable. The issue, however, is that if you use this business model, you would only make one sale from each customer and will have no residual income from them. Sure, you can get them on your mailing list and try to sell them some of your other products or promote a new product that you have created to them, but this will require additional marketing efforts on your part. Creating a membership site will eliminate these issues. There are several advantages that creating a membership site has:

• Recurring income

Instead of just making a sale once, you will be able to get a monthly fee from your buyers. As long as you update your site on a regular basis and thus provide them with interesting and new content every month, they will stay. In fact, some of them could stay for many years as long as they find your site to be useful for them. This is much better than simply making a “one off” sale.

• Better perceived value from your buyers

Many people have seen a lot of ebooks, especially in the internet marketing niche. Plenty of them have bought these ebooks before and have been disappointed with their content. However, there are a lot of buyers out there who see membership sites as more valuable and useful to them than just a course or a guide. This is because the sites often have a collection of tools, several sections of learning material, a discussion forum, etc.

• Increased marketing and money making opportunities

With a membership site, as opposed to a stand alone product, you have more opportunities to sell to people, especially once they become members. Sure, having a mailing list can be very good and can make you successful. But the issue here is that plenty of ebook buyers are already on the mailing list of every guru (real or wannabe) in town. They get so many of these emails each day that they might read one or two and ignore the rest. But if they become a member, they will pay a lot more attention to what you have to say.

So if you are promoting another product, whether it is an affiliate offer or one that you created, they are a lot more likely to take interest in it. Also, if your methods involve the use of services, like web hosting or online phone services, you can become an affiliate of these and include your affiliate link in the relevant section of your membership site content. This gives you an even greater opportunity to make some money from your buyers.

Of course, setting up and managing a membership site will require a bit more work than just selling an ebook. But it is not impossible to do and remember that in terms of profits, it can be a very beneficial activity for you.

In the internet marketing world, creating your own digital product and selling it is seen as a profitable venture to take part in. In fact, there are millions of ebooks and guides on different topics that are being sold each year. Many online entrepreneurs have seen this and want a share of the action. Many of them simply create an ebook which explains either various methods of making money on the internet or focuses on a specific topic, such as Adsense, CPA, site flipping, etc. While this is a good way to start, there are some additional things that you can do to give more value to your products in the eyes of your buyers and thus make them more likely to be interested in buying them. Remember, the buyers can’t really see what’s inside your product when they are on the sales page, so they will base their buying decision mainly on the perceived value that they see in your product overall.

Now how do you increase the value of a product? Here are some good ideas:

• Add bonuses

This can be an additional, smaller ebook on a related topic that will be useful to the buyer.

If the method that your guide is teaching involves building a website, you can include things such as PLR website templates or graphics as part of the whole package. You can also include various other web building tools too.

The bonus doesn’t have to be in the form of a “product” either. Another thing that you can include is a service. It could be in the form of a free one on one coaching session with you. Or it could be something like a few months of free hosting or a free domain name. Basically, anything that will make the buyer see added value in your item.

• Separate your ebook into several parts

This will give the impression that your guide is bigger and contains more content, while previously these were all chapters in one big ebook. You can present these as separate, smaller guides that inform the reader about something specific. The buyer will feel as if they are getting many ebooks for the price of one and might see your offer as more valuable to them.

• Create a video course

You can convert your ebook completely into a video or add a few videos that explain something specific that is taught in your guide. There are some buyers who prefer watching a video over reading an ebook. Others will see the inclusion of a video part in your product as an assurance that it is more detailed and gives easy to follow, step by step instructions. While creating a video takes more time and requires more effort than simply writing, it can be very well worth it in the end, as it can have a very positive impact on the amount of sales that you make from the product you are selling.

We have seen in the previous post that PLR content can be very useful if you need articles to put on your website. It’s easy to use, flexible and most of all, very affordable. But it also offers you a lot more options as well. Let’s take a look at some other things that you can do with PLR:

Articles are quite useful, but what if you actually needed some more content. Then don’t worry, because PLR ebooks are available online in massive numbers. The prices will vary from vendor to vendor, but in many cases you can find a collection of dozens of PLR ebooks for $9.99, $7 or even lower. Now, sure, some of them have content that is useful and interesting to read. In fact, you may even learn something new about internet marketing from them. But this is not the main reasons why people buy PLR packs containing ebooks.

You can make profit by distributing them to others. Have you ever thought about creating your own informational product to sell, but didn’t want to take hours to write it or spend a lot of money to hire a ghostwriter? In that case, you can actually take content from PLR ebooks and resell them yourself. All you have to do is to set up a sales page and draw traffic to your site. Some PLR packs even include templates for squeeze, sales and landing pages that you can use. All you have to do is to include your own sales copy and advertise so that you can get some visitors to your site.

Other than directly selling them, you could also give them away as a gift for a visitor performing a certain action at your site. For example, if you want to encourage people to sign up for your mailing list, you can offer them a gift of a PLR ebook that is related to your niche if they join your mailing list.

If you are already selling your own product, or providing services, these ebooks make a great bonus offers to your customers. For example, you can tell your visitors that if they buy your main product, they will get a free gift valued at $XXX. You would then send them one or several PLR books. People love to get something as a free bonus when they buy something online. This method can definitely boost your sales.

For those of you who own membership sites, these can make a great addition to your “downloads” section. You can take a collection of several PLR ebooks and make them available for download to those that join your site. Offering a large collection of guides available for free download is a very good tactic to make people see the “value” in becoming members of your site. Especially after you tell them that each of these ebooks could be worth anywhere from $15.95 to $77 if sold individually.

Promoting free biz opp offers by using online classified ads and various offline methods can be quite profitable indeed, you just need to know what to do in order to attract people’s attention and encourage them to sign up.

Basically here are the things that you will need:

• CPA offers to choose from (they need to be free biz opps that don’t require a credit card)
• A hosting account and domain (could be a cheap .info domain)
• A good looking landing page
• An free email account
• A PLR product related to the niche of the specific Biz opp offer you are targeting.

What you will be doing is offering the client a free download (usually an ebook or some training videos) that are related to the biz opp. So if you are promoting an offer about earning cash with eBay, you would offer a download that is related to selling on eBay. If it’s an MLM offer, you would give something related to network marketing, such as a guide on “getting unlimited leads for your network marketing business”.

Now you don’t have to write an ebook or even pay for one. The “gift” that you will be offering will be a free PLR (private label rights) item that you can find for free just by doing a quick Google search for [insert your niche here] +PLR +free.

If you are promoting the offer by online classifieds, you would write an ad that looks like this: “Looking to earn some extra cash? Contact me for FREE information – No obligation and no payment required – Plus, get a FREE training guide worth $299 that is yours to keep no matter what!”

However, instead of linking to a website, you would ask the client to email you for more info. You will probably get a few dozen responses for each ad. Respond to everyone individually, calling them by their name and write something like “Hi Bob! This is John from Craigslist. To join this business opportunity for free and receive your free training guide (normally worth $299) go to [your site here]. Thank you for your time and wishing you great success, John Smith.”

For your website, simply use a free template that looks appropriate for a business opportunity page. Write some information presenting the opportunity in a very good light and emphasize on the fact that it is completely free to join. Include your CPA affiliate link. But also say that out of your great generosity and due to the fact that you want the visitor to succeed, you’re giving them a guide that normally sells for $XXX totally free and that it contains invaluable information on succeeding in online business.

You could also use offline marketing in order to promote your website. It is possible to either give out fliers in public places or place an ad in a local newspaper. Remember to emphasize the free guide that you are giving to draw people’s attention and want them to visit your page.

Unfortunately some of the best ways to place affiliate links involve black hat methods, we will cover one of these methods but are mostly interested in how to place you links using all white hat methods (the two in this article are enough to build a successful affiliate career that is completely white hat).

Linking in eBooks

It is no secret that people on the internet love ebooks, however most beginning internet marketers become suspicious after their first few “Sell this ebook on forums” ebooks that they purchase.  Avoid and reshape this mentality by creating (or buying the rights for) ebooks and giving them away for free, now this activity might seem counterintuitive “How can I make money by giving stuff away?” but it is truly ingenious. What you are looking to do is create an ebook about how to make money online using different products, explain the overwhelmingly positive benefits of each of these products and each time you mention the product place it as a hyperlink with your affiliate link as the target.  You can use this technique with all sorts of different niches and some say targeting niches that are not internet marketing are more profitable because people tend to not be expecting affiliate links (did you know the average person does not know that there is any such thing as an affiliate link?).

Article Marketing

This technique will again be focusing on giving people free content and sneaking in your affiliate links. While article marketing can be sort of a shot in the dark, it is a nice way to put some of you links out on the internet and never have to think about them again. Your goal in article marketing is the same as with writing an ebook, provide quality content and advice that causes the user to realize they really need the products in the book, then put your affiliate links and the targets for the product hyperlinks. Article marketing is a much faster way to get your affiliate links out to the world.

Craigslist

This one is definitely blackhat, so only read ahead if you have no problems scamming ordinary everyday people out of their money.  One of the best ways to work affiliate links into craigslist is in the jobs section, when searching for jobs people are nearly as desperate as ever and will go to great lengths to get a job. Another excellent way is in the for sale section, you can actually get away with posting straight affiliate links to Amazon and surprisingly people will purchase through your link! Again, these methods are blackhat and can get you flagged on craigslist.

That’s all there is to it, it takes a little bit of work and patience once you have the links placed, but the internet is a big place and over time you will start seeing sales rolling in via your affiliate links.

Image Source: Bill Board Mama

Whatever type of online product you are promoting, whether it’s an ebook on Clickbank, or a CPA offer, you would need to get traffic to your offer. We all know that: if you get no traffic, you get no conversions and therefore no revenue. Google Adwords is one of the most popular online advertising tools that is used by internet marketers to get targeted traffic directly to their offers. Here is a quick overview of how it works:

Adwords is a Pay-Per-Click (PPC) advertising service. This means that you will pay for every click that is sent to your website, rather than the amount of times that your ad is displayed, or a flat rate for a certain period of time. The amount that you will pay for each click will depend on various factors. First is the competition for the keywords that you are targeting. Keywords that are quite broad in nature, such as “dog” or “computers” will cost you less, but the traffic will also be of lower quality than if you had used more specific keywords. This is quite simply due to the fact that these people will often not be in buying mode, but rather searching for general information about various products.

Keywords like “dog training guide” or “computer repair service” will yield much better results, but will cost you more for each click. Another factor that influences price is what other people are bidding for that keyword. The more competition for a certain keyword, the higher the average bid price will be. For example, most keywords related to financial products, such as “insurance” or “credit cards” can cost anywhere between $5 to $40 or more for a single click.

In Adwords, you will write a short text ad, composed of a title, 2 short lines of text and a link to your site. The ads themselves mainly appear on Google’s search results when someone searches for a keyword that you have bid on. The position of your ad will mainly depend on how much you bid. If your bid is higher than the other competitors, your ad has a better chance of appearing in the first position, highlighted on top of the search results. Google Adwords also uses the Google content network to distribute ads, however you may turn this option off in your account. This will make your ad appear on sites that have content related to your keywords. For example, if you are selling dog training guides, your ad could appear on a forum that talks about dogs.

Mastering the Google Adwords system will take you some time and practice. Therefore, you should do as much research as possible before launching a campaign on it. Believe me, mistakes on Adwords could be very costly for you. The good news is that many webhosting companies give a free voucher of $50 to $100 that you can use to create your first Adwords campaign, when you sign up for a hosting account with them.

If you have a product of your own to sell, then you’re not going to have a lot of trouble making money online. Just set up a website to sell your product on, and then work to promote it. Of course it’s a little more complicated than that, but the concept is simple enough – promote and sell your product. If you don’t have a product of your own, you can still make money online. There are a few effective methods for making money on the internet that don’t require you to create a product of your own.

Affiliate Marketing

Affiliate marketing is the process of selling products for various advertisers. One of the easiest methods is to sell ebooks and other digital products available on Click Bank. Just create a page that pushes the product, and do a little advertising of your own either through an ad network, or by using social media sites, and you’ll be on your way to affiliate marketing success.

Blogging

Set up a blog that covers a particular niche. Put ads for a variety of products related to that niche on that blog, and as your traffic grows, so too will your advertising revenue. Update your blog frequently. At the very least, update it several times a week, though, ideally, you should update it daily. It’s going to take some time to make your blog profitable, but if you stick with it, you’ll get there eventually.

PLR Products

Private Label Rights, or PLR products are digital products, usually ebooks, that you can buy, edit, and sell. You don’t have to do the full work of writing an ebook from scratch, but you can earn money as though you had. It’s important to take the time to edit the PLR products you buy – you don’t want them to appear too similar to someone else’s product. With a little bit of money, and a little bit of work, you can start selling a modified PLR product in no time.

If you have a product to sell, you’re going to have very little trouble making money online. If not, you can keep these things in mind to help you get your online business off the ground. Affiliate marketing, blogging, and PLR products can all help you to get your business up and running without having a single product of your own.

One of the areas a lot of internet marketers overlook is creating their own product. Many think in one way: affiliate revenue.

Now, affiliate marketing is great, however you sometimes need more than one way to generate revenue, and creating your own products is one of the best ways to do it.

The content doesn’t necessarily have to be 100% unique either, sometimes rebranding some parts of master resale rights products along with some unique offerings of your own can build a great product for potential buyers.

Here is a hypothetical example. Imagine that you are a prolific SEO specialist that is great at giving speeches and presentations, but lack the attention span to do long form writing such as ebooks or reports for potential clients.

Creating a video series could be a great way to create some passive income for yourself as well as your affiliate revenue. But sometimes you need to have more than just a video series. Luckily, you have several options, including hiring a virtual assistant or contractor to create an ebook for you. You could have them create a unique offering for your, including all of the areas you touch on in the video series as well as other things you may have overlooked at the time of recording. Or you could have them write a supplemental ebook that gives different looks and case studies on different websites and proper SEO work in practice.

Building a package of content like this is very enticing for potential buyers, because it will give them more content for the same price. If you could buy one ebook that comes with an audio only version, or an ebook on the same subject with a video series, a free case study, and a follow up series giving tips and tricks for 3 months after your purchase, which would you choose (given the prices are in the same ballpark obviously).

Packaging different product types together is the best way to reach a broader audience, every person learns differently — so having different ways to reach them with the same consistent message is very important and essential to a great product launch. Make sure you diversify your offerings in order to reach the most people.

Selling ebooks and other information products can be a great way to make money online, but if you’re just selling them on your own site, you’re not making as much money as you could be. There are a lot of places you can sell your information product, but one of the best is Ebay.

Selling an ebook on Ebay is a little tricky. You can’t just download an ebook, and start selling it on Ebay for a profit. A lot of people don’t consider ebooks worth purchasing because they think those ebooks should be freely available online. In other words, if you are just selling the same ebooks everyone else is, you’re not going to get very far on Ebay.

The first step is to create an original ebook. Take the time to do some research, and try to create a product people are going to want to read. Try to answer an important question, or solve a serious problem for your audience. Try to pick something that has a fairly broad appeal. If you have a product that appeals to a small niche, it might do well on your site, but it might not attract as much attention on Ebay.

Selling ebooks and other information products on Ebay is significantly easier if you include a physical product. Consider creating a video presentation to go along with your ebook, and create a DVD. Alternately, an audio presentation on a CD works well too. Anything you can create that will add value for the consumer will increase your sales significantly. Producing a DVD or a CD isn’t as expensive as you might think if you handle it yourself. There are a lot of places you can buy DVD cases in bulk, and most inkjet printers can handle printing labels for discs. If you start selling a high volume, you might want to outsource the work, but in the beginning, you should be able to do it yourself.

Remember, sell a unique product that provides value for the customer. The more physical products you can include, the better you will do. If your customers feel like they’re getting a physical product and some valuable information, they’ll be more likely to buy your product.

Information products like ebooks, and reports can be a great way for a strong writer to bring in some money online. You’ve probably heard that part before, but just how do you go about selling an ebook online? There are a few effective methods you can use to get your information product out there.

Clickbank offers services other than affiliate programs. By registering with them, you can sell your information straight through them, and they’ll even help you set up a network of affiliates that push your product for you. If your product gets enough affiliates, you’ll have to do very little active selling in order to make a profit. If other people are doing the legwork for you, you can spend your time working on your next ebook rather than spending your time selling your current ebook. Click bank does charge for these services, but the fees are reasonable, and there’s a good chance you’ll be able to offset the fees  easily with a strong product.

Commission Junction offers similar services, but they offer you a little more control.  With CJ, you can choose to approve each potential affiliate who wants to promote your product. By choosing your affiliates carefully, you can minimize the risk of fraudulent transactions, as well as minimizing any damage a bad affiliate could do to your brand.

Of course, you could always just opt to sell your information product straight through your website. You’re going to need a few important things if you decide to go this route. First you’re going to need a well designed website. If your site looks unprofessional, your customers are going to be reluctant to purchase anything from you. You’re also going to need a method for accepting payments. Paypal is an affordable method to take payments, and you can also go through a bank in order to get a credit card gateway set up.  Be sure to shop around for the right credit card gateway for your needs. There are often a lot of fees associated with accepting credit card payments, and you might find that those fees can eat into your profits if you’re not careful.

Whichever method you choose, your success will depend on the quality of your information product. Take the time to write a good product, and be sure to promote it heavily after you launch it, and your information product will sell well.

If you’ve ever sold an ebook, or other digital product, you know that maximizing your profits can be a tricky task. If you take the time to take a look at your products and figure out how they can work better for you, you can increase your revenue significantly.

If you have one digital product, you might be able to convert it into another format to generate more profits. Let’s say you have an ebook that’s getting some sales. Have you considered taking your content, and making an audio, or video product out of it? A video that helps to illustrate the points you make in your ebook could be a great addition to your product catalog. As for an audio product, an audio version of your ebook would do well. Many people enjoy listening to audio books at the gym, in the car, or even when they’re just out for a walk. By converting your existing product into other formats, you can sell it to a wide variety of customers. In fact, you may even wind up selling it to the same customer multiple times.

If your product is a multi-step instructional guide of any sort, you may want to consider breaking it down into weekly lessons, and switching business models. By starting a membership site, you can generate more revenue over time. Let’s say you are currently selling an ebook for $30 a piece. If you convert that ebook into a six month online course, and charge $10 a month, you can double your profits. The downside here is that you run the risk of having a customer unsubscribe before the course is over. This method isn’t going to work for every product, but if you have a good step by step guide, you might just be able to make a membership site work.

Whether you’re running a membership site, or selling digital products, you can always up your sales by offering bonuses to your customers. If your customers are getting something for free when they purchase your product or sign up for your membership site, you will generate more sales. People love free stuff, and by offering them a bonus item, you’re increasing the overall appeal of your product.

Digital products can be highly profitable if you play your cards right. Sell your content in multiple formats, and consider a membership site, either in place of, or alongside your existing products. Throw in a few bonus items, and you’ll see a significant boost in sales in no time.

Sometimes, when you’re buying an ebook, or other information product, you will have the chance to buy resale rights for that product. Sometimes those rights are free or cheap, and sometimes they’re a bit more expensive. Before you automatically dismiss the additional expense, take a second and think about the product, and it’s value. You might find yourself interested in selling it.

When you get resale rights for an ebook, most of the time you’ll be given a direct download link to pass on to your customers. Each time someone orders the product through you, you get paid for it. Typically, you can sell the ebook any number of ways, including ebay, and setting up your own website for the product. All you have to do is send traffic to the product, and you can collect a solid amount of money.

There are a couple of things to keep in mind before setting out to make money with resale rights. You’re selling someone else’s product, and as such, they get credit for creating it. By selling their ebook, you’re not doing anything for your reputation, just your wallet. The other side of the coin here is that you don’t have to produce an ebook of your own to sell. All you really have to do is market an existing product. You may not pull in as much money as you would selling an original product, but you also don’t have to put in the same amount of effort you would if you were creating a new ebook of your own.

it’s also important to determine whether or not there’s a market for the ebook you’re interested in reselling. Consider the niche the product covers, and whether or not a broad audience would be interested in the product. You should also search the internet, and see how many other people are reselling the ebook you’re looking at, and take a look at what marketing strategies they’re using. If the product you’re looking at is being sold by a lot of other people, and the market for it just isn’t that big, it’s probably better to skip it.

Buying resale rights for an ebook can be a great way to make some money, but only if you can manage to sell the product. Do your homework, and pick a product with a strong resale value, and you’ll be able to bring in some extra money easily.

A great attraction marketing guru, Seth Godin.

Attraction marketing is simply drawing people into your products and services by attraction. Pretty straightforward huh? Well if it isn’t, the best way i can think about attraction marketing is by telling people and showing them what you are capable of and what sort of value you can bring to them. There are a ton of great ways you can do this — but the general system is to create valuable content, no matter the medium, that shows you are an expert in what you are talking about and can teach someone (or provide someone) with the knowledge you have for a given area of expertise or need.

Offering eBooks is one of the attraction marketing techniques which is useful towards providing leads which will eventually turn into conversions for your marketing campaigns. The use of eBooks can be diverse as you can take advantage of preexisting options which are free to distribute or even write your own eBook which can provide some information samples which readers will want to learn more about. This makes it possible to ask them to continue learning more by purchasing a product or joining a system.

Social media attractors are some of the most effective options that you have at your disposal for attraction marketing. Creating an account on a social media website is easy and provides plenty of people to start networking in. Make sure to add in a large amount of interests which are similar to what you will be marketing and send requests to others for mutual associations. These requests can be friendship, followers, and many other types of associations depending on the social media network. Once a network of about 50 or so people has been achieved, start providing interesting information about the product or system that you are marketing. Most users will be intrigued and at least check out what you posted.

Conventional websites are the tried and true method for attraction marketing. Using the old process of creating a website, specializing in a niche or range of niches and creating content to fill the sites with information that readers will want to stick around for is the real way to make use of the sites. Visitors to websites will usually make an assumption about the website in the first few seconds of their visit. It is always true that the more pleasing the aesthetic feel of the site is, coupled with what information it contains, will always help to provide attraction marketing leads.