If you have a website of any kind, then you probably use it to either sell or promote some of your products. One of your main concerns as a webmaster would be how to make the user experience more enjoyable for your website visitors. Also, you are probably looking for ways that you can use to improve your overall search engine ranking for the keywords that your website is targeting. Both of these things can be achieved by allowing user interaction with your website. This is not something unique or radical, in fact many of the world’s biggest websites such as Amazon and eBay follow these tips, so learn from the successful guys and implement them.
- Allow User Ratings on Your Items
If you sell merchandise, allowing your users to give a rating, usually in terms of stars, can be a very good way to have them interact with your website and give feedback on products and services that you have and that they have used. Unless you deliberately sell junk and don’t really want your customers to come back to your site (well… they might kind of complain and this annoys scammers, you know), then there should be no problem with letting your site visitors rate your products.
- Allow Comments, Reviews and Testimonials From Users and Encourage them to Participate
This is good for SEO, as it creates unique content which is user generated, so you didn’t really need to take any action in order to put it there anyways. So it saves a lot of effort for you. Are you selling some products? Let buyers post some reviews of them. Many big name shopping sites do that, such as Amazon. Did you post a news article, blog post or made a YouTube video for your website visitors? Let them comment about it and encourage them to leave feedback, by using a call to action such as “What Do You Think of This New Service? Let Us Know Below!”. Monitor your comments to delete spam and obvious trolling or stupidity, but also keep an eye out for visitors that have a question or concern. You can then either respond to them in the comments, or ask them to communicate with you in a private way such as by email or by sending a message through your website.
- Include Social Media Buttons
This really isn’t complicated at all. All you need to do is include buttons for social media, such as your Twitter and Facebook profiles, or your YouTube channel. You can incorporate these to your website very easily and many large companies and even government agencies now have them on their sites due to the prevalent use of social networking sites. You also don’t have to use the icons provided by the social networking sites, instead you can use custom ones that would better match the layout of your website. Of course, you could always download the trial edition of Photoshop and design the logos yourself too. Social media buttons will allow your visitors to get social with you on various networks that your business participates in.















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