So we’ve seen some ways to get started with your marketing campaigns for this holiday season if you own an e-commerce site. But do you want some more ideas on how you can draw in more site visitors and sales on your website? Here are some more ideas that you can use. Remember, you can always think up of your own strategies, look up some more online, or adapt these to match your overall business objectives, as well as your creativity.

• Use Twitter For an Everyday Special

Twitter can be a powerful marketing tool for businesses. Of course, this is no secret and anyone into online marketing will already know this. But it is how you use Twitter that can make the difference between “good” and “excellent” results for your website. Simply Tweeting the same thing over and over again like “Come in! We have specials” is likely to bore your users after a while. But having a special promotion each day on a certain item, or category of items during the countdown to Christmas will be much better at keeping them paying attention to your Twitter feed.

• Create a Facebook Event

You could make a day (or week) where you offer even bigger promotions to your buyers and attract them by creating a Facebook event, then inviting your Facebook friends to it. People often get invites to holiday parties and events during this season, so there is a high chance that they will be paying attention to the invites that they receive.

• Donate Some of Your Proceeds to Charity

The holidays are a time of giving and sharing, so you definitely don’t want your company to look like “Scrooge Inc.” during this time of the year. Give some of your proceeds to a charity, maybe even a Christmas themed one and announce this on your website, social media pages and e-mail newsletters. Your shoppers will see your business as one who cares about others in need and will be more likely to shop with you.

• Organize Some Giveaways and Contests

This doesn’t have to be complicated or require a lot of cutbacks from you. For example, you can post a coupon code on your social media page that is valid for the first 10 or so people that use it. Then, do the same again in a few days. This will do a lot to keep users paying attention to your advertising messages. A contest is also a good way to draw some attention. You could, for example, be giving away a free item or a gift voucher valid for a certain amount of money at your web store. Be creative, there are plenty of more giveaways that you can offer to your website visitors. Remember, your shoppers will want to see that you are giving them something valuable and sharing during this holiday season. A few free gifts can definitely be helpful. Customers who got something from you also have a higher chance of coming back to buy something, even if it is after the holidays.

Many people start new websites in the hopes of bringing in massive amounts of money through advertising. You can actually bring in a great deal of money through internet ads, but it’s not a simple process. You can’t just start a site, throw some ads on it, and get rich. You have to do some research and pick an advertising plan that suits your site.

Pay per click advertising programs like Google Adsense have some serious potential to bring in revenue. Google Adsense in particular, can be very effective, because it presents your visitors with ads based on the content on your site. If someone’s reading your site, chances are they are interested in your niche. The ads on your site will be directly relevant to that niche and as such, your visitors will be more likely to click them. The major drawback to services like Adsense is the payout. Each click might only bring in a few cents. By placing these ads in prominent positions on your site, you can increase the number of clicks each ad will get.

Amazon’s affiliate program is another great source of ads for your site. Amazon sells just about everything you could want from cookware to video games, and there’s sure to be a product somewhere in their catalog that suits your audience. Take the time do do a little research about your audience, and your niche. Try to figure out what products they would be most interested, and post ads for them on your site. It helps if you can find unique products that your visitors may not have heard of before. They’ll be a little more inclined to click the ad if it’s for something they are interested in, and haven’t seen before.

If your site has an e-mail list, or an RSS feed, don’t forget to include them in your advertising strategy. It’s important to remember that your website isn’t the only place your visitors absorb your content. If your users are getting your content through any other method, then they should also be getting your ads that way too.

By carefully considering your audience, and the ways they get your content, you can put together an effective advertising strategy that will be sure to increase your total revenue significantly over time.