You may have seen the term PPV advertising somewhere and wondered what it was. After all, this is an online advertising method that is not as popular as other ones out there, like pay-per-click ads, media buying or e-mail marketing. It basically consists of showing a pop-up or pop-under ad on a user’s computer. The thing that makes it different from traditional media buying is that the pop-up is the result of the user having some adware from the PPV company installed and running on their computer. This adware often gets installed when the user downloads certain web applications such as toolbars, screen savers, etc. While adware often has negative connotations within the computer world and some people protest its use, due to privacy concerns or the software affecting the system’s stability, it is not illegal in any way. The user has consented to being shown ads on his or her computer when they have installed an application which contains the adware. Furthermore, should a user no longer want to see the ads, all they would have to do is to stop using the software in question and uninstall it from their PC.

One of the advantages of using PPV ads to promote offers is that the traffic is targeted. Your website will pop up when the user enters a certain key phrase in a search engines or accesses a certain URL. It is also very cheaply priced, in fact you can get clicks for most keywords for very low prices, often fractions of a cent.

It also has all of the features provided by other advertising networks, such as the ability to target users in a certain geographic region and the possibility of setting up several different campaigns with different budgets. Most PPV networks also support pixel tracking, which will make it a lot easier for you to track conversions when you are sending traffic to CPA offers.

There are, however a few downsides to buying PPV traffic. Not all PPV networks are open to public registration, therefore you may need to be referred by an existing user in order to get it. Furthermore, unlike PPC networks, where you can pre-pay for amounts as low as $10 or $20 and get started, most PPV networks will require that you deposit far more in your account. In fact, it is not uncommon to see deposit requirements of $500 to $1000. The traffic does not start immediately either. You will need to wait a few days for your URL to be approved and traffic sent to it.

Despite these drawbacks, PPV advertising is used by many successful CPA marketers and affiliates in order to push their offers. If used correctly, it can generate tremendous amounts of profits for you due to the fact that the traffic is both targeted towards your chosen keywords and comes much cheaper than in other types of ads. After all, would you rather pay $0.005 per click with PPV, or $2 per click on Adwords?

E-mail marketing can be extremely difficult. Even if your list contains nothing but high quality subscribers, getting them to read your e-mails can still be a challenge. Converting those readers into sales can be harder still. There are a few common mistakes you might be making that could be turning your readers away, and costing you sales.

Your subject line is your introduction to the reader. Your subscribers decide whether or not to read your e-mail based strictly on that subject line, so you should take some time to make sure it’s right. A lot of people use stiff, boring, or dull subjects for their e-mails, and that only hurts your chances of getting sales. For example, “HTML Programming Course Is Ready For You” is a bad subject line. It delivers the facts, but it doesn’t entice the customer at all. “Learn HTML 5 In Two Weeks!” delivers the message, and gets the customer excited about learning HTML 5 quickly. You can’t just deliver the facts, you have to entice the customer to open the e-mail. If they don’t open it, they won’t click any of your links.

A lot of people make the mistake of sending the same e-mails to everyone on their lists. The problem with that is that everyone on your list might not be interested in the same information. Consider breaking  your list down into several sublists. For example, existing customers should get a different set of e-mails than potential customers. That way, you can offer your potential customers different deals to entice them to sign up for your site, and make a purchase.

Another all too common mistake people make with e-mail marketing is using bad sales copy in their e-mails. You want to keep your e-mails light on text, and easy to read. A lengthy e-mail won’t get read, it will get skimmed, or ignored. Keep your e-mails clear and concise, and they’ll get a lot more attention in the long run.

A lot of people skip one very important step that should never be ignored. It’s important to test every e-mail for compatibility. Your readers are looking at your e-mails in a wide variety of ways, and you should be testing your e-mails to make sure each of your users can read them. What works in Outlook Express might not work in Gmail. Take the time to run a few tests, and it will help you retain your subscribers.

So remember, keep your e-mails clear, and enticing. If you present your e-mails the right way to the right people, you’ll see your sales increase in no time.

If you work in e-mail marketing at all, you know list building isn’t just about getting a higher number of subscribers. You want to grow a database full of receptive readers who are more likely to make purchases from you. In order to get those high quality subscribers, you have to keep their wants and needs in mind while crafting your e-mails.

Whatever niche you cover, there’s a good chance your readers are looking for information related to it. By providing some free information with your list, you can keep people interested and engaged in your list. Try offering them a free report just for signing up, or consider sending out an e-mail from time to time that just gives the reader some important information about what’s going on with your business, or the industry you operate in as a whole.

You should also give your subscribers access to special promotions. If your subscribers feel like they’re getting deals they wouldn’t find anywhere else, they’ll keep reading your e-mails, and they’ll stay subscribed to your list. As you send out e-mails with good, exclusive deals in them, word will spread about your list, and just how useful it can be. Over time, you’ll build up more and more loyal subscribers that are likely to make purchases through your e-mails.

It’s important to give your subscribers a sense of belonging. Try to create a sense of community surrounding your list, and your readers will pass your list on to their friends. Try offering  exclusive contests to your subscribers. If your site has forums, it’s also a good idea to send out an e-mail periodically that lists the newest topics on the forums. If you’re interacting with your subscribers in a meaningful way, you will get more high quality subscribers in the long run.

By sending out informative, and engaging e-mails, you will start growing a high quality list full of subscribers that make purchases on your site. Create a sense of community, and those subscribers will tell their friends, and help to bring in even more high quality subscribers. Remember, it’s not the size of your list that matters, but the quality of your subscribers. High quality subscribers who are reading your e-mails, and making purchases are the ultimate goal of a good list.