Tag Archive | "Distribution Networks"

Invalid Clicks a Growing Concern for Mobile Marketers

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Invalid Clicks a Growing Concern for Mobile Marketers


Mobile advertising is something that’s relatively new. It has only been about 3 years that the availability of innovative devices, combined with well priced data options has caused many consumers to use the internet on smartphones on an increasing basis. Naturally, what followed was an explosion in the demand for mobile advertising solutions. Of course, some of the major ad distribution networks such as Google Adwords have stepped in, ready to cater to the needs of advertisers, publishers and consumers. There are also many smaller networks, some of who are just new start up companies that are trying to get their name out there in the mobile advertising scene.

 

But no matter whether you deal with a giant or with a smaller network, there are some problems that have started being reported with mobile ads and which marketers and advertisers everywhere are following with a closer look. Publishers who run ads on their websites naturally want to maximize their earnings by getting as many people to view or click the ads they run. Advertisers want traffic. But just like with regular PC traffic, they want good quality traffic, meaning clicks from users who are actually interested by the ad and who have a chance of buying something from the advertiser or taking any other action that they want, like downloading an app for their smartphone.

 

But a new study that was recently published by Market Watch shows many problems with the mobile advertising industry. Up to 18% of clicks on mobile ads were probably fraudulent and 22% are probably accidental.

 

These accidental clicks can happen even on a PC, but on a smartphone, they are unfortunately more likely to occur, as it is much easier for someone’s fingers to slip and cause them to click on an element of the page that they didn’t really want to. Accidental clicks are usually characterized by a user who stays on your page for a couple of seconds and then leaves to return to the previous page right away. The only way to prevent these is to ensure that the sites where you publish your ads on are well designed and don’t have important elements, like menus, located in an area very close to your ad, where the chance of accidental clicks is a lot more common. Advertisers that target mobile sites should therefore be more selective on the sites where they advertise on. If they notice that there is a large number of accidental clicks coming from a few websites only, then there is more than likely a problem with the way these sites are laid out.

 

But there is a percentage of clicks that aren’t accidental, but are rather downright fraudulent. Click fraud has one simple goal: to get paid for clicks sent to your site which don’t come from a legitimate visitor.

 

Tomorrow we will examine more closely some of the methods that you can use to rapidly detect and prevent click fraud before it starts to become a major problem for your business. This is something you should look into if you advertise online, whether you target mobile users or are simply targeting PC traffic, as with click fraud, you’re paying for visitors that are of no use to your business.

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Monetization Options For Your Blog

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Monetization Options For Your Blog


If you are thinking of putting up a blog on the internet, one of the main things that you would be thinking of would be how to make some money from it. Perhaps you may have heard about some bloggers earning good money from their blog and were wondering whether it would be possible for you to do the same. Well, the answer is yes, but just like with anything else related to earning money online, you will need to put a lot of effort into it to make it work. Here let’s explore some of the easiest methods of monetizing your blog first:

 

  • AdSense and other pay per click ads

 

This is considered by many bloggers to be one of the easiest ways to monetize a blog. It is also the most simple and straightforward. Essentially, you would be putting pay per click ads on your blog and will be receiving a certain sum of money whenever someone will click on one of the ads. These could be text ads, or banner ads. These days, advertisement distribution networks will automatically cause ads that are related to the topic of your blog to be displayed, so they will be more relevant and thus more likely to be click on by viewers. For example, if you have a blog that talks about politics, the ads that are displayed are likely to be more or less related to this topic, such as political polls, websites for candidates or political parties, etc.

 

While Google AdSense is the most popular of pay per click advertisement networks among bloggers, there are several other smaller ad networks out there such as AdBrite and Bidvertiser. The amount of money that you will make from having these ads on your blog will ultimately depend on how many visitors click on them. So the more traffic your blog gets, the higher the amount of revenue that you can generate from pay per click advertisements on it will be. This creates a good incentive for you to promote your blog well and to have regular interesting updates on it.

 

  • Putting up a “donate” button on your blog

 

This is quite straightforward. You can put a PayPal (or Moneybookers, or AlertPay, or any other payment system) button on your blog that will be there to let users donate a bit of money to support your blogging efforts. If the content of your blog is very interesting and it is read by a lot of people, you can make some money just by donations from readers. However, don’t expect to make thousands a month, unless you have a REALLY high traffic blog. Sure, it’s possible that a billionaire will stop by your blog, really like it and then decide to make a six figure donation. This has happened. But the odds of that happening to you are roughly equivalent to the odds of winning the lottery. Still you will probably make a few bucks, enough to cover your hosting fees and maybe pay for your internet connection.

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