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Better Use Of Social Media for Business Networking

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Better Use Of Social Media for Business Networking


If you want to use social media to its fullest potential, you have to understand that it can be used to help you discover more business opportunities, as opposed to simply giving you access to more customers who will buy your products. But are there any secrets to successful use of social media websites to be able to advance your business? Not really, they’re more like common sense tips that can help give you a big boost. Despite some of these tips being quite common, many business owners still don’t follow them and thus don’t get the results that they could have gotten from social networking use.

  • Be Present on Many Networks

Your business should be present on the most common networks, such as Facebook, Twitter, LinkedIn and Google +. Depending on the type of company that you’re running, there could be some smaller or local websites that you could benefit from using. This will give you a maximum amount of exposure at very little cost. Furthermore, having profiles on different websites can have some good SEO benefits for you, as social networking sites are usually well respected on search engines like Google.

  • Ensure That Your Contact Information Can Easily be Found and Is Up to Date

While this may seem like something quite obvious, there is still a large amount of business owners that neglect to do this. Your profile should include a link to your main website, of course. But make sure that the link actually works and that you’ve typed the site URL correctly. Put in your other contact information in your profile, such as your email, phone and street address. Contact information can change, especially for smaller businesses. This is why you will want to be sure that the information you have on your profile is always up to date. Having incorrect contact information on your profile page can cause you to miss many opportunities. Furthermore, if people see that the contact details between your website and your different profiles found online is different, this could lead to confusion, which is something that you would want to avoid as much as possible.

  • Include Your Business Logo

This just gives you page a more professional look. If you don’t have a logo for your business, then you can ask a freelancer to create one for you. You can find logo creation services and other simple artwork services offered on cheap freelancing sites such as Fiverr, where you can get one done for just $5. Of course, you can always take a graphics program and create one yourself if you’re able to. It doesn’t have to be anything complicated and could be just your business name in stylized text.

There are some more tips about using social media for business that you can benefit from. Tomorrow we will give you some more useful advice on how you can turn your social media profile into a tool that can make your company shine and let you find new business partners.

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Ways to Get Traffic for A Website

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Ways to Get Traffic for A Website


In case you own a website, then you can be certain that there are a number of dilemmas that you will have to contend with. One of this is finding the best ways to get traffic for a website. Of course, you may be getting visitors to your web site. However, in case it is not making any sales for you, then this is neither here nor there.

Of course, most websites that have many websites that get visitors tend to also have great sales. However, there are also instances in which you are not getting any traffic. This means that chances are very high that you will also not be making any kind of sale. If you find yourself in this kind of situation, then you can rest assured that you will need to read on so as to understand the best tactics you can use to direct more traffic to your web site.

One of the best ways to get traffic for a website is to make use of software. There are many software programs out there that people can now rely on to direct more traffic towards their web sites.

These web sites are peculiar in the sense that they differ in the kind of work that they are engaged in. They include web site visitors tracking software, web site statistical trackers and web site analytics. As the names suggest, you can rest assured that they have different roles to play when it comes to increasing the number of visitors who come to your web site.

Still, irrespective of the name that is attached to these software suites, all you need to remember is that they will go a long way in helping you understand the true value of the traffic that is coming your way. Thus you will better know why you may be getting so many visitors but there is no clear change in the number of sales that you are actually making.

The software will also ensure that you get a clearer picture of the main reason behind how your site is performing. You will be able to discover how many people are visiting your site, how often your site is visited and the location of your most frequent visitors.

However, the number of visitors is not important except to the extent to which these visitors are converted to customers. This is referred to as the conversion rate. Therefore, you will want to ensure that it is the target customers that are your most frequent visitor because they are more likely to make sales for you.

There are many other ways to get traffic for a website apart form the use of these software suites. For instance, you will also need to improve on the overall design of your web site. This is mainly because most people normally scan sites they visit instead of reading through the content therein. Therefore, improving theĀ  design will make it easier for visitors to scan your site and this will translate to more sales as a result of better satisfied visitors.

 

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