Tag Archive | "Dedicated Server"

Get More Sales This Holiday Season: Get Your Website Ready

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Get More Sales This Holiday Season: Get Your Website Ready


If you operate an e-commerce site, you may have seen that the holiday shopping season, which is rapidly approaching, is also one of the busiest times of the year for retailers. This applies to both physical stores as well as e-commerce websites. However, many online entrepreneurs wonder as to how you can really profit from all of the shopping activity that will happen during this season. Here is some useful advice that you can use to boost up your sales numbers and reach the goals that you’ve set:

 

  • Start preparing early

 

The beginning of the month of November would be a good time to prepare your website and your marketing strategy for the holiday season. Why? Have you seen that many stores put up Christmas decorations and start their holiday promotions in mid November? This also applies to the major e-commerce sites out there. Now there is no reason as to why you, as an online entrepreneur, should not do the same. Preparing early will ensure that your strategies will be sound and well thought of, as you will not feel a rush to put things in place at the last second.

 

  • Get reliable hosting and related services

 

During the busy shopping season for the holidays, if you prepare yourself right, you can expect to see more site visitors and more purchases being made. It is essential that your site can handle this increased traffic. Far too many webmasters learn this the hard way when they see their site crashing due to too many visitors.

 

This is often the case with those using shared web hosting. The trouble with this type of hosting is that even though it is cheap, it is not meant to accommodate heavy use, especially if you are running an e-commerce platform that takes up a lot of resources, such as Magento or OS Commerce. For this reason, it is preferred that you get a VPS hosting account or a dedicated server to run your website on instead. A VPS costs around $30 – $50 a month and a dedicated server, for higher traffic sites, can be found for $75 to $300 a month depending on configuration.

 

Other service providers, such as your payment processors, also need to be reliable and work well with your site. It is preferable to have a backup payment processor available as this will allow for continuity should your main one fail. For example, you could use both PayPal and MoneyBookers as payment options for your e-commerce site. Therefore, if the PayPal service gets knocked offline because they ticked off Anonymous again and got DDOSed, then your customers can use their credit cards with MoneyBookers instead. You definitely do not want to lose sales and money because your site wasn’t working right. Remember, if your site won’t work, visitors will probably leave and go somewhere else and you are leaving money on the table if that happens to you.

 

 

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Dedicated Hosting Options: Making a Choice

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Dedicated Hosting Options: Making a Choice


We have previously looked at various options that you have with regards to webhosting. Now hosting a small website can usually be done really well with just a shared hosting account. If you are just putting up a website as a hobby, you might even consider using a free web host at the beginning. But of course, none of these options are the best solutions if you are going to build a serious e-commerce site. In this case, you would be better off getting a dedicated server to host your site. Even there, you have two options. Let’s take a look at what they are.

  • VPS Hosting

VPS, or virtual private server, is kind of an in between solution, between getting a dedicated server all to yourself and getting a shared hosting account. What you actually get a part of a dedicated server to yourself. It is called a virtual server, as it runs in a virtual machine on an actual server that you will share with a few other users. However, you will be assigned resources for your virtual server that only you can use, such as RAM, disk space and bandwidth. You are free to install any applications or scripts that you need to run your site as well. The pricing varies and can range from $25 to $300 a month.

Recommended for: Large scale affiliate marketing, running a medium to large e-commerce site or web store.

  • Dedicated Server

Here, you get to rent a dedicated server all to yourself. You basically have the entire server just for your usage. You will get to customize the hardware that your server will have, such as the hard drive space, the CPU and the amount of RAM. A dedicated server offers unparallelled security, reliability and performance for the most demanding applications. Depending on the host, you may get to choose whether you will be using a server based on a Windows or Linux environment. Prices range from $100 to $500 a month, depending on host and server configuration chosen.

Recommended for: Large membership sites, medium to large general online business, large e-commerce sites.

Selecting a dedicated server is not complicated. All you have to do is to consider what your needs will be and then go look for a webhosting company that will offer you what you are looking for. However, it is important that you don’t base your decision solely on price. Sure, there are a few small webhosts which are able to offer very cheap prices, however based on comments from other webmasters, I can tell you that these are not always the most reliable companies to do business with. You should rather base your choice on what other webmasters who have used a certain host recommend and by reading reviews written by experts in the industry. That way, you can avoid making a mistake and going with an unreliable or problematic hosting company, but will rather end up with a quality server to power your website.

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Is Dedicated Hosting the Right Choice for You?

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Is Dedicated Hosting the Right Choice for You?


If you are thinking of starting an e-commerce website, then one of the first things that you would think about would be getting a reliable web host where you can put your site on. Anyone who is going to run an online business will need a web host. Basically, you have two options: either get a shared hosting account or rent a dedicated server.

Someone who is serious about running a successful e-commerce website will often choose to host their site on a dedicated server rather than a shared account. Here are the advantages of using a dedicated server:

More resources just for you. A dedicated server is just that: a server that is entirely dedicated for your use. No other sites are hosted on it, so its entire bandwidth, CPU, disk space and RAM are for your use only. While you may think that you would do fine on a shared account at the beginning, once your site expands you may find that you actually need your own server as your website has gotten bigger.

Better security and reliability. This advantage is the result of the fact that, once again, your server is not shared with any other site. There has been numerous occasions where a site that is hosted on a shared server has been compromised and viruses and malware have been introduced, which have infected other sites on the server. When you use a dedicated server, you get access to security solutions such as anti virus tools, firewalls, etc.

Increased flexibility and more control. You get the choice as to whether you want to run a Windows or a Linux operating system on your server. Another great point is that you have complete control as to what applications, software and scripts you can run on your server. Many large e-commerce sites require the use of software which would not be supported on a shared account, but can be easily installed and used on a dedicated server.

Selecting a Web Host

In the world of web hosting, there are hundreds of different companies that you can choose from. While they may all look to provide the same services, you should know that not all web hosting companies are the same.

When you select a web host that offers dedicated server hosting, you will need to look far beyond the price in order to make the right decision. If you simply go with the company offering the cheapest price, you might end up getting the cheapest service. Many of the “rock bottom” priced servers are actually run by individuals located in third world countries, where connectivity and reliability are not all that great.

Do a search online for reviews of dedicated server hosting providers and see what these reviews say. Also, take a look around webmaster forums to find out which companies fellow webmasters are using and whether they are satisfied with the service. This will help you narrow down your search to companies that you would want to do business with.

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