Tag Archive | "Decisions"

Is Internet Marketing a Good Career Choice?

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Is Internet Marketing a Good Career Choice?


Some people may be asking themselves if internet marketing is a good choice of career. Sure, the money that can be made online may seem attractive to many, but earning cash on the internet by promoting affiliate products or having your own products is not for everyone. Here are some thing to consider if you want to go into online marketing as a full time activity:

  • Remember, you are building a business

Being an internet marketer is not a job. You will actually be working for yourself and thus have all the responsibilities that come with that. So you need to be a person that will always be motivated to do work without having someone giving them orders and telling them what to do or what not to do. The success of your business will depend on your ability to make the right decisions and you cannot blame someone else if things go wrong.

  • You will need to learn things by yourself

When you decide to build an online business, there is a lot of information that you would need to look up, read and understand. There are very few actual college courses that deal with online business, and those that do typically just explain you what internet marketing is, but do not go into any real amount of detail on how you can build a successful business on the internet. So, if your idea of learning is sitting in a classroom and hearing some guy in a suit rephrase what is already in a textbook, then the online world is not for you. You must have the ability to learn everything you need by yourself, either by looking up information, or through experience.

  • There is no fixed salary

Remember again, you are working for yourself and not for someone else. Therefore, you are the one that will determine how much or who little you get paid. In certain jobs, you might be able to get paid just for showing up and loafing around for a few hours. This is not the case here. How hard you work and how creative you are will have a definite impact on how much you get paid.

  • You need to be able to embrace change

The online world is constantly changing, with new earning opportunities always emerging. In order to maximize your profits, you will need to take advantage of these opportunities as soon as they appear. Just remember, about 6 years ago, social media marketing was a relatively new concept that barely anyone took seriously. Now, many businesses use social media sites like Twitter and Facebook to stay in touch with clients and to acquire new ones.

What will be the next wave of change in online marketing? Some say it could be sites geared towards mobile devices, others think that the integration of various devices, such as internet enabled televisions could change the landscape significantly. No matter what happens, you need to be on top of your game and be among the first to spot golden opportunities.

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Why Many Internet Marketers Give Up – Part 2

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Why Many Internet Marketers Give Up – Part 2


We all know that there are plenty of success stories to be found when it comes to the online marketing industry. Some people have built million dollar businesses right from their homes. But what about those who simply gave up. Let’s keep looking at some of the common reasons. But, maybe you are asking yourself: why does this guy want me to see what people who failed did? I want success!! Well the answer is simple: because you sometimes need to see where people messed up so that you don’t repeat their errors. There is a quote that I often like to use: “The wise man learns from his mistakes, but the genius learns from the mistakes of others.” Now let’s get back to seeing some of what causes people to give up:

  • They Let Others Talk Them Out Of It

This happens, and it does quite often actually. Somebody could have a million dollar business plan, but then their friend/wife/mother/uncle/dog tells them that “that’s stupid, it will never work” or that “you can’t make money on the internet, it is all a big scam” and then they simply put their plans behind. To have success in any business, whether its online or not, you have to believe in yourself. Do you really think that nobody was laughing at Bill Gates when he quit college to start Microsoft? Well, considering the fact that he’s now the richest man in the world, I somehow have a feeling that these people are saying: “Damn! If only I was more friendly with that geeky guy in glasses!!”.

  • They Wanted Someone To Hold Their Hand Every Step of the Way

Part of running any business is that you need to be able to make the right decisions by yourself. There will be nobody explaining to you what you have to do, how to do it and when to do it. YOU will need to look up the information necessary to build, operate and expand your business. While you may partner up with others who can give you advice, remember that these people also have their own businesses to run and therefore won’t want to constantly be looking out for you.

  • They Had a Problem or Setback and Quickly Got Discouraged

Again, this is a common occurrence. If I said to you that everything will always be A-OK in the online business industry, I would be lying to you. Things can go wrong. Sometimes, your ads and sales pages will not convert as well as you want them to. A “super money maker method” could turn out to be completely worthless. An affiliate network could go bankrupt, leaving hundreds of affiliates high and dry. This happens. Deal with it. When a problem occurs, the best thing to do is to start thinking of logical solutions: what could I have done differently so that this doesn’t happen to me again in the future? That is the question that you need to be always asking yourself in case of an issue with your business.

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Getting Started In E-Commerce: The Main Decisions To Make

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Getting Started In E-Commerce: The Main Decisions To Make


Do you own a physical business and want to take advantage of the power of the internet to sell your products? Or do you want to start a completely new online business that will ship products to consumers? In either case, this can be a very profitable move for you. However, you will just need to do a bit of planning beforehand to make sure that everything goes well for you.

One of the main decisions that you will need to make when setting up such an enterprise is choosing whether you will sell your products on your own website or through an existing marketplace such as eBay or Amazon. Both have their unique advantages and drawbacks which you need to consider.

Selling via an online marketplace.

The advantages:

  • Very high amount of traffic and basically free advertising. Those on the site are already in buying mode and all they have to do is to search for a product that you are selling. This means that you will save money on advertising.
  • Easy and quick to get started. There is no need to set up a website or an ecommerce solution, all you have to do is list your items.
  • Depending on the terms of the site used, offers some protection in case of fraud or disputes between you and the buyer.

The drawbacks:

  • On most sites you would need to either pay a fee to get your item listed, a fee based on the final sale price of the item or both. While these fees are relatively small, they do add up if you sell many items and will also cut in your profit margin.
  • Online marketplaces may have restrictions on the types of items that you can sell, where you can ship to, or the payment methods that you can accept from clients.

Selling via your own website.

The advantages:

  • You can fully customize the look and feel of your site in order to better suit your business.
  • You decide on your own business policies, such as the types of payments that you accept, the shopping cart software you use, etc.
  • No fees to list items for sale and no fees to pay on the final sale price.

The drawbacks:

  • Building an ecommerce site takes some time and effort. If you don’t want to do it yourself, you may need to hire someone else to do it, which will add to the costs of getting started. You will also need to register a domain name and find a suitable webhost.
  • You will need to find a suitable solution for payment processing, as well as install an ecommerce suite on your site.
  • Buyers will not just magically appear at your site. You will need to advertise your website using various methods to get traffic. This takes some time and many advertising methods, both online and offline, will also cost you money to implement and get results.

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Are You Ready For Your Own Home Based Business?

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Are You Ready For Your Own Home Based Business?


Many would like to believe that setting up a home based business is easy and requires little preparation on your part. In reality, this is not entirely true. There are a few things that you first need to get in order before you start any type of online or home based business, and also some facts about the industry that you need to be aware of.

Set up your work space the right way.

First, you need to prepare the space where you would be working. If you live alone in a 1 bedroom apartment, this wont take much from you. But if you have kids, a dog and a host of other distractions, you need set up a dedicated workspace where you can work without being distracted. Remember that distractions while working will cause lost productivity.

Plan your schedule accordingly.

While ads for online business products will often tell you things like “work anytime you want, anywhere you want”, you still need to be well organized. Plan ahead and determine during which hours of the day you will be working, and what you will be working on during that time. Not having a schedule will often result in running out of time to do the work that you have to do during the day, and then having to play catch-up tomorrow.

Know that you will be responsible for all of your decisions.

If you own a home based business an work for yourself, you have the advantage of making your own decisions at all times and not having a boss breathe down your neck. While, of course, this is a positive thing, it also means that you have a lot more responsibility. You can’t blame coworkers, team members or superiors in case something goes wrong, because you don’t have any. This is why you always need to be aware of the consequences that your decisions will have on your business, both immediately and further down the road.

Make sure that you are financially prepared.

While certain types of online businesses can be started with little or no money, in most cases you would need to invest a bit in things such as web hosting, domain names, advertisements, etc. Furthermore, the amount of money that you make could vary from month to month depending on how well you are doing. Unlike a “regular” job, there is no guarantee that you would make a specific amount of income every month. You could also end up making no money whatsoever during certain periods. You should prepare yourself for these circumstances and always have a backup plan should something go wrong with your current business model. For example, if you are reselling goods on eBay, your main supplier could go out of business and leave you nothing to sell. If you had maintained adequate inventory in stock at all times, or several backup suppliers for your merchandise, this wouldn’t affect you as much.

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