Tag Archive | "Day Trading Stocks"

Consumers Increasingly Using Multiple Devices

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Consumers Increasingly Using Multiple Devices


There has been some talk in the marketing world about how to adapt campaigns to multiscreen users. First, it’s important to know what the term “multiscreen” actually means in this context. It doesn’t really apply to users who use more than one monitor with their PC, which is a practice that’s common in some businesses like network operations control and stock trading, but usually quite rare for personal use. Rather, it refers to users who perform a certain task using multiple internet enabled devices.

 

For example, a user would see an ad for a certain product while browsing the web on their smartphone. Then, they would continue shopping in front of a regular PC and maybe finish it on a tablet.

 

But how common is the practice? A study that was published last week by Google and Ipsos gives some details on this. It reveals that 90% of consumers will move in a sequential way between screens during the same day. Usually, they would start on a smartphone, move to a PC and then go on to a tablet.

 

An example of sequential usage would be someone who uses their smartphone on their way to work in order to check their email and social media accounts, uses a regular PC to browse the web while at work and then uses a tablet to play games when they get back home.

 

But simultaneous screen usage also exists and is rapidly becoming very common. In the majority of cases, a PC or web enabled TV would be the main screen, while the smartphone will be the second one. A few examples of this include: a user who is day trading stocks on his PC has his trading platform open on it, but has his email and social media open on his smartphone. This allows him to easily monitor the markets on the PC while being alerted on his smartphone if he gets a new message. He’s also less likely to get distracted for too long, as he doesn’t have any other tabs opened on his browser on the PC.

 

Another type of simultaneous usage that is increasingly becoming common is someone who is watching TV, but has their smartphone with them. If he sees an interesting ad that has a website given, he can browse to that site on his phone and check out the product being advertised. Or, he could research something about the show that he’s currently watching.

 

TV advertisers are now paying more and more attention to this phenomenon. In fact, many of them are now including mobile friendly websites in their ads, which will allow someone on a smartphone to get more information about the product being advertised and even conveniently make a purchase.

 

Many advertisers that run TV campaigns are now also mirroring these campaigns on mobile channels, in order for the viewers of the TV ads to recognize the ads more easily.

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Some Overrated “Work From Home” Offers: Part 3

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Some Overrated “Work From Home” Offers: Part 3


If you want to make some money online from home, there are quite a few opportunities out there for you to take advantage of. However, you need to be careful when selecting the best online business opportunity for you. There are plenty of programs that are perfectly legitimate, but you need to watch out for some which make exaggerated claims of potential earnings and misstate the true nature of the business that you will be involved in. Here are a few more things that you should be careful of when you search for online earning opportunities.

  • Freelance work programs

You will find a few websites that claim to offer you access to exclusive opportunities to find freelance work, as well as promise to give you highly valuable information on how to succeed as a freelancer. They often claim that it will be easy to find work and that you can earn a full time income from freelancing online right from the start.

It is definitely possible to make a living online from freelancing. Even a full time income, depending on the projects that you find and your skills. But there are no “secret databases” of freelancing opportunities. Freelance jobs, such as transcription work, article writing, programming, translation, graphic design and more can be found for free on various sites, without you needing to join a membership site and pay anywhere from $30 to $100 a month for this privilege. Just take a look at sites such as ODesk, elance and more.

As for tips and advice on how to increase your earnings, these can be found for free just by searching for information on blogs and forums. All that these sites do is to collect information from other sites and then charge you to read the same things you can find for free if only you spend a few minutes doing some research.

  • Day trading / forex

You will also find sites which claim you can make money from the markets by day trading stocks or participating in the foreign exchange (forex) market. Again, it is possible to make money this way and many people have been highly successful with it. But it is simply not as easy as a lot of sellers of guides and systems tell you. First, you will need to have access to a significant amount of risk capital if you want a shot at making more than just a few dollars a day. Then, you will also need to gain an understanding of how markets work and how you can profit from them. There are no magical systems which allow you to make guaranteed profits from the markets. Otherwise, everyone could become a millionaire in just a few weeks. Remember that while you can make money, there is also the very real possibility of losing money, especially in the beginning.

If you want to try out some strategies or systems, it is best to practice for a few weeks with play money first before you invest real funds. This will give you an idea as to whether this type of work is right for you.

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