Tag Archive | "Customer Service"

Making Your Business Look Trustworthy Online

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Making Your Business Look Trustworthy Online


When shopping online, one of the things that makes many internet users hesitant at buying from a specific site is their perceived reliability and honesty of the business that they’re dealing with. Sure, you can offer the best quality products and offer your customers with top notch customer service, but you will need to convince them that this is something that you truly offer. There are quite a few methods that you can use to make your site appear more trustworthy in the eyes of online shoppers. It’s nothing too complicated, really. All that you have to do is to include certain elements on your website.

 

  • The main design

 

Your site should be neatly designed and load correctly in all browsers without errors. Every element should work, such as the links and graphics. Text on your site should be free of grammatical and spelling errors. It has been demonstrated time and time again, a site that looks “professional” will immediately get more trust from visitors than a website that looks like it was put together in 10 minutes.

 

  • Contact information

 

If something goes wrong, buyers will want to have the assurance that they will be able to contact you to resolve the issue. They also want a quick way to get in touch with you should they have questions about your products.

 

The contact information that you provide will depend on the type of products that you sell and the specific kind of business that you run. If you have a physical location, including your address prominently on your site will help reassure visitors that they’re dealing with a “real” business. But even if you only sell digital products, posting some contact information prominently on your site is still a necessity. Include a phone number and email address if possible. Make sure that the “Support” or “Contact Us” button is well visible on your site.

 

If visitors need to read through the fine print at the bottom of the page just to see your contact information, this gives the impression that the only purpose of your site is to sell things, but that you don’t really care too much as to what happens after the buyer completes the purchase.

 

  • Social media buttons

 

Linking to your company’s social media pages from your website will give the impression that you’re a more established company, rather than a fly by night website. Therefore, you should include some links on your website to your Facebook, Twitter or Google+ pages. Not only will this help with marketing, but it also reassures the visitor that they would have a way to contact you or post comments about a purchase that they’ve made from you.

 

While these are some of the top elements you can include on your website, they’re not the only ones. Tomorrow, we will take a look at a few other things that you can do which will help instill trust in the people who come across your website.

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Online Reputation Management – Part 3

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Online Reputation Management – Part 3


Now that we have seen the importance of taking care of your online reputation and the way to respond to negative information, here are some more best practices to consider in order to make the job a lot easier for you and even prevent negative things about your business from being posted online in the first place.

  • Make your contact information easy to find

On your website, make your contact information such as your email address and phone number easy to locate. Avoid simply putting up a “contact us” form and give your customers various options to get in touch with you. While this may seem obvious, many online complaints about e-commerce sites are based around the fact that the contact information for a site operator is difficult to find on the site or is hidden somewhere in the terms and conditions.

  • Respond to inquiries rapidly

If you receive an email concerning a problem and you do not have time to look into the issue right away, inform the customer of this and let them know a realistic time frame regarding when you will be getting back to them. If you don’t understand what the specific problem is, ask them for more clarifications. Avoid using “scripted” emails or automatic responses, as these often give the message that you don’t care and do not want to provide personalized service. People will feel a lot more comfortable knowing that there is an actual human being that has read their message and is truly going to resolve the matter at hand.

  • Participate in industry forums

There are plenty of discussion forums online in various niches. Create an account on them and announce your presence to other members. That way, if someone is not satisfied of your customer service, they can contact you on the forum to resolve the issue, rather than making a public post about it. Furthermore, being present on online forums can give you the opportunity to interact with current and potential customers as well as business partners who might be posting questions related to your company.

  • Be present in social media sites

Even if you just create a simple page with your company description and your contact information, it can provide your customers with another avenue to contact you should something go wrong. It also provides you with a quick way to get in touch with customers who are not satisfied about something related to your business.

  • Delegate tasks if you don’t have time for them

If you run a larger business that gets many customers each day, it could be quite time consuming to keep checking on consumer advocacy sites, social networks and discussion forums regularly and respond to any posts. Therefore, you can assign this task to a worker who will be responsible for managing the customer service aspect of your online presence and who will forward any particular problems to you so that you can take action to resolve them.

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Why Avoiding “Cheap” Hosts is a Good Idea

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Why Avoiding “Cheap” Hosts is a Good Idea


When searching for web hosting, you may have seen companies that offer you really inexpensive hosting, such as $2 a month for an unlimited plan without any commitment. Obviously, these prices are attractive, but there must be some catch, right? Well in many cases, these hosting companies are places that you should stay away from if you are serious about your online business. Here are some reasons as to why:

  • They are usually not real “web hosting companies”

What is meant by that is that they don’t have their own offices, staff, servers and connections. In most cases, these cheap hosting providers actually rent a server from another web host and then resell the space to their customers in an effort to make money. But what could be worse is simply one person buying a server and then plugging it into their internet connection at home. Obviously, don’t expect much in terms of reliability with that kind of arrangement.

  • They don’t provide good support

It would be very rare for such a company to give you 24/7 customer service and technical support. In most cases, the only way you have of getting in touch with them is by email or by opening up a support ticket on their website. It can take several hours, or even days for them to get back to you. Don’t assume that if they have a toll free number and claim that they offer “24/7 support” that they are actually a real hosting company with staff standing by to take your call. Any kid can get a toll free number and then just forward it to his cell phone. Many times, you will find that when you try calling them, no one is available and you are told to leave a message.

  • They haven’t built a reputation in the web hosting industry

These inexpensive hosts are usually “no name” companies that have not built a reputation and have not been reviewed by many customers. As such, you will have trouble actually trying to find out whether they offer good service or not. Buying hosting from a reputable company is the key when you want stable and secure hosting. Consider this: which one would be a better MP3 player? A real iPod, or some Chinese imitation that sells for $10? The same principle applies to web hosting as well. You are much better off sticking with the known companies and brands if you want decent service.

  • Security and reliability could be a further problem

Professional web hosting companies know how to keep their servers running in optimal condition and how to secure them from attacks by hackers, viruses and malware. A no-name hosting company might not. In fact, they may cut down costs by not even making any backups, so if data is lost due to a server malfunction or hacking, it could be gone forever unless you have made your own backup copy first.

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Becoming A Merchant – The Other Side Of CPA – Part 4

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Becoming A Merchant – The Other Side Of CPA – Part 4


Well now that you have your product, required funding as well as a merchant account, there will be something else that you need: some staff. While at first, you may think that you can manage this business all by yourself. Sure, this might be true if you only make a dozen or so sales a day. However, when your business quickly begins to grow, it will also rapidly become too overwhelming for one person to handle every aspect of it.

One of the most important parts of owning a rebill CPA offer is customer service. You need to be able to answer your customers should they want to cancel their subscription, have not received their product, or have some other problem. If you have just one phone number that is always busy and it takes you a week to answer your emails, this will leave your customers dissatisfied. And if they want to cancel, or have not gotten their product, they will simply end up charging back through their credit card company.

There are alternatives to actually having an office and hiring staff locally. You can outsource many functions of your business, including the customer service to a 3rd party. There are plenty of call centers which can handle queries from your customers and treat requests such as cancellations. All you have to do is set up a web based interface to let them do the transactions and a knowledge base with answers to questions that customers may ask.

As for many administrative tasks, such as dealing with the vendor that is shipping out your merchandise and doing general admin and accounting functions, this can be outsourced to a virtual assistant. You can find many offshore outsourcing companies doing business on internet marketing forums. It is usually possible to have a dedicated, full time virtual assistant working for you for $200 to $400 a month.

While this short guide has given you the general framework needed in order to build and operate this kind of business, it is far from complete. After all, a truly detailed guide covering every aspect of this topic would probably be several hundred pages long. Therefore, you need to go out and seek the necessary information on this business.

There are a few ebooks and guides which deal about this topic that you can read, which will give you more detailed guidance. But don’t forget that there is something a lot more valuable than any written guide: actual human interaction. Even though this is your own business and you are the sole person responsible for its success it doesn’t mean that you have to do everything all by yourself. Network with other marketers who are running this kind of business or planning to set one up. Exchange information, practical advice and ideas with them. Ask questions on marketing forums. The better prepared you are, the less likely you will be to make costly mistakes and the more profitable your business will be.

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The Best Reasons To Start An Online Business

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The Best Reasons To Start An Online Business


There are a lot of reasons not to start an online business. The time and money you’ll need to invest put a lot of people off, and prevent them from ever diving in to online business. Before you walk away from online business, remember, for every reason not to do it, there is an equally compelling reason to start an online business of your own. Let’s take a look at some of the best reasons to start an online business.

Expand On Your Hobbies

If you’ve ever thought about making money from one of your hobbies, an online business might be the best way to do it. Even if you just start a blog that talks about a particular hobby you’re interested in, you can still bring in advertising revenue. In fact, if your site becomes popular, you can bring in a great deal of ad revenue. If you’re really passionate about your hobby, starting an online business built around it might be the best way to take that hobby a step further.

Try Out A New Career

It’s no big secret that most people aren’t happy with their job for one reason or another. Starting an online business can turn into a new career if you handle it correctly. The best part is that you don’t have to quit your current job to start an online business. You can get started in your free time, and test the waters to see whether you enjoy it, and whether or not you can make the kind of money you want to make from it. Just remember, the more time you spend on your online business, the better it will do.

Learn New Skills

You can learn a lot while setting up and managing y our online business. You will likely learn something new about web design, and development, marketing, and customer service while running your online business. Even if your business doesn’t pan out the way you want it to, you’ll have those skills for the rest of your life, and they’ll help you to further your career.

Starting an online business can be a great way to make money for yourself. Even if your business doesn’t go as well as you had hoped, it can still provide other benefits that you will carry with you forever. Just about anyone can benefit from starting an online business, and that’s the best reason to start one.

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