Tag Archive | "Customer Loyalty"

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Free Ways to Get Visitors to Your Business Website

When it comes to getting visitors to your business website, there are plenty of ways to do it. Some of these methods are free, while some others require an investment to be made in terms of advertising budget. But what if you don’t have that much money to get started? Is it still possible to get free visitors to your website? The answer would be yes. Here are some of the ways that you can employ.

  • Get Listed in Google Places

Time and time again, online marketing experts will recommend that anyone who has a website for their business gets a free listing in Google Places. Why? A few simple reasons: its free and can help you get visitors, both to your website and to your actual business. All you need to do would be to list your business and it would appear in a few days.

  • Put your website on your receipts, bags, printed materials, etc.

Some of your existing and potential clients may not even know that you have a website. By putting it out in front of them, you are increasing the chance that they will see it and go visit it. This also has the effect of increasing customer loyalty. A customer who visits your website will be more likely to buy from you again in the future, as it serves as a reminder that your business exists.

  • Use social networking

Facebook is the second most popular website in the world, right after Google. So if you don’t have a Facebook page, then you are leaving traffic on the table. Simply create a Facebook page for your business, filled with information about your latest offerings, and prominently include links to the relevant portions of your website. Create special, Facebook only discounts and promotions to boost its efficiency.

Twitter is also a popular social networking service. It works a bit differently from Facebook: you send out short messages to your followers, called Tweets. These Tweets can include a link to the relevant part of your site, such as the page for a new product, or to a promotion that you are having for the season.

  • Have your website on your business sign, your vehicles, etc.

This can serve as a very effective way of getting free traffic. For example, if your business is closed and someone passes by who might be interested in what you have to offer, they could remember your website and then check it out later. Keep in mind that very few people will actually note down your website URL, but will rather remember it from memory. Therefore, it needs to be something that is memorable and something that would not be confused with one of your competitors websites. Remember, you can have multiple domain names pointing to your main website, so if you think your main domain would be too hard to remember, consider getting an alternate one. This definitely has the potential of getting a few extra visitors to your site when you need them.

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Give Your Customers A Voice With Social Media

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Give Your Customers A Voice With Social Media

If you’ve been reading this site, you probably know social media sites can be a great marketing tool. By building up a strong social media account, you can get your message out to your target audience quickly and easily. Social media can serve another, equally important purpose too. It can also allow you to give your customers a voice.

Your customers care about your products. If they weren’t interested in your products, they wouldn’t have bought them, or they wouldn’t be thinking about buying them. In short, people are looking at your social media account because they are interested in what you have to offer.

If you give them the chance to interact with you, and get to know the person (or people) behind your business, you can generate a lot of positive attention from your customers, and your potential customers. By interacting directly with them, you’re giving your company a personality, and by doing that, you’re helping people to identify with your company, and develop a positive attitude toward your products.

Pay attention to the people that comment on your blog frequently, and post on your Facebook wall all the time. If someone reaches out to you on a regular basis, return the favor. Be sure to take some time and acknowledge them, and their loyalty. By acknowledging your frequent commenteors, you’re showing the rest of your visitors that you appreciate their attention, and you are glad to have them as customers. When you do that, you generate a great deal of brand loyalty among your customers. People will continue to shop with someone they trust, and feel appreciated by.

So remember, when you’re setting up your social media accounts, it’s extremely important to get personal with your audience. By drawing them in, and showing them the personal side of your business, you can generate a real sense of customer loyalty. If your customers feel personally vested in your brand, they’ll keep coming back. Over time, those repeat sales will be great for business.

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