Tag Archive | "Crowd"

Planning Your Holiday Email Campaigns: Part 2

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Planning Your Holiday Email Campaigns: Part 2


Yesterday, we’ve seen a few tips that will help you get your email campaign ready for the upcoming holiday shopping season. As it’s one of the busiest times of the year for e-commerce sites, all online sellers need to have a good strategy during the holidays. Here is some more advice on how you can plan and execute your campaign well during this shopping season:

 

Acquire As Many Emails as Possible

 

The more interested people sign up for your list, the more effective your overall email marketing will be. This applies any time of the year, but is especially important during the holidays. Remember that shoppers will be looking to get the best deals possible during the holidays. Because of this, you should not only advertise your offers prominently on your website, but also include the email capture box in a place where it will be better seen. If it’s usually located somewhere in the margins of the page, move it closer to the top and center, then make it bigger. Use a call to action that will encourage the visitor to give you their email so they can save on their purchases.

 

Also, try to acquire the visitors email at the very beginning of the checkout process. This will allow you to send special emails to those who abandon their shopping cart and leave without completing their purchase.

 

Segment Your Email Lists

 

Again, this is something that is important at any time of the year, but more so during the holidays. If you plan to send out a lot of emails, maybe several in a day, it may be a good idea to have a separate email list for your holiday promotions, as opposed to your regular mailing list. The subscribers who specifically sign up to get regular emails during the holidays are more likely to be actively shopping for something to buy, rather than just looking around. They’re also less likely to drop out of your email list by unsubscribing.

 

Be Original

 

Stand out from the crowd. You’re not the only one that will be mailing your subscribers during the holidays, so your emails need to catch their attention. Do some research and testing to determine what the best subject lines would be. Work on perfecting the content of your messages as well, as this will have a definite impact on your click through rates.

 

Finally, the promotions that you offer will also be very important at driving conversions. You offer free shipping? That’s nice, but it has become such a common practice by online retailers during the holidays that consumers actually EXPECT to get free shipping, so it’s not much of a special for them. Try to craft a promotion that will truly make your offerings stand out from the rest. This will grab some attention and result in more sales for you.

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Who Uses Which Social Networking Site?

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Who Uses Which Social Networking Site?


One of the basics of a successful online advertising campaign is that you have to target the right people. Social media sites are rapidly becoming a part of the marketing channels used by both small and large businesses. Many advertisers would like to have a more accurate picture of what people use which social network. A survey recently done by the Pew Research Center has given a bit of insight on this topic, which could help marketers choose which social network they will prioritize in their marketing campaigns:

 

LinkedIn

 

The “business” social network, it is reported that 20% of all internet users surveyed use it. The majority of users are college graduates or higher and have a higher than average annual income. In fact, 58% of LinkedIn users report having an annual income of $50 000 per year or higher. With LinkedIn, the higher the annual income of an individual, the most likely they are to have an account on the social network. This isn’t too surprising, as it is a site used by professionals such as lawyers, accountants and business managers.

 

Pineterest

 

A relatively new site that is already showing some potential, despite a bit of controversy about them removing affiliate links and replacing them with their own. Usage is more popular among the younger crowd of 18-29 year olds. The majority of Pinterest users have attended some college or are college graduates. One thing that is interesting about Pinterest is that it’s a lot more popular with women than with men. In fact, the study shows that 20% of women who use the internet also visit Pinterest on a regular basis, compared to just 5% of men. This would make it an option worth looking at for marketers who sell products that are mainly targeted at a female audience.

 

Facebook

 

The most popular social network to date, which has a variety of internet users on it. 67% of internet users report having a Facebook account. Slightly more popular among women with 70% using it, as opposed to 63% of men.

 

Another interesting element of Facebook is the age distribution. 83% of internet users between 18 and 29 years of age report having an account on Facebook, 72% of 30-49 year olds to, 56% of 50-64 year olds and 40% of those aged 65 and over have one. Out of all the social networking services, Facebook is the one that is the most popular among the older crowd.

 

Regarding annual income, the demographic that uses Facebook the most (75%) are those with an annual income between $30 000 and $50 000 per year.

 

While these figures are interesting for marketers as they give a bit of insight on who uses each social network, they are obviously not the only thing that marketers should look at when they plan an advertising campaign. In order to be successful, marketers need to design their ads well, plus run some tests to see which ad copies are able to generate the most responses from users.

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Twitter Usage Increasing According to Recent Polls

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Twitter Usage Increasing According to Recent Polls


In the world of social networking, Twitter has become a lot more popular in the last few months. The numbers are finally out regarding the usage of Twitter in the United States. A recent survey by the Pew Research Center shows that 15 % of adults that use the internet use Twitter. The amount of daily users is now standing at 8 %. This shows some growth when compared to last year’s numbers, which showed that 13 % of American internet users were on Twitter.

 

One of the possible reasons cited for the increase in popularity of Twitter is not any innovative changes or “super” features that were added to the social network. Twitter has always been, and still is, a Microblogging service where users can share short messages and stories, plus have the ability to link to websites, videos, pictures and other off site content. Rather, an increase of smart phone usage would explain Twitter’s growth. In fact, the way the microblogging site is designed makes it easy to be used on the small screen of a mobile device.

 

Young adults remain the biggest users of Twitter. Out of the people surveyed, 31 % of internet users between the ages of 18 and 24 reported using Twitter. In the 25 to 34 age group, that number is 17 %.

 

Global statistics show that Twitter currently has 500 million registered accounts and 140 million of those belong to users who log in to their Twitter account at least once a day. The social networking service remains popular all around the world, but the United States has the most registered Twitter users, at 110 million accounts.

 

Knowing that Twitter is gaining in popularity and remains big with the younger crowd is one thing. But many business owners and marketers are wondering whether this social networking site could be of any use to them. One of the best strategies is to simply add Twitter to your existing collection of social media accounts. In the world of social networking, integration is a good thing. Different networks that work in different ways don’t really compete with each other, but rather complement each other. This is why it’s very common to see YouTube videos being posted on Facebook, or Tweets linking to a Facebook page or post.

 

Evaluate how others in your industry are using Twitter to communicate with others or to promote their business. This will help you better understand the benefits that this network can bring to you. There are also plenty of free resources that you can find online which will help you develop marketing strategies specific to this microblogging service. The unique character of the website means that it may first take some getting used to when you’re figuring out how to promote your business with it, but as you go along you should realize that the site has great potential and can be a very valuable tool that helps you get your business the attention it needs online.

 

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Niche and Content Ideas for Info Products

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Niche and Content Ideas for Info Products


When you want to create an info product, one of the important things to think about is what exactly your product will be based on. This is the part where you will do your research on your niche and try to find one that will be right.

A good niche is one which has people interested in paying for a product that will solve a problem and answer their questions, but is specific enough to not be too saturated with other products. So for example, instead of a general product about “affiliate marketing”, you could create an info product about “Using Twitter for Affiliate Marketing”, etc.

Doing niche research will take a bit of time to complete, but it’s not a complicated task. You can use Google’s keyword tool to see search volumes and competition levels for specific keywords that are related to your niche. You can also read Yahoo Answers, blogs and discussion forums to find out the type of questions that people are asking the most often about your general niche and see if there’s a more specific, sub niche that you can exploit from that.

Also, doing niche research involves looking at the competition. Are there any other info products which target the specific niche that you are after? If so, what do they claim they offer and how much do these products cost? What can you do to make your product better than competitors and thus more appealing to buyers? These are all valid questions that you would need to ask yourself when you’re in the niche selection phase of product creation. Remember, a successful product will often be one that offers something more and actually stands out from the crowd, rather than simply being the same thing that has been done dozens of times, just under a different name.

Now that you have thought about and selected your specific niche, it is time to consider the content that you will put in your product. There are many different ways that you can deliver the content, such as in the format of an ebook, videos, interactive tutorials, audio guides, etc. Sure, some formats might be better in certain niches, but the actual content of your product is the most important part, regardless of how you will be delivering it to the buyer.

Obviously, when creating a product, having some solid knowledge and experience in the niche of your product will help out a lot. You will already have an idea of what you will want to include in your product and how you will structure the information contained in your future product. This is why it’s also recommended that you select a niche that you actually have an interest in, as it will make creating the content a lot easier and less time consuming for you. Tomorrow we will explore some further ideas on how you can put together a product that will be genuinely useful for your buyers and will have a higher chance of getting a positive reception.

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Are MLM Opportunities a Good Way to Earn Money? Part 2

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Are MLM Opportunities a Good Way to Earn Money? Part 2


We have previously seen some of the drawbacks of taking part in an MLM program. While there are some ways to make money from such MLM activities, there are a few obstacles that you would need to overcome before you are able to profit from them. Here are some more:

* A lot of competition both online and offline

The thing about any type of MLM system is that you will not be the only one promoting it. This is especially the case if you will be using the internet to get leads in order to recruit participants. Simply search for the name of your program on Google. You will come up with thousands, sometimes even hundreds of thousands of results. You will see reviews, lead capture pages, information about the program, as well as thousands of different websites set up by individuals who are promoting the same offer than you. While many programs will give you access to a pre built website that you can use to get leads, simply using that will not be enough, unless you have gotten in really early and are among the first ones to push that particular program. If your website is very similar to others with the same search terms, you will simply not be able to rank very high in natural search results and will need to resort to other means of marketing your offer online in order to get the results that you wanted.

The “offline” world is not quite different. Almost every person has had a friend, family member or even complete stranger try to solicit them to join an MLM opportunity in the past. There are plenty of “Make Money Working From Home” ads in newspapers as well. Therefore, once again you will need to be quite creative in your marketing approach if you would like to stand out from the crowd and get your ads noticed to get you the leads that you are looking for.

* Being Successful with an MLM Program is Not Easy

Even though the advertising materials for them often tell you a different kind of story, being successful with an MLM program will take countless hours of hard work developing your business. Because after all, this is exactly what you will be doing: building a business. You will need to find people who will buy your products, as well as find ways to market these products successfully. You will also need to get people to join in the offer and become distributors just like you. While it looks like all you need to do is to create a pre-fab website and then let the prospects come to you, this is not how it works in real life. You will need to find ways to advertise, get leads and then spend time communicating with these leads by phone, email and sometimes even give presentations in person if you would like to recruit enough people to make you some good money in the end.

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Using Fiverr to Make Money: Part 2

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Using Fiverr to Make Money: Part 2


Now one thing that many sellers of services on Fiverr want to know is: how do I get my gigs to become more popular and thus make more money from them? Obviously, this is a quite a valid question as the goal of everyone that provides services on Fiverr is to make as much money as possible. So how do you increase your earnings? Here are some very efficient ways that you can employ to make the most out of Fiverr:

 

  • Give People What They Want

 

If your gigs are something that a lot of buyers on Fiverr want, then you will obviously get a better chance at making money from them. When you are on the Fiverr main page, you will see a section in the bottom right that consists of gig requests. If you can do some of the gigs that many people need done, then you should definitely offer them up for sale.

 

  • Create a Catchy Headline

 

Unless you are offering a gig that is extremely unique, chances are that there will be many other sellers on Fiverr who will be offering the same thing than you. In this case, you will really need to do your best in order to make a good first impression and stand out from the crowd. Your headline, which is the title of your gig, should be interesting, unique and catch the eye of the viewer. Basically, it should stand out from all the other headlines and create interest in the mind of the viewer.

 

  • Offer Samples of Your Work if Possible

 

If you do a gig where you can easily show a sample or two of work that you have done previously, then you should definitely include a link to it in your offer. For example if you design small web pages, you could include a link to some websites that you have built. This will make you appear a lot more trustworthy in the eyes of buyers, as they will have proof that you are capable of doing what you say you will do.

 

  • Build a Good Reputation

 

Fiverr uses a feedback system where people can leave either positive or negative feedback, accompanied by a comment. If you want more people to buy gigs from you, then you will need to srive to build a good reputation on the site. This is very simple: provide good quality work on time and you will get positive feedback. Buyers are more likely to buy gigs from those who have a lot of positive feedback, so doing great work will pay off in the long run.

 

  • Learn From Others

 

Look at some of the top sellers on Fiverr, especially those that are offering the same kind of gig than you. How do they word their headline? What do they put in their description? These are all things that you would need to consider, as you would be learning from those that are the most successful on Fiverr.

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Can Using Internet Marketing Forums Be Useful for New Marketers?

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Can Using Internet Marketing Forums Be Useful for New Marketers?


In your quest to get the necessary information to become an effective online marketer, you may have come across some internet marketing forums. Now if you are new to internet marketing, you may be asking yourself: can these forums be useful for me? And what are the things that make an internet marketing forum good?

For the first question, the answer is definitely yes. On internet marketing forums, you will find plenty of information and methods that you can apply to make money online. You will also be able to find some tools, software as well as services that can help you accomplish whatever you are doing. The advantage of a forum is that unlike a simple guide, article or blog post, the content is “alive”. This means that not only can one person post information, but others can respond to it by adding additional data to make it more useful or ask questions about things they are unsure of, which will help more people understand the method.

A good internet marketing forum to participate in is one where:

  • New internet marketers are welcomed and not looked down upon, or taken advantage of by other, more experienced members of the forum.
  • Useful posts are made and new information is shared by members on a daily basis.
  • There is a community spirit where people genuinely want to help each other, and not just take things for themselves.

Now, many new internet marketers want to know what are the best internet marketing forums they can join? Well, there are dozens of them, however here are the top free.

The Warrior Forum. This is the oldest and most respected internet marketing forum on the internet. You will find lots of useful methods for making money on the internet there, which are geared at marketers of all experience levels. You will see that the crowd is very diverse there, with participants ranging from newcomers to the industry, to those who have made millions of dollars selling their own products or by being affiliates.

Digital Point. Another very popular forum that is neatly organized in various categories, such as affiliate marketing, web site development, content creation, selling on eBay, using Pay Per Click ads, etc. There is also a very active marketplace where buyers and sellers meet to sell websites, content, traffic, advertising space, etc. Note that this forum is very popular with people from many countries in the world, not just the US. Therefore, you might sometimes see posts written in “bad” English. But everyone there is working together to attain their goals in online marketing, no matter where they are from.

WickedFire. A forum that attracts many of the top affiliate marketers in the industry. Very useful place to learn new methods and to discuss online business. Just a note though, you will sometimes find “adult” jokes and rather strong language in some posts, so it is not for the squeamish or those who get offended easily. But the content is nonetheless very useful and the people there are truly serious about their business, even if they sometimes like to crack jokes at each other.

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Create Compelling Content

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Create Compelling Content


One of the most essential parts of a successful website is high quality content. There’s a lot of advice about how to make the b est content on the web, and some of that advice isn’t as helpful as it may seem. There are just a few essential things you need to keep in mind when writing your content to ensure that it will do well online.

Know Your Audience

It’s extremely important to know who you’re writing to. Every different niche is going to have a different set of readers, so you need to take the time to learn about the people interested in your niche. Is your audience old, or young? What income bracket do they fall into? Are they mostly men or women? Each one of these factors will help you to determine how to frame your content so that it appeals to your audience. Think about your real world conversations. You wouldn’t have the same exact conversation with a 50 year old man that you would with a 20 year old woman, would you? Different audiences require different approaches. Know your audience, and you’ll be able to do a better job of writing content that appeals to them.

Know Your Niche

Each niche has a particular set of words and phrases associated with it. In order to write to people interested in your niche, you have to first have a strong understanding of that niche, and all of the terms associated with it. The better your understanding of your niche, the better you’ll be able to write content that will appeal to others interested in your niche.

Make It Your Own

It’s important to know your audience, and your niche, but it’s equally important to know how to make the content you write feel distinct from any other content on the internet. Add your own personal flair to what you write, and use your own experiences to help illustrate the points you’re making. You’re probably writing about information  that other people have written about before, but if you do so in a unique way, your content will stand out from the crowd.

Take the time to learn your audience, and your niche, and make your content unique, and interesting by adding your own personal touch to it, and you’ll be on your way to writing effective content for your website.

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More Tips For Driving Traffic To Your Site

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More Tips For Driving Traffic To Your Site


A strong internet marketing campaign is nothing without traffic. The more traffic you can generate for your website, the more potential customers you’ll have looking at your products. There are a few important things you can keep in mind in order to help you drive traffic to your site, and ultimately, generate more sales.

Research

Do some research to determine what qualities your audience is looking for in a website. If you already have a little bit of traffic, offer your current audience a poll about what features they’d like to see you implement in the future. If you’re just starting out, take a look at other sites in your niche, and see what types of features they’re offering their audience. Do everything in your power to offer your audience a rich set of attractive features.

Strong Writing

No matter what niche you’re in, chances are, you’re not alone. That means your content has to stand out if you’re going to succeed in driving more traffic to your site. Take the time to write strong articles, and other interesting content for your site. Don’t just try to recreate what other sites in your niche have done, try to do something different, and unique. If you’re having trouble writing high quality content, there’s no shame in hiring a writer.

Advertise

In addition to the Google and Facebook ads you’re probably already familiar with, you can also set up deals with larger sites in your niche whereby you can get an ad placed on their site for a fixed amount of time. Be sure to get any and all information you can about their traffic, and their audience before agreeing to place the ad on their site. Also, don’t advertise on sites that don’t relate directly to your audience. You’re more likely to get new visitors from your target audience that haven’t heard of your site than you are to get visitors from a different audience all together.

So remember, do some research about your visitors’ wants and needs, set your writing apart from the crowd in some way, and advertise with larger sites in your niche. These things will help you to generate more traffic to your site in no time.

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5 Important Internet Marketing Tips

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5 Important Internet Marketing Tips


Internet marketing is a great way to get your message out to a wide variety of people. No matter who your target audience is, they’re online looking for the answers to their questions, and the solutions to their problems. Promoting your products, services, or your company as a whole online is a necessary part of doing business in today’s economy. Internet marketing may be challenging, but there are some things you can keep in mind to make the process go smoothly.
Be Creative
Being creative is one of the things internet marketers forget about. They are always following the latest trends, reading forums to get the latest tips, and following what someone else told them would work. Stop. Go out, be creative, and think of a unique way to market, make money, and to attract great affiliates.Market Daily

Never stop marketing your internet marketing properties, whether you are a blogger, affiliate marketer, or product creator, you always need to be marketing whatever you are doing. Evangelize your message.

Always Be Thinking
Instead of following the crowd into the latest and greatest affiliate marketing program, be thinking about what they are doing and what parts of it can be put into your already existing business plan. Don’t stop being creative, always be thinking of ways to get more clicks, how to better optimize your site, etc.

Stop Listening to Gurus
Gurus are not much help in all honesty. They create products that are meant to lure people in with get rich quick without work schemes. Internet marketing is tough work, it takes time and effort. Don’t listen to the gurus and do your own great work.

Create Unique Products
If everyone is doing a video series, don’t do a video series (only). Add something else to make your products unique and different. Think about how others are being successful and create your own mashups of their thoughts and ideas.

No matter what type of business you run, you need to be involved with internet marketing. If you keep these tips in mind, you’ll be able to reach out to your audience effectively. Everyone’s looking for answers online, and by putting yourself out there, you can be sure they’ll find your company.

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Generating Testimonials For Your Products

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Generating Testimonials For Your Products


Selling just about anything online can be extremely challenging. Every product imaginable is already for sale somewhere on the internet, and that means you need to set your product apart from the crowd in order to get it to sell well. One of the best ways to get your product some positive attention is to get a lot of favorable user testimonials up on your website. There are two sure fire ways you can generate some quality user testimonials from your customers.

The first is to offer them something in return for their testimonial. By “something” we don’t mean money. Your customers won’t trust a paid testimonial. In fact, paid testimonials can even lead to a negative impact on sales. Customers get the impression that if you have to buy your testimonials, there must be something wrong with the product, or even that you were paying for favorable testimonials only. Instead of money, consider offering them a discount on their next purchase, or a coupon they can use whenever they’d like.

The other sure fire method is to simply ask your customers for testimonials. A week after they receive the product, send them an email asking them to submit a testimonial. Also, if you have any promotional videos up on your site for the product, make mention right in the video that testimonials are appreciated. If you have a Facebook, or Twitter account, send out a message occasionally asking your users to submit testimonials. You don’t want to bombard your customers with requests, but asking occasionally is likely to yield results, even if you’re not offering anything in exchange for the testimonial.

Once you have some testimonials coming in, it’s important to be clear about what information you are going to share about the customer. For example, some people might prefer that you only show their initials, rather than their full name. Others might be OK with their first name, and last initial. Some people might be comfortable with you showing what town their from, others might not. It’s a good idea to yield to the customer’s wishes and display their name the way they want you to. It’s better to have more testimonials up than not, so it’s OK to sacrifice some of those details in exchange for having one more testimonial on your site.

Ask your customers for testimonials, offer them incentives, and honor their wishes. If you do those things, you’ll have a lot of high quality testimonials up in no time.

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Find Your USP

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Find Your USP


We talk a lot on this site about finding your niche, and understanding who you’re marketing your product to, so there’s a good chance you probably have a good idea of who your niche is. You might know your niche, but do your know your USP?

Your USP is your Unique Selling Proposition, or Unique Selling Point. Each time you talk to your customers in any way about your product, you’re making a proposition to them. By talking about your product and it’s benefits, you’re essentially making a sales pitch. You’re trying to convince your customers that they should buy from you instead of someone else. When you’re trying to convince your customers to buy your product, your sales pitch should be different in some way from your competition’s pitch. That way, you can set yourself apart from the competition in some meaningful way in the eyes of the customer.

Take a look at your competitors, and their sales pitches. Look at their TV or radio commercials, internet ads, billboards, Facebook pages, Twitter accounts, and websites. Think about how they are positioning their product, and what selling points they’re pushing. Now think about what you can do differently. If you sell energy drinks, and all of your competitors are pushing the high levels of caffeine in their product, consider pushing how cool and refreshing yours is.

It’s also important to keep an eye on what your competitors are doing over time. Your sales proposition might be unique today, but two months from now, you might find other companies have begun pushing the same features you are. If that happens, you’ll have to reevaluate your USP, and make any necessary adjustments so that your product will still stand out from the crowd.

If money is no object, you don’t have to worry about a USP. You can just push your message out to as many people as possible, and hope for the best. Most companies don’t have that luxury, so they have to work at setting themselves apart from the crowd, and using a strong unique selling proposition is a great way to do that. If you can find a selling point for your product that no one else in your niche is using, you can give your customers the impression that your product is different from the rest, and as such, more desirable.

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