Tag Archive | "Conversions"

Which Tablet is the Most Popular?

Tags: , , , , , , , , , , , , , , , , , , ,

Which Tablet is the Most Popular?


It is of course no surprise that tablets are gaining a lot of popularity among consumers and therefore there will be a lot more traffic coming from these mobile devices. Increasingly, webmasters, online entrepreneurs and affiliates are making tablet friendly versions of their websites in order to increase conversions by ensuring that users get a page that displays properly on their device, thus boosting overall user experience. But which tablet is really the most used among consumers right now?

Recent numbers show that while Android based tablet devices are gaining a bigger market share day by day, there has yet to be a significant increase in web traffic from these devices. Therefore, as many could have guessed by now, the iPad is currently at the top of tablet generated traffic. Market Watch recently published the results of a study that was done by mobile publishing firm Onswipe. According to the report results, over 98 percent of tablet based traffic was generated from the iPad. This means that less than 2 percent of traffic is coming from other tablets. Other sources tell a similar tale. A Tech Guru study shows that 94% of all web traffic from tablet devices involves users with an iPad.

There are some other interesting facts that came to light with the study. Users on an iPad are a lot more likely to spend time on a web page. In fact, iPad users spend 56% more time on a site than iPhone users. This can be explained by the bigger screen and better suitability for web browsing of the device, which makes it more comfortable for users to actually spend time reading what’s on a page.

As for time spent using the device, the Kindle Fire from Amazon actually outranks the iPad. However, this shouldn’t come too much as a surprise to online marketers, considering the fact that the original Kindle was meant to be used as an e-reader to view books and documents, rather than as an internet browsing device. This is something that is still seen today. A lot of users who have a Kindle Fire use it to read books and online magazines and spend very little time browsing the web, even if the new version of the Kindle is in color and offers web browsing, plus integrated social networking functionality. Unless Amazon’s device gains a lot of market share in the near future, this isn’t expected to change much either.

What does all of this mean to marketers? Users of iPad tablets spend a lot of time browsing the web with their devices and it is rapidly becoming a replacement for the full featured PC in the hands of many users. Developing websites that are compatible with the iPad, as well as creating advertising campaigns that are focused towards the users of this tablet are some things that marketers can do to profit from it. Of course, it is possible that Android based devices may pick up some steam in the coming years, but for now, they still have a lot of catching up to do.

Posted in Internet NewsComments (0)

How to Prevent Click Fraud

Tags: , , , , , , , , , , , , , , , , , , ,

How to Prevent Click Fraud


Dealing with click fraud is nothing new. In fact, it has been around in some form ever since pay per click advertising had appeared online in the 1990s. While it is something that is commonly associated with PCs, the fact is that even mobile campaigns are increasingly being targeted in click fraud schemes. But there are things that you, as an advertiser, can do in order to keep from wasting your advertising dollars on fraudulent traffic. Here are some of them:

 

  • Start paying attention to your statistics

 

Check where your traffic is coming from, when it is coming to your site and how many of these clicks result in conversions. You should also explore the activity of the users on your site, such as the amount of pages that they visit, or the length of time they spend on your website. One of the reasons why click fraud flourishes is the fact that advertisers often don’t pay too much attention to their campaigns.

 

  • Recognize the signs of click fraud

 

Fraudulent clicks can be generated in two ways. First, there is the simple server side fraud, where a publisher, or advertising network, is manipulating server data to bill you for clicks that simply never went to your website. To protect yourself from this, you will need to compare the amount of clicks that you’ve received on your website, as well as the number of clicks reported on the advertising network’s statistics. It is normal that there might be a bit of a difference in the sets of numbers, but if you start seeing a noticeable discrepancy between the number of clicks you see on your server stats and the number reported by publishers, there is a chance that something is going wrong. Either their tracking system is having problems or they are doing something sketchy. This type of fraud is rare on larger publishers and advertising networks, as it is unlikely that they would want to ruin their reputation by engaging in fraudulent behavior. But on the other hand, the smaller players, especially those based in foreign countries where enforcement of internet crime is either very lax or nonexistent, may not really give too much attention to their reputation.

 

There is also fraud that is more complex than just manipulating the numbers on server data. It often comes as the result of fraudsters using bots and other unauthorized means to generate ad clicks that didn’t come from a real user. While it may seem to be quite a challenge to detect, it actually isn’t that complex. Tomorrow we will present you with some more ideas on how you can spot this kind of fraud and what actions you can take to prevent it from causing potentially serious losses for your business. Remember, when it comes to online marketing, the more knowledge you have, the better prepared you will be to face many of the challenges and potential problems involved with this industry.

Posted in How toComments (0)

Facebook May Expand the Reach of its Advertising Network

Tags: , , , , , , , , , , , , , , , , ,

Facebook May Expand the Reach of its Advertising Network


When a social networking site has close to a billion users and has truly become a household name, many would wonder: what’s next for the company? Will it seek to expand past simply being a social networking website? Based on some recent information from online news sources, it may appear that Facebook may be trying to expand its presence in the online advertising market.

Advertising is what keeps Facebook running as a business. This is the main way that the company makes its money. So it’s only natural that Facebook would want their ads to be displayed in more places, generating more exposure for the advertisers, who can then turn these views into traffic to their websites or Facebook pages, and hopefully, conversions. Traditionally, advertising on Facebook has only been displayed on the social networking site itself. While in the last few weeks, there has been an increase in discussion over how Facebook is changing the way the ads appear, for example through sponsored stories, there is one thing that remained constant. Facebook ads would only be displayed to Facebook users that were connected to the site.

But there is news that Facebook has made a deal with Zynga where Facebook ads are also going to be displayed on their website. Zynga is a popular creator of Facebook apps and games, which are used by a great number of Facebook users. It it therefore logical that Facebook would start expanding their reach in the world of online ads through them.

There is some speculation as to whether the ads would soon start appearing on other websites too. According to more official information obtained from Facebook, they don’t plan on showing ads on other websites for the time being. However, this is something that may of course, change in the future.

Displaying ads on other sites isn’t really all that difficult. There are already millions of websites that have the Facebook Connect integration set up, so serving ads on these sites isn’t too much of a challenge. This gives Facebook a rather larger amount of sites that could be publishers of their ads. If this happens, this would mean that their advertising platform would work in a similar way to Google Adsense. The webmaster that publishes the ads on their site would be paid a certain amount per click or per thousand ad impressions. Advertisers would still pay as usual to have their ads displayed, but then they could select where they would want them to appear, giving them the choice of only making them viewable on Facebook itself, through the content network of other websites, or through just a few websites that were chosen by the advertiser.

For now, the only thing that is official and proven is the ad partnership between Zynga and Facebook. Whether these ads will expand to other websites is still a matter of speculation. But we must remember that the infrastructure for them is already really well laid out, plus interest from advertisers is likely to be quite high as well.

Posted in Internet NewsComments (0)

Creating Email Messages That Convert: The Basics

Tags: , , , , , , , , , , , , , , , , , ,

Creating Email Messages That Convert: The Basics


When you use email marketing, remember that what you’re doing is talking to your reader. Sure, it may not be a live conversation like on the phone or by instant messenger. And depending on how many people you got on your list, your message could end up being read by anywhere from a few dozen to several thousand subscribers. Even if email marketing is essentially a mass mailing, you still need to keep the reader engaged and make them feel like you’re writing to them one on one. Think about how sales copies are written. They make the reader feel like the author is talking directly to them and forget the fact that there are thousands of other people who are reading the same message.

 

It is a well known fact that email messages convert well. Once the reader clicks that link and goes to your website, you get a better chance of them making a purchase, or taking any other action that you would want them to take, such as filling out a form to get a quote, or booking an appointment. Studies have shown that email marketing has better conversion rates than other forms of online advertising, such as pay per click ads on search engines or display ads on websites.

 

But this doesn’t mean that email just causes products to “sell themselves” no matter what some of the gurus will try to tell you. Yes, there is a higher chance that someone who ends up clicking on your link will buy from you. But in the first place, you need to get them to open your message, read it and then take the desired action.

 

Now this is the tricky part and this is also where many online marketers have the most difficulty. They may have a subscriber list of a respectable size. Sometimes, it can have thousands of subscribers who are interested in the niche. They send email after email, but the results simply aren’t there. Is it that their product is just not good enough, or the landing page wasn’t optimized properly to deliver maximum conversions? Perhaps. But one of the main reasons why email campaigns fail is simply because of the email messages themselves.

 

You need to convince people to open your message, pay attention to it and then take action. This, of course, is easier said then done. Your users may have subscribed to plenty of other email lists, so they will not take several minutes to attentively read each message and then decide whether they want to continue on to your site or not.

 

There are lots of resources out there on how to write good messages when you market your business by email. They provide a lot of detailed information on the topic and many of these guides are available for free. But there are some basics that you need to understand before you do anything else. Tomorrow we will take a look at some of the most basic tricks in getting your email campaigns to work.

Posted in internet marketingComments (0)

Increasing Visitor Engagement For Better SEO: Part 2

Tags: , , , , , , , , , , , , , , , , , ,

Increasing Visitor Engagement For Better SEO: Part 2


Creating good engagement with your visitors is important for various reasons. First, it helps you build a connection with the people who visit your website, giving you a better chance of converting visitors into sales. Also, with the updates to the way Google ranks websites, pages which feature ways for visitors to interact with the site may receive a better position in search results. Yesterday, we’ve seen some ways to accomplish that. Here are some more methods that webmasters and marketers can use to better connect with their audience:

  • Include social bookmarking buttons and RSS feeds

Social networking sites like Facebook are one way that your visitors can subscribe to your website and receive its updates. But that’s not the only way. There is also RSS feeds and social bookmarking services like Digg. Including the relevant buttons on your site can be helpful.

  • Have a “contact us” form on your site

Sure, your visitors can call you or send you an email at the address listed on your site. But why not make it easier for them? By including a contact form on your website, you make it more likely that someone who has a question about one of your products will get in touch with you, as this requires less effort from the user.

  • Put a live chat button

Being available, at least during business hours, to answer your visitors questions can go a long way as far as getting conversions goes. If someone isn’t too sure how one of your products works or whether it will be suitable for them, a live chat button will allow them to get a fast answer. It also shows that your site is good not only at selling things, but at providing customer service as well.

  • Include an e-mail capture box

This lets people subscribe to receive updates about your website and business by email. Remember that email is still a powerful marketing tool and an excellent way of communicating with your potential and current buyers.

  • Have a discussion forum on your website

This may not work for all sites, but it can sometimes be a good way of getting to know your site visitors and to provide them with helpful information. It will also help fill your site with free user generated content that can be quite helpful as far as SEO is concerned.

These are just a few ways that you can use to create more engagement from your website visitors. Of course, these are just examples in general and not all of these ideas may suit your business. The main idea is that your site should be easy for your visitors to get around on and they should also have easy ways to subscribe to your updates and get in touch with you. Remember that visitor engagement is just one piece of the overall SEO puzzle. You will still need to work on other elements, such as on site and off site factors that make your website rank better.

Posted in SEOComments (0)

Why SEO Still Isn’t Going Anywhere For a While

Tags: , , , , , , , , , , , , , , , , , , ,

Why SEO Still Isn’t Going Anywhere For a While


It happens time and time again. Google makes an update to the way their ranking algorithm works. Business owners, webmasters and marketers are affected and some pages go down in the SERPs. Panic sets in some online marketing blogs and website articles. Titles such as “SEO is Dead” or “Google is Penalizing E-Commerce Sites” start appearing. This gives the impression that SEO is now a thing of the past and that Google has some magic and arbitrary way to rank websites which nobody can do anything about.

This has happened again recently when Google launched their Panda update and its revisions. But despite what you read on these blogs, SEO is not dead and is unlikely to die out anytime soon. Webmasters can still use various on site or off site optimization techniques with the hopes of getting their pages to rank better in search results. Except that there is one major change: Google is seeking to reward quality web pages that provide users the content that they’re looking for. The focus is now on short term growth. Not on who can cram the most keywords on a page or build a million backlinks in a day.

Ok, now that you know SEO still works. What has changed? Some of the methods and best practices used in the SEO world will need to be adjusted slightly.

The major part about the updates is the on site content. If you have a website that contains “articles” which are just stuffed with keywords and are otherwise completely nonsensical, get rid of them. They will only get you penalized. Strive to have information that is useful, legible and highly relevant to what your website is all about. Include a mix of informational content about your niche and sales materials which promote your products. This will not only lead to better user satisfaction (and more conversions), plus likely to get you better rankings, or at least keep you from getting penalized.

The quality of your website is also another factor that is apparently used by Google to determine how a page ranks. Now we don’t know which metrics Google measures exactly, but these can be guessed relatively easily: page load time, easy navigation, as well as the presence of a site map that allows users to find a specific page on your website with ease.

Then, there is something new: user engagement. What does this mean, exactly? Again, the exact metrics used by Google are unknown, but there are a few theories. User engagement means that website visitors interact with a website rather than just read the content on it. This could include social opportunities such as social media buttons, plus allowing user comments on your articles. Many webmasters have noticed that website which give users more opportunities for interaction tend to do much better in SERPs. But how do you accomplish this? There are a few ways that you can use. While they may not be guaranteed to propel you to 1st place on Google, they may help you rank better. We will take a look at these tomorrow.

Posted in SEOComments (0)

Using Google Analytics Social Reports

Tags: , , , , , , , , , , , , , , , , , , ,

Using Google Analytics Social Reports


As a growing amount of traffic is generated from social networking websites, marketers needed a tool that would allow them to see exactly how their social advertising campaigns are going and whether they’re actually being profitable for them. Of course, we all know that one of the main advantages of online advertising is that its results are highly measurable and thus marketers should get a good idea of just how much results each of their efforts are producing.

 

Google Analytics is perhaps one of the most popular platforms for tracking a website’s traffic sources and analyzing the behavior of visitors. The Social tab was there for quite some time now, but new types of reports are have been rolled out by Google in the past month.

 

The overview report presents a main dashboard that should be familiar to those using other Google products, such as Adwords. It simply presents an overview of the information that is available in greater detail in the other tabs.

 

The Sources tab shows the source of a website’s traffic, separated by different social networking services. Users can see the number of visits, page views, the average visit duration, as well as the average number of pages that each visitor has seen on the website.

 

One very useful tab in Google Analytics is the Conversions Report. This one lets a marketer see which of the social sources drove the most conversions as well as the value of these conversions. This lets you see which of your social media campaigns are responsible for bringing the most sales to your website. If you’re selling anything on your site, this can definitely be a useful part of Google Analytics to look at.

 

The Social Plugins Report gives you a summary of the pages on your site as well as information regarding the social activity that happened on the different pages. You can thus see how many visitors took a social action, such as sharing the page, clicking on a Tweet, clicking the Facebook “Like” icon, etc. This is a good way to measure just how “engaged” your visitors are when it comes to sharing content on your website through social networks.

 

Developing a successful online marketing strategy may not always be an easy thing to accomplish for a marketer. Many spend a lot of time and money on their campaigns hoping to not only bring much needed traffic to their website, but also to have this traffic actually convert into profitable, paying visitors. This is why properly tracking and analyzing what your visitors are doing is something that is absolutely necessary to ensure the success of your online business. Google Analytics is a powerful tool that you can use for this purpose. It can not only help you track visitors coming from social networking sites, but also has interesting features that let you better understand your visitors that are coming from other sources too, such as display ads or email marketing campaigns.

Posted in internet marketingComments (0)

Other Ways to Save Money on Your Online Marketing: Part 2

Tags: , , , , , , , , , , , , , , , , , , ,

Other Ways to Save Money on Your Online Marketing: Part 2


Previously, we’ve seen some ways that you can use to save on the amount of money you spend every month with regards to your online marketing expenses. The main goal here is not only to find the advertising methods that are the most cost effective, but to make better use of them, so that you won’t be wasting any money. If your objective is to make a better use of your internet marketing budget, then keep reading as we have many more tips for you that will help you get more value from your advertising dollars.

  • Set Up a Tracking Solution

If you’re going to advertise your business website by using more than one website, ad or service, then you need a tracking solution that will be able to give you accurate information as to where you traffic is coming from, as well as how it converts. In most cases, your web host will provide you with a statistics page that lets you see the referring URL, time & date, plus location of the visitor. However, you should get a better tracking script than that, as you would get the potential to get some more detailed information. For example, you can set up tracking URLs for different ad groups and measure how many people click on each ad, how long they stay on your site, which pages they’ve visited, etc. You can also track conversions, to see how many of the visitors have either bought something from you, or did another action that could lead to a sale, such as filling out a quote form on your website. Free and low cost solutions are available for this purpose, so you should research them and install them on your website.

  • Get Advice From the Pros

The online world is naturally, full of information about marketing and advertising your business online. You can find plenty of complete courses, some of which sell for thousands of dollars. However, to get started, you won’t need such expensive training materials. The best way to go about doing things is to learn from the pros of online marketing at forums such as Wicked Fire and the Warrior Forum. You will find plenty of free information available regarding different online advertising methods, as well as participate and ask questions if you’re unsure about how to do something.

If you have a specific kind of business that you want to promote, you can also do a Google search for advice on online advertising that would be more specific towards your industry, as well as your location if you’re selling goods and services at a local level.

These are some basic tips that anyone who wants to promote their small business on the internet can use to make better use of their advertising budget. Tomorrow we will be looking at home you can locate low cost opportunities for advertisement, as well as some free ones that you may not have thought of before.

Posted in internet marketingComments (0)

Building a Home Page that Will Convert: Part 2

Tags: , , , , , , , , , , , , , ,

Building a Home Page that Will Convert: Part 2


Previously, we’ve seen a few things that you can do to help your home page convert better. Implementing these can have excellent results as far as helping the conversion rates on your website. Here are some more things to consider when you want to increase the conversions that your home page will bring you.

Add Social Media Buttons

Even though users may not buy something from you right away, they might still be interested in your business and what it offers. For this reason, adding social media buttons that let your users follow you on popular social networking sites like Facebook and Google + is an excellent way to make them remember your website for the future, even though they didn’t get anything from it today. Of course, adding social media buttons on your product pages is also important, especially if you are selling items directly from your website.

Add a Bookmark Button

Again, adding a bookmark button to your site serves a similar purpose to what social media buttons do: they help users remember your business and makes them more likely to go back to your website when they’re ready to buy. Encourage users to bookmark your site as a way to keep in touch so they can check your site out later for any future products or promotions. Otherwise, you may have users who may have bought something from your site, but couldn’t remember what it was and they ended up on a competitors website instead when they were searching for yours.

Make Your Contact/Help Information Prominent

Sometimes a user would like more information about your business or your products before they make an order. This is why you should always include some FAQ or Help pages on your site, especially if you are running an e-commerce website. In any case, having a “contact us” button featured prominently on your home page is a great way to encourage people to contact you if they have a question. Make it open a pop up with a contact form where the user can fill in their name, email and message to you, so that you can get back to them right away if they have something to ask.

Let Users Create Content

Websites that have user generated content tend to do quite well. For examples of this, check out many travel websites, which dedicate an entire section of their website to user reviews of travel products, as well as having a discussion forum available where different people can discuss travel related topic. Some of the biggest e-commerce sites like Amazon also do it by letting users post ratings and reviews of products they’ve bought from the site. User generated content gets you free original content on your site, thus helping with SEO. It also helps improve the user experience, as your users will feel that they have a voice and can interact with your site better.

Posted in How toComments (0)

Some Tips on Interacting With Your Mailing List

Tags: , , , , , , , , , , , , , , ,

Some Tips on Interacting With Your Mailing List


Many online marketing experts will tell you something like “the money is in the list”. Well, this is actually true if you have a mailing list of interested and targeted subscribers who actually see a need to buy the products that you are promoting. But having good subscribers and lots of them is not the only thing that need to be important for you if you have a mailing list and send out newsletters. Even having 100 000 subscribers on your list will not do you any good if they never click on any of your links or even read your messages. Here are a few tips that will help your interactions with your mailing list become more productive and profitable for you.

  • Mind the Rate at Which You Send Out Your Messages

Unless you really need to send out daily updates for some reason (such as having a site that collects industry news each day), avoid sending out your newsletters too often. If they didn’t find anything too interesting in the first few days, many users will either unsubscribe or start ignoring your messages if you send them out too often. Remember, it is better to communicate with your list once a week and have some conversions on your products, rather than bombarding your subscribers with daily messages only to end up losing half of them before the month is over.

  • Include a Calls to Action

This doesn’t only apply to items that you are selling, but also if you are just sending visitors to your website for something, such as to read one of your blog posts, or to watch a video. Including a call to action will make it more likely that they will go ahead and visit your site.

  • Be Brief and Direct

Avoid making your email messages too long. People get dozens, sometimes hundreds of emails each day. They don’t always have the time to completely read each of them. If they see a wall of text, they just go into TL;DR (Too Long; Didn’t Read) mode and simply don’t pay any attention to the message. Keep your communications brief, direct and to the point. If you need to explain more or give additional information, link to a blog post or a page on your website. Websites and blogs are better made to convey longer information to your readers. Also, one of the goals of newsletters would be to get people on your site as well. From there, it is possible that they could buy something, or keep reading other things on your website for information on products and services that might be useful to them.

  • Include Contact Information in Your Messages

It happens that subscribers sometimes forget who you are, especially if they are subscribed to many mailing lists. Include things such as your email address for questions, the URL of your main business website, as well as links to your social media profiles. It will remind your readers as to who you are and also will give a more “human” feeling to your message, with ways for people to contact you if they want to know more about something they saw in it.

Posted in internet marketingComments (0)

Building Your Landing Page the Right Way

Tags: , , , , , , , , ,

Building Your Landing Page the Right Way


The landing page is the first thing that any visitor which clicks on your ads will see. As such, it is most important that you make a good first impression with your visitors from the very beginning. After all, if they don’t like what they see, many will simply leave right from the start. However, there are a couple of very simple things that you can do to make your landing page a successful and high converting one.

The first step would be simply to ensure that your landing page is relevant to what you are saying in your ads. So for example, if you are having a certain promotion where customers get 50% off a certain product or service that you are selling, make sure that your landing page shows this in a prominent manner. Because if a visitor clicks on your ad and then doesn’t see anything related to what they just saw on the ad they’ve clicked, they would think the promotion is finished, or feel misled and then leave the page.

Including a strong call to action is an important thing if you want your landing page to be successful and bring you the conversions that you need. At the end of the landing page, you should tell the reader what they should do and include a “click here” type of button to make them continue to the specific page on your website. So for example if you are running an online apparel store and you have a 50% off promotion on pants, put a button on your landing page that will redirect the visitor to the pants section of your website. This is a lot better than simply having one which will just continue on to the main page of your site.

A good landing page is one that is cleanly designed and that is specific to a certain promotion, or product that you would like to showcase. For this reason, you should avoid having any elements on the page that are not related to what you are promoting in your ads. While you may think that this could increase sales, in reality it will not, as it can simply lead to confusing the visitor even further if you overwhelm them with information right from the start. This is not to say that you shouldn’t try to up sell or cross sell with your site visitors. However, this should be done later on in the buying process and not simply on your landing page. If you have several different items that you are promoting, then it is better to make separate landing pages and ad groups for each of them, instead of putting everything together on one landing page.

The final piece of advice when it comes to constructing landing pages is that you should always want to test out a few designs first. Split test your landing pages to see which ones would produce the best results and bring you the most conversions.

Posted in internet marketingComments (0)

Improving Conversion Rates on Your Website: Some Tips – Part 3

Tags: , , , , , , , , , , , , , , , , , , ,

Improving Conversion Rates on Your Website: Some Tips – Part 3


Previously, we’ve seen quite a few ways to improve the overall conversion rates on your website. If you have an e-commerce site which sells something online, then conversions are obviously something that you want to have. Here are some more ways to increase your website’s conversion rates in addition to what we’ve covered before:

 

  • Optimize your website for mobile visitors

 

Depending on the geographical location of the visitors that you are targeting, as well as your niche, anywhere from 10% to 25% of website visitors will be using mobile devices such as smart phones. What does this mean to you? Quite simply, you need to make sure that your website will work well to someone who is using a mobile device to access it. All parts of your site should be functional on mobile browsers, especially the checkout process. If a visitor that is using a smart phone notices that your website is not loading as it should, then they will obviously go somewhere else, which is definitely not what you want when it comes to your sales.

 

  • Find ways to capture visitors contact information

 

In most cases, this will be limited to just their e-mail address. It is also a good idea to give visitors a certain incentives in exchange for getting their e-mail. For example, you could have a contest where one of your subscribers will win a free product. Or if you offer intangible products, such as e-books or software, you could give a free trial of your software, or a free guide in exchange for the user signing up for your mailing list.

 

Some of you may think: how does this increase conversions? The user is not buying anything right now… Well, even though they are not making a purchase at the moment, they may very well return to buy something later on. By getting their e-mail address, you will obviously be able to send them a newsletter which contains information about your business, updates on your products and current promotions.

 

  • Include videos on your site

 

Including videos on your website can increase conversions by giving your website a look of authority on your niche. These can include instructional videos, a presentation of what your business is, as well as customer testimonials. Whether the video should play automatically when your page is opened is still the topic of debate. Some believe that it simply annoys users to have to hear your video if they didn’t want to, while others say that it will focus the customers attention to the video. In any case, you can put up a video on your site and simply put in a call to action for the visitors to watch it if they want to.

 

If you follow the tips that were presented in this series, you should definitely see at least some improvements in your conversion rates. But of course, there are many other things that you can do, which are left only to your own creativity.

Posted in internet marketingComments (0)

Improving Conversion Rates on Your Website: Some Tips – Part 2

Tags: , , , , , , , , , , , , ,

Improving Conversion Rates on Your Website: Some Tips – Part 2


Besides issues that are more related to your products rather than your marketing, there are also certain things on your site which could affect your conversion rates. Obviously, you will want as many visitors as possible to purchase something from you when you are selling something online. Here are some more things to do which can increase your conversions:

 

  • Create landing pages specific to your marketing campaigns

 

If you have advertising campaigns going on which focus on a specific product, or a specific promotion, then you need to create a landing page that reflects it. Don’t simply direct people to your “home” site and then let them find what they want by themselves. Sure, some will. But many others won’t and will simply leave.

 

So let’s say that you sell clothing online and have a promotion in which jackets are 50% off. You will want to create a landing page specific for that promotion and then from it, direct visitors to the jacket section of your website.

 

  • Use live chat

 

While not all of us can have people available 24 hours a day to chat with site visitors, if you are able to this is definitely one good way to increase your conversion rates. When someone is browsing your site, by using certain live chat scripts, you can interact with them and ask them if there is something specific they are looking for or if they need some help navigating through your site. Many people will appreciate the fact that you are giving them personal attention and will feel re-assured that there are actual human beings behind the site they are visiting. This is basically called “proactive” live chat, because you are engaging with the website visitor before they contact you.

 

If you have limited resources, you can also use a “reactive” live chat support model. This means putting a button on your site that allows the visitor to chat with you if they have a question. While it may not seem like much, it can make a difference in conversions. Once again, you need to remember that people are not that patient and do not have big attention spans. Putting up a prominent live chat button with representatives ready to answer their questions could have a very positive impact on your sales, as many people don’t really want to wait several hours to get a response by email, and during that time, there are high chances that they will actually go look for the same product or service from someone else.

 

There are still many other things you can do on your website to improve conversions. Tomorrow we will discuss some other on-page factors that can be used to increase the conversions that you get from your traffic.

Posted in internet marketingComments (0)

Using a Content Locker for CPA

Tags: , , , , , , , , , , , , , , , ,

Using a Content Locker for CPA


One of the ways to earn money by using CPA networks is by using a content locker, also called a gateway on your website. This is something that can be used with incentive offers to increase conversions. Now what exactly does a gateway do? The principle is very simple. When a user gets to your page, a content gateway will pop up, asking them to complete a CPA offer before they get access to the content presented. These offers are usually short email submits or mobile offers that pay around $1 to $2 a lead.

 

Is this better than simply having CPA text ads or banners on your site? Well, the answer is usually yes. Many people are used to seeing ad banners, especially the cheesy “Shoot X to get an iPhone” type of ads and will usually ignore them. However, with a content gateway, they will actually have to complete one offer before they get access to the content that they want. Sure, some of them will simply walk away and go to another website. However, some of the visitors will complete the offer, especially if they are really looking forward to seeing the content that is presented on your website.

 

Many of you may be thinking: sounds great! How do I set this up on my site? There are essentially two ways to do this: either you can sign up for a CPA network such as CPA Lead or Adscend Media, that offers CPA content locking gateways, or use a third party script with incentive offers from another network. Of course, the first would be much easier, as the script has already been designed by the CPA network and all you would need to do is to insert some pre formatted code on your website. If you do use a third party script with another network, make sure that you only do so with incentive offers. Also, discuss with your affiliate manager first to see if you are allowed to do so, to make sure that there are no restrictions on this type of marketing with the network that you are using.

 

One question that remains is: should you use this on your site at all? The answer here will vary. If you have a completely new website that you’ve just started sending traffic to, then this might be a good idea. However, on the other hand if you have an established site with plenty of regular visitors, you may want to think twice before using a content locker on it. This is because if you are already making a good amount of revenue from these visitors from “regular” CPA offers or pay per click ads, you might risk losing some of your regular traffic if these visitors don’t really like the idea of filling out a CPA offer to get to your content. But there is always a compromise, for example you can set up a “premium” section of your website that requires filling out a CPA offer to access. Or you could display the gateway only to random users, or after they have visited a certain amount of pages on your website.

Posted in internet marketingComments (0)

make money onlineSubscribe To Our Latest Updates

Enter your email address to receive our latest articles:

Advertise Here
Advertise Here

Information