Tag Archive | "Conversion"

Some of Facebook’s Biggest Changes in 2012: Part 2

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Some of Facebook’s Biggest Changes in 2012: Part 2


Yesterday, we’ve seen some changes that Facebook has made or is planning to make in 2012. But there are a few more. It is important that marketers remain vigilant to any changes that the social network makes. This even holds true for those who don’t rely too heavily on Facebook for their advertising, as new changes could bring increased opportunities for them and they may want to make social media a bigger part of their overall marketing strategy. Here are a few more of these 2012 changes:

 

Unpublished Page Posts. One of the most common complaints among Facebook marketers is targeting, or rather lack thereof. While Facebook has some good analytics tools that let you see who subscribes to your page, one thing that has been criticized about the site is that it didn’t provide many options to target specific groups of individuals with your posts. Everyone saw the same content, period. But with Unpublished Page Posts, this is slowly changing. Marketers are now able to target specific fan segments. When the option gets used, the post will not appear on the Timeline of the marketer. Rather, it will be sent directly to the targeted users news feeds. This makes sending relevant content to specific subsets of fans a lot easier and has the opportunity to increase conversion and click through rates.

 

Specific Permission Levels for Facebook Page Admins. In order to give businesses more tools for the management of their Facebook pages, different permission levels for page admins have been launched in May. The current permission levels are Manager, Content Creator, Moderator, Advertiser and Insights Analyst. This change makes it easier for larger organizations to manage their presence on the social networking sites by assigning different roles and privileges to different people.

 

Better Facebook Integration in Bing Search Results. While Google is the undisputed champion of the search engine world, Bing is a close second. Anyone serious about building their online presence and getting maximum results from their marketing efforts can’t ignore this. Bing has recently added a social media sidebar which pulls data from the biggest social networks, allowing more integration between traditional SERPs and social data. If a user is logged in to a social networking account such as Facebook, they will get social posts in search results, plus have the ability to share search results directly from the side bar with their Facebook friends.

 

Addition of Trending Articles. Users will now see relevant news articles in their Facebook news feeds. The order in which the articles appear will vary according to how much their friends have interacted with the news content. If a user has a lot of friends who have liked or simply read a news article, then there is a higher chance that it will be featured prominently in their own news feed. This is obviously welcome by many marketers who use news marketing as part of their overall strategy.

 

These are some of the biggest changes that have been made by Facebook in 2012. As usual, things can change quickly, so marketers should stay on top of social media news to see what is going on with Facebook and other social networks.

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Can “Cheap” Traffic Be Effective For CPA Offers?

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Can “Cheap” Traffic Be Effective For CPA Offers?


When looking for a way to advertise some CPA offers online, you may have come across providers which offer cheap traffic coming from popup, popunder and intersitial (your page is displayed while another page is loading) ads. By browsing the internet, you may have seen these ads yourself. They are especially popular on sites which offer downloads, flash games, video sharing or picture uploading. As an internet marketer, the main question that might come to your mind is: does the traffic coming from these ads have the potential to earn me money?

The short answer is yes. However, you need to be aware of a few things before you run a campaign with traffic coming from these ad sources. Here are a few things that you need to consider:

The offer type that you should promote:

People who will be viewing these ads will NOT usually be in buying mode. That is, they will not be shopping for a product to buy. This is due to the fact that most of these ads are served on sites which primarily provide entertainment and distractions to the viewers. Therefore, promoting any offer which requires the buyer to use their credit card (even for a completely free trial) or to buy anything will usually give you poor results. So poor, that you have better odds of winning $50 in a scratch-off ticket than getting a conversion.

They work best with CPA offers that require very little action from the viewer. Email submit offers are pretty much the best thing to use them with. Even though they pay quite little (between $1 and $1.50 per lead usually), the traffic is very inexpensive and this makes it possible to turn a profit if you do it the right way.

Catching the users attention:

If you link directly to the offer, you will get poor results. The user will probably just get annoyed and ignore your ad or just close it. Therefore, you need to build a simple landing page that includes elements designed to get their attention to your ad and make them take the necessary action, which is clicking through to the offer and entering their email address.

There are various ways to do this. The first one would be to include a simple Javascript code that will make a dialog box appear (similar to a Windows error message). The dialog box can say “You have been selected to get [whatever your CPA offer is giving] for FREE! Only your email address is required to claim your gift!” Another tactic that you can try using is making use of an audio recording that tells the user they have been selected to receive a prize and they should enter their email address on the next page to claim it.

Don’t be afraid to experiment and try various things to get conversions. Remember, the traffic is quite cheap (you can get 1000 US visitors for less than $2 on some sites) so even if 1 out of every 200 people that see your ad actually do the email submit, you will still come out ahead.

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