Tag Archive | "Content Management System"

Making Your Site Mobile Friendly: Some More Options

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Making Your Site Mobile Friendly: Some More Options


Previously, we’ve taken a look at how making your site more “mobile friendly” is not only necessary in today’s world, but also relatively simple to do. Webmasters and online marketers have many options available to them when they want to create a website that will display well on mobile phones, such as the Apple iPhone and Android based devices.

 

We’ve seen that it is relatively simple to build a mobile site from the ground up, by using a content management system such as WordPress or by using a free site publishing service such as Google Pages or the Tumblr blogging system. Of course, there is always the option of building an HTML website without using a CMS and just ensuring that it will display well on mobile devices.

 

But what about webmasters that already have a website up and want to transform it so that it’s mobile friendly? There are a few options for that.

 

If your site is an e-commerce website, then you should do a bit of research on the shopping cart solution that you’re using right now to see if it supports mobile websites. Many shopping cart systems can let you easily take your existing site and transform it into a mobile version, either right out of the box or through the use of a plugin. Accessing the community help forums dedicated to your e-commerce system may provide you with some good help and advice.

 

If your site is based on a CMS such as WordPress, Drupal or Joomla, then you will probably have it easy. You can use some of the plugins mentioned in yesterday’s post to instantly make your website mobile compatible. Again, if you want to ensure that everything will work right, all three of the major content management systems have help libraries and community support groups that can provide you with advice, as well as point out any known issues or compatibility problems.

 

In other cases, there are some more solutions available. You can use a third party service that allows you to take content from your existing website and create a separate mobile version of it. If you search around, you will see many such services being advertised online. One of the most popular ones is called Duda Mobile. The advantage of using it is that it has both a free version and a paid one.

 

The free version wouldn’t be recommended for online business due to its limitations. You only get 500 MB of bandwidth per month, plus third party ads will be displayed on your site. The premium version is available for just $9 per month. You get an unlimited amount of pages, unlimited bandwidth, no ads, plus access to technical support by email.

 

As you can see, there are plenty of options available out there for webmasters who want to have a mobile version of their site up and running. By spending a little bit of time and money to accomplish this, you can greatly increase the profitability of your site in the long term, as an ever increasing number of internet users are browsing through a mobile phone.

 

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Making Your Site Mobile Friendly: Your Options

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Making Your Site Mobile Friendly: Your Options


Now that you’ve decided to create a mobile friendly website, let’s look at some of the options available to you as a webmaster:

 

  • Using a Content Management System (CMS)

 

Most business websites today run on a database driven content management system, with the most popular options being WordPress, Joomla and Drupal. These systems are the most popular choices, as they are free and open source. This means they’re also highly customizable, with different plugins and themes available that can help you make a mobile website.

 

WordPress is known to be the easiest system to work with. You simply install it on your web hosting account, pick a theme that you like and then go on to customize your site by adding images, photos, as well as the content, which could be text, video, etc. While it’s widely seen as a blogging platform, it’s not just for blogs. Once you get your site built, you can use the WPTouch plugin, which will turn your existing WordPress website into a fully mobile compatible site. The plugin is relatively easy to use and includes full documentation on its features.

 

For those who are using Joomla instead, there is the Joomla Mobile Extension which works in the same way. A similar story for Drupal, which has the Drupal Mobile Plugin. It changes the way a website is displayed when accessed from a mobile device.

 

  • Using Static HTML Pages

 

Unless you want a small site that isn’t updated frequently and that doesn’t have user interactive features (comments, ratings, etc.) using a static HTML website instead of a CMS isn’t really recommended. Creating mobile websites without a CMS will usually require some knowledge of web design concepts and HTML. If this is your choice, there are some tools which can simplify the process and limit the need to manually code pages. Some are free, such as the Gridless tool which incorporates elements of mobile website design into an easy to use template. Other, more powerful programs exist. They can range in price from $0 to over $200.

 

  • Using a Free Hosted Website Solution

 

While this is usually not recommended for larger businesses and sites, it’s possible to create a simple mobile site using a free hosting provider. You can of course, purchase your own domain name and redirect it to the site in the majority of cases.

 

Tumblr is a choice to look for. While it’s more off a social blogging platform rather than a business tool, there are quite a few small business websites based on Tumblr. There is a Tumblr Mobile Theme now available that can be enabled in the Advanced theme options of the theme customization panel.

 

Google Sites also has a mobile site design option. You just select a template, make a few customizations such as the colors, then add the text and additional content you want displayed on your site. Google Sites now has an option specifically made for mobile site design, which many small business owners use.

 

But what if you already have a website and want to make a mobile version of it? We will take a look at your options for that tomorrow.

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Protecting Your Online Business: More Ways to Keep Your Site Safe

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Protecting Your Online Business: More Ways to Keep Your Site Safe


Choosing your web hosting wisely and maintaining backup copies of your website data are obviously two very effective ways of keeping your business safe online. But they’re far from the only things that you can do to protect your business. Here are some more tips on how to keep your website safe and your online business running.

  • Maintain secure passwords

This may seem like something really obvious, but many hacking attacks weren’t done by sophisticated methods, but rather through an attacker guessing the password to a hosting account or content management system admin panel. Choose a secure password that is a combination of letters and numbers. Also, never use the same password for your website than what you would use on other sites, such as forums and membership websites.

  • Familiarize yourself with security features

If you use a content management system such as WordPress or Drupal, be sure that you’re familiar with its security features. This applies to the main system as well as any plugins or themes that you use. Be sure to keep any software or scripts running on your website updated to the latest version, as software updates not only contain functionality improvements, but they can also contain patches which will block security vulnerabilities that have been discovered by the users. Of course if you notice any security issue with a piece of software you use on your site, be sure to report it to its creators so that it can be fixed as fast as possible.

  • Take action to prevent spam on your site

Most content management systems have built in tools which automatically detects spam and either deletes it or places it in pending status so that you can review any comments or posts manually to determine whether they’re legitimate. If you run a small site with a limited number of user generated content, you can also opt to have all posts moderated manually and approved by you. This may not be an option for a forum where users expect their posts to appear right away, but it can be good for blog comments or reviews, for example.

  • Keep an eye on all your sites

This means monitoring your sites every day to detect any changes that could have been made to it. Watch out for elements that could indicate an attack, such as a sudden increase in traffic, or many invalid login attempts. Also keep an eye on all your advertising and affiliate accounts. This can help you catch hijacking attempts of your affiliate links if you discover a sudden drop in sales or clicks coming from your website. While there are many systems in place to prevent intrusions, nothing beats having an actual human person keep an eye on the site, so that immediate action can be taken in case something is going wrong.

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Building a Good Small Business Website: Part 4

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Building a Good Small Business Website: Part 4


Previously, we have seen some of the technical aspects of building a website for your small business, namely planning the site building and determining whether you will want to use a Content Management System (CMS) to operate your website. While these are all important considerations, once you get them squared away, it is now time to move ahead and start building your site. Here are the main elements that you would be including in your site:

  • Product information

Obviously, you will want people to know more about your company’s products and services. After all, this is why they came to your website in the first place, no? Add some details about your products, pricing, etc.

  • Relevant details about your industry/niche

Here, you will be giving your site visitors some information that is not directly related to promoting your products. Like what, for example? Let’s say that you sell laptop parts. You could include some tutorials about how to take apart various models of laptops, how to remove the screen, replace the keyboard, etc. Basically, things that are relevant to what you are selling, without promoting your products too much. You can also include multimedia content here, such as videos as well.

  • Background information about your business

This section will simply contain some basic information about your business, such as the types of products that you sell, the amount of time that you have been in business for, who the company leaders are, etc. This will help the visitor find out more about you and will give them the reassurance that they are dealing with a legitimate company.

  • Contact information and ways to get in touch with you

Your contact information, such as your phone number and address, should be featured prominently on your site, as well as in the header and footer of every one of your pages. After all, you want your visitors to contact you, right? Don’t make them dig through 10 pages before they are able to find your phone number. You can also include a contact form that will allow a visitor to send you a request for information or an inquiry, and then you can respond to them via e-mail or by phone. Including live chat support on your site is also a great idea, if you will be able to have someone on staff ready to provide support by live chat to your visitors, at least during regular business hours.

  • Links to your social media pages

Social media is an excellent business tool, and this has been stated numerous times by industry experts. Because of this, it will always be a wise idea to include links to your Facebook and Twitter pages. Also, on your content posts and product, include a “Like” button for Facebook, which wil let the user share that page with their friends. If your business has a YouTube channel, just link to it from your website. This will allow them to quickly check out all of your videos that you have uploaded to YouTube.

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Building a Good Small Business Website: Part 3

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Building a Good Small Business Website: Part 3


Now that you have seen more information about building a static HTML website, what about using a Content Management System, such as Joomla, WordPress, or Drupal? This is something that many small business website owners are now preferring to do, even though it may seem a bit more difficult to accomplish at the beginning. However, using a CMS has many more advantages as opposed to disadvantages as you will see presented here.

 

Advantages

 

  • Ease of updating your website. If you plan to update your website on a regular basis, such as adding or removing products, adding new content, adding and removing seasonal promotions and special offers, etc. than a content management system will make this a whole lot easier for you. All you would need to do would be to log into your back end, make the necessary changes and it’s done. No need to use an HTML editor software, or re-upload files constantly to your web host.
  • No coding or web design knowledge required. Here, you will not need to have any web design knowledge, or know how to use HTML. All you would do is install the CMS, then install the necessary themes or templates that will be the backbone of your site.
  • Good for e-commerce. When you are planning to run an e-commerce website, using a CMS is mandatory if you are serious about it. WordPress, Joomla and Drupal all have e-commerce themes, both free and paid, that you can use to manage your website with ease. You can perform operations such as adding products, setting up different prices, coupons, promotions, integrating with different payment processors and gateways, etc. There are also dedicated e-commerce CMS available out there, such as Magento and OS Commerce.

 

Disadvantages

 

  • A bit of a learning curve. For those who are used to working with simple HTML pages, using a CMS for the first time may seem like it has a learning curve associated with it. You will need to figure out which theme is best for your website, then install it and figure out how to use it to make the necessary changes and customizations. However, there are plenty of free tutorials, resources and help files available online for all themes and content management systems. Therefore, even though you may need to spend a few hours learning how to figure it out, in the end it will all be very easy for you.

 

As we can see here, using a CMS for your business website is definitely a good choice. No matter what kind of website you want to run, there will always be themes and templates available for you. Also, your site management will be streamlined significantly, as you can simply update your website with a few clicks of the mouse, rather than having to fire up Dreamweaver, make changes to your site, save the new file, then upload it to your webhost and replace the old one. Therefore, there is less work involved when using a CMS.

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Building a Good Small Business Website: Part 2

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Building a Good Small Business Website: Part 2


Previously, we have seen that there are certain things that you need to decide when you are building a website for your business. One of the things would have been selecting a system to manage the content of your site. Of course, the goal of any business website would be to share information with your visitors about what your business has to offer and make them want to buy your products. But you should also have a good back end system that will enable you to easily manage your website, plus add or remove information to it as necessary. Your main options are either: simply put up a static website, or use a content management system, or CMS. Both options have their pluses and minuses, as such, it would only be logical for us to explore them in the context of building a website for your small business.

Using a Static Website

This is by far the simplest way to put up a site. You create the pages, either from scratch, or by using a template or web builder and then you upload them to your web host. Then, you are done. Let’s examine some of the advantages and disadvantages of this option:

Advantages

  • Ease of use. You will simply have to create the web pages and upload them onto your server. There are no new systems that you would need to learn how to use, etc. This makes creating a static website quite easy and an attractive option for beginner webmasters.
  • Availability of many templates and tools. There are plenty of free and paid website templates and web building tools that you can use to create your site. Many of these are quite straightforward to use as well.
  • Highly customizable. You can add any type of content that you want on your site, usually with a WYSIWYG web editor, without worrying about compatibility issues too much.

Drawbacks

  • Hard to add or remove information. If you have a static website, adding or removing information, especially if you need to do so on a regular basis, will be quite difficult. You will need to open up the page in an HTML editor, make the changes and then re-upload the page to your web host. While this is certainly achievable, it is not too convenient.
  • Limited e-commerce features. If you plan on selling things on your website directly, then managing an e-commerce site that is simply composed of static HTML pages is quite hard. You will have no back end system, so you will have to rely on your payment processor’s system to manage sales, get reports, etc. Also, adding and removing products, adding new promotions, etc. is going to be quite difficult due to the point above; you will need to manually edit and re-upload the page every time.

Conclusion

Using static HTML pages for your business website may be an acceptable option, if you own a business where your offerings do not change very frequently and if you are not selling anything directly on your website.

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Is Magento E-Commerce a Good Solution for Beginners?

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Is Magento E-Commerce a Good Solution for Beginners?


If you are building an e-commerce website, you basically have two options. The first one would be to simply build a static site and add payment buttons for a service such as PayPal. While this may be OK for some people, it is not the best solution, especially not when you are building any kind of serious e-commerce site. You therefore need to use a type of content management system that will allow you to do things such as add and remove products, put some products as “featured” on your home page, etc.

 

There are dozens of different e-commerce platforms available out there. Some are free, while some cost thousands of dollars. One free e-commerce platform that many people talk about is Magento. It is included in the automatic installers for many web hosts and is touted as the most advanced free e-commerce platform. But is it really the best choice for you? Especially if you are new to e-commerce?

 

Well, to be honest, it is not. The first thing that you need to know is that Magento is an enterprise class e-commerce solution. Powerful, yes. But it is also very complicated to use for new users. But what about support? Isn’t there a knowledge base or something? Well there are support forums that are provided for users of the software. The problem with them is that there is not much “support” going on there. Mostly users saying “Oh! Darn this doesn’t work” and others joining in with “Yeah! It doesn’t work for me too! Bummer”. Magento staff rarely answer any questions on the forum and there is a reason as to why: the software is free. The support isn’t. If you want support from them, well then you would need to pay for it.

 

There are also a few other issues with Magento. The first thing is that the admin panel is quite slow. Sometimes it takes up to one minute for a page to refresh after you have made a change. It is not my hosting or my server that is a problem, believe me. I have tried with a cloud server and a shared hosting account. Both have given the same results.

 

What about customizing it? Magento says that you can customize their software fully to fit your exact needs and make the site look and work just like you want. Well, this is not a lie. It IS possible. Just extremely hard. There are some templates provided with the software, but they will not work for everybody. You can download some free ones or pay for premium templates, but the issue is that many of them are buggy and have problems working. You can also modify the code, as it is open source software. But you better be an expert on the Zend Framework. Otherwise, expect to spend several months (that’s right, months) learning it before you can accomplish anything useful with it. Quite simply Magento is not the best solution for beginners… unless you just want to take the default template and add a few products for your e-commerce site.

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Creating Your Membership Site: Some Other Things You Need

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Creating Your Membership Site: Some Other Things You Need


Besides quality web hosting, there are certain other things that you would need in order to run your membership site. These are: a content management system and a payment gateway. Once again, you need to make the right choice when selecting these two, as they will be very important to running your site. Here is a closer examination on how to choose them:

 

  • Content management system

 

Basically, it will be the software that resides on your server and will be powering your entire membership site. This will allow you to add content and manage your site. There are hundreds of different membership site systems out there. Some are commercial, while others are open source systems. The best way to select a good content management system would be to first read some information about this. You can find this in many webmaster and internet marketing forums such as Digital Point and the Warrior Forum.

 

Basically, some points that you should compare the various systems on are:

 

  • Security – Is this system vulnerable to any kinds of malicious attacks and are there any known security vulnerabilities affecting it?
  • Functionality – Does the system give you all the features that you would need to manage your site well. Is it able to be fully integrated with payment systems? This will allow members to be given access right away after they join.
  • Flexibility – Are there any limitations on how much content and what kind of content you can add to your site? Is there a maximum number of users you can add?

 

  • A Payment System

 

This will allow your membership site to take payment from members and can be fully integrated with your content management system in order to activate accounts as well as deactivate those that did not renew their membership.

 

The payment system that you use will process credit card payments and allow you to receive the proceeds of your membership site subscriptions. The most common payment processing system available right now is of course PayPal. Many membership site owners use it because of its popularity and the fact that it offers many API features that can integrate very well with the majority of content management systems out there. PayPal also supports recurring payments, meaning that your subscribers will not have to pay manually every month. Rather, they will be charged automatically unless they themselves cancel their subscription to your site.

 

Although PayPal is the most popular system right now, there are other payment processors available too. Some examples are MoneyBookers and Plimus. It is also recommended that you use more than one payment processor, in case someone has problems using one. Creating a business account is free and integrating multiple payment processors is not that difficult, all you would need to do is to add the right code to your membership site. This could also be convenient for users, as for example someone might not have money in their PayPal account but might have some in their MoneyBookers account and would want to use that to join your site rather than paying with a credit card.

 

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Securing Your Online Business

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Securing Your Online Business


Some recent security breaches such as the whole LulzSec affair have been reported in the media, where groups of hackers have targeted companies such as Sony, as well as agencies of both the British and American governments. Many online business owners are wondering what they can do to keep from becoming a target of hacking attacks. Here are some things you can do:

  • Make a risk assessment

This basically depends on how big and popular your website is. There is little prestige for a hacker group to attack a website of a small business which contains no sensitive information. However, this doesn’t mean that you should not take any precautions and there are still some reasons as to why you may get hacked, which brings us to the next point:

  • Avoid making people angry

Obviously, don’t go on “underground” websites and start taunting hackers. But also, you should know that certain hacking attacks have been motivated by revenge against businesses who are alleged to have engaged in disloyal competition, intentionally sold poor quality products, or otherwise ripped off their customers or business partners. So in other words, try hard not to make anyone angry at you.

  • Use security measures, such as encrypting your customer information database

While no e-commerce or content management system is completely secure, they all have security features either built in, or available as external plugins. Learn what they are, how they work and what they do. And don’t forget to PUT THEM TO USE! Also, avoid systems which store sensitive info, such as customer details in plain text without any encryption.

  • Secure your own computer as well

Make sure that any computer you use as part of running and administering your website or online business is free of malware, such as trojans and keyloggers. Quality anti virus and anti malware programs exist and there are some excellent ones, such as AVG, which are completely free. Therefore, there is no reason for you not to use them, as they are FREE!

  • Exercise common sense

This is quite simple to do… but yet a lot of people fail and fail hard here. Don’t use “password” as a password for your web hosting account. Don’t leave the passwords at the default password for the system you are using either. Don’t open attachments in emails if you have the slightest suspicion it may not be a legit file. And if you have to visit “naughty” websites or download pirated software… at least don’t do it on a PC you use for your business, as these are also a popular source of viruses and malware.

  • Get a security analysis of your site done

There are many online security firms that can do a complete security analysis of your website for a very low cost. They can point out any security vulnerabilities that your website has and then tell you which actions you should take to plug these holes.

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Make Money Blogging,

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Make Money Blogging,


Blogging is the best way to make money online. Because wordpress blogs rank extremly well on search engines and they are very easy to manage via the content management system.

Many websites are built using a blog and make very good money. Top bloggers make around £30k ($40k) a month in commisison from their blog

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How To Secure WordPress Blogs From Hackers And Phishing Attacks

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How To Secure WordPress Blogs From Hackers And Phishing Attacks


WordPress blogs are becoming more and more popular as the number one content management system for webmasters due to its ease of use and how well they are optimised for search engines.

However wordpress is now becoming the number one threat for hackers to hack into due to the amount of vulnerabilities there are with wordpress and with all the plugins that are used.

The default installation of wordpress is very vulnerable as hackers will find it very easy to attack your website.  They are very popular for a phishing attack which can see your blog being de indexed from search engines which will have a dramatic effect on your blogs rankings, as it will be removed from search engines listings.

Click Here To Find Out How You Can Secure Your Blog

 

 

 

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Make Money Blogging Online With Niche Blogs

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Make Money Blogging Online With Niche Blogs


Making Money OnlineAs a member to my program I will show you how to set-up a network of successful niche websites built on WordPress.  WordPress is a content management system that is free to the public and is mainly used for Blogging.  A blog can be used as a personal diary to write daily articles about anything you like.  Nearly all online companies use a blog, as blogging is a great way to drive traffic to your website and attract a reader base.  The reason blogs are so successful is because search engines love a website that is updated on a daily basis with unique information especially a WordPress blog because they are optimised for search engines.

The best way to make money online is to start your own blog on any niche you like.  My advice is to set up a blog in a niche that you have a personal interest in.  For example if you’re into gadgets or electronics set-up a blog dedicated to writing reviews and news about electrical items.  If you have an interest in health and beauty set up a blog writing about the latest health and beauty products and so on.  If you have an interest in finance set up a blog about the latest news.

If you’re serious about making money online with your own network of blogs then I highly recommend you to join up to my membership program and watch my video tutorials on how to set-up a successful blog and drive traffic to them and make money from affiliate marketing.

Click Here To Join

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Make Money With Niche Blogs and Websites

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Make Money With Niche Blogs and Websites


andrewHi, my name is Andrew Fitzgerald the creator of the WebsitesForSaleWorld.co.uk membership program.  I have over 10 years experience in building and marketing websites and have a network of successful blogs that are viewed by over 100,000 visitors a month.  Most of my income comes from affiliate marketing and membership websites.

 

As a member to my program I will show you how to set-up a network of successful websites built on WordPress.  WordPress is a content management system that is free to the public and is mainly used for Blogging.  A blog can be used as a personal diary to write daily articles about anything you like.  Nearly all online companies uses a blog, as blogging is a great way to drive traffic to your website and attract a reader base.  The reason blogs are so successful is because search engines love a website this is updated on a daily basis with unique information.

 

The best way to make money online is to start your own blog on any niche you like.  My advice is to set up a blog in a niche that you have a personal interest in.  For example if you’re into gadgets or electronics set-up a blog dedicated to writing reviews and news about electrical items.  If you have an interest in health and beauty set up a blog writing about the latest health and beauty products and so on.  If you have an interest in finance set up a blog about the latest news.

 

Now once you have chosen the niche you would like to blog about, you need to go ahead and set-up your blog (more on that later).

 How Do I Make Money From Blogging? (I hear you say)

 A blog can be monetised in so many different ways, for example:

 

  • Google Adsense (earn money from readers clicking on links on your blog)
  • Amazon Associates (earn money from referring your readers to buy products from Amazon)
  • Affiliate Marketing (earn money from referring your readers to buy products from companies you are affiliated with)
  • CPA Leads (earn money from Cost Per Action, which means referring your readers to other websites that pay you for every lead you send them e.g an opt in form)

 

If you’re serious about making money online with your own network of blogs then I highly recommend you to join up to our membership program and watch our video tutorials on how to set-up a successful blog and drive traffic to them and make money from affiliate marketing.

 Click Here To Sign Up

Picking Your Domain Name

 

When you have decided what you are going to blog about then the next step is to pick your domain name.  I recommend you pick a domain name that will have your main keyword in the URL.  A keyword is the word that is searched on Google everyday by users that will hopefully get directed to your blog.

 

To research what keywords are searched on a monthly basis on Google I recommend the following free tool:

 

https://adwords.google.com/select/KeywordToolExternal

 

As an example I am going to target the keyword “LCD Tvs” in this guide

Google-Keyword-Tool600

You will then be shown a list of the commonly used keywords used in that niche, with the Global monthly search volume is the amount of times a month that keyword is searched on Google worldwide and the local search volume is the country your in.  On the “Match Type” box on the right select “Phrase” and this will highlight the keyword phrase with “commas”.  Now what you want to do is go to Google.com and see what competition there is for this keyword.  What you want to do is find a keyword that has less then 50,000 competing websites because the less competition for that keyword the more likely you will rank on page 1 for that keyword.

GoogleToolResults600

For example go to Google and do the following with your chosen keyword (The keyword I chose from my list was “best flat screen tv” which has a monthly search volume of 9,900) making sure to put the quote marks around you keyword as I’ve done below:

lcdtvsearch600

Now once you have chosen the keyword you want to target, next is to search online to see if there is a domain available that has your main keyword within the domain name.

 

The ideal domain extensions you want are

 

  1. First option for .com if its available
  2. 2nd option if .com is taken is .org
  3. 3rd option if both .com and .org are taken then get .net

 

If all 3 extensions are taken then what you can do is add something to the end of the domain for example:

 

www.bestflatscreentvonline.com

www.bestflatscreenworld.com

www.bestflatscreeninfo.com

etc..

 

Make sure you don’t have any dashes (-) in your domain name and make sure your keyword starts at the beginning.

 

Click Here To Search For A Domain Name

 

Once you have purchased a domain name, the next step is to set-up a hosting account so you can host your blog.

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