If you are going to create a Facebook page for your business, then you may be asking yourself as to what you should put on the page. Social media sites such as Facebook can be a very useful business tool, however in order for them to be effective for your business, you would need to use it in the most efficient way.

Obviously, establishing your presence on social networking sites such as Facebook is the first thing you would need to do. Getting started is very easy and doesn’t cost anything, unlike with some other forms of online advertising. All that you need to do is to sign up and create a page for your business. Generally, this will be named after your company, however if you are running a specific marketing campaign or want to promote a specific product, you can also create a fan page based on that specific product.

Another creating your page, the first thing that you would want to include is your contact information. While Facebook is definitely not a search engine like Google, people still use it to find information, thanks to its search feature that presents relevant pages on the network. As such, in the info section of your Facebook page, you should include contact details such as a link to your main website, phone number, address, email, etc. This will ensure that someone who was interested in dealing with your company and found your Facebook page has your contact information.

Next, on the page itself, you can create different sections besides the main wall. For example, you can put in an email capture box, information about a new promotion or contest that you are running, etc. This is done simply by making use of the tabs on the side of your Facebook page.

The “wall” of your page will be the main place where you will share information with your visitors. Use this to make new announcements about your products and services, as well as about your upcoming promotions. Your page visitors can also leave comments on your posts. Make sure that you monitor these comments so that you can answer questions rapidly. By being active on your Facebook page, you automatically give your visitors a trustworthy appearance, as they will know that you are available to answer their questions.

Remember to keep your Facebook page updated at least every few days, even if you do not have anything that is spectacular to announce. If your page looks like a ghost town and hasn’t been updated in months, visitors are less likely to want to Like your page and add it to their profile.

You have the option of either creating your business Facebook fan page by yourself, or there are also companies which can create one for you. Remember that the more professional and attractive your fan page looks, the more useful it will be as a tool for promoting your business throughout social media websites.

Here’s another way to earn money quite easily from a certain category of CPA offers. This method focuses mainly on business opportunity (biz opp) lead offers. Before we begin, let’s take a look at what these offers are and how they work in order to gain a better understanding of what we will be doing here. Biz opp lead offers are CPA offers where the visitor fills in some contact details in exchange for information about joining a business opportunity or getting some tools to make money online. This could be anywhere from a single field email submit to complete contact details with name, address, phone number, etc.

The main difference between these and other biz opp offers is that the buyer will not be required to provide a credit card number or pay anything for you to get credit. The merchant makes money either by trying to upsell a paid membership (similar to dating offers) or by attempting to have the client join a paid business opportunity (most often used for offers related to multi level marketing programs). In any case, you don’t earn any additional money if they buy something later on and you also don’t lose anything if they don’t. The goal is just to get the visitor to provide their contact info.

How much do these offers pay? The exact payout will vary from offer to offer. It can go anywhere from $1 for a simple email submit to $6 for submitting 2 pages of information.

Now that you know a bit more background information about these offers, the question remains, how to get good quality traffic to them? Of course, there are various ways to send traffic to CPA offers. However, they won’t all be profitable for you. Advertising via Google Adwords is pretty much out. The competition for keywords such as “make money online” or “make money with eBay” is very intense and the price per click can get very high. Due to the fact that the payout is only a few dollars per lead it will be quite difficult to make a decent profit.

You will need to use a traffic source that is both free and can bring a relatively large amount of visitors to your site. There are two traffic sources that you can use for this: offline marketing and online classified ad sites.

Now in online classifieds it may sound easy to just post ads and send clicks to your website, this is not the way to go. Your ads will often be either ignored by the viewers or marked as “spam” and deleted. There is another approach that you can take in order to increase the effectiveness that your ads have and make viewers much more willing to sign up for the offer you are pushing. Check back tomorrow for part 2 to see more details on how to give people that extra “something” to convince them to pay attention to your ads and offer.

If you were looking into internet marketing ideas on how to promote your online business, you may have heard about social media advertising and was wondering about how you can use it to your advantage.

Advertising on social media simply means to drive traffic your site by using social networks such as Facebook. When you think of a social network, you would probably associate it with a place where people come to socialize and exchange information with friends, associates and family members. It is true that this is the main reason why social networks exist, but there are ways that you can use them for marketing.

One thing that you will get by advertising on Facebook is a great amount of exposure. Every single day there are literally millions of people which sign on to that site. While they may not exactly be in buying mode when they visit Facebook, they could nonetheless be interested in what you have to offer if you just had the chance to present it in front of their eyes.

There are two main ways to advertise on Facebook. The first one consists of creating a fan page for your business. This is essentially a page where you get to put in some details about what you do, insert a few pictures such as your logo or photos of your products if you are selling physical goods, some contact details and a link back to your website.

You would then make efforts to get as many fans as possible to like your page. This can be accomplished by various means, such as asking your existing customers to become a fan of yours or having a link to your Facebook fan page on your main website, putting the link in your forum signature, inserting it into blog posts, etc.

A great thing about the fan page is that it has the potential of going viral. When a Facebook user becomes a fan of something, this will be added onto their profile. When their friends see their profile, they will then be able to click through to your fan page. From there, they could continue on to your website if they are interested or even become fans themselves. If you have a very unique or interesting offering, you could get many new customers as more and more people will become your fans.

Another way to advertise on Facebook is to make use of the Facebook ads platform. It is based on a Cost Per Click model similar to Google Adwords. You create a small ad and insert a small icon related to what you are offering. What is good about Facebook ads is the fact that you can target who sees your ads by selecting a few different variables. You can target people by age, country, city, relationship status, etc. This lets you ensure that only the people who would be more likely to buy from you will get served with your ad and be able to click on it.

CPA stands for Cost Per Action.  CPA networks are becoming very popular for internet marketers to make money online because companies are paying high commissions for leads.

To give you an example i use a number of CPA networks which ill talk about in a minute that have a number of companies that will pay you commission for every lead you send them.  For example if you send your email lists/website traffic to the advertisers landing page and your referrel puts in their email address to receive whatever they are selling you can earn upto $15 just from your referrel putting in their email address.

I did an experiment the other day and put a link on my facebook status for anyone who wants to make $10 to fill out a free survey.  5 of my facebook friends clicked on the affiliate link in my facebook status and i made $50 just from them completing a quick 2 minutes survey on the advertisers website.

Big named brands spend millions of dollars a year on advertising and the reason they pay so much for leads is because once they have your referrels contact details they can then create a relationship with them and send them offers via email or even sell on their contact details to third partie companies which is a massive business.

I recommend the following CPA networks as they pay the based commissions.

CX Digital Media – Click Here To Register

Neverblue – Click Here To Register

When you fill out your application make sure to fill out the following:

Your complete address, contact telephone and email address that is registered with one of your domain names, e.g john@yourdomain.com , also one of your main websites that you will use to promote their CPA offers.  Make sure your website is upto date and looks professional and related to the niche your hoping to promote.  As your will go through a verification process before you can get accepted onto the network.

You will get a phone call to verify your account, which is normal.  Activation takes about 48 hours