Tag Archive | "Consumers"

Which Tablet is the Most Popular?

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Which Tablet is the Most Popular?


It is of course no surprise that tablets are gaining a lot of popularity among consumers and therefore there will be a lot more traffic coming from these mobile devices. Increasingly, webmasters, online entrepreneurs and affiliates are making tablet friendly versions of their websites in order to increase conversions by ensuring that users get a page that displays properly on their device, thus boosting overall user experience. But which tablet is really the most used among consumers right now?

Recent numbers show that while Android based tablet devices are gaining a bigger market share day by day, there has yet to be a significant increase in web traffic from these devices. Therefore, as many could have guessed by now, the iPad is currently at the top of tablet generated traffic. Market Watch recently published the results of a study that was done by mobile publishing firm Onswipe. According to the report results, over 98 percent of tablet based traffic was generated from the iPad. This means that less than 2 percent of traffic is coming from other tablets. Other sources tell a similar tale. A Tech Guru study shows that 94% of all web traffic from tablet devices involves users with an iPad.

There are some other interesting facts that came to light with the study. Users on an iPad are a lot more likely to spend time on a web page. In fact, iPad users spend 56% more time on a site than iPhone users. This can be explained by the bigger screen and better suitability for web browsing of the device, which makes it more comfortable for users to actually spend time reading what’s on a page.

As for time spent using the device, the Kindle Fire from Amazon actually outranks the iPad. However, this shouldn’t come too much as a surprise to online marketers, considering the fact that the original Kindle was meant to be used as an e-reader to view books and documents, rather than as an internet browsing device. This is something that is still seen today. A lot of users who have a Kindle Fire use it to read books and online magazines and spend very little time browsing the web, even if the new version of the Kindle is in color and offers web browsing, plus integrated social networking functionality. Unless Amazon’s device gains a lot of market share in the near future, this isn’t expected to change much either.

What does all of this mean to marketers? Users of iPad tablets spend a lot of time browsing the web with their devices and it is rapidly becoming a replacement for the full featured PC in the hands of many users. Developing websites that are compatible with the iPad, as well as creating advertising campaigns that are focused towards the users of this tablet are some things that marketers can do to profit from it. Of course, it is possible that Android based devices may pick up some steam in the coming years, but for now, they still have a lot of catching up to do.

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Make Your Employees Involved In Social Media

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Make Your Employees Involved In Social Media


When companies decide to be present on a social media site, one of the most important decisions they need to make is who will be responsible for determining which content gets posted on the company’s social media accounts. Now if you have a very small business with just 2 or 3 employees, this isn’t too hard to figure out. But if your business is slightly larger, you may be wondering as to whether it would be useful to get everyone’s input, or just let a small social media team handle everything.

 

Having everyone involved doesn’t mean that everyone, from the CEO to the janitor, will have the authority to post things online on behalf of your company. If you’ve followed the news in the past few months, there have been a few controversial issues where offensive Tweets were sent out or inaccurate product information was posted, causing confusion and dissatisfaction among consumers.

 

You should have a select group of trusted people who will be responsible for maintaining the social media accounts and have access to make posts. However, it doesn’t mean that only these people will have a hand at coming up with some content. Check with several people in your company to get their ideas on what you should post. For example, if you recently got a lot of emails from customers that are waiting to receive a product whose shipment was delayed by a few days, you could make a post on your Facebook and Twitter pages giving everyone an update on when it’s expected to ship.

 

If you have an employee that is an expert at something that could be useful to post on your page, such as infographics or short videos, you can ask them for ideas on what they think would be useful to post and have them create the content.

 

Encourage your employees to regularly check out your social media page and to pay attention to it. This can be extremely helpful. If there is a mistake or inaccuracy, you will have a higher chance of rectifying it, as perhaps you and the social media management team may not notice it right away. One of your employees may also notice a trend related to posts made by your followers on social media. This will help you take a more closer look at it and see if there’s anything you can improve.

 

Another good reason as to why your employees should pay attention to social media is that it may get you some insight on what is happening with your competitors and in your line of business in general. Encourage your staff to look through related social media pages to see what’s happening, but to do it in a way that doesn’t interfere with their normal duties. They may be able to find some useful information that you might have otherwise missed.

 

So in the end, while you should be careful as to who has actual access to your accounts and can make posts, don’t be afraid to let all of your workers give ideas and suggestions on what you should do with social media.

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Common Social Media Security Issues

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Common Social Media Security Issues


Social media is great for both marketers and consumers, as it allows them to share information rapidly in the online world. But there are also a few security vulnerabilities that networks need to address quickly and users need to be aware of.

 

Ever been in a Facebook group and seen a “spammy” type post made by a member that seemed completely unrelated to the topic? Usually, these are advertisements for clothing and accessories. Sometimes, hacked accounts are used to post spam either manually or more often through the help of automated tools. Sometimes, rogue apps are used which will then make posts on the user’s behalf to their friends walls as well as to groups that they belong to.

 

Facebook isn’t the only site that has had problems. In June, a security expert has reported a XSS (cross site scripting) vulnerability on the popular social blogging service called Tumblr. It allowed a malicious user to insert code into a post that would then execute scripts or HTML when loaded by another user. This made it possible to load external sites without the user clicking on them, facilitating spam type posts, or allowing for the delivery of malware. Tumblr has since addressed the issue and closed the security hole.

 

Facebook has taken steps to step up its security and prevent common types of spam, as evidenced by them removing millions of fake accounts a few weeks ago. Action to remove some of the rogue apps has also been taken, helping make the social network a safer place. However, these security threats aren’t expected to be completely gone anytime soon.

 

There are things that users need to be aware of to protect themselves. The first thing is that if something sounds too good to be true, then it probably is. There is NO app which lets you see who visited your profile, there has never been, nor will they probably ever be one. Therefore, if you install an app that claims to do this on your Facebook profile, it is a rogue app that will simply end up spamming your and your friends news feeds with unwanted advertisements. Also, there are no giveaways of high priced products. Apple will not give you a free iPhone just because you installed a certain app on your profile. You will also not receive free Beats by Dr. Dre headphones simply because you liked a certain page, but you’ll simply end up receiving spam.

 

Keeping your PC secure is also another way to counter many threats like cross site scripting. As much of the malicious code is executed by Java, disabling it in your browser add ons is a good idea. If you ever need to visit a legitimate site that has a Java applet (these are getting rare anyways), you can manually re-enable it at that time. Installing an anti-malware program like AVG Free that scans all web sites that you visit is also a good idea to stay safe online.

 

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New Kindle Fire May Boost Popularity of Tablets

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New Kindle Fire May Boost Popularity of Tablets


There has been some talk in technology blogs about Amazon working on a new smartphone that may be a viable competitor to the Apple iPhone. But for now, nothing has been made official yet and Amazon’s event focused on the Kindle without announcing a new smartphone.

 

Some new versions of the Kindle have been released, which aim to make the tablet even more popular than it is right now. Upgrades have been made to the 7 inch Kindle Fire, which is now priced at $159. The 7 inch Kindle is now available in HD at a price of $199, plus 2 new versions with an 8.9 inch display are available, one of which has 4G connectivity. This makes it quite obvious that Amazon is seeking to take some market share away from Apple in the tablet market. This seems to be working somehow, since the Kindle Fire is the second most popular tablet, after the iPad, of course.

 

If you want to see the specifications of the new Kindles and how they compare to the iPad, there are plenty of technology news articles that provide more details. What’s more interesting to us is the fact that tablet usage is growing and how one can profit from this expansion as a marketer or business owner.

 

Amazon’s strategy is to profit from content sales for their mobile devices. The company has even taken shots at Apple, saying that it’s better to try to make money by selling content than by making upgrades to hardware. And in a way, they are right.

 

The demand for tablet based content is expected to grow as an increasing number of people get a tablet of some sort, whether it’s the Kindle, the iPad or any other one. Publishing eBooks and selling them on the Amazon marketplace is still a popular source of revenue for many, especially amateur authors who are seeking to get their works read. But the written word isn’t the only type of content that consumers want. Multimedia content, such as video and apps are also in high demand. This explains why there is a lot of demand for developers who can make applications that will run on tablet devices. Productivity tools, games, communications programs and many other applications are being downloaded by tablet users.

 

These users also browse the web on their devices. Marketers need to take a look at some numbers and statistics, in an effort to see what web based content tablet users commonly seek out, how they behave with regards to online advertising and which products and services they commonly buy when using the web on their mobile devices. This will allow the creation of advertising campaigns that are specifically targeted to tablet users, as many advertising services already allow marketers to create specific campaigns that will show only to users of tablets.

 

The devices will change and evolve over time, just like the PC has changed. But one thing that will remain is that a new opportunity has been created for entrepreneurs and will remain there for quite some time.

 

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Smartphone Searches Much More Likely to Convert

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Smartphone Searches Much More Likely to Convert


Smartphone usage has been seen in different ways by marketers all around the world. As an ever increasing number of consumers now use the internet on a mobile device, this naturally brings in more opportunities that a a lot of online marketers have been nothing but happy to take advantage of. But for some, learning to market to mobile users has been a bit complicated. It’s true that mobile users share many similarities to those on PCs, in fact most consumers that have a smartphone also use the internet on a regular PC. But the way that marketing should be done, as well as the expected results are quite different.

 

One thing that marketers have often questioned themselves about is whether mobile ads have a higher conversion rate than ads geared towards PC users. The answer, of course, will vary depending on the niche of your website and the marketing channels that you are using. But as a general rule, mobile ads will bring a higher conversion rate, especially in the select industries of dining, auto and travel.

 

In fact, the numbers are in from a Nielsen Panel that surveyed over 6000 smartphone users. The conversion rates may look surprising to a few. Results show that 85% of searches for dining, 51% of automotive searches and 46% of travel related searches result in a purchase made the very same day. This is a simple fact that marketers should not ignore if they want to experience success. Smartphone users are more likely to be “ready to buy”, while PC users may be unsure or still in the “comparison shopping” phase.

 

It doesn’t take a marketing expert to figure out why. People use their smartphone quite often when they need to find something quickly and don’t have the time to do intense research. They’re searching for a product that will fill a need and when they find it, they’re quite likely to buy it if the attributes of that product and the price range is acceptable to them.

 

Take someone who is traveling to a city they’ve never been to before. They’re sitting in their hotel room and are wondering which restaurants are nearby. They do a search for a type of restaurant that they would want to eat at. They then see a list of results. It is quite likely that they would just look at the pages of one, two, maybe three restaurants before heading out and getting their food.

 

For automotive, many users who do a search need to find a replacement car part quickly. With travel, it’s quite possible that the user needs to travel urgently to their destination and are looking to find transportation that will get them there, whether it’s by bus, train or air.

 

But how do marketers ensure that they’re able to capture the attention of those mobile searchers and make the sales that they need to keep their business going? It’s actually quite simple, but may demand some adjustments for certain marketers. Tomorrow we will take a look at a few techniques that can be employed to increase success.

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Consumers Increasingly Using Multiple Devices

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Consumers Increasingly Using Multiple Devices


There has been some talk in the marketing world about how to adapt campaigns to multiscreen users. First, it’s important to know what the term “multiscreen” actually means in this context. It doesn’t really apply to users who use more than one monitor with their PC, which is a practice that’s common in some businesses like network operations control and stock trading, but usually quite rare for personal use. Rather, it refers to users who perform a certain task using multiple internet enabled devices.

 

For example, a user would see an ad for a certain product while browsing the web on their smartphone. Then, they would continue shopping in front of a regular PC and maybe finish it on a tablet.

 

But how common is the practice? A study that was published last week by Google and Ipsos gives some details on this. It reveals that 90% of consumers will move in a sequential way between screens during the same day. Usually, they would start on a smartphone, move to a PC and then go on to a tablet.

 

An example of sequential usage would be someone who uses their smartphone on their way to work in order to check their email and social media accounts, uses a regular PC to browse the web while at work and then uses a tablet to play games when they get back home.

 

But simultaneous screen usage also exists and is rapidly becoming very common. In the majority of cases, a PC or web enabled TV would be the main screen, while the smartphone will be the second one. A few examples of this include: a user who is day trading stocks on his PC has his trading platform open on it, but has his email and social media open on his smartphone. This allows him to easily monitor the markets on the PC while being alerted on his smartphone if he gets a new message. He’s also less likely to get distracted for too long, as he doesn’t have any other tabs opened on his browser on the PC.

 

Another type of simultaneous usage that is increasingly becoming common is someone who is watching TV, but has their smartphone with them. If he sees an interesting ad that has a website given, he can browse to that site on his phone and check out the product being advertised. Or, he could research something about the show that he’s currently watching.

 

TV advertisers are now paying more and more attention to this phenomenon. In fact, many of them are now including mobile friendly websites in their ads, which will allow someone on a smartphone to get more information about the product being advertised and even conveniently make a purchase.

 

Many advertisers that run TV campaigns are now also mirroring these campaigns on mobile channels, in order for the viewers of the TV ads to recognize the ads more easily.

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Some Overrated “Work From Home” Offers: Part 2

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Some Overrated “Work From Home” Offers: Part 2


We’ve seen a few kinds of work from home offers that are often hyped online as excellent ways to make money but very often end up producing results that were far less than what they buyer would expect. And in many of these cases those involved have actually lost money instead of making any. While there are definitely many perfectly legitimate work from home opportunities which can help people earn money online from the comfort of their home, one needs to be very careful in evaluating the programs that they join. Think of how an experienced investor or business man would act when investigating a million dollar business opportunity. They would check out every detail of the deal, as well as the people behind it, to make sure that any claims that were made are actually true. What you need to do is similar.

Here are a few other examples of home based business opportunities that are often little more than hype:

  • Product Distribution

This shares some similarities with multi level or network marketing, but is actually a different business model. While you may get bonuses or commissions if you recruit new people into the business, the main focus here is to sell the actual products to consumers interested in them. This doesn’t mean, however, that the deal is going to be 100% legitimate and profitable. What you first need to do is to look at the products that you’re going to be selling. Is it something that people will really want to buy and keep buying in the long term, or is it just a “fad” product that will go out of style in a few months, if not weeks? What prices are you going to pay the supplier for the product and at what prices will you be able to sell it? Is there a real market for the product and which distribution channels can you use to sell it (online auctions, classifieds, e-commerce, physical kiosks/stores, etc)? You need to find an answer to all of these questions before you should jump into such an opportunity.

Also, you should be wary of any company that requires you to make a large bulk order before you can begin distributing the product. Very often, people who failed to pay close attention and get answers to the above questions have run into big problems. They ended up with a garage full of nearly worthless items that they simply had no way of selling at a profit, either online or offline.

When you sell physical items, you will also need to take into considerations the related costs of selling the products when you calculate the potential profits you can make. These costs include advertising fees, payment processing fees, online auction charges and more. While they may seem easy to ignore at first, the reality is that they can affect your profit margins in a significant way.

Tomorrow, we will take a look at some more work from home opportunities to watch out for.

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Planning Your Email Campaigns the Right Way

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Planning Your Email Campaigns the Right Way


We all know that in order for an email marketing campaign to work, it needs to be properly optimized and carefully tailored to both the needs of your organization, as well as to those who will be on the receiving end of your email messages. When you look online, you will see plenty of tips aimed at product creators, small business owners, as well as affiliate marketers that sell to consumers. But these may not always cover topics related to business to business email marketing. While there are some similarities, there are some differences as well between the B2C and B2B worlds of email marketing.

 

Let’s take a look at some of the things you need to do in order to put together a highly successful business to business email marketing campaign:

 

  • Plan Your Strategy in Advance

 

Email marketing isn’t something that you would want to rush if you expect to get some results from your efforts. You will need to take some time to set up your campaigns, think of the content of the messages that you’re going to send, as well as prepare any landing pages that will be specific to your email campaigns.

 

  • Be Sure to Segment Your Email List Accordingly

 

This would probably depend on how many subscribers you have, how you got their email and which products they have expressed an interest in. It has been shown that if your email messages are highly targeted to a specific audience, then the recipients are more likely to find them relevant and therefore take whatever action you want them to take. For this reason you should seriously look into maintaining several different email lists at the same time.

 

  • Set Up a Tracking System

 

When you send out emails, you would need to see how many of your messages were opened, as well as what your click through rate is for the emails you send out. This will let you optimize your campaigns better in the future, as you would know what impact your emails are having on their recipients. There are plenty of free tracking scripts that you can embed in your email messages and on your landing page, so there isn’t really any reason as to why you shouldn’t be using one.

 

  • Be Prepared to Test and Make Some Changes

 

It is by testing that you will be able to see just how well your campaign is going. You can then look at the information you’ve got regarding your open rates, CTR and conversions. If things are all going as you intended, then there is obviously no need to change anything. But if you don’t get the results you wanted, or you would just like to try something else, then you can always optimize your messages on your next mailing. Remember that you need to vary the type of content that you send out in your messages as well. Otherwise, this could bore the recipients and just cause them to lose interest in emails coming from your company.

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Business to Business Email Marketing

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Business to Business Email Marketing


Ever since the internet came into widespread use, email marketing has been seen as an efficient and cost effective way for businesses to promote their products and services to the consumers that they target. But one thing that shouldn’t be forgotten is that email marketing is not only used by Business to Consumer (B2C) companies, but also by companies that sell products and services mainly to other businesses (Business to Business or B2B).

 

While there is a lot of information available about marketers that use email for B2C campaigns, it would seem as if B2B campaigns are forgotten. But since email is now rapidly becoming the primary means of communication in the business world, it is important to understand the role that it can play for an organization. In the B2B world, there are several different ways in which email marketing can be useful:

 

  • Lead generation

 

This involves contacting subscribers to your email list and trying to turn them into someone who will place a request for more information about your products or services. As they would have expressed a stronger interest in what you have to offer, you would then have a better chance at converting them to a paying client.

 

  • Moving leads through the sales process

 

Once somebody has expressed more interest in your products, it is time to move them through your sales process and close the deal. Depending on the number of different products that you sell, this could be either very straightforward or a more complicated task. But in any case, email marketing allows you to deliver the right promotional materials in front of the lead’s eyes to make them more likely to choose your company rather than continue shopping around. At this stage, personally sent and hand crafted emails also come into play as you try to close the sale.

 

  • Engaging “sleeping” leads

 

Any business will have some leads that just haven’t communicated with you in a while. Sometimes, it is because they just aren’t interested anymore in what you have to offer, or they may have already found something better at another place. But in other cases, they may have been busy or have forgotten about your offer. In this case, email can become a powerful tool that would allow you to engage these leads again and make them pay attention to what you are currently offering. It’s also possible that the lead may not have found your previous offerings attractive enough, but they may be interested in buying something from your new selection.

 

Just like B2C email marketing, business to business email campaigns need to be conducted correctly in order for them to have the desired effects. There have been a few online studies about business to business email campaigns which shed some light on what is most likely to work in this type of online marketing, as well as some best practices that you can adopt to avoid wasting time and money when you advertise by email.

 

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Social Media Site Satisfaction: How Facebook Did

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Social Media Site Satisfaction: How Facebook Did


The American Customer Satisfaction Index has recently been released for social networking sites. The goal of this index is to measure just how individual consumers are satisfied with many different social networking websites. Facebook got 61% as a score, which is far below all other social networks. Many could obviously wonder as to why that is and whether consumers are now getting ready to ditch Facebook in favor of better performing services like Google +. The reality is that it’s not too likely to happen. Consumers are still using Facebook and there is no sign of any massive exodus yet, mainly because there is no competition that is strong enough to pose a big challenge to Facebook yet. This is sort of like with the Microsoft Windows operating system. The vast majority of PC users have it installed and use it as their main OS. Sure, there are thousands of complaints about Windows and most users would find at least a few negative points to say about the OS. But due to the fact that there are very few other alternatives, people just stick to Windows even if it’s not fully up to their satisfaction.

 

Why did Facebook score so low, however? Here are some of the main reasons:

 

  • Privacy issues. Privacy is obviously very important for internet users, especially now that many security risks have been made public in the mainstream media. Anything from scams, identity theft, harassment and unwanted information gathering about users has been talked about. When Facebook users were asked about how they felt that Facebook’s commitment to privacy was, about half would give it a poor grade.
  • Problems with Facebook ads. Many users were not too happy about Facebook ads. Some stated that seeing advertising negatively affected their user experience and interfered with them browsing the site. Some have found the ads to be just too intrusive and would rather see fewer or no ads at all when they browse many sections of the site. Others have said that the ads they see are poorly targeted or irrelevant to their needs, for example ads for car repair shops shown to people who don’t own a car. While Facebook has made some progress in increasing relevancy, the whole issue hasn’t been solved yet.
  • Changes to the profile layout. Some have enjoyed the change to the Facebook timeline and have adapted well to it. But many others have already gotten used to the old profile style and have criticized the timeline greatly. These users would often say that they felt like Facebook has forced its users to adopt the timeline even if they don’t like it and they feel like the change is simply too radical. In general, these users believe that Facebook frequently changes the way their site works, without first consulting with the users to see if they would approve of the changes before they are actually imposed on them.

 

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Some Data on Email Open Rates

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Some Data on Email Open Rates


Are you wondering how many emails sent by marketers are actually opened and read, at least in part, by their intended recipients? Many online marketers and small business owners are actually asking themselves the same questions. We all know that email marketing is a powerful way to reach clients and potential clients in an effort to get them to generate more revenue for an online business. But emails are only useful if they are actually opened by the recipient. Otherwise, they simply rot in the recipient’s email box or end up getting deleted.

 

There are many reasons as to why an email doesn’t get opened. It could be because the recipient didn’t like the subject line and didn’t feel like reading the message. Or, they already get too many emails and don’t really have the time to pay individual attention to each of them. Then, there is another possibility, that the recipient created an email that’s just used when signing up for websites and is not their main email. They don’t really check it that often, sometimes emails go for months without even being looked at, as the user doesn’t receive any personal or important mails at that address.

 

But are more consumers opening their emails? A study recently done by Return Path gives a few details of this. During the period from March 2011 to March 2012, email opens have actually gone up. There is an increase of 82.40% of email opens during this period. Obviously, this is welcome news for marketers who want their message to be seen by their audience.

 

But one thing that should be noted is that mobile devices, such as smart phones, have accounted for 30% of all email opens during this period. A more detailed breakdown shows that all Apple devices, like the iPhone, iPod Touch and iPad represented 85% of all email messages that were opened. Furthermore, email opens done on mobile devices were more likely to be done by users on weekends. For regular PC (laptop and desktop), the opens usually happened during the weekdays.

 

This is a useful piece of data for email marketers. An ever increasing number of internet users browse the web through a mobile device like a tablet or smart phone. Since Apple device users have a higher open rate than others, it would be beneficial for marketers to more aggressively promote their email lists to these users. On your mobile site, you can make sure that the email subscription option is featured more prominently. Perhaps there could be a certain incentive that you could give to mobile users so that they become more likely to open messages that come from your business. And since messages are more likely to be accessed during the weekend by these users, it would only be logical that you send out your more important emails to mobile users on Saturday or Sunday. This is where properly segmenting your email list by device type used could be very important as it will let you get more exposure for your messages.

 

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How You Can Keep Going Even When Google Changes

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How You Can Keep Going Even When Google Changes


As we’ve seen before, Google has made some changes to their search engine, which has a goal of improving the relevance of search results by displaying pages that are more likely to be relevant and more in tune with what the searcher is looking for. When it comes to consumers, this move is likely to be well received and even welcome by some. The reason behind this is that there are a lot of users who are getting tired of seeing “spammy” pages show up in search results, which don’t give them what they need at all. But for online marketing experts of all specialties, such as e-commerce site managers, SEO experts and more, it simply means that they would need to be more vigilant so as to not fall in a trap and have problems with Google.

 

For marketers, it mans making a few changes to their approach. Now that cheap marketing solutions exist, such as spinning programs that can automatically generate unique content from an original document, Google has taken notice of this impact on their business and stated limiting their scope of operation.

 

There is a lot more emphasis placed on the human aspect of marketing and this has been emphasized a lot in a recent article that was published by many online news sources regarding Google updates. Primarily, it means never resolving to using cheap outsourcing providers to create web content that is “just passable”, meaning that the English is readable but the text seems to be riddled with spelling, grammar mistakes plus in many cases just doesn’t answer what the searcher wanted. For example, if after typing a query of “How Do I Change A Flat Tire”, the user is simply given pages which serve as advertising outlets for a certain product, such as a car maintenance guide or e-commerce site that actually sells new tires. While some may think that this could be profitable from marketers, this is never a long term strategy. So, how do you avoid these problems? Here are some simple ways you can do that:

 

  • Write quality content and publish it on your site or blog.
  • If you need to outsource some of the creation of your content over to someone else, be completely sure that they would do it the right way, rather than the cheap way. They would need to know that the content you need has to be mainly unique and interesting.
  • Don’t focus on strategies to try to outsmart the search engines, as your business will come out losing in the end. Rather, focus your efforts on developing your site over time.
  • Now, more importantly than ever, don’t buy links from poor quality sites, as too many of these will get you penalized very quickly.
  • Adapt your keywords targeted to the type of visitor you want. Do you have an informational site that makes its money by publishing ads or some affiliate offers, or are you selling a specific product? Remember that you don’t want people looking for free stuff as visitors if you’re selling something.

 

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Simple Business Types You Can Start: Part 2

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Simple Business Types You Can Start: Part 2


Yesterday, we’ve seen an example of a simple type of business that you can start online. The majority of easy to start online businesses involve either selling a product or providing some type of useful service to your target market. Here are some more examples of small online businesses that you can start:

  • Social Media Marketing Services

Social media has gained a lot of popularity in the past few years, so much that many businesses have seen it useful to build their presence on various social networking websites, such as Facebook, Google + and Twitter. Of course, there are still small businesses that, even though they may have an online presence through a website, don’t currently use social media even though it could be profitable for them. If you have knowledge on how to promote products, services and ideas through social media, you can offer your services to local businesses.

There are many types of services that you can provide. The most simple ones would be creating a social media page for your clients, filled with information about their business and products, and done in a style that matches their main website. You can also offer to manage the social media presence of a business entirely, by making the updates as well as creating events, groups, etc. when necessary.

  • Web Design and Web Building Services

Here again, you will offer your services to other small businesses in your area. You can offer to create web sites completely from scratch, or to update existing ones in order to improve their appearance. You can also offer to create mobile compatible versions of websites, which is something that is quite in demand lately due to the increasing use of smart phones by consumers to look for products and services that they want to buy.

In addition to designing and building websites, you can also offer additional services that will make you look more valuable for your clients. For example, you can offer to manage a website completely, by adding content and making updates when necessary. You can also provide your clients with web hosting services as part of your web design packages, which can simply be done by getting a reseller account with a good quality web host.

Naturally, you will need some good web design skills working with different software, plus graphic design skills would be useful as you can then create completely customized backgrounds, logos, etc. for your clients websites. Advertising can be easily done through free or low cost methods, such as on social media, through classified ad sites, forums, etc. If you do a good job and are priced competitively, you could also get some word of mouth referrals which will boost the amount of clients that you get.

These two are other examples of online businesses that you can easily start if you already have the right skills. There are plenty of other ways to make money online by starting a small, home based business. You just need to be creative in finding useful services that you can offer and that people would be willing to pay for.

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More Online Marketing Mistakes You Shouldn’t Do: Part 2

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More Online Marketing Mistakes You Shouldn’t Do: Part 2


When it comes to online marketing, there are many mistakes that marketers and website owners should beware of and avoid as much as possible. Avoiding these mistakes will simply mean that you can take better advantage of all the opportunities that internet marketing has to offer you, in addition to giving you the potential to make more money from your online business, with less worries and potential problems down the road.

Here are some more of these mistakes that you would want to avoid as the owner of a business that has an online presence, no matter how big or how small:

  • Ignoring the feedback, comments and opinions from site visitors and past customers

The web has gotten to be an increasingly social place, where information is being shared not only by businesses, but also by the consumers themselves, who often give feedback and advice to others about where to shop online. Google Places, for example, allows people to leave a rating and comments regarding local businesses that are listed. Specialized websites that are built around a certain niche, for example, Trip Advisor for travel related services, have an extensive section of customer reviews and ratings of different businesses and services. And of course, let’s not forget discussion forums that are related to the niche where your business is operating in, where users frequently share advice about which businesses are the best ones and which ones should be best avoided.

All of these sites provide a very useful service to consumers, allowing them to get more information about the experiences of others before they do business with someone. If you own any kind of business, look up your name on Google to see if there are any ratings and reviews that were posted about it. This will give you the chance to see if any customers or site visitors have had problems with what you’re offering and in many cases you can give a response and invite anyone that had a problem to get in touch with you.

Regarding web forums and social media groups, it’s well worth it to register and take the time to participate a bit in them, even if there were no posts, positive or negative, about your business. Simply by being present on social sites that are related to your niche, you will increase the visibility of your business and have the potential to get some new customers, even if you don’t actively advertise on that specific website.

Also, if someone has had a problem that wasn’t resolved, it gives them the chance to contact you through the website to work something out rather than posting a negative review.

With all of these things considered, you should be aware that watching your online reputation is something very important. Since it doesn’t even take that much time to do, maybe an hour every 3 days, being on top of what is being said about your business in the online world is definitely something that you shouldn’t be skipping out on.

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