Tag Archive | "Confusion"

Make Your Employees Involved In Social Media

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Make Your Employees Involved In Social Media


When companies decide to be present on a social media site, one of the most important decisions they need to make is who will be responsible for determining which content gets posted on the company’s social media accounts. Now if you have a very small business with just 2 or 3 employees, this isn’t too hard to figure out. But if your business is slightly larger, you may be wondering as to whether it would be useful to get everyone’s input, or just let a small social media team handle everything.

 

Having everyone involved doesn’t mean that everyone, from the CEO to the janitor, will have the authority to post things online on behalf of your company. If you’ve followed the news in the past few months, there have been a few controversial issues where offensive Tweets were sent out or inaccurate product information was posted, causing confusion and dissatisfaction among consumers.

 

You should have a select group of trusted people who will be responsible for maintaining the social media accounts and have access to make posts. However, it doesn’t mean that only these people will have a hand at coming up with some content. Check with several people in your company to get their ideas on what you should post. For example, if you recently got a lot of emails from customers that are waiting to receive a product whose shipment was delayed by a few days, you could make a post on your Facebook and Twitter pages giving everyone an update on when it’s expected to ship.

 

If you have an employee that is an expert at something that could be useful to post on your page, such as infographics or short videos, you can ask them for ideas on what they think would be useful to post and have them create the content.

 

Encourage your employees to regularly check out your social media page and to pay attention to it. This can be extremely helpful. If there is a mistake or inaccuracy, you will have a higher chance of rectifying it, as perhaps you and the social media management team may not notice it right away. One of your employees may also notice a trend related to posts made by your followers on social media. This will help you take a more closer look at it and see if there’s anything you can improve.

 

Another good reason as to why your employees should pay attention to social media is that it may get you some insight on what is happening with your competitors and in your line of business in general. Encourage your staff to look through related social media pages to see what’s happening, but to do it in a way that doesn’t interfere with their normal duties. They may be able to find some useful information that you might have otherwise missed.

 

So in the end, while you should be careful as to who has actual access to your accounts and can make posts, don’t be afraid to let all of your workers give ideas and suggestions on what you should do with social media.

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Why People Leave Sites Without Buying

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Why People Leave Sites Without Buying


We all know about how to bring in quality traffic to an online shopping website is important, as well as having good site layout and content that is supposed to make your visitors convert into buyers. We’ve seen many things about the reasons why so many people shop online and buy products from good online retailers. But what about those that leave a site without buying anything? There has been a few online surveys and studies on this topic and here are some of the most common responses given by online shoppers. Also, you will see ways to prevent this from happening to your visitors as well.

Site was slow/not working properly/not loading

This is actually one of the most common reasons as to why people abandon a website and move onto the next one. Having a site that is loading slowly, or is giving database errors all the time, or using a payment processor that’s giving customers trouble when checking out are all reasons as to why some leave a site without buying anything. Obviously, there are ways to prevent this from happening. Use a reliable hosting solution and an appropriate hosting type for your website. If you get thousands of visitors to your site a day, using a shared hosting account may not be the best. Make sure that all elements of your website work and use diagnostic tools that scour your website to make sure everything is in order.

Deceptive advertising/unclear promotion terms

When you advertise something that’s on your site, try to make the advertisement as clear as possible to prevent confusion. For example, putting “50% Off” prominently in an add and then omitting the fact that it’s only for orders of $200 or more is likely to make some visitors turn away, feeling that you lied to them. All this does is wasting bandwidth as many of these people who clicked on your ad would not have seen your site otherwise if they knew the promotion was only for orders of “$200 or more”. So make sure that your ads don’t mislead people into visiting your site. Doing so only generates bad traffic anyways.

Prices too high

This is a popular reason given by people especially those who are more conscious of their shopping budgets. To prevent this from happening, there are some simple steps that you can take. Look around the web and check out your competitors websites. See what products they have and what their prices are. This is a tactic used by many retail establishments as well as online commerce sites as well. If you see that a competitor offers better value, see if there’s something that you can do to beat what they’re offering.

Unclear product descriptions

If you’re selling physical items such as clothes, make sure you include high resolution, detailed pictures on your site. Also, for any product you sell, give all the details that are relevant, like sizes, technical specifications, uses and advantages of the product, etc. Visitors are more likely to buy a product if they have some information about it.

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