Tag Archive | "Competing Products"

Understanding the Target Market for Your Info Product

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Understanding the Target Market for Your Info Product


If you’re going to be selling an info product, one of the things that you need to do to get the most sales is to understand who your target audience really is. This will help you set the price of your product at an appropriate level and also advertise, promote and market your product through the right channels. Understanding your audience means knowing who your potential buyers are going to be, as well as how much they would be willing to spend in order to find a solution to their problems or to answer the questions that they have. Here are some questions to ask yourself about your buyers:

  • How Motivated are They to Find a Solution to Their Problems?

Are your buyers people who are going to be really hungry for the information, or are they going to be people who will be merely curious about the niche? For example, if you create a beginners guide to online marketing, chances are that your buyers may not know that much about the niche and would be simply curious to see how online business works. However, if you’re selling a complete course on using social media to make money online, your buyers will already have some knowledge about the topic and have a stronger interest in it.

  • Have They Already Seen Plenty of Ads for Similar Products?

This depends on just how “unique” your product is. Is there a high chance that your potential buyers have already seen information about competing products and maybe even bought some of them? In this case, the price of your product will be a bit more important, as you will be competing for your buyers attention with other products out there.

  • Is Your Product Aimed at Newbies or People Who Already Have Experience?

Products that are at the introductory level and aimed at newcomers to a certain niche will usually do better if they’re priced at low, attractive rates such as $9.95 or $14.95. People who already have experience in a certain niche and are looking to expand their knowledge, on the other hand, are often willing to spend more money to get that information. They would be happy to pay more, as long as the product that they would be getting will genuinely give them what they’ve been looking for.

  • Do Your Buyers Spend a Lot of Time Online? What Sites do They Visit?

Knowing this will help you with your marketing and advertising. Is your target audience known for spending a lot of time on the internet each day? What kind of websites do they usually frequent? Do they visit niche related sites such as discussion forums? By knowing this, you can have a better idea as to where you can advertise your product for maximum exposure to your targeted audience. Remember that the more targeted your advertising will be, the more likely it will end up being seen by someone with an interest in what you’re going to be selling them online.

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Advertising Options Review – Article Marketing

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Advertising Options Review – Article Marketing


When you are promoting various kinds of affiliate or CPA offers, you need a way to get traffic to your offer. Obviously, the traffic will not come by itself so you would need to use some advertising methods to get people to see your site. There are many different kinds of ways you can use to draw visitors to your site. Each one of them has its unique advantages and disadvantages, so it is up to you to consider all available methods and make your decision. You would also need to see what types of promotion are allowed for a certain offer, as not all offers and networks allow certain methods of advertising. For example, email ads could be forbidden for certain offers. Let’s take a look at some ways you can advertise online:

Article Marketing.

This consists of writing short articles that will get the viewer interested in your offer and want to click through to your link in order to learn more. While these are often used in order to tout the benefits of digital products, such as ebooks on the Clickbank network, they can be used to promote almost any kind of affiliate or CPA offer.

The format that your article takes on will also depend on what offer you are promoting specifically. The most common types of articles are either general information on the niche or a review of a specific product or service. For example, if you are promoting a fax to email service and writing a general article on the topic, you will detail some of the advantages of using a fax to email service and explain to the reader how it works. If you were writing a review, you would write about how a specific fax to email service works and what its good points are.

Since you are writing in order to promote something your tone would need to stay positive. It is OK to include some slight disadvantages of a certain product or industry, but these would have to be drowned out by the positive aspects. It is also possible to compare different competing products in a “review” type article, but once again, the overall tone needs to stay positive.

Depending on where you are submitting your article to, you may be able to include your affiliate links in the body of the article itself, or you would be provided a “resource box” where you could write a short statement about yourself and put a link to your offer.

You don’t need to be a professional writer in order to create promotional articles. In fact, most of the content on the web is written in a way that even a 4th grader will be able to understand. You also have the opportunity to outsource your article writing to someone else if you are unsure of your article writing skills.

Where do you submit your articles to? There are many article directories online, such as Go Articles and Ezine Articles where you can post them.

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