Tag Archive | "Commerce Platform"

Get More Sales This Holiday Season: Get Your Website Ready

Tags: , , , , , , , , , , , , , , , , , , ,

Get More Sales This Holiday Season: Get Your Website Ready


If you operate an e-commerce site, you may have seen that the holiday shopping season, which is rapidly approaching, is also one of the busiest times of the year for retailers. This applies to both physical stores as well as e-commerce websites. However, many online entrepreneurs wonder as to how you can really profit from all of the shopping activity that will happen during this season. Here is some useful advice that you can use to boost up your sales numbers and reach the goals that you’ve set:

 

  • Start preparing early

 

The beginning of the month of November would be a good time to prepare your website and your marketing strategy for the holiday season. Why? Have you seen that many stores put up Christmas decorations and start their holiday promotions in mid November? This also applies to the major e-commerce sites out there. Now there is no reason as to why you, as an online entrepreneur, should not do the same. Preparing early will ensure that your strategies will be sound and well thought of, as you will not feel a rush to put things in place at the last second.

 

  • Get reliable hosting and related services

 

During the busy shopping season for the holidays, if you prepare yourself right, you can expect to see more site visitors and more purchases being made. It is essential that your site can handle this increased traffic. Far too many webmasters learn this the hard way when they see their site crashing due to too many visitors.

 

This is often the case with those using shared web hosting. The trouble with this type of hosting is that even though it is cheap, it is not meant to accommodate heavy use, especially if you are running an e-commerce platform that takes up a lot of resources, such as Magento or OS Commerce. For this reason, it is preferred that you get a VPS hosting account or a dedicated server to run your website on instead. A VPS costs around $30 – $50 a month and a dedicated server, for higher traffic sites, can be found for $75 to $300 a month depending on configuration.

 

Other service providers, such as your payment processors, also need to be reliable and work well with your site. It is preferable to have a backup payment processor available as this will allow for continuity should your main one fail. For example, you could use both PayPal and MoneyBookers as payment options for your e-commerce site. Therefore, if the PayPal service gets knocked offline because they ticked off Anonymous again and got DDOSed, then your customers can use their credit cards with MoneyBookers instead. You definitely do not want to lose sales and money because your site wasn’t working right. Remember, if your site won’t work, visitors will probably leave and go somewhere else and you are leaving money on the table if that happens to you.

 

 

Posted in How to, internet marketingComments (0)

Making Money with A Web Store

Tags: , , , , , , , , , , , , , , , , , , ,

Making Money with A Web Store


Would you like to own an e-commerce site? Many aspiring online entrepreneurs have had this idea. And in the world of online business, ideas are what matter. Remember that websites which are very powerful and have become a staple of the online business world today have all started with this: an idea.

 

Will you be able to be as successful as some of the big names in e-commerce right now? Maybe… but you have to be realistic and the odds of this actually happening are quite remote indeed. However, with the right ideas, business plan and execution, you will definitely be able to make some money with an e-commerce site. With the growth in online shopping, there are a lot of opportunities out there for you to make money. Here are the basic elements that you would need to think of when you start an online business of this sort:

 

  • Products to sell. Obviously this is the most important thing to consider when you are starting an online business. You will need to think about what you will be selling to make money from your site. This is the part of building an e-commerce site that you will want to give the most thought to.
  • A website. Since you will be selling products online, you obviously need to have a website to sell them. While some will tell you that building an e-commerce site is easy, creating one, depending on how complex you want it to be, can be a challenge. You can build a website from an “off the shelf” e-commerce platform, many of which are available for free. This will give you a “standard” or basic e-commerce site. But if you want to customize it more, you will need to either learn about things such as coding and graphic design, or hire someone else to do it for you. Your website will be the first thing that your customers see, so you obviously need to make it look good in order to make your online business appear trustworthy in your site visitors eyes.
  • Site visitors. Also know as traffic. Obviously, this is an important part of running an online business and it is also the most important one. Without any visitors to your website, there are no potential customers and therefore you will be making no money. There are various strategies that you can employ to bring some visitors to your new e-commerce website. But one thing that you need to realize is that at the beginning, growth may be quite slow. You will need to patiently build up some traffic by using various means of online promotion. There are some ways that you can use which will bring you free website visitors. However, this will require some work on your part. Also, you will need to study some of the online advertising and marketing methods if you would like to know all about the latest methods that you can use to bring some people as visitors to your site.

 

Posted in How to, internet marketingComments (0)

Choosing an E-Commerce Platform

Tags: , , , , , , , , , , , , , , , , ,

Choosing an E-Commerce Platform


If you want to build an e-commerce site, then you have probably noticed that your web host offers you a choice of “shopping cart” or e-commerce platforms. The most common ones are Tomato Cart, Magento, OSCommerce and Zen Cart. For those who are new to e-commerce, selecting the right platform for their needs may sometimes seem to be difficult. But there are ways to simplify the process. Here are some things to do if you are new to building e-commerce sites:

 

  • First, get informed

 

There are plenty of websites, blog posts, forum posts, articles and guides which are available freely online and deal with all aspects of e-commerce websites. By reading those, you will have more of an understanding of how e-commerce sites work and how the system which powers them works too.

 

  • Read some reviews

 

To get some information, you can read some reviews of various e-commerce platforms that were left by other online entrepreneurs and webmasters. This will give you a general idea as to which platforms are preferred by webmaster communities and which ones are not so good. However, it is important not to base your decision exclusively on comments left by others, as a platform that may be appropriate for one webmaster may not be for another one.

 

  • Do a test installation

 

The easiest way to accomplish this would be to create several subdomains on your main site and then install a different e-commerce platform on each one. That way, you will be able to try various platforms for yourself. You will be able to see the admin panel of the e-commerce suite right away and can see whether you are more comfortable working with one platform over another one.

 

  • Check for the availability of themes and add-ons

 

Most platforms come with a default theme, but many webmasters would like to customize their site even more. See which themes are available for the platform of your choice and consider whether they would go well with the website ideas that you have. Most e-commerce platforms also have additional plugins and add-ons which you can add that allow you to expand on the functionality of your e-commerce site, such as by adding multiple language support, etc.

 

  • Look at the support available

 

When it comes to support, you should be aware of one important thing: if you are using free, or open source software, the support that you will get will be quite limited. After all, it would be quite illogical to demand 24 hour a day phone support for a product that you are getting for free. Most of the support on open source products is done through community forums. If you are having a problem, chances are that someone else also experienced the same or a similar issue and posts were made on the forum regarding a resolution. But you should consider whether the support forum is really active and the users are interested in sharing information and helping each other. Obviously, if the entire forum is full of “Look at me! My site is the best!” threads, it will not be very useful incase of a problem.

Posted in make money onlineComments (0)

Is Magento E-Commerce a Good Solution for Beginners?

Tags: , , , , , , , , , , , , , , , , , , ,

Is Magento E-Commerce a Good Solution for Beginners?


If you are building an e-commerce website, you basically have two options. The first one would be to simply build a static site and add payment buttons for a service such as PayPal. While this may be OK for some people, it is not the best solution, especially not when you are building any kind of serious e-commerce site. You therefore need to use a type of content management system that will allow you to do things such as add and remove products, put some products as “featured” on your home page, etc.

 

There are dozens of different e-commerce platforms available out there. Some are free, while some cost thousands of dollars. One free e-commerce platform that many people talk about is Magento. It is included in the automatic installers for many web hosts and is touted as the most advanced free e-commerce platform. But is it really the best choice for you? Especially if you are new to e-commerce?

 

Well, to be honest, it is not. The first thing that you need to know is that Magento is an enterprise class e-commerce solution. Powerful, yes. But it is also very complicated to use for new users. But what about support? Isn’t there a knowledge base or something? Well there are support forums that are provided for users of the software. The problem with them is that there is not much “support” going on there. Mostly users saying “Oh! Darn this doesn’t work” and others joining in with “Yeah! It doesn’t work for me too! Bummer”. Magento staff rarely answer any questions on the forum and there is a reason as to why: the software is free. The support isn’t. If you want support from them, well then you would need to pay for it.

 

There are also a few other issues with Magento. The first thing is that the admin panel is quite slow. Sometimes it takes up to one minute for a page to refresh after you have made a change. It is not my hosting or my server that is a problem, believe me. I have tried with a cloud server and a shared hosting account. Both have given the same results.

 

What about customizing it? Magento says that you can customize their software fully to fit your exact needs and make the site look and work just like you want. Well, this is not a lie. It IS possible. Just extremely hard. There are some templates provided with the software, but they will not work for everybody. You can download some free ones or pay for premium templates, but the issue is that many of them are buggy and have problems working. You can also modify the code, as it is open source software. But you better be an expert on the Zend Framework. Otherwise, expect to spend several months (that’s right, months) learning it before you can accomplish anything useful with it. Quite simply Magento is not the best solution for beginners… unless you just want to take the default template and add a few products for your e-commerce site.

Posted in internet marketing, Website idea'sComments (0)


make money onlineSubscribe To Our Latest Updates

Enter your email address to receive our latest articles:

Advertise Here
Advertise Here

Information