Tag Archive | "Coca Cola"

Are You Looking for Low Cost Marketing Methods?

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Are You Looking for Low Cost Marketing Methods?


If you use the internet to advertise your business, one of your main concerns would probably be the cost of the advertising and whether it would actually be profitable for you, in the sense that your online ads bring you more sales than what you’ve spent on them. There are many types of companies that use the internet for advertising purposes. This ranges from individual marketers, small businesses, to multinational corporations. If you operate a small business, some would say that you’re already at a slight disadvantage when it comes to advertising. See, large companies such as Coca Cola or IBM have dedicated teams which work around the clock to design, test and run online advertisements. They can afford to burn through millions of dollars in advertising budgets simply to “try” whether a certain strategy would be successful or not. Obviously, you don’t have this privilege.

However, this doesn’t mean that you won’t succeed. There are some advantages with are unique to internet marketing and that you would not find in any other type of advertising solution. First is the exposure. In developed countries, nearly everyone has access to the internet in some way or form. This means that no matter who your target audience is, whether it’s young adults, business men, car owners, retirees, people who travel a lot, etc. they will be found online and there is a high chance that many of them use the internet to find information or to buy products or services that they would need for any reason. The second advantage of online advertising is the accessibility. In theory, anyone can advertise in any form. Sure, television ads, billboards or full page magazine ads don’t have a rule attached to them that they’re limited only to large corporations or to brands that are already famous. But the main barrier here would be the cost. Few small businesses can afford to make extensive use of these advertising methods, mainly due to the high cost of designing and publishing these ads. But with online advertising, everyone has the chance to put their message out in front of millions of viewers, all of that at a much lower cost than with any other method that you can use. You will also find that there are certain advertising methods which cost nothing in terms of money to use. The only thing that you would need to invest is your time, which will help you make the right choices as far as advertising your business online goes.

The main question remains: how do you find advertising solutions online which are both low cost and profitable. There are various ways to do so. However, business owners need to understand that saving money on online ads goes far beyond simply looking for the cheaper prices and also involves reducing wasted money. There are certain things that you, as a business owner, should do before you even look for ways to market your business in the online world.

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Promoting Your New Web Store

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Promoting Your New Web Store


Once you have your products ready and your website up, then there is one important thing left to do for you: promoting the web store that you’ve just built. In many cases, this is going to get a little bit challenging, due to the fact that you are going to be competing directly against dozens of online retailers which are already more established in the industry. But it is by no means impossible. There are some things that you can do to ensure success as well as one good strategy that is used by many small online retailers:

 

Sell Globally – Promote Locally

 

Obviously, one of the main advantages of e-commerce is that you can sell your merchandise to buyers all around the world. This is the reason that most e-commerce sites ship globally. But going against corporations that have billion dollar budgets is not really a wise move. This is why you will need to first start promoting your website locally, in your own area and community. This is also how many of the world’s global corporations started out. Coca Cola first started selling their product locally before going global. You will also find that many large internet providers and wireless companies first started offering their services in the city where they were founded before expanding. Therefore, if you want to succeed online, you will need to follow their lead, even though you may not actually have an objective of starting a global online sales empire such as Amazon. Now how do you do all of this? It is actually quite simple and we will get into some ways that you can accomplish this in the next post.

 

Target Your Audience by Language

 

Of course, not everyone can do this as not everyone speaks another language. But targeting your audience by language is an efficient marketing tool. All you would need to do is to have multiple versions of your website in different languages, such as French, German, Spanish, etc. This has many advantages for the owner of an online shop. First, you would get access to more customers, who may not speak English and would be searching for websites in their own language. Second, promoting your website would become easier if you do this. While websites in English make up the vast majority of online content, there is a drawback to this. You will get increased competition and therefore would need to outrank many other sites in order to get some customers. But in terms of sites in other languages, there is less of them. The customer base may be smaller, but it is still there, in the millions. Therefore, doing your SEO, pay per click ads and social media posts in another language would mean that there would be less websites selling the same thing than you. This will simplify the promotional process and make it give you better results, faster.

 

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Are MLM Opportunities a Good Way to Earn Money?

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Are MLM Opportunities a Good Way to Earn Money?


One question that a lot of people who want to work from home ask is: are MLM opportunities a good way to earn some money on the internet, or are they just overhyped scams? There is no definite answer to this, as some people have built a good income from them, while others hate this form of marketing.

 

MLM, or multi level marketing, is involves independent distributors reselling products of another company. However, a large aspect of MLM is not simply the sale of products, but recruiting others to be part of the business opportunity. But there are a few issues with the industry that some people may not like. This doesn’t mean that the entire industry is a scam or that it is a bad business model. But there are some issues that you should be aware of before you join any such business opportunity. Here are some of the most common problems that you will face in a lot of MLM businesses.

 

  • Low quality, overpriced, or “fad” products

 

Ask yourself this: if the products are so great, how come they aren’t being sold through traditional e-commerce, or at retail stores? You don’t see Coca Cola or Apple running MLM programs now, do you? In a lot of cases, the majority of the money comes from recruiting new participants in the business opportunity. The products are simply there so that the whole thing would not be called a pyramid scheme.

 

A lot of the time, you will see products that are overpriced and can be found for much less than what you need to sell them for to make a profit. Or they are simply “fad” products, such as the latest hype in weight loss or beauty. Of course, it is possible to make money from a fad (think Acai Berry, merchants and affiliates made MILLIONS from it), but if your entire business is based on that, know that you are running a “temporary business” and not something that will be sustainable for years to come.

 

  • Reliance on recruiting friends and family into the business

 

While it is definitely possible to market MLM opportunities online, a lot of companies make people rely on people marketing their offers to friends and family members, telling you that they will be the easiest prospects.

 

But quite honestly, this is really not the case. Most of them will just not be interested in having a business and if they listen to your speeches or presentations, it is only out of politeness or because they don’t want to get into an argument with you if they say no. Now if you push this kind of marketing too far, you will soon be joining the NFL (no, not the National Football League… but rather the No Friends Left club) and will have people avoid talking to you. After all, if you invite someone for dinner, would you really like them to start handing out marketing materials to your family? Probably not.

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Can You Really Get Free PPC Traffic As Some Products Claim?

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Can You Really Get Free PPC Traffic As Some Products Claim?


While searching for ways to reduce the cost of your pay per click advertising, you may have come across the terms “advertising arbitrage.” There are quite a few products based on this concept, including one called “Get Google Ads Free!” which was quite popular about two years ago. Many other products tout that it is possible to get your pay per click ads for “free” by simply “inserting a few lines of code” in your page. But the question remains: is this really possible?

I will get right to the point with the answer: technically, yes. But these methods will not be suitable for most affiliate marketers or even those who have their own products to sell. Why? Aren’t the ads supposed to be free?

Well, they aren’t. You will still be required to pay for your traffic just like anyone else. The whole idea behind the “advertising arbitrage” concept is that you hope to make up the cost of your pay per click campaigns by selling ad space on your website. Claiming that your pay per click ads will be “free” in this case would be the equivalent of saying that you can get a free 8 bedroom house by renting out 7 of the rooms in order to cover your mortgage payment.

This will simply not work if you are actively selling something on your site, whether it’s a product of your own or affiliate offers that you are pushing. The first problem is that by selling ad space on your landing page you will be potentially leaking traffic away to your competition. Advertisers typically buy ad space only on relevant sites. So the only people interested in buying space on yours would usually be those in the same niche. Have you seen an ad banner for Pepsi on the Coca Cola website? What about an ad for Ford on the Honda site? I don’t think so.

To further add to the problem, it will be very hard to sell ad space on your site if it is a relatively new one with limited traffic. If your only source of traffic is pay per click ads, it will also be extremely difficult to sell enough ads to cover your costs.

Now, can this method of “traffic arbitrage” actually work for some people? Yes, it can, but only if the goal of your site is not primarily to sell something. Let’s say you own a discussion forum, a free image host or a free web hosting service. You could sell some ad space on your site (one of the main ways of getting revenue from these kinds of sites) and then buy pay per click traffic in the hopes of getting more members and thus drumming up more recurring visitors to your site. This is, to my knowledge, the only way to make traffic arbitrage work. The only true way to get free pay per click traffic is if you find a promotional offer or get a voucher for X amount of dollars of free ads somewhere.

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