The biggest growing segment on the internet for traffic is mobile web browsers. Every smartphone (minus BlackBerry until BB 6.0, at least) has a very capable web browser able to display rich content just like you are used to on your computer.

The problem is, it isn’t always fluid. What does that mean? When you are viewing your website on the web browser, and you have an iPhone or Android phone (without Flash) your header image might not be there because it was Adobe Flash based instead of HTML. That ruins the experience for the viewer, and with more and more people that will be viewing your website on their phone you need to do something about it.

First thing first, no Flash. I don’t care if Android just announced they would be getting Flash today, you are still segmenting a huge piece of the market if you continue to use Flash on your website. It simply isn’t worth the hassle.

Another thing to be conscience of is your navigation. I have a Motorola Milestone and it doesn’t have the best touch screen (actually, it is horrendous). The inability to click on tiny links is very frustrating to me and ruins my experience (and wastes my time) on may of my favorite sites.

By making navigation bigger and easier to select (and not select the wrong one) you will improve your user experience both on computer and mobile browsers. Drop down menus are a great example, Android phones can click the first link fine, but any links in the drop down menu can be easily mis-clicked while on a mobile device, breaking the experience.

You can have a great website for a computer, but make sure you also consider the mobile device. Having your designer code for the mobile version as well is really important. Keep the mobile market in mind when doing anything, or have a complete mobile version. WordPress and many other platforms have great mobile plugins that allow you to easily transform your design into a mobile version, or create your own.