Tag Archive | "Buttons"

Facebook Coming Down on Fake Likes

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Facebook Coming Down on Fake Likes


The amount of likes that a Facebook page receives is definitely the biggest way to determine its popularity with its targeted audience. There are plenty of ways to get more Facebook likes on your page, such as by including social media buttons on your main websites and blog, or including a link to your Facebook fan pages with the emails that you send. But there has been some controversy surrounding Facebook likes recently, which affected some corporate, as well as political pages.

 

The issue of fake Facebook likes has existed for quite a long time, but it seems that it’s only recently that it was given a good amount of attention by the social network. Facebook has released an update on their blog on August 31st saying that they are taking action to remove likes that are deemed to be fake. However, the numbers don’t seem to be too dramatic. The update states that less than 1% of the likes for any particular page will be affected.

 

This includes likes that were purchased, generated by malware, as well as those that were generated by users who were deceived into liking a page. The latter category is one that has been often discussed in online marketing circles. Certain video sharing sites were using scripts that would force a user to like the page before they could have access to the videos. This goes against the basic concept of the Facebook likes, which are meant to be given only once a user has seen a certain page and found the content to be worthy of being included on their page and shared with their friends. Other ways of deceiving users was creating fake contests or giveaways, where users were promised non existent prizes if they liked a certain page. Of course, the prizes never came and very often the pages were then used to send spam messages onto the users news feeds.

 

Many online marketing experts aren’t too surprised by this recent move by Facebook. It comes a few weeks after many major advertisers have questioned whether advertising on Facebook truly brings them any benefits for their business or brand. There has also been the issue of fake accounts being used to like various pages, or friend random people only to send them spam messages. It appears that Facebook is simply trying to clean up its service by removing elements that create a bad experience for the user, in addition to lowering the perceived value of the social network to its advertisers.

 

But this recent action isn’t really likely to have any impact on most people who use Facebook as part of their social media marketing strategy. You should just stay away from any services that promise to give you thousands of likes from “real” users in exchange for payment. Very often, these likes are generated by malicious means and even if the users were real people, chances are that they wouldn’t have any actual interest in your page.

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Attracting Quality Traffic To Your Blog

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Attracting Quality Traffic To Your Blog


Now that you have your blog set up, as well as ideas on how you can get content to it, it’s time to think about how you will be getting some visitors to it. There are some ways to optimize your blog in order to receive the maximum amount of traffic, without spending money on advertising. Some of these ways are actually quite simple and can be implemented on a regular basis. Here is how you can get some high quality readers to your blog and keep them coming back:

  • Research Your Keywords

This applies to both your blog post categories, as well as the posts that you will be making. Research the keywords that you would expect readers to search for on search engines like Bing and Google. Do a comparison of the different keywords, such as their search volume and competition level. Select the right keywords to describe your categories. For your posts, include the keywords in a natural way. This is very important, as to ensure that your posts stay legible and not simply stuffed with keywords, you will need to include them in a fully natural way.

  • Include Sharing and Bookmarking Options

Integrate the “big three” social media buttons, such as Google+, Twitter and Facebook with your blog, by having like buttons for your blog itself as well as for individual posts. If there are other social networks that are popular among your readers, include their buttons as well. You should also put in social bookmarking links, such as Digg, Stumbleupon and Delicious, which will further allow your visitors to remember your blog as well as share it with others. An RSS feed would also be a good way to keep your readers loyal by letting them know when new content has been posted to your blog.

  • Submit Your Blog to RSS and Blog Directories

There are plenty of free blog directories that you can submit your blog to. Take advantage of them. Even if they may not bring you too much exposure in the beginning, a few visitors a day could rapidly turn into hundreds of visitors if your content is engaging enough for these visitors to share your content with others online.

  • Distribute a Press Release Regarding Your Blog

When you’re just starting out and have started adding some content to your new blog, distributing a press release about your blog could be a good way to get some attention. Press releases are often held in high regard by the “News” section of search engines, especially Google. You can find plenty of free information online on how to write an effective press release, what information to include in it, as well as where to distribute it so that you will get maximum exposure for your blog. This is one of the best ways to get some attention going to your new blog and can very well get you your first loyal readers if they like the topic of your blog and its content.

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Building a Home Page that Will Convert: Part 2

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Building a Home Page that Will Convert: Part 2


Previously, we’ve seen a few things that you can do to help your home page convert better. Implementing these can have excellent results as far as helping the conversion rates on your website. Here are some more things to consider when you want to increase the conversions that your home page will bring you.

Add Social Media Buttons

Even though users may not buy something from you right away, they might still be interested in your business and what it offers. For this reason, adding social media buttons that let your users follow you on popular social networking sites like Facebook and Google + is an excellent way to make them remember your website for the future, even though they didn’t get anything from it today. Of course, adding social media buttons on your product pages is also important, especially if you are selling items directly from your website.

Add a Bookmark Button

Again, adding a bookmark button to your site serves a similar purpose to what social media buttons do: they help users remember your business and makes them more likely to go back to your website when they’re ready to buy. Encourage users to bookmark your site as a way to keep in touch so they can check your site out later for any future products or promotions. Otherwise, you may have users who may have bought something from your site, but couldn’t remember what it was and they ended up on a competitors website instead when they were searching for yours.

Make Your Contact/Help Information Prominent

Sometimes a user would like more information about your business or your products before they make an order. This is why you should always include some FAQ or Help pages on your site, especially if you are running an e-commerce website. In any case, having a “contact us” button featured prominently on your home page is a great way to encourage people to contact you if they have a question. Make it open a pop up with a contact form where the user can fill in their name, email and message to you, so that you can get back to them right away if they have something to ask.

Let Users Create Content

Websites that have user generated content tend to do quite well. For examples of this, check out many travel websites, which dedicate an entire section of their website to user reviews of travel products, as well as having a discussion forum available where different people can discuss travel related topic. Some of the biggest e-commerce sites like Amazon also do it by letting users post ratings and reviews of products they’ve bought from the site. User generated content gets you free original content on your site, thus helping with SEO. It also helps improve the user experience, as your users will feel that they have a voice and can interact with your site better.

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Some More Tips to Keep Your Website Visitors Loyal

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Some More Tips to Keep Your Website Visitors Loyal


Previously, we’ve touched on some ways to keep your visitors loyal by providing content that will be relevant and useful to them, in addition to keeping your website updated on a regular basis. But there are also a few ways to not only attract website visitors to your site, but to keep them coming back for more, thus increasing the profit that you can make from your visitors. Here are some more methods that you can use as a webmaster:

 

  • Use Social Media Buttons

 

Social media is all about staying in touch. While the primary purpose is obviously staying in touch with people, social media can also be a very good tool for businesses that want to stay in touch with their customers or visitors. Take a look at any website for a large company. You will often see a “Follow Us On Twitter” or “Check us out on Facebook” type of link and a social media button. If the top companies in the industry are doing this, why shouldn’t you? It doesn’t take much. Simply create a social media page on the networks you want to use and then place the buttons on your site. Interested visitors will then follow you on these social networks if they want to.

 

  • Maintain a Blog on Your Site

 

It may not always be easy to highlight new updates, depending on the configuration and layout of your website. But a blog is perfectly designed for that. Simply including a blog on your website will allow visitors to see recent updates, as well as get information on things that are relevant to your niche. It also has some great benefits for SEO. People see blogs as a more “personal” way of communicating, so they are more likely to read them than the content of a “commercial” website.

 

  • Add a Forum to Your Site if You Can

 

Of course, this will not be a solution for everyone, but it will work for many webmasters. Create a forum and add it to your site. There are plenty of free forum scripts available and many webhosts already include a few in their web hosting packages. Set up a discussion forum on your site which will contain categories such as FAQ’s, new announcements, industry discussions, etc. You can populate the forum with stickies containing tutorials on how to use your products or services, frequently asked questions about your business, etc. Your website users can then create threads if they have questions or if there is something that they do not like about your website or business. This gives you an insight of what your visitors think about your site and also opens up another avenue of communication with them.

 

These are all excellent methods if you want to make your visitors come back to your site often. But the main element that you must remember is this: give your visitors what they want. If they like your content, they will naturally want to come back.

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Is Magento E-Commerce a Good Solution for Beginners?

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Is Magento E-Commerce a Good Solution for Beginners?


If you are building an e-commerce website, you basically have two options. The first one would be to simply build a static site and add payment buttons for a service such as PayPal. While this may be OK for some people, it is not the best solution, especially not when you are building any kind of serious e-commerce site. You therefore need to use a type of content management system that will allow you to do things such as add and remove products, put some products as “featured” on your home page, etc.

 

There are dozens of different e-commerce platforms available out there. Some are free, while some cost thousands of dollars. One free e-commerce platform that many people talk about is Magento. It is included in the automatic installers for many web hosts and is touted as the most advanced free e-commerce platform. But is it really the best choice for you? Especially if you are new to e-commerce?

 

Well, to be honest, it is not. The first thing that you need to know is that Magento is an enterprise class e-commerce solution. Powerful, yes. But it is also very complicated to use for new users. But what about support? Isn’t there a knowledge base or something? Well there are support forums that are provided for users of the software. The problem with them is that there is not much “support” going on there. Mostly users saying “Oh! Darn this doesn’t work” and others joining in with “Yeah! It doesn’t work for me too! Bummer”. Magento staff rarely answer any questions on the forum and there is a reason as to why: the software is free. The support isn’t. If you want support from them, well then you would need to pay for it.

 

There are also a few other issues with Magento. The first thing is that the admin panel is quite slow. Sometimes it takes up to one minute for a page to refresh after you have made a change. It is not my hosting or my server that is a problem, believe me. I have tried with a cloud server and a shared hosting account. Both have given the same results.

 

What about customizing it? Magento says that you can customize their software fully to fit your exact needs and make the site look and work just like you want. Well, this is not a lie. It IS possible. Just extremely hard. There are some templates provided with the software, but they will not work for everybody. You can download some free ones or pay for premium templates, but the issue is that many of them are buggy and have problems working. You can also modify the code, as it is open source software. But you better be an expert on the Zend Framework. Otherwise, expect to spend several months (that’s right, months) learning it before you can accomplish anything useful with it. Quite simply Magento is not the best solution for beginners… unless you just want to take the default template and add a few products for your e-commerce site.

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