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Improving the Performance of Your Online Advertising

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Improving the Performance of Your Online Advertising

Previously, we’ve seen how important it is to keep track of how your online ads are doing and what you can do to make this happen. But if you notice that you’re not really getting the results that you were hoping for from your online marketing efforts, then there are a few things that you can do to try and solve the problem. Here are some areas that you can examine more in detail to try to change the way things are going:

Your Ad Copy

Having a good ad copy is essential to success in the online world. The ad copy is basically the ad itself, which could be a text ad, video ad, or banner. Look at how your ad is made. If it’s a text ad, like in a classified ads site, is it well written, without 10 spelling mistakes per sentence and gives people an accurate representation of your business (products, prices, etc). Does it have a call to action? For a banner ad, is it visually appealing? Does it at least give some information about what you’re promoting? Having a good ad copy can make a big difference.

Keywords/Demographics/Other Parameters

These would be factors that are specific to each type of online advertising method you use. For example, if you use PPC ads on search engines, you will need to target the right keywords. If you use media buying, you can select demographics so that your ad will be displayed on websites that are more likely to be frequented by the section of the population which are your target market. You can also select your ad to be displayed on specific sites, etc. Don’t forget geo targeting. If you have a local business, showing your ads world wide is simply a waste of money. Get familiar with the advertising method that you’re using and tweak some of the parameters as necessary.

Marketing Channel or Specific Site/Service

Not every single advertising channel will be appropriate for every business. Also, certain specific sites or services could yield better results for some users. For example, a company may not get much luck getting good customers on the classified ad site Craigslist, but could get much more quality visitors and customers from Backpage, etc. Don’t hesitate to drop a certain service or advertising channel from your portfolio completely, especially if after making many changes, plus putting in time and money you aren’t able to make anything work well for you. There will always be other options available to you.

Obviously, these are just some general tips on what you can change to get some improvement. There are plenty of free resources available online such as e books and forum posts which deal with the specifics of certain advertising channels, or give advice on how to promote a specific kind of business online. By reading these materials, you will get a better look at some additional things that you can do to improve the way your online ads are now doing.

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Are You Ready For Your Own Home Based Business?

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Are You Ready For Your Own Home Based Business?

Many would like to believe that setting up a home based business is easy and requires little preparation on your part. In reality, this is not entirely true. There are a few things that you first need to get in order before you start any type of online or home based business, and also some facts about the industry that you need to be aware of.

Set up your work space the right way.

First, you need to prepare the space where you would be working. If you live alone in a 1 bedroom apartment, this wont take much from you. But if you have kids, a dog and a host of other distractions, you need set up a dedicated workspace where you can work without being distracted. Remember that distractions while working will cause lost productivity.

Plan your schedule accordingly.

While ads for online business products will often tell you things like “work anytime you want, anywhere you want”, you still need to be well organized. Plan ahead and determine during which hours of the day you will be working, and what you will be working on during that time. Not having a schedule will often result in running out of time to do the work that you have to do during the day, and then having to play catch-up tomorrow.

Know that you will be responsible for all of your decisions.

If you own a home based business an work for yourself, you have the advantage of making your own decisions at all times and not having a boss breathe down your neck. While, of course, this is a positive thing, it also means that you have a lot more responsibility. You can’t blame coworkers, team members or superiors in case something goes wrong, because you don’t have any. This is why you always need to be aware of the consequences that your decisions will have on your business, both immediately and further down the road.

Make sure that you are financially prepared.

While certain types of online businesses can be started with little or no money, in most cases you would need to invest a bit in things such as web hosting, domain names, advertisements, etc. Furthermore, the amount of money that you make could vary from month to month depending on how well you are doing. Unlike a “regular” job, there is no guarantee that you would make a specific amount of income every month. You could also end up making no money whatsoever during certain periods. You should prepare yourself for these circumstances and always have a backup plan should something go wrong with your current business model. For example, if you are reselling goods on eBay, your main supplier could go out of business and leave you nothing to sell. If you had maintained adequate inventory in stock at all times, or several backup suppliers for your merchandise, this wouldn’t affect you as much.

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Tips for Using Blogs as a Traffic Source

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Tips for Using Blogs as a Traffic Source

A great example of a nicely integrated store/blog.

Blogs can be a great source of traffic for your main website. If you are selling Android accessories for Android based cellphones, it would be a great idea to have a blog set up as a side project in order to do a few things:

  • Keep your buyers and customers informed.
  • Keep constant new information coming from your website which can then be picked up by Google.
  • Announce product updates, etc.

As an Android accessory sales website owner, your most important thing is to get users and visits who A) have Android phones and B) might potentially buy something. It can be a great attractor for your visitors to see that you have a blog because it gives a personal element to your site as well.

Blogs are one of the resources which are free or very cheap to set up. These services are one of the essential traffic sources that any advertising plan needs to get more exposure to specific websites. The common options do take time to increase in readers and thus improving the influence it can have on the audience. Well established Blogs are also an important resource when you use them wisely to help you provide traffic to your websites.

The most common option is to create a blog with a popular service and keep it updated. The blog can be anything relating to the business, products or services which are being offered. The more information that is placed on these blogs, the more can be indexed into search engines which will help route common searches to the blogs, which in turn could route traffic to the website(s) that need the traffic. This option does take time, but the great thing is that many blogs can be created and be about different subjects in the industry and still lead traffic to the same website(s).

The other option which works well is to keep watch for blogs that offer information about the same field or subject that relates to the websites needing promotion. These blogs will usually have comment sections that allow for comments from readers to be shown. Of course, many of these comment fields will be offered with spam protection so the comments need to sound natural to post without being filtered out. The way that these comments can help improve traffic to websites is the fact that they are usually indexed by search engines. They can be used to place a link back to the websites that are being promoted for additional search engine weight.

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