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Full Time Online Business: Part 4 – Your Own Product

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Full Time Online Business: Part 4 – Your Own Product


Selling your own information product is something that is mentioned in many internet marketing courses. There are plenty of guides, some free, some others costing several thousands of dollars, which say that it is truly a way to succeed on the internet. Many marketers will ask themselves this important question: is all of this actually true, or is is actually just hype to get these guides to sell.

 

Well, the short answer is yes, you can make quite a lot of money by creating an info product and selling it on the internet. However, this is not the way to go when you are just starting your online business. The main reason behind this is that it will take a lot of time for you to create a successful product that sells well. In fact, this can take several months. You are thus much better off focusing on some other ways to make money online in the beginning and then moving on to product creation later on. So what do you need to succeed by creating an informational product and selling it online?

 

  • A good product

 

This should be something that fills a need and that answers a question that people have. While the “make money online” niche is extremely popular, it is quite saturated at this point. Look at some other successful products outside of this niche. There are plenty of guides that talk about converting your car to run on water, getting rid of acne, whitening your teeth, building a wind turbine or solar panel to power your home, etc.

 

  • A good sales page

 

The sales copy that you use must include all the necessary elements that will make the reader want to buy your product. As such, you will either need to study some copywriting techniques to create your own sales copy or hire the services of a professional copywriter. The latter option will not be cheap, however. It can cost you several thousands of dollars to have a sales copy professionally written. However it can make quite a difference in the amount of sales that your product will make.

 

  • Getting others to promote your product

 

Of course, it is possible to use various internet marketing strategies to get sales for your product. But wouldn’t it be better to have others do the work for you? In that case you would need to recruit some affiliates. However, this does not mean that you can simply put your product up on ClickBank and expect dozens of affiliates flocking to promote something they never even heard about. You will need to go around internet marketing forums, talking about your product and promoting it to affiliates who will be interested in bringing sales to it. While this is certainly quite possible to do, it will still demand a lot of effort on your part to get affiliates to become interested in it.

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Some Free Online Marketing Methods

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Some Free Online Marketing Methods


When you are looking to advertise online, you will find that there are plenty of ways to do so. But one complaint of many internet marketers is that they don’t have much of a budget for their marketing activities. But this is not a problem if you are serious about succeeding online. There are plenty of ways for you to get the word out about your website without you having to pay anyone. Sure, it will take a bit more work on your part, but the results will definitely be worth it. Let’s take a look at some of them:

Article Marketing

One of the most famous ways to get the word out about your business, product or website. All you have to do is to write articles which are related to your niche and include a link to your website either at the end of the article or in the body of the article (this depends on the rules of the site where you put up your articles). You would then submit them to various online article directories.

Video Marketing

Video marketing means creating videos about your business and then uploading them to popular video sharing sites such as YouTube. Users will then watch the videos and have the opportunity to continue on to your site by clicking a link if they like what they see. If people really like your video, there is always the possibility that they will share it with their friends, who will then share it with theirs, etc. This creates what is called the “viral effect” and means that your video could potentially be seen by millions of people everywhere.

Social Media

Social networking sites such as MySpace, Twitter and Facebook are being used by millions of people from all over the world. Creating a presence on these sites for your business is an excellent way to get visitors to your site. Remember, the traffic is already there on these sites. All that you have to do is to capture it.

Classified Ad Sites

These sites function in a way similar to newspaper classified ads, except that they are more flexible and powerful. On most sites, placing an ad is free. Certain sites allow you to include a link to your website, while others charge you a small fee for each ad in order to do so. Classified ad sites are definitely worth checking out to see if they are a good marketing tool for your business. These cost much less than newspaper ads and are much more likely to generate traffic and customers for your business than print advertising.

This is just an overview of ways that you can use to market your site. If you want to succeed in the world of internet marketing, you definitely should get familiar with them. Remember that these aren’t methods only used by “cheap” or small time marketers who can’t afford other ones. Even successful online businesses that make millions each year use them, so why shouldn’t you?

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A Successful Business Product

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A Successful Business Product


In order to make money online with a product it has to be successful. To make a successful product you must consider products that will attract the most attention, products you are extremely knowledgeable in, and can enjoy creating.

Attracting Attention
Do some online research and you can easily find products that are sought after in today’s market. If you are looking to create a product for use on a social media site, it would only be fitting that you focus on the more popular sites for social networking, like Facebook and Twitter. If you were to focus on a media site like MySpace, it is a less popular subject today than it once was, therefore it will not make as much profit as possible.

Knowledgeable
Products you market online should be related to a niche that you are familiar and knowledgeable in. Your consumers want to know that you are an expert in the particular topic you speak about. In order to ensure your consumers a product they would want to pay for you need to deliver information that is not easily accessible in other places. If a consumer finds value in your product you are more likely to receive recommendations and repeat business.

Creativity
Use your creativity to market your product and share information in ways that other sources do not. Since you will be dedicating a lot of time and attention to your product you need to make sure it is something you enjoy doing. The more you can enjoy creating one product the more information you deliver to your consumer, who can easily tell if you are passionate about your particular topic of choice.

Consider these three things before you develop any product to market online, especially if you are looking to generate money from your product!

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