Tag Archive | "Business Online"

Better Use of Social Media

Tags: , , , , , , , , , , , , , , , , , , ,

Better Use of Social Media


We all know that social media use is very important to promote a business online. In fact, the majority of businesses, both large and small, now have a social media presence. But there are a few things that you should know if you want to make the most out of your social media marketing efforts. Here are a few tips that are used by some of the leading online marketers:

 

  • Understand Your Audience and What They are Looking For

 

Having an understanding of who will read your social media pages will allow you to tailor your overall marketing strategy to their needs. For example, if you want to get maximum response to your new posts, you should time them correctly. If the majority of your readers will be working between 9 to 5, for example, making new posts during these hours will not get you as much readership as you want, as by the time the user gets home and logs into his Facebook account, your update will probably be buried under a dozen others on their news feed.

 

You should also consider what your audience is looking for when they visit a company’s social media page. Some may be motivated by discounts and saving as much money as possible on their next purchase. Others may be looking for the latest and most innovative products in your niche without too much regard as to how much they cost. Then, there are readers who also want to be informed about some of the happenings in your industry without feeling that they’re constantly being marketed to and enticed to buy something from you.

 

  • Encourage User Participation and Feedback

 

Remember that social media pages allow two-way communication and aren’t just a “billboard” for you to promote your products. Encourage your users to talk to you on your page, by asking them what type of content they would find useful, or what they think of a certain post. This will help capture people’s attention and keep them engaged. You may also get some good ideas on what you would want to post on your page in the future.

 

If you want to know a bit more of what your users think, consider creating a poll or short survey and post it on your page. Ask users what they think of a certain piece of niche related news, how they use products they’ve bought from you, how they like to shop online, etc. While this may not be the most scientifically correct way of gathering market research data, it can give you some ideas on what you can do to improve your business overall.

 

  • Get Everyone Involved

 

Should all your staff be involved in your social media efforts, or should you have a dedicated team to manage your pages? Actually, it’s best if everyone was involved at some level. Tomorrow we will see how everyone in your business can participate to improve your social media presence.

Posted in Business opportunity ideasComments (0)

Building Your Online Reputation: Which Channels to Use – Part 2

Tags: , , , , , , , , , , , , , , , , , ,

Building Your Online Reputation: Which Channels to Use – Part 2


Yesterday, we’ve seen some channels that you can use online to get your business a good reputation. There are a few others that you can use as well. Of course, you will need to adapt these to the niche that your business is in and not all may apply to you, but you should try to use as many as possible as it will reinforce positive information about your company online.

 

  • Discussion Forums and Online Bulletin Boards

 

Forums related to your industry are a great way to make your products and business shine online, by showing your potential customers that you’re active in engaging them and also available to quickly answer any questions. But you should remember to follow all the rules specific to the forum that you’re using. Spamming online forums is definitely not the best way to build your reputation online and will probably accomplish the exact opposite. The best way to use forums is to advertise in the “Buy/Sell” section, participate in general discussion and have your company website in your forum profile and signature. This can also help you get useful backlinks for SEO purposes.

 

  • Review Sites

 

There are plenty of business review sites that are specific to certain industries. Here you won’t have much to do, as it’s your customers that will be leaving reviews on them after they’ve made a purchase from you. What you can do, however, is to add your business to some of these sites and keep checking them regularly to see if users have posted comments.

 

  • Blogs

 

Having your own blog can definitely be a good way to help promote your business online, but when it comes to establishing your reputation, you can do a lot by participating in other people’s blogs. Leave comments that include a link to your website on blogs that are related to your line of business. You can also become a guest blogger on another person’s blog. This will get you a link to your website at the bottom of the post and will establish you as a knowledgeable person in your niche.

 

  • Press Releases

 

Online press release sites are quite good if you want your business to get more recognition. You can write a press release and submit it to several free sites when you do something new, such as opening up a new location or launching a new product. Those who search for your company or products that you offer online will see the press release under “News” results in Google and will often be interesting in reading more. In many press release directories, you can also include a link back to your main site, which again will be very helpful as far as SEO is concerned.

 

These are the main methods that you can use to establish a good reputation online. Tomorrow we will go into more details on how you can more efficiently use some of these channels.

Posted in Business opportunity ideasComments (0)

Building Your Online Reputation: Which Channels to Use

Tags: , , , , , , , , , , , , , , , ,

Building Your Online Reputation: Which Channels to Use


Your online reputation is essentially everything that can be found about your business online, whether it’s content that’s created by you or by other people. Obviously, if you want to build a solid online reputation, there are certain basic things that you need to do, right from the very beginning. If your business is brand new, it may seem to be a bit difficult to get started, but in reality you just need to take a few steps in the right direction. We will now present you some useful tips on how to make this all happen:

 

  • Have a Website With All the Necessary Information

 

Obviously, you know that if you want to be found in the online world, your business will need a website. But your site should also be complete, with detailed information about your products, as well as information on what they’re good for and how to use them. This will give more pages from your company in search results and will also help your site get found more easily.

 

  • Allow User Reviews and Ratings of Your Products When Possible

 

When people shop online, they not only want to find the product that they’re looking for, but they also want to know if it’s good or not. One advantage of online shopping versus in-person shopping is that on the internet, you can quickly read some comments that were left by other users about a product. If what you offer is of good quality, then allowing users on your site to leave a rating or comment about the product will be beneficial for you, as an online shopper will instantly see that people were satisfied with their purchase.

 

  • Get Your Company in Business Directories

 

This serves several purposes. It helps people find your business, it provides useful backlinks for SEO purposes and it also helps you build your reputation in a few different ways. First, the more your company is “out there”, as in listed in several online business directories, the more it appears to be a stable and legitimate business. Furthermore, many online business directories have a feature that allows their users to leave reviews about businesses that they’ve used in the past. Another excellent way to get positive user comments to show up when someone Googles your company’s name.

 

  • Participate in Social Media

 

Again, this is great for marketing, but is also great for building your reputation online. All you need to do is to set up accounts on social media sites such as Facebook, Google+, Twitter, LinkedIn, etc. People can now comment about your company and leave reviews of your products. You can also use your social media accounts to release important announcements related to happenings in your business.

 

There are also a few other channels that you can use to quickly build your online reputation. We’ll take a look at these tomorrow.

Posted in make money onlineComments (0)

Making Your Business Look Trustworthy Online: Part 2

Tags: , , , , , , , , , , , , , , , , , , ,

Making Your Business Look Trustworthy Online: Part 2


It’s a known fact: the online world is filled with shady businesses that engage in questionable practices or sell bad products. Your website visitors will want to be assured that they’re dealing with a legitimate site and not a scammer. The way that your website looks and the elements that it contains will be instrumental in helping reassure your buyers that they’re on a reputable website. Here are some more elements that you can include:

 

  • Original photos of your items

 

Even though you may be selling items that are very common (for example, everyone knows what an iPod looks like), avoid using stock photos or the same pictures that are found on the manufacturer’s website. This doesn’t do much to help assure the buyer that you actually have the items that you claim that you’re selling.

 

Whenever possible, take pictures of the items you sell and post them on your website. Include pictures from different angles, as well as any accessories that normally come with them item. To help prevent unauthorized use of your photos by other sites and to make the photos look more legitimate, you can add a digital watermark to them with your business and website name. If you run a small business, including a card with your business name and website next to the item in question is another good way of showing buyers that you’re legit.

 

  • Allow comments, reviews and ratings

 

One thing that is noticeably absent from websites that sell shady products or have questionable billing practices is a section where real buyers can leave comments about their purchase. That’s quite logical. A scammy site wouldn’t want to give buyers the chance to sound off on their products, as the review section on their website will quickly fill up with negative information.

 

But if you do business honestly and sell good products, there is no reason as to why you shouldn’t incorporate the option for buyers to leave feedback on your products. Having feedback that is perceived by the visitor to be authentic and coming from people who have bought from you will automatically send the message that your site is the real deal. It is far more useful than having “testimonials”, which are often simply fabricated by some of the less scrupulous operators out there.

 

  • Information about your company’s management or employees

 

Having a section which shows the names, pictures and a short bio of your company’s management team and key employees will avoid making your company look like a “faceless” business. Visitors to your site will be more likely to feel safe if they know that they’re buying from real people. Genuine entrepreneurs who are building a long term business will be proud of that fact and won’t have any problem associating their name with the companies they run.

 

It is the scammers that hide behind aliases and structure their corporations in a way that requires hours of detective work to find out who is actually running the show.

Posted in internet marketingComments (0)

Making Your Business Look Trustworthy Online

Tags: , , , , , , , , , , , , , , , ,

Making Your Business Look Trustworthy Online


When shopping online, one of the things that makes many internet users hesitant at buying from a specific site is their perceived reliability and honesty of the business that they’re dealing with. Sure, you can offer the best quality products and offer your customers with top notch customer service, but you will need to convince them that this is something that you truly offer. There are quite a few methods that you can use to make your site appear more trustworthy in the eyes of online shoppers. It’s nothing too complicated, really. All that you have to do is to include certain elements on your website.

 

  • The main design

 

Your site should be neatly designed and load correctly in all browsers without errors. Every element should work, such as the links and graphics. Text on your site should be free of grammatical and spelling errors. It has been demonstrated time and time again, a site that looks “professional” will immediately get more trust from visitors than a website that looks like it was put together in 10 minutes.

 

  • Contact information

 

If something goes wrong, buyers will want to have the assurance that they will be able to contact you to resolve the issue. They also want a quick way to get in touch with you should they have questions about your products.

 

The contact information that you provide will depend on the type of products that you sell and the specific kind of business that you run. If you have a physical location, including your address prominently on your site will help reassure visitors that they’re dealing with a “real” business. But even if you only sell digital products, posting some contact information prominently on your site is still a necessity. Include a phone number and email address if possible. Make sure that the “Support” or “Contact Us” button is well visible on your site.

 

If visitors need to read through the fine print at the bottom of the page just to see your contact information, this gives the impression that the only purpose of your site is to sell things, but that you don’t really care too much as to what happens after the buyer completes the purchase.

 

  • Social media buttons

 

Linking to your company’s social media pages from your website will give the impression that you’re a more established company, rather than a fly by night website. Therefore, you should include some links on your website to your Facebook, Twitter or Google+ pages. Not only will this help with marketing, but it also reassures the visitor that they would have a way to contact you or post comments about a purchase that they’ve made from you.

 

While these are some of the top elements you can include on your website, they’re not the only ones. Tomorrow, we will take a look at a few other things that you can do which will help instill trust in the people who come across your website.

Posted in internet marketingComments (0)

Is There a “Best” Way to Market a Small Business Online?

Tags: , , , , , , , , , , , , , , , , , , ,

Is There a “Best” Way to Market a Small Business Online?


One of the questions that comes up very often in online marketing forums is something similar to this: “I own a business in such and such industry. What is the best way for me to do internet marketing?” The problem with that question is that there is often no one specific answer to it. The world of online marketing is a very vast and diverse one, with many methods, techniques, tools and services that you can use to accomplish your goals, whether these are to get more visitors to your sites, to promote a specific product that you’re selling, or to get more exposure for your business.

The exact methods that you use will largely depend on who you are and what you’re trying to do online. But in the majority of cases, it is not just one marketing method that should be used, but a combination of several of them. What will be variable, however, is the degree of attention that you will give to each of these methods.

If you’re trying to get your business more recognized and known as the leader in its field in your local area, then using search engine optimization is a must, as you will need to ensure that people who search for what you have to offer will be able to find your business. A large number of people use search engines when shopping for something, so it is imperative that your site can be easily found by them. But SEO is not the only way to do this. If you want the best results, you should use a few complementary methods to get the word out.

You can, for example, make posts on local online classified ads websites. Or you could buy advertising space on websites that are related to your niche, or frequently visited by people from the area served by your business. To gain more visibility, it would also be a good idea to create pages for your company on the popular social networking services.

Once you see that you are getting results, you can keep your website visitors interested in what you offer by offering an email newsletter that they can subscribe to. You can also create a blog where you keep users updated on new happenings in your industry, as well as new products that your business has to offer them.

As you can see, there isn’t really a “quick” solution to marketing a local business on the internet. You should spend some time putting together a complete online marketing strategy where you will think about your goals, as well as the methods that you want to use to accomplish them in the online world. Remember that it is also important to keep track of your progress, as this will let you know which areas of your marketing plan are working well and which others may need a little bit more attention so that you can improve them and make them work as efficiently as possible.

Posted in Entrepreneur NewsComments (0)

Keeping an Eye on Email Open Rates Crucial For Marketers

Tags: , , , , , , , , , , , , , , , , , , ,

Keeping an Eye on Email Open Rates Crucial For Marketers


If you use email marketing to promote your business online, one of the key metrics that you would want to keep an eye on would be your email open rates. These denote how many of the email messages that you’ve sent out have been read by the recipient. Of course, unless you have a small and very highly targeted email campaign, not all of your messages are going to be opened and read by the user, for various reasons. Some people just don’t pay any attention to marketing messages, no matter how much effort you’ve put in crafting a catchy subject line to get their attention. Others may not check their email inbox that often.

But in general, how is email marketing doing so far? We all know that it’s one of the most widely used online marketing methods, mainly due to the high conversion rates that it can bring to businesses that use it. Email marketers would often like to know what the general trends are for email open rates so that they can adapt their overall marketing campaigns. There are some numbers that were recently released by Silverpop as part of their 2012 Email Marketing Metrics Benchmark Study. This study looked at email messages sent in 2011, as well as the first quarter of 2012.

The mean email open rates for all of the regions that were studied was of 20.1%. In the USA, the mean rate was 19.9%, Canada stood at 20.7% and the region of Europe, Middle East and Africa was at 20.9%. This goes to show that there aren’t any major differences related to email open rates based on the geographic region where the recipient is located. The mean global open rate has dropped from 2009, where it was sitting at 22.2%.

But what about click through rates? Out of the people that actually take a few seconds to read your message, how many of them can you expect to click on a link in it and proceed to your site? Email marketing has been shown to produce some very good CTRs and the data from the most recent edition of the study seems to confirm this.

The global mean CTR is at 5.2%. For the United States, this number is slightly above average at 5.4%. Europe, the Middle East and Africa has a 5.1% CTR. What is a bit surprising is that Canada’s CTR is noticeably lower at 3.8%. Compared to the same study done 2 years ago, click through rates have increased. In 2009, the mean global CTR was at 4.5%.

Now that you have these details, you can get a much better idea of just how email marketing is performing around the globe. But you must remember that the results that you get will vary on many factors, such as the industry you’re in, your targeted demographics, as well as how you personalize your email messages and target the recipients. If you do your best, chances are you will see a great benefit from email campaigns.

Posted in internet marketingComments (0)

Increasing Your Local Business’ Online Visibility

Tags: , , , , , , , , , , , , , , , , , , ,

Increasing Your Local Business’ Online Visibility


Have you just started to use the internet to promote your local business and want to gain more visibility online? There are several ways to accomplish this and many channels that you can use to get your business feature more prominently in search engine results as well as other sites that users interested in what you have to offer would visit. Here are some easy methods you can use to get started:

  • Get a Website

There are plenty of solutions available to create your business website. There is also a lot of information available freely online about web building that you can use. Of course, you also have the option to hire an individual or a company to create your site for you. The most important part is having a site. When you begin, you can create a simple “place holder” page for your business, with its name, address, contact information, opening hours, logo, some pictures and basic information on what you have to offer. All of this can easily fit into one page. This is perfect if you want to get online but you don’t have the time or money to get a full website done right now.

  • Be Sociable

While there are various ways of getting more attention to your business, social media is one of the easiest and most efficient ones. Before you look at any other types of advertising methods, you should create social media pages for your business on all of the main networks. Build your presence on Facebook, Twitter, LinkedIn and don’t forget Google +. Creating a page for your business on social networking sites is easy. All you need to do is to input the same information than you would on a one page website that presents your business (opening hours, products, contact info, etc). Plus, you can share pictures, videos and other media on your page.

There is a whole lot more that you can do with a social media page for your business, but setting one up is obviously the first step. Be sure to link your personal profiles with your business page and share the page with your friends, or at least those that you think would be interested in your business. This will help you get some exposure and will be very beneficial in search engine rankings.

  • Create a YouTube Video

YouTube isn’t just a site for watching music videos and putting up a cute video of your dog riding a skateboard. You can also use it to draw more attention to your business. There are many ideas, but the most simple one involves a short presentation of your business, followed by a video of you walking around parts of it (if it’s a retail store) and a link to your website in the description. While it won’t be as effective as a TV commercial, it will get you one more point of exposure online and help your standing in search engine results too.

Posted in How toComments (0)

Getting Followers to Build Your Online Authority

Tags: , , , , , , , , , , , , , , ,

Getting Followers to Build Your Online Authority


Previously, we’ve seen how important it is to build social media authority and what benefits it can bring to your online business. Many online marketers are curious to know how they can build up their authority on social networking sites such as Facebook and Twitter. The first thing that you need to think about is that authority has to be built over time. For this, you need to create an online presence that is solid and large. Of course, this may sound easy in theory, but in practice, it will demand that you make a lot of efforts.

The first thing that you need to think about is to attract as many people as possible around you. Give them an opportunity to comment on your updates and to share information about you. The more people you get following you, the better. What you post is extremely important, as it will serve to build interest. If you simply post links to a few popular articles that you’ve found on the web, this will not do much to increase the amount of followers. Simply because there are so many people doing it already.

On Twitter, you will want your account to be followed by the most active users. Those are the users which will frequently retweet messages to others. Find out more about the people who are marketing in your niche on Twitter. Look at their followers. See what they comment about and what they retweet.

Getting followers is important, but you will also want people to find out more about your business. Now how do you do this if you’re sometimes sharing third party content? There are some ways around this. If, for example, you found a certain YouTube video to be interesting, instead of linking directly to it, why not create a blog post and embed it? That way, you can give your own opinion on it and allow users to comment on it. Chances are, some of the people who ended up on your site will be curious to see what else is there and keep exploring it.

Encourage your users to share the content you’ve placed on your site. Make sure that you’ve placed some buttons for Twitter, Google + and Facebook on all of your pages. But simply placing the buttons may not be enough to get the full effect. Including a call to action on your page to encourage users to share the content could make a big difference. If you’ve watched YouTube videos lately, you will find many users encourage their viewers to not only subscribe to their channel, but also to follow them on Twitter or Facebook. So if you produce your own YouTube videos and post them on your website or blog, include a call to action in the video itself may serve to increase the number of users sharing your content. Then of course, more people will see it and more could eventually follow you. This is how you build a network of followers by leveraging the power of social networking.

Posted in internet marketingComments (0)

Using Social Networks for B2B Networking

Tags: , , , , , , , , , , , , , , , , , , ,

Using Social Networks for B2B Networking


When it comes to using social networking sites such as Facebook, Twitter and LinkedIn, many small business owners use these as a marketing and communication channel with their customers and potential customers. Of course, this is one of the main purposes of social media use among entrepreneurs and can indeed be a part, even a major one, of a business online marketing strategy. However, social networking can be a lot more than simply a tool to communicate with and market to your buyers. You can also use different social media websites to network with other businesses and find opportunities that could be profitable for you.

If you’re wondering about some of these uses, here are a few examples that you can consider:

  • Staff Recruiting and Hiring

Employers are increasingly turning to social media websites as a way to recruit staff, either as permanent full time employees, or for temporary assignment to a specific project. If you’re planning on hiring some staff, putting a notice on your social media pages is a great way to generate some responses. Doing so can save you time and money, as you would no longer need to post an ad on various job search websites. You could also simplify communications by answering questions from potential candidates directly over the social network.

  • Buying / Selling Equipment

Do you have any equipment that you don’t need anymore, such as machinery, furniture, vehicles, etc? In that case, posting a notice on your social networking page can get you some interested buyers. Again, one of the advantages is that it is a lot less costly than other online and offline methods of finding the right buyers, as all you would need to do is to post on your page, or perhaps take a look at other people’s pages and contact them to see if they would be interested. It can also work the other way around. If you’re interested in purchasing something for your business, such as a truck for your moving company, then you can take a look to see if somebody you know has one for sale, or post a notice on your page.

  • Finding Services That You Need

Are you looking for an inexpensive, but good quality web designer? Do you need a new VoIP service that is more reliable than what you’re using now? Here again, social media can be very helpful. You can make a post on your page and those who can provide the services can answer. Or at least they can point you in the right direction by giving you information on services that they’ve used in the past, as well as giving you their impressions on them.

  • Finding Various Business Opportunities

Are you looking to expand your business or to branch out into other areas of operation? Then networking with other entrepreneurs and business people can be a very good way of making that happen. No matter what kind of business opportunity you are into, you can find people who are interested in the same thing and can turn into valuable business partners.

Posted in Business opportunity ideas, Entrepreneur NewsComments (0)

Is Google + a Good Business Marketing Tool? Part 1

Tags: , , , , , , , , , , , , , , , , , , ,

Is Google + a Good Business Marketing Tool? Part 1


Whether or not Google + actually has enough potential to be a useful marketing tool has been a matter of debate for quite some time in online marketing circles. There are those who believe that the social network launched by Google has some potential and will end up growing in popularity. On the other end, there are those who believe that it will be a flop and join Google’s list of “failed products” and therefore businesses shouldn’t waste their time building a significant presence on it.

 

But what is going on with Google + in reality? Is it something that you should bother paying attention to as a business owner that is seeking different ways to advertise online? The decision as to which marketing channels you will use to promote your business online is all up to you. Remember that in addition to social networking sites, there are plenty of other online advertising avenues that you can use. And if these are already working for you, then you should by all means keep using any method that is bringing you a satisfactory amount of website visitors and revenue. But what about those that are seeking to enlarge their online advertising options, or who have just started a new business and are looking for ways to get some traffic going to their website?

 

There are a few things that you should know about Google + and about how it can be used to promote your business in social media.

 

Google has Fixed Several Problems With the Site

 

When it was launched, Google + was only meant to be used as a platform for individuals to connect to each other. This meant that business accounts were not allowed. However, Google has quickly changed course, allowing businesses to use the platform for networking, just like Facebook now allows different types of organizations to use their social networking service to connect with fans, customers and potential customers.

 

Certain functionality issues, such as the ability to put in additional page managers, as well as verify a profile to make sure that it is the official Google + page for your business, have now been resolved and are working quite well. Google has also worked on improving the overall look and feel of the service, which is always a bonus point for increasing use.

 

Adoption Among Consumers Remains Low

 

Google has reported that there are now 90 million users of Google +. Of course, this is far less than its rivals, which are now chiefly Facebook and Twitter. Furthermore, the amount of time that users spend on the service on average is not too encouraging at the moment. Reports show that users of Google + spend just 3.5 minutes on the service. Again, this is low compared to other social media websites. However, there are a few reasons as to why you may not want to discount Google + as a marketing tool just yet and may want to create a profile on the service for your business.

 

 

Posted in internet marketingComments (0)

Other Ways to Save Money on Your Online Marketing: Part 2

Tags: , , , , , , , , , , , , , , , , , , ,

Other Ways to Save Money on Your Online Marketing: Part 2


Previously, we’ve seen some ways that you can use to save on the amount of money you spend every month with regards to your online marketing expenses. The main goal here is not only to find the advertising methods that are the most cost effective, but to make better use of them, so that you won’t be wasting any money. If your objective is to make a better use of your internet marketing budget, then keep reading as we have many more tips for you that will help you get more value from your advertising dollars.

  • Set Up a Tracking Solution

If you’re going to advertise your business website by using more than one website, ad or service, then you need a tracking solution that will be able to give you accurate information as to where you traffic is coming from, as well as how it converts. In most cases, your web host will provide you with a statistics page that lets you see the referring URL, time & date, plus location of the visitor. However, you should get a better tracking script than that, as you would get the potential to get some more detailed information. For example, you can set up tracking URLs for different ad groups and measure how many people click on each ad, how long they stay on your site, which pages they’ve visited, etc. You can also track conversions, to see how many of the visitors have either bought something from you, or did another action that could lead to a sale, such as filling out a quote form on your website. Free and low cost solutions are available for this purpose, so you should research them and install them on your website.

  • Get Advice From the Pros

The online world is naturally, full of information about marketing and advertising your business online. You can find plenty of complete courses, some of which sell for thousands of dollars. However, to get started, you won’t need such expensive training materials. The best way to go about doing things is to learn from the pros of online marketing at forums such as Wicked Fire and the Warrior Forum. You will find plenty of free information available regarding different online advertising methods, as well as participate and ask questions if you’re unsure about how to do something.

If you have a specific kind of business that you want to promote, you can also do a Google search for advice on online advertising that would be more specific towards your industry, as well as your location if you’re selling goods and services at a local level.

These are some basic tips that anyone who wants to promote their small business on the internet can use to make better use of their advertising budget. Tomorrow we will be looking at home you can locate low cost opportunities for advertisement, as well as some free ones that you may not have thought of before.

Posted in internet marketingComments (0)

Online Business Security Tips: Part 3

Tags: , , , , , , , , , , , , , , , , , , ,

Online Business Security Tips: Part 3


Now that we’ve previously seen some very good ways that you can employ to protect both your privacy, as well as the security of your business online in general, here are some ways that you can make sure that financial transactions that you conduct online are better protected.

  • Keep your business and personal finances separate

One of the big advantages of this is that it will make it easier to keep track of how much money you made from your online business activities and how much you have spent. This will of course simplify your accounting and make reporting taxes a lot easier. But it can also help when it comes to security. Open a separate bank account that will be used only for receiving and sending funds related to your online business. If you use an e-wallet such as PayPal, open a separate one under your business name rather than using the same account that you use for personal transactions. Use your business e-wallet to get payments from affiliate networks, clients, etc. You can always transfer funds to your personal bank account as needed.

  • Use a different credit card for your business purchases

Again, this will make tracking a lot easier as you can keep your personal purchases separate from your business related expenses. For added security, you can get a reloadable prepaid credit card that you can use to sign up for services or purchase things online. Load it with enough money needed to make the purchases you expect. This will give you some protection should there be a security breach, or if you unknowingly deal with a merchant that has deceptive billing practices, such as luring you into a free trial of their service and then charging you a high monthly rate if you don’t cancel. Furthermore, if fraud does occur, it will make it easier to determine where it potentially could have come from.

  • Check your records and statements often

You should check your e-wallet, credit card and bank accounts on a regular basis to make sure that everything is going right. Check to ensure that you received all the payments that you were expecting to get and see if there are any transactions that you don’t recognize. Promptly investigate any transactions that you don’t remember making or that seem suspicious for you. It could have been a merchant using a different name than on their website or a small purchase that you forgot that you made, such as a $3.99 e-book, but it’s worth checking out just in case.

By keeping all of these tips in mind, you will have some good advice on how you can do business on the internet safely while protecting your private and sensitive information. Remember that in addition to these and any other pieces of advice that you can find online, it’s also important to exercise overall common sense when you’re running an online business.

Posted in How to, internet marketingComments (0)

Online Business Security Tips: Part 1

Tags: , , , , , , , , , , , , , , , , , , ,

Online Business Security Tips: Part 1


Previously, we’ve seen some advice on how you can maintain a good amount of privacy when doing business online. There are many ways that you can avoid sharing unnecessary personal information with the companies that you do business with by using ways such as registering a business name, using a private mail box and using a separate phone number for your online business activities. But there are also some other things that you need to be aware of when you do business online: how to keep your online business safe from threats such as hacking and fraud. Here are some methods that you can include in your regular activities that will make doing business online safer for you:

  • Research your business partners (companies and individuals) carefully

Whether it’s joining a new affiliate network, signing up for a payment processor so you can make sales online, or hiring someone to develop a website or Facebook app for you, doing your due diligence can go a long way. Do some research on the person or company that you’re going to be dealing with. This can be as simple as doing a Google search to see if you can uncover anything about them online that would be negative, such as past disputes. When dealing with businesses, be careful of start ups and new companies. While they may grow and become a valuable business partner for you in the future, they could also go out of business unexpectedly. There are numerous complaints in webmaster and online marketing forums about affiliate programs that have shut down and left hundreds of people without any payment. This is why you should give priority to partners that have already built up a solid reputation online and who have shown they’re doing well for at least a few months.

  • Don’t re-use the same log in information for every online account that you use

When you do business online, chances are you will have a few dozen logins to keep track of, such as email services, hosting services, affiliate network accounts, payment processor accounts, etc. The smart thing to do is to avoid using the same user name and password for every single account that you use at different websites. The reason behind this is quite simple. Let’s say the database of an affiliate network is hacked and all the log in information is posted on public websites by the hackers. If you used the same log in information everywhere, there is a much bigger chance that hackers could access your other accounts and cause more damage. Therefore, your login credentials should be unique for every site that you use, even if this means that your password on each site is only slightly different by a few characters from those that you use on other websites. You should also avoid writing down passwords or even worse, creating a text file on your computer with all the user names, passwords and site names written in plain text.

Posted in How to, internet marketingComments (0)

make money onlineSubscribe To Our Latest Updates

Enter your email address to receive our latest articles:

Advertise Here
Advertise Here

Information