Tag Archive | "Business Networking"

Increasing Your Local Business’ Online Visibility

Tags: , , , , , , , , , , , , , , , , , , ,

Increasing Your Local Business’ Online Visibility


Have you just started to use the internet to promote your local business and want to gain more visibility online? There are several ways to accomplish this and many channels that you can use to get your business feature more prominently in search engine results as well as other sites that users interested in what you have to offer would visit. Here are some easy methods you can use to get started:

  • Get a Website

There are plenty of solutions available to create your business website. There is also a lot of information available freely online about web building that you can use. Of course, you also have the option to hire an individual or a company to create your site for you. The most important part is having a site. When you begin, you can create a simple “place holder” page for your business, with its name, address, contact information, opening hours, logo, some pictures and basic information on what you have to offer. All of this can easily fit into one page. This is perfect if you want to get online but you don’t have the time or money to get a full website done right now.

  • Be Sociable

While there are various ways of getting more attention to your business, social media is one of the easiest and most efficient ones. Before you look at any other types of advertising methods, you should create social media pages for your business on all of the main networks. Build your presence on Facebook, Twitter, LinkedIn and don’t forget Google +. Creating a page for your business on social networking sites is easy. All you need to do is to input the same information than you would on a one page website that presents your business (opening hours, products, contact info, etc). Plus, you can share pictures, videos and other media on your page.

There is a whole lot more that you can do with a social media page for your business, but setting one up is obviously the first step. Be sure to link your personal profiles with your business page and share the page with your friends, or at least those that you think would be interested in your business. This will help you get some exposure and will be very beneficial in search engine rankings.

  • Create a YouTube Video

YouTube isn’t just a site for watching music videos and putting up a cute video of your dog riding a skateboard. You can also use it to draw more attention to your business. There are many ideas, but the most simple one involves a short presentation of your business, followed by a video of you walking around parts of it (if it’s a retail store) and a link to your website in the description. While it won’t be as effective as a TV commercial, it will get you one more point of exposure online and help your standing in search engine results too.

Posted in How toComments (0)

Better Use Of Social Media for Business Networking: Part 2

Tags: , , , , , , , , , , , , , , , ,

Better Use Of Social Media for Business Networking: Part 2


Now that you know some ways to ensuring that your social media profile can be a good business tool, here are some more tips that you can use to ensure that it will always stay a valuable asset to you.

  • Be Clear About What You Do

For some business types, it can be pretty self evident. But for others, you need to ensure that your description details the specialty services that you provide. For example if you run an online marketing firm, you can give details as to the type of services that you provide, such as SEO, on site advertising, etc. That way, your profile visitors will have an immediate idea of what services you provide.

  • Keep Your Page Updated

Keeping your page updated on a regular basis has many benefits. For your end customers, it can keep them interested in your business and make them want to keep coming back to be repeat buyers. It can also keep them up to date on new products and developments that you’re making. For those who may want to partner up with you or offer a valuable product or service to you, keeping your social networking pages updated serves to show that your business is “alive”. This will increase the chances that someone will contact you about it.

  • Start By Getting Some Connections

Creating a page on a social media site for your business is not really difficult. In fact, it can be done in just a few minutes. But one of the harder parts would be to get people to like, follow, connect, or whatever term the social network you’re on currently uses to denote the fact that someone has subscribed to your page and will be receiving its updates. Of course, it goes without saying that if you’re the only one that sees your page, it won’t be too useful.

Getting customers to follow you on social media involves various strategies such as putting up buttons on your website, etc. But what about getting other business people to pay attention to you? Start by making your employees, clients and current partners to like your page. This will give you a bit of exposure to begin with.

Another good way to get more people to see your page and subscribe to it is to participate in discussion forums that deal with your industry. You will get to connect to like minded people and many of them would be interested in networking with other entrepreneurs in their industry. Include your social media link in your forum profile or signature, as allowed by the forum.

  • Link Your Personal Account and Your Business One

This is quite easy to do. On Facebook, for example, all that you would do is to like your business page. You can also add a link to it under the “occupation” section of your personal profile. Again, this will serve to give more exposure to your business page.

 

Posted in How to, internet marketingComments (0)

Better Use Of Social Media for Business Networking

Tags: , , , , , , , , , , , , , , ,

Better Use Of Social Media for Business Networking


If you want to use social media to its fullest potential, you have to understand that it can be used to help you discover more business opportunities, as opposed to simply giving you access to more customers who will buy your products. But are there any secrets to successful use of social media websites to be able to advance your business? Not really, they’re more like common sense tips that can help give you a big boost. Despite some of these tips being quite common, many business owners still don’t follow them and thus don’t get the results that they could have gotten from social networking use.

  • Be Present on Many Networks

Your business should be present on the most common networks, such as Facebook, Twitter, LinkedIn and Google +. Depending on the type of company that you’re running, there could be some smaller or local websites that you could benefit from using. This will give you a maximum amount of exposure at very little cost. Furthermore, having profiles on different websites can have some good SEO benefits for you, as social networking sites are usually well respected on search engines like Google.

  • Ensure That Your Contact Information Can Easily be Found and Is Up to Date

While this may seem like something quite obvious, there is still a large amount of business owners that neglect to do this. Your profile should include a link to your main website, of course. But make sure that the link actually works and that you’ve typed the site URL correctly. Put in your other contact information in your profile, such as your email, phone and street address. Contact information can change, especially for smaller businesses. This is why you will want to be sure that the information you have on your profile is always up to date. Having incorrect contact information on your profile page can cause you to miss many opportunities. Furthermore, if people see that the contact details between your website and your different profiles found online is different, this could lead to confusion, which is something that you would want to avoid as much as possible.

  • Include Your Business Logo

This just gives you page a more professional look. If you don’t have a logo for your business, then you can ask a freelancer to create one for you. You can find logo creation services and other simple artwork services offered on cheap freelancing sites such as Fiverr, where you can get one done for just $5. Of course, you can always take a graphics program and create one yourself if you’re able to. It doesn’t have to be anything complicated and could be just your business name in stylized text.

There are some more tips about using social media for business that you can benefit from. Tomorrow we will give you some more useful advice on how you can turn your social media profile into a tool that can make your company shine and let you find new business partners.

Posted in How to, internet marketingComments (0)


make money onlineSubscribe To Our Latest Updates

Enter your email address to receive our latest articles:

Advertise Here
Advertise Here

Information