Tag Archive | "Business Marketing"

Planning Your Email Campaigns the Right Way

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Planning Your Email Campaigns the Right Way


We all know that in order for an email marketing campaign to work, it needs to be properly optimized and carefully tailored to both the needs of your organization, as well as to those who will be on the receiving end of your email messages. When you look online, you will see plenty of tips aimed at product creators, small business owners, as well as affiliate marketers that sell to consumers. But these may not always cover topics related to business to business email marketing. While there are some similarities, there are some differences as well between the B2C and B2B worlds of email marketing.

 

Let’s take a look at some of the things you need to do in order to put together a highly successful business to business email marketing campaign:

 

  • Plan Your Strategy in Advance

 

Email marketing isn’t something that you would want to rush if you expect to get some results from your efforts. You will need to take some time to set up your campaigns, think of the content of the messages that you’re going to send, as well as prepare any landing pages that will be specific to your email campaigns.

 

  • Be Sure to Segment Your Email List Accordingly

 

This would probably depend on how many subscribers you have, how you got their email and which products they have expressed an interest in. It has been shown that if your email messages are highly targeted to a specific audience, then the recipients are more likely to find them relevant and therefore take whatever action you want them to take. For this reason you should seriously look into maintaining several different email lists at the same time.

 

  • Set Up a Tracking System

 

When you send out emails, you would need to see how many of your messages were opened, as well as what your click through rate is for the emails you send out. This will let you optimize your campaigns better in the future, as you would know what impact your emails are having on their recipients. There are plenty of free tracking scripts that you can embed in your email messages and on your landing page, so there isn’t really any reason as to why you shouldn’t be using one.

 

  • Be Prepared to Test and Make Some Changes

 

It is by testing that you will be able to see just how well your campaign is going. You can then look at the information you’ve got regarding your open rates, CTR and conversions. If things are all going as you intended, then there is obviously no need to change anything. But if you don’t get the results you wanted, or you would just like to try something else, then you can always optimize your messages on your next mailing. Remember that you need to vary the type of content that you send out in your messages as well. Otherwise, this could bore the recipients and just cause them to lose interest in emails coming from your company.

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Business to Business Email Marketing

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Business to Business Email Marketing


Ever since the internet came into widespread use, email marketing has been seen as an efficient and cost effective way for businesses to promote their products and services to the consumers that they target. But one thing that shouldn’t be forgotten is that email marketing is not only used by Business to Consumer (B2C) companies, but also by companies that sell products and services mainly to other businesses (Business to Business or B2B).

 

While there is a lot of information available about marketers that use email for B2C campaigns, it would seem as if B2B campaigns are forgotten. But since email is now rapidly becoming the primary means of communication in the business world, it is important to understand the role that it can play for an organization. In the B2B world, there are several different ways in which email marketing can be useful:

 

  • Lead generation

 

This involves contacting subscribers to your email list and trying to turn them into someone who will place a request for more information about your products or services. As they would have expressed a stronger interest in what you have to offer, you would then have a better chance at converting them to a paying client.

 

  • Moving leads through the sales process

 

Once somebody has expressed more interest in your products, it is time to move them through your sales process and close the deal. Depending on the number of different products that you sell, this could be either very straightforward or a more complicated task. But in any case, email marketing allows you to deliver the right promotional materials in front of the lead’s eyes to make them more likely to choose your company rather than continue shopping around. At this stage, personally sent and hand crafted emails also come into play as you try to close the sale.

 

  • Engaging “sleeping” leads

 

Any business will have some leads that just haven’t communicated with you in a while. Sometimes, it is because they just aren’t interested anymore in what you have to offer, or they may have already found something better at another place. But in other cases, they may have been busy or have forgotten about your offer. In this case, email can become a powerful tool that would allow you to engage these leads again and make them pay attention to what you are currently offering. It’s also possible that the lead may not have found your previous offerings attractive enough, but they may be interested in buying something from your new selection.

 

Just like B2C email marketing, business to business email campaigns need to be conducted correctly in order for them to have the desired effects. There have been a few online studies about business to business email campaigns which shed some light on what is most likely to work in this type of online marketing, as well as some best practices that you can adopt to avoid wasting time and money when you advertise by email.

 

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Is Google + a Good Business Marketing Tool? Part 2

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Is Google + a Good Business Marketing Tool? Part 2


Previously, we’ve taken a look at some of the talking points related to Google +. There is still ongoing discussion as to how useful this new social networking service can be for businesses that are looking to establish or to increase their online presence. While it may look like Google + is nowhere near its rivals in the social networking sphere and recent numbers don’t look too encouraging, there are more points that someone will need to consider when evaluating whether establishing their business presence on the network will be worth the time. Here are some more points to consider about the site:

 

  • Some of the Top Businesses Have Already Established Their Presence on Google +

 

A study of the world’s top 100 brands by financial performance has shown that 64 of them have established a page on Google +. Statistics collected during the period from November to March 2012 show that these top brands have made more than 5 000 updates during that period. Furthermore, they have more than 250 000 “points of engagement”, which are responses to their updates, users indicating that they like the content (the “plus”) and the content being shared by the users.

 

Now ask yourself this: if the top players in the business world are doing something, shouldn’t you be at least considering it? These brands have become financially successful for a reason and creating a Google + page for your business will not cost you anything, just the time needed to create your profile and update it from time to time.

 

  • Not All Social Networking is Focused on the Consumer

 

One thing that creating a social networking profile can help you with is finding new business opportunities and connecting with other business owners. Remember that social networking use for businesses doesn’t have to be simply about interacting with consumers to sell them your products, but can also be used to network with other businesses. Data shows that business owners are increasingly using Google services and are including Google + as part of the list of websites that they check on a regular basis. Even though LinkedIn is currently the champion when it comes to business to business networking, Google + may have some interesting potential in this area.

 

  • Google + Pages Can Become Significant for Search Results

Search marketers may find it useful to create a Google + profile, if only for the possible SEO benefits that it can bring, either now or in the future. Again, the topic of whether Google + profiles will have a significant influence on SEO and search engine marketing in general is one that is now being talked about a lot in online marketing circles, with no clear answer being given. But in any case, it is highly possible that the Google + profiles, as well as individual pages and posts that a company makes could have some impact about how visible they will be in search engine results. Participating in Google + would then be seen as a low expense way of improving a company’s SEO standing.

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Is Google + a Good Business Marketing Tool? Part 1

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Is Google + a Good Business Marketing Tool? Part 1


Whether or not Google + actually has enough potential to be a useful marketing tool has been a matter of debate for quite some time in online marketing circles. There are those who believe that the social network launched by Google has some potential and will end up growing in popularity. On the other end, there are those who believe that it will be a flop and join Google’s list of “failed products” and therefore businesses shouldn’t waste their time building a significant presence on it.

 

But what is going on with Google + in reality? Is it something that you should bother paying attention to as a business owner that is seeking different ways to advertise online? The decision as to which marketing channels you will use to promote your business online is all up to you. Remember that in addition to social networking sites, there are plenty of other online advertising avenues that you can use. And if these are already working for you, then you should by all means keep using any method that is bringing you a satisfactory amount of website visitors and revenue. But what about those that are seeking to enlarge their online advertising options, or who have just started a new business and are looking for ways to get some traffic going to their website?

 

There are a few things that you should know about Google + and about how it can be used to promote your business in social media.

 

Google has Fixed Several Problems With the Site

 

When it was launched, Google + was only meant to be used as a platform for individuals to connect to each other. This meant that business accounts were not allowed. However, Google has quickly changed course, allowing businesses to use the platform for networking, just like Facebook now allows different types of organizations to use their social networking service to connect with fans, customers and potential customers.

 

Certain functionality issues, such as the ability to put in additional page managers, as well as verify a profile to make sure that it is the official Google + page for your business, have now been resolved and are working quite well. Google has also worked on improving the overall look and feel of the service, which is always a bonus point for increasing use.

 

Adoption Among Consumers Remains Low

 

Google has reported that there are now 90 million users of Google +. Of course, this is far less than its rivals, which are now chiefly Facebook and Twitter. Furthermore, the amount of time that users spend on the service on average is not too encouraging at the moment. Reports show that users of Google + spend just 3.5 minutes on the service. Again, this is low compared to other social media websites. However, there are a few reasons as to why you may not want to discount Google + as a marketing tool just yet and may want to create a profile on the service for your business.

 

 

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Tips for Success in Email Marketing

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Tips for Success in Email Marketing


While there are many ways to promote your business online, email marketing remains one of the least expensive options and can be one of your best ways to keep in touch with those who are interested in your products. Even though social media marketing has gained a lot of ground in recent times, email marketing is still going strong according to surveys of online marketers and entrepreneurs. This is why building a strong email campaign is seen as a good step towards success for anyone that sells something through the internet. However, in order for a campaign to be successful, there are certain things that would need to be kept in consideration. A lot of the people that are having problems getting email marketing to work for them simply aren’t doing certain things right. Here are some tips which are used by the top online marketers out there that will help you achieve a good degree of success with it.

  • Get a List Filled With Quality Subcribers

This is one of the most important pieces of advice that anyone could give regarding the topic of email marketing. If you don’t have anyone to send your emails to, obviously you won’t make any sales from email marketing. List building is the first step towards building your campaign. The best people that you can market to are the ones that have already purchased from you. The simple fact is that people, both in their personal lives and when doing business of any kind, are more comfortable dealing with those that they already know. Once a person has already established a relationship with you by buying from your site, chances are they will trust you if they were happy with the product or service that they got from you. During the purchase page, have a check mark that is on by default that would subscribe the buyer to your newsletter. That way, you can send them email with news about your new products and offer, or to promote some affiliate offers that may be useful to them.

Even if somebody doesn’t purchase anything from your site at the moment, it doesn’t mean that they won’t return in the future. This is why you should have an email capture box featured prominently on your site as well and not just use those who buy something from you as subscribers.

Avoid buying potential customer data from lead sellers if you can. Yes, there is a whole industry out there which sells leads in many niches, such as MLM programs, debt consolidation, finances, etc. The issue with these is that they are often of poor quality. Many of the people on these leads have already been contacted by other businesses. Some have opted in to have their information shared when they were signing up for a contest or filling out a paid survey of some sort, without truly having an interest in the product that you’re going to offer them. This doesn’t mean purchased leads are never profitable, just that they may not be as high quality as those you acquire yourself.

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