Tag Archive | "Budgets"

Are You Looking for Low Cost Marketing Methods?

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Are You Looking for Low Cost Marketing Methods?


If you use the internet to advertise your business, one of your main concerns would probably be the cost of the advertising and whether it would actually be profitable for you, in the sense that your online ads bring you more sales than what you’ve spent on them. There are many types of companies that use the internet for advertising purposes. This ranges from individual marketers, small businesses, to multinational corporations. If you operate a small business, some would say that you’re already at a slight disadvantage when it comes to advertising. See, large companies such as Coca Cola or IBM have dedicated teams which work around the clock to design, test and run online advertisements. They can afford to burn through millions of dollars in advertising budgets simply to “try” whether a certain strategy would be successful or not. Obviously, you don’t have this privilege.

However, this doesn’t mean that you won’t succeed. There are some advantages with are unique to internet marketing and that you would not find in any other type of advertising solution. First is the exposure. In developed countries, nearly everyone has access to the internet in some way or form. This means that no matter who your target audience is, whether it’s young adults, business men, car owners, retirees, people who travel a lot, etc. they will be found online and there is a high chance that many of them use the internet to find information or to buy products or services that they would need for any reason. The second advantage of online advertising is the accessibility. In theory, anyone can advertise in any form. Sure, television ads, billboards or full page magazine ads don’t have a rule attached to them that they’re limited only to large corporations or to brands that are already famous. But the main barrier here would be the cost. Few small businesses can afford to make extensive use of these advertising methods, mainly due to the high cost of designing and publishing these ads. But with online advertising, everyone has the chance to put their message out in front of millions of viewers, all of that at a much lower cost than with any other method that you can use. You will also find that there are certain advertising methods which cost nothing in terms of money to use. The only thing that you would need to invest is your time, which will help you make the right choices as far as advertising your business online goes.

The main question remains: how do you find advertising solutions online which are both low cost and profitable. There are various ways to do so. However, business owners need to understand that saving money on online ads goes far beyond simply looking for the cheaper prices and also involves reducing wasted money. There are certain things that you, as a business owner, should do before you even look for ways to market your business in the online world.

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Some Info About PPV Advertising

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Some Info About PPV Advertising


You may have seen the term PPV advertising somewhere and wondered what it was. After all, this is an online advertising method that is not as popular as other ones out there, like pay-per-click ads, media buying or e-mail marketing. It basically consists of showing a pop-up or pop-under ad on a user’s computer. The thing that makes it different from traditional media buying is that the pop-up is the result of the user having some adware from the PPV company installed and running on their computer. This adware often gets installed when the user downloads certain web applications such as toolbars, screen savers, etc. While adware often has negative connotations within the computer world and some people protest its use, due to privacy concerns or the software affecting the system’s stability, it is not illegal in any way. The user has consented to being shown ads on his or her computer when they have installed an application which contains the adware. Furthermore, should a user no longer want to see the ads, all they would have to do is to stop using the software in question and uninstall it from their PC.

One of the advantages of using PPV ads to promote offers is that the traffic is targeted. Your website will pop up when the user enters a certain key phrase in a search engines or accesses a certain URL. It is also very cheaply priced, in fact you can get clicks for most keywords for very low prices, often fractions of a cent.

It also has all of the features provided by other advertising networks, such as the ability to target users in a certain geographic region and the possibility of setting up several different campaigns with different budgets. Most PPV networks also support pixel tracking, which will make it a lot easier for you to track conversions when you are sending traffic to CPA offers.

There are, however a few downsides to buying PPV traffic. Not all PPV networks are open to public registration, therefore you may need to be referred by an existing user in order to get it. Furthermore, unlike PPC networks, where you can pre-pay for amounts as low as $10 or $20 and get started, most PPV networks will require that you deposit far more in your account. In fact, it is not uncommon to see deposit requirements of $500 to $1000. The traffic does not start immediately either. You will need to wait a few days for your URL to be approved and traffic sent to it.

Despite these drawbacks, PPV advertising is used by many successful CPA marketers and affiliates in order to push their offers. If used correctly, it can generate tremendous amounts of profits for you due to the fact that the traffic is both targeted towards your chosen keywords and comes much cheaper than in other types of ads. After all, would you rather pay $0.005 per click with PPV, or $2 per click on Adwords?

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