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Make Your E-Commerce Site Easy to Navigate

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Make Your E-Commerce Site Easy to Navigate

Yesterday, we’ve seen that it’s important to take steps in order to improve the quality of your e-commerce site if you want to get more customers to purchase your products, in addition to encouraging your existing clients to come back.


According to many online shoppers, the accessibility and ease of use of a website are some of the elements to which they pay close attention to when shopping online. One of the main reasons that website visitors left an e-commerce site without buying anything isn’t because they didn’t like the products or their prices, but rather because the website in question made it difficult for them to have a good online shopping experience.


Improving your website’s look and navigation is not that difficult to do. First, you must consider how your website is organized. Your products should be neatly organized according to the category, as well as other attributes if they apply, such as brands, etc. You can also make navigating your product catalog easier by letting people sort the items in terms of price, from the lowest to the highest and highest to lowest. Many e-commerce plugins and shopping platforms support a search feature, which you should integrate in your site. This would make it easier for a visitor that knows exactly what product that they’re looking for.


The presentation of the text on your site should be easy to read. So for example, if you use a black background, using a “greyish” text color will make it hard to read. Make sure that the text is also of a large enough size to be easily legible.


Depending on what you’re selling, including detailed and high resolution photos of the items may be a good idea. Of course, this will largely depend on the type of items that you carry. Having a dozen photos from every angle of the item wouldn’t be too important if you’re selling boxes of vitamins or printer ink cartridges, but for a website that sells clothing, it would be recommended as the customer would want to closely examine the item that they’re going to buy since they don’t have the chance to examine it first.


Combine the photos of your item with a detailed description, which will of course depend on the category of items that you carry. By providing all the necessary information about your items to your buyers, you will reduce possible returns and dissatisfaction coming from buyers who weren’t given enough information to see if an item was suitable for their needs.


Also, making your site accessible on mobile devices, such as smart phones and tablets is a tip that is given by many online marketing experts and has been said many times, but is always worth repeating. The amount of purchases made by users of mobile computing devices is growing. If your site doesn’t display correctly, the visitor will simply go find another one that does. There are many free tools available which can help you test the compatibility of your website with common mobile platforms or create an alternate mobile version of your main site, which carries the same products, but is optimized to be displayed on a mobile platform instead.



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Building Your Blog for Online Marketing: Part 2

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Building Your Blog for Online Marketing: Part 2

Previously, we’ve seen a few tips that would help you build a blog that you can use for online marketing. While deciding on the kind of content you will have on your blog, choosing a good hosting provider and monetizing your blog are important things to consider, there are also a few other tips you should keep in mind if you want your new blog to be a great tool that will help you make more money online. Here are some more of them:

Choose a Good Theme

When you create a blog by using a system such as WordPress or Joomla, you get thousands of options when it comes to themes for your new blog. A theme is basically an overall design, sort of like a template, that will determine the look and feel of your blog. Choosing a theme is relatively easy, as when you look through WordPress or Joomla, you will see thousands of free themes, as well as some paid ones that you can instantly apply to your blog. However, this is not something that you will want to rush into. It’s better for you to look carefully at all the designs available and select one that will work well for you.

The theme that you use will need to match well with your business and should be similar in appearance to your main website. Don’t hesitate to ask colleagues for advice on which theme will be better for you.

If you have some graphics and programming knowledge, you can design your own blog theme, or edit an existing one to make it match your needs better. You can also pay someone to make a custom made theme just for your blog, however the services of a professional theme designer could cost several hundreds of dollars.

Make Sure Your Blog is Inviting to the User and Easy to Navigate

One of the most common complaints that blog readers have is that the blogs seem to be filled with ads, opt in boxes and other monetization options, so much that it is difficult to actually see what link will lead them to an actual content page and which one is an ad. Of course, it’s important for you to make money from your blog and this is probably one of your primary objectives. But remember that the first purpose of the blog is a communication tool that you use to convey information to your visitors. Therefore, it needs to be easy to navigate for the user.

To determine whether you’re doing things right, create your blog and install your theme, make any customizations necessary and add a few test posts. Then show the result to some people to see whether they like it or not. Get some input on what they think should be changed or improved on your new blog. This will allow you to make some changes before you officially launch your blog.

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An Overview Of Some “Make Money Online” Ads You Will Come Across – Part 2

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An Overview Of Some “Make Money Online” Ads You Will Come Across – Part 2

MLM / Multi Level Marketing

These offers are often touted as a great way to own your own business and be your own boss. Very often, the advertisements that you will find for these type of opportunities will be worded vaguely and appear to be quite generic, rarely going into detail as to what exactly this “business opportunity” will consist of. In a nutshell, MLM consists of becoming an “independent distributor” for a company where you will resell their products at a commission. You will also need to recruit more independent reps into the business, for which you will also earn money.

This isn’t to say that the whole industry is bad or that it is not possible to earn money in it. Indeed, there are many people who have been quite successful in it. However, in many of these opportunities the sales pitch to get you to join will be quite misleading and only present the positive aspects of the business. While it is often touted as being something “easy”, in reality you will have to do a lot of work to achieve success. Depending on the program, you will also need to pay in order to join or to buy merchandise, the costs of which could end up quite significant. If you decide to pursue such as opportunity, be sure that you do some independent research on what the company is, what products are they pushing, what their compensation plan is and what the general rules are. Unfortunately, many people don’t do this and are thus out of the fee they paid to join and stuck with boxes full of useless, overpriced merchandise that is hard to sell. They then realize that the only way to recoup their losses is to dupe other people into joining the business.

Forex Trading

While retail Forex trading has been around for many years, it has just recently seen a surge in popularity and is often advertised as a way to make money on the internet. You see ads touting that you can make $1000 a day or more just by trading foreign currencies online. If you are a beginner and have zero experience in the foreign exchange market, you will be in for a very rough ride indeed. The whole point of Forex is to take profit from the fluctuations in the value of foreign currency pairs that occur each day. You will of course, you need money to invest. The problem is, most people who sign up for these sites and play the market end up losing money rather than making the large amounts that are claimed in the ads.

If playing the foreign exchange markets interests you, start by reading as much independent information as you can. Then, open a practice account and trade with play money until you are confident enough to risk real funds. Remember that in addition to the opportunity to earn money, you will have plenty more “opportunities” to lose some if the markets don’t move your way.

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