Tag Archive | "Blog"

Attracting Quality Traffic To Your Blog: Part 2

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Attracting Quality Traffic To Your Blog: Part 2


As far as getting traffic to a blog is concerned, there are numerous ways to achieve this. Here are some additional methods that you can use to get more traffic coming in to a blog:

  • Participate in Other Blog Comments

Blog comments are very diverse. Some are blatant spam, usually advertising some online casino or pharmacy site (the good thing is that most of these are picked up by spam filters automatically now anyways), many others add little or no value to the discussion (Yeah, I agree!/Good Post!/Thanks, etc). But some are truly insightful and genuinely add to the discussion on the topic of the blog post. By participating in other blog comments, you can get a link to your blog, which can be visited by other visitors and also the blog owner. If the owner of the blog finds that your comments are truly beneficial they may even add a link to your blog on their main page and share some of your posts on social media. This can bring you a lot of traffic, especially if you get linked to from a blog that is already popular.

  • Interact With Your Users

Allow your readers to leave comments on your blog. Read and respond to them. Allow your readers to subscribe to the comment thread through email or social media. By openly interacting with your readers, you will increase the amount of attention that they give to your blog and this will make them a lot more likely to come back or to share your content with others.

  • Establish a Strong Social Media Presence

Use social media such as Facebook, Google +, Twitter and maybe even video sharing sites such as YouTube or Daily Motion to complement your blog and bring more attention to it from users of these services. However, to get more success, remember that your social media pages should be more than simply links to your blog posts. You can post on social media sites whenever you update your blog and share that post, but be sure to include other, original content as well. The goal is to get a following on social media as well as on your blog. The more visitors and followers you’re going to have on your social media page the better the chances that some of these people will also become followers and readers of your blog.

  • Establish Yourself as An Authority in Your Niche

This is one of the hardest ways but also the most profitable in the long term. You will want your blog to be known and respected in your niche. This will give you access to many visitors, perhaps even thousands a day if your blog is very successful. How is this done? There are various methods that you can employ to increase the authority of your blog. Apply them, be patient and they will work. We will explore some of these methods tomorrow.

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Attracting Quality Traffic To Your Blog

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Attracting Quality Traffic To Your Blog


Now that you have your blog set up, as well as ideas on how you can get content to it, it’s time to think about how you will be getting some visitors to it. There are some ways to optimize your blog in order to receive the maximum amount of traffic, without spending money on advertising. Some of these ways are actually quite simple and can be implemented on a regular basis. Here is how you can get some high quality readers to your blog and keep them coming back:

  • Research Your Keywords

This applies to both your blog post categories, as well as the posts that you will be making. Research the keywords that you would expect readers to search for on search engines like Bing and Google. Do a comparison of the different keywords, such as their search volume and competition level. Select the right keywords to describe your categories. For your posts, include the keywords in a natural way. This is very important, as to ensure that your posts stay legible and not simply stuffed with keywords, you will need to include them in a fully natural way.

  • Include Sharing and Bookmarking Options

Integrate the “big three” social media buttons, such as Google+, Twitter and Facebook with your blog, by having like buttons for your blog itself as well as for individual posts. If there are other social networks that are popular among your readers, include their buttons as well. You should also put in social bookmarking links, such as Digg, Stumbleupon and Delicious, which will further allow your visitors to remember your blog as well as share it with others. An RSS feed would also be a good way to keep your readers loyal by letting them know when new content has been posted to your blog.

  • Submit Your Blog to RSS and Blog Directories

There are plenty of free blog directories that you can submit your blog to. Take advantage of them. Even if they may not bring you too much exposure in the beginning, a few visitors a day could rapidly turn into hundreds of visitors if your content is engaging enough for these visitors to share your content with others online.

  • Distribute a Press Release Regarding Your Blog

When you’re just starting out and have started adding some content to your new blog, distributing a press release about your blog could be a good way to get some attention. Press releases are often held in high regard by the “News” section of search engines, especially Google. You can find plenty of free information online on how to write an effective press release, what information to include in it, as well as where to distribute it so that you will get maximum exposure for your blog. This is one of the best ways to get some attention going to your new blog and can very well get you your first loyal readers if they like the topic of your blog and its content.

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Tips for a Successful Blog: Having Good Content

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Tips for a Successful Blog: Having Good Content


We’ve seen all the good design elements which make a blog useful and likely to be profitable for you. But now there’s one important thing that you need to figure out: the content of your new blog. Your visitors will come to your blog to read something that is interesting and informative in their eyes. Therefore, you will need to ensure that what you have on your blog will keep your readers happy and make them want to come back to it for more. Here is some good advice on how you can accomplish this:

Make Regular Posts

If you want your readers to stay interested in your blog, then you would need to make new posts on a regular basis. This doesn’t mean you have to post every day if you’re just going to end up repeating what you’ve said in the past few days. But you shouldn’t leave your blog without any new updates for several weeks, as people may think that the blog is “dead” and that you’re no longer actively maintaining it. By making regular posts, readers will be more eager to know when you’ve added something to your blog.

Keep Your Posts Brief and to the Point

If you have a lot to say about a certain topic, then it would be better for you to break it up into several different posts that discuss the main points you would like to make. You could have a “series” of posts that focus on a certain aspect of your niche.

Format Your Posts Well

One good example of this would be just reading this post. As you can see, it is formatted in paragraphs with sub headers. Nobody wants to read a wall of text, as it’s simply hard to follow. If you’re going to make a post that is say 500 words long, then you will need to divide it into paragraphs that are structured according to the points that you’re making in your post. So if you’re reviewing a new digital camera, one paragraph could deal with the performance and the other one about the price and availability.

Include Multimedia Content

While it’s true that blogs are mainly used for sharing text, it doesn’t mean you can’t include anything else. Adding a thumbnail image that is relevant to the topic at hand will make the blog post more attractive to readers. If you need to include a photo, graphic or diagram that will provide explanation or reinforce the point that you’re trying to make, then you can do so as well. Of course, it is possible to add video content to a blog post quite easily too. Some topics, especially if you’re showing the reader how to do something, such as installing a graphics card in a computer or navigating their way around a certain piece of software, could be much easier to understand for your blog visitors if you included a video in addition to text instructions. To save bandwidth, you can host the videos on an external video sharing service like YouTube.

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Building Your Blog for Online Marketing: Part 2

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Building Your Blog for Online Marketing: Part 2


Previously, we’ve seen a few tips that would help you build a blog that you can use for online marketing. While deciding on the kind of content you will have on your blog, choosing a good hosting provider and monetizing your blog are important things to consider, there are also a few other tips you should keep in mind if you want your new blog to be a great tool that will help you make more money online. Here are some more of them:

Choose a Good Theme

When you create a blog by using a system such as WordPress or Joomla, you get thousands of options when it comes to themes for your new blog. A theme is basically an overall design, sort of like a template, that will determine the look and feel of your blog. Choosing a theme is relatively easy, as when you look through WordPress or Joomla, you will see thousands of free themes, as well as some paid ones that you can instantly apply to your blog. However, this is not something that you will want to rush into. It’s better for you to look carefully at all the designs available and select one that will work well for you.

The theme that you use will need to match well with your business and should be similar in appearance to your main website. Don’t hesitate to ask colleagues for advice on which theme will be better for you.

If you have some graphics and programming knowledge, you can design your own blog theme, or edit an existing one to make it match your needs better. You can also pay someone to make a custom made theme just for your blog, however the services of a professional theme designer could cost several hundreds of dollars.

Make Sure Your Blog is Inviting to the User and Easy to Navigate

One of the most common complaints that blog readers have is that the blogs seem to be filled with ads, opt in boxes and other monetization options, so much that it is difficult to actually see what link will lead them to an actual content page and which one is an ad. Of course, it’s important for you to make money from your blog and this is probably one of your primary objectives. But remember that the first purpose of the blog is a communication tool that you use to convey information to your visitors. Therefore, it needs to be easy to navigate for the user.

To determine whether you’re doing things right, create your blog and install your theme, make any customizations necessary and add a few test posts. Then show the result to some people to see whether they like it or not. Get some input on what they think should be changed or improved on your new blog. This will allow you to make some changes before you officially launch your blog.

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Building Your Blog for Online Marketing

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Building Your Blog for Online Marketing


You’ve probably heard about how effective it can be to build a blog to help you with your online marketing efforts. It is true that if you have a website, adding a blog can be very useful, as it will deliver interesting content that will be both useful for your readers and also will be well loved by search engines like Google. This will help you rank higher for your targeted keywords and ultimately lead to more money for you in the end. Building a blog is straightforward enough, but there are some things you would need to be aware of first. You will see some of the things you can do to make your blog a more effective tool.

Choosing a Good Blog Hosting Provider

If you already have a website, then your web host will probably allow you to add another website either on its own domain, or as part of a subdomain of your existing one. If you don’t then you should sign up for a basic shared hosting account to begin. Avoid using the free services like Blogger, as they’re not really a good choice if you want to make money from your blog. A paid hosting account gives you more flexibility and reliability over the content of your blog.

Figure out How You Will Make Your Blog Profitable

If you already have a website where you’re selling your own products, one of the ways to make your blog some money for you would be to link to the relevant pages of your main website from articles posted within your blog.

But there are also other ways that you can monetize a blog even if you’re not selling anything directly online. For example, you can include affiliate links to products that you provide information on in your blog, or that are related to its content. So if your blog deals with mobile phones, you can include mobile related affiliate offers on your blog. It is also possible to add some pay per click ads from a service such as Adwords or Bidvertiser, where you will get paid for every click that someone makes on one of the ads served on your blog.

Decide What Kind of Content You Will Have On Your Blog

Of course, you need to decide on a niche for your blog. But also, you will need to determine what you will be talking about more specifically in that niche on your blog. Your blog could, for example deal with new happenings in your niche/industry. Or you could provide product reviews of products that you sell on your own site or are an affiliate of. And then there is the possibility of putting up informational and educational content that’s related to your main niche. Of course, you can also combine all of these possibilities in your blog, but it is a good idea to know what kind of posts you will be making once the blog is up.

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Tips for Writing Better Articles

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Tips for Writing Better Articles


Article marketing can be a very useful way of advertising your website, by including your articles in various directories and having them posted on other people’s blogs with links to your website. Of course, articles can also serve as blog posts for your own blog as well. Now many people are reluctant to use article marketing because they feel that they’re not good writers. But the reality is, the majority of online content is written at about a 9th grade level, so you definitely do not need to have the skills of J.R.R. Tolkien or William Shakespeare if you want to write some web articles. Here are a few tips that you can employ to quickly write excellent and informative articles.

  • Plan Your Writing

Before you begin writing your article, you will need to plan it well. Think of the title, the introduction, as well as the structure of the article. The structure includes your main article body’s talking points, which is the core of the information that you will be presenting. Then think of the conclusion and call to action, if any, that you will be using in your article. Think if you will need to look up or research some information and what specific information that would be. It is a good idea to open your resources before you start even writing the article.

  • Write In a Structured, Logical Way

Normally, an article will have an introduction that will describe the topic, some well defined talking points in the body and a conclusion. If you are presenting different kinds of information, such as showing the different advantages of a product, it is better to neatly regroup that information into paragraphs with subheaders then to have information that is all over the place. Also, avoid repeating something that you’ve already said several times within the article. Chances are, your readers have already understood it the first and second times.

  • Think of Your Audience

When writing, think of the person that will be reading your article, as it will be a human and not a robot that will be reading it. What are likely to be that person’s interests, as well as their level of understanding of the material that you are presenting? This will help you write content that will be well suited for your audience. For example, if you have a blog that explains the basics of using a computer to those that are using one for the first time, it’s not a good idea to post articles about the different networking protocols and the details about how encryption algorithms work during an SSL session.

  • Include Links to Internal and External Content

Obviously, you would include links to products that you are promoting. But if you post the article on your own site, make sure you include links to the relevant internal pages, especially if you reference some thing that you talk about in another article on your website.

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Some Tips on Interacting With Your Mailing List

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Some Tips on Interacting With Your Mailing List


Many online marketing experts will tell you something like “the money is in the list”. Well, this is actually true if you have a mailing list of interested and targeted subscribers who actually see a need to buy the products that you are promoting. But having good subscribers and lots of them is not the only thing that need to be important for you if you have a mailing list and send out newsletters. Even having 100 000 subscribers on your list will not do you any good if they never click on any of your links or even read your messages. Here are a few tips that will help your interactions with your mailing list become more productive and profitable for you.

  • Mind the Rate at Which You Send Out Your Messages

Unless you really need to send out daily updates for some reason (such as having a site that collects industry news each day), avoid sending out your newsletters too often. If they didn’t find anything too interesting in the first few days, many users will either unsubscribe or start ignoring your messages if you send them out too often. Remember, it is better to communicate with your list once a week and have some conversions on your products, rather than bombarding your subscribers with daily messages only to end up losing half of them before the month is over.

  • Include a Calls to Action

This doesn’t only apply to items that you are selling, but also if you are just sending visitors to your website for something, such as to read one of your blog posts, or to watch a video. Including a call to action will make it more likely that they will go ahead and visit your site.

  • Be Brief and Direct

Avoid making your email messages too long. People get dozens, sometimes hundreds of emails each day. They don’t always have the time to completely read each of them. If they see a wall of text, they just go into TL;DR (Too Long; Didn’t Read) mode and simply don’t pay any attention to the message. Keep your communications brief, direct and to the point. If you need to explain more or give additional information, link to a blog post or a page on your website. Websites and blogs are better made to convey longer information to your readers. Also, one of the goals of newsletters would be to get people on your site as well. From there, it is possible that they could buy something, or keep reading other things on your website for information on products and services that might be useful to them.

  • Include Contact Information in Your Messages

It happens that subscribers sometimes forget who you are, especially if they are subscribed to many mailing lists. Include things such as your email address for questions, the URL of your main business website, as well as links to your social media profiles. It will remind your readers as to who you are and also will give a more “human” feeling to your message, with ways for people to contact you if they want to know more about something they saw in it.

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Efficient Video Marketing Uses

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Efficient Video Marketing Uses


We have all seen mentions about how video marketing could be useful in terms of making money online. But the issue with it is that few business owners use it, and many of them don’t really do it well. Can you use video sharing sites like YouTube and Daily Motion to attract some customers to your website? Definitely. Here are some tips that you will find helpful for this:

 

  • Use public video sharing sites and not your own server

 

The obvious advantage of this is that you will be saving bandwidth, as the videos will be hosted on a site such as YouTube and not your own server. Another advantage of this is that more people will be able to see your videos if they search for their related keywords. If you host your videos on your own server, they can only be seen on the places where you put them, such as websites, blogs or social media pages.

 

  • Put your website and business logo at the beginning and end of your video

 

Even though YouTube allows you to put links in the description (which you should do as well), you are better off putting your website in your video as well. This is because some people may see your video and choose to embed it on their own website or blog, or share it with social media. If your video goes viral and is seen by a lot of people, chances are it will be embedded on a lot of sites, so to get the most traffic from this effect, your website must be present in the video itself.

 

  • Give useful content to your viewers

 

It is said time and time again, nobody comes online to watch commercials, there are enough of them on TV. The content of your videos therefore needs to be relevant to your products and niche, without looking like you are only promoting your website or goods. Instructional or informational videos are the best. For example, if your company sells replacement iPhone screens, then having a video which demonstrates how to open up the iPhone and change its screen without messing up the phone would be quite useful. It can also be used for intangible products such as guides and learning materials. So if you sell language courses, you can create a video which teaches some important phrases, pronunciation, words, in another language, then at the end refer the viewers to your website so they can check out the product and see if it is good for them.

 

  • Don’t give up if you don’t get many views

 

It is a fact that most videos will not achieve millions of views, especially if your niche is very specific. The issue is quality and not quantity. You can make sales with just a handful of viewers that are truly interested in the content of your video and the product behind it, while uploading a video that gets thousands of views because it is “cute” or “funny” may not bring you any serious site visitors.

 

 

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Some More Tips to Keep Your Website Visitors Loyal

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Some More Tips to Keep Your Website Visitors Loyal


Previously, we’ve touched on some ways to keep your visitors loyal by providing content that will be relevant and useful to them, in addition to keeping your website updated on a regular basis. But there are also a few ways to not only attract website visitors to your site, but to keep them coming back for more, thus increasing the profit that you can make from your visitors. Here are some more methods that you can use as a webmaster:

 

  • Use Social Media Buttons

 

Social media is all about staying in touch. While the primary purpose is obviously staying in touch with people, social media can also be a very good tool for businesses that want to stay in touch with their customers or visitors. Take a look at any website for a large company. You will often see a “Follow Us On Twitter” or “Check us out on Facebook” type of link and a social media button. If the top companies in the industry are doing this, why shouldn’t you? It doesn’t take much. Simply create a social media page on the networks you want to use and then place the buttons on your site. Interested visitors will then follow you on these social networks if they want to.

 

  • Maintain a Blog on Your Site

 

It may not always be easy to highlight new updates, depending on the configuration and layout of your website. But a blog is perfectly designed for that. Simply including a blog on your website will allow visitors to see recent updates, as well as get information on things that are relevant to your niche. It also has some great benefits for SEO. People see blogs as a more “personal” way of communicating, so they are more likely to read them than the content of a “commercial” website.

 

  • Add a Forum to Your Site if You Can

 

Of course, this will not be a solution for everyone, but it will work for many webmasters. Create a forum and add it to your site. There are plenty of free forum scripts available and many webhosts already include a few in their web hosting packages. Set up a discussion forum on your site which will contain categories such as FAQ’s, new announcements, industry discussions, etc. You can populate the forum with stickies containing tutorials on how to use your products or services, frequently asked questions about your business, etc. Your website users can then create threads if they have questions or if there is something that they do not like about your website or business. This gives you an insight of what your visitors think about your site and also opens up another avenue of communication with them.

 

These are all excellent methods if you want to make your visitors come back to your site often. But the main element that you must remember is this: give your visitors what they want. If they like your content, they will naturally want to come back.

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Keeping Your Website Visitors Loyal

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Keeping Your Website Visitors Loyal


Some websites are more designed for visitors to only visit the site once to make a purchase. After that, there is really no more reasons for the user to visit the site again. This is usually the case when it comes to eBook sales pages or landing pages for CPA offers. However, there are many other types of websites where you would want the user to come back often. This includes e-commerce sites, as well as many other sites that do not directly sell anything, but are there to provide content to the user, such as informational blogs or “arcade” type sites that provide flash games. Usually the webmaster profits from these sites by including CPA advertising banners or pay per click ads on their site. Now one question that webmasters often ask is: how do I make my visitors come back? There are a few ways you can accomplish this. Here are some of the most important ones:

  • First, provide useful content

Obviously, for a user to come back later, they must have enjoyed the site and found it interesting. So your first responsibility would be to give your audience something that they are interested in, something that they would want to look at. Also, make sure that the content that you put on your site is of high quality. So if you have an informational blog on a certain topic, make sure that the posts would actually make someone learn something, are well written and well presented. Nobody wants to read a blog that is filled with poor grammar, contains tons of information that is just copied from other places on the internet and stuffed with keywords.

 

  • Update your content regularly

Having a site that looks “dead” will not do much to bring back visitors. If a visitor sees that the last update that you have made to your site was several months ago, they will not be too inclined to come back, thinking that the website has been abandoned and will not be updated. As such, it is very important that you add fresh and new content to your website on a regular basis. If you have an e-commerce site, feature some different products on your home page every once in a while. Or better yet, offer some special promotions on some merchandise and advertise this on the main page of your site. Put in some news about upcoming products or promotions. If the user knows that you will be adding new things to your website in the future, they will be more likely to book mark the site and will come back later on to check out the new things that you have added.

 

These are all basic things that you can do to increase visitor loyalty. Tomorrow we will explore some additional items that you can add to your site to increase repeat visits and potentially make more profit from your website’s returning visitors.

 

 

 

 

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Can a Blog Help Your Business Site?

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Can a Blog Help Your Business Site?


Many small business owners have one main website which contains information about their company and their products. Sometimes it is an e-commerce site where customers can make purchases directly through the site. Obviously, having a website is useful, but what about a blog? Including a blog has many benefits. In fact, some online marketing studies have shown that sites which incorporate a blog get more traffic than a site without one. After all, who doesn’t want to attract more visitors to their website?

 

Besides the increased traffic, blogs can have many additional benefits for your site. Here are some of them:

 

  • They can increase your search engine ranking

 

Search engines such as Google love high quality blogs and having one on your site can do wonders to increase your search engine ranking. It can also provide you with useful backlinks back to your main site as well as relevant parts of it, such as product descriptions.

 

  • They can establish you as an authority in your niche

 

The purpose of a blog for a business is not really to sell anything, but rather to show you as an authority in your niche by providing content which your readers will find useful. You can give information about how to best use your products, news about your industry, as well as any advice or tips that your readers will appreciate.

 

  • Blogs give you another place to interact with your visitors

 

When you post articles on your blog, you can allow readers to leave comments. This is a great way to get feedback about your blog and your business. It is also an excellent way to answer questions that a customer might have about a certain product. Blog comments give your visitor an easy way to get in touch with you should they be interested in something that you offer, but might not be ready to buy it just yet. Of course, with blog comments there is always the issue of comment spam. However, there are various WordPress plugins that you can use to limit the amount of spam comments that you get. Of course, you can always approve each comment manually, thus eliminating most of the spam. Putting a notice that comments are moderated and approved manually will also serve to deter spammers.

 

Getting the Most out of Your Blog

 

To get the most out of a blog, it needs to be updated on a regular basis with fresh new content. This will not only help you when it comes to SEO, but will also be very useful at keeping your readers interested. After all, nobody wants to read a blog that seems “dead” and hasn’t had an update in several months. A good thing about blogs is that you can now include multimedia content such as video on them as well, so if you have a video that you would like to share with your readers, you can put it up on your blog as well.

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Using a Blog for Internet Marketing

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Using a Blog for Internet Marketing


If you want to make some money online by promoting affiliate offers, then there are various ways for you to accomplish this. You could building landing pages for each offer you push, or even link directly to the offer depending on which advertising channel you use. But one of the ways to push affiliate offers online is by simply creating a blog.

 

Blogs have many advantages. They make it very easy to add unique and new content, which will help them remain interesting with readers and also make SEO easier. With blogging platforms such as Joomla and WordPress, creating your own blog has never been easier. So how do you make one for affiliate marketing? Here is an example scenario:

 

Let’s say that you are promoting web hosting affiliate offers. The main topic of your blog will be web hosting, or issues that are of interest to other internet marketers or webmasters. You would make regular posts such as: web building tips, reviews of particular web hosts, comparisons between different types of web hosting, SEO advice, etc. Basically, anything that is related to being a webmaster.

 

There will be various ways for you to “plug” the affiliate ads into your blog. You can, of course use classic banner ads, or text ads placed in prominent locations. But it is also possible for you to include affiliate links inside the text of your blog. For example, you could link the name of a web host that you talk about in a blog post to the affiliate offer.

 

But one important thing to remember when you are creating a blog for affiliate marketing is to not make it look like this is the only purpose of your blog. Sure, for you the main objective of your blog would be to generate money for you. But your readers come to your blog in order to be informed about something they care about, not simply read post after post that is singing praises of various different companies and products.

 

So back to our example of a web hosting blog. Sure, it is fine to have certain posts talk about how great a certain web host is, or that inform readers of a special promotion that a hosting company is having at this time. But you also need to include some informative content as well. So you could make some posts that talk about web design tools or posts that explain how VPS web hosting is different from shared hosting, etc. If your readers notice that your blog is nothing more than an advertising platform, chances are they won’t trust it very much. They will probably leave to go to another site and the chances that someone would click one of your ads and sign up for one of the web hosts that you are pushing are quite remote if your blog is structured that way. Basically, the key to success is having regularly updated and informative content.

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Monetization Options For Your Blog

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Monetization Options For Your Blog


If you are thinking of putting up a blog on the internet, one of the main things that you would be thinking of would be how to make some money from it. Perhaps you may have heard about some bloggers earning good money from their blog and were wondering whether it would be possible for you to do the same. Well, the answer is yes, but just like with anything else related to earning money online, you will need to put a lot of effort into it to make it work. Here let’s explore some of the easiest methods of monetizing your blog first:

 

  • AdSense and other pay per click ads

 

This is considered by many bloggers to be one of the easiest ways to monetize a blog. It is also the most simple and straightforward. Essentially, you would be putting pay per click ads on your blog and will be receiving a certain sum of money whenever someone will click on one of the ads. These could be text ads, or banner ads. These days, advertisement distribution networks will automatically cause ads that are related to the topic of your blog to be displayed, so they will be more relevant and thus more likely to be click on by viewers. For example, if you have a blog that talks about politics, the ads that are displayed are likely to be more or less related to this topic, such as political polls, websites for candidates or political parties, etc.

 

While Google AdSense is the most popular of pay per click advertisement networks among bloggers, there are several other smaller ad networks out there such as AdBrite and Bidvertiser. The amount of money that you will make from having these ads on your blog will ultimately depend on how many visitors click on them. So the more traffic your blog gets, the higher the amount of revenue that you can generate from pay per click advertisements on it will be. This creates a good incentive for you to promote your blog well and to have regular interesting updates on it.

 

  • Putting up a “donate” button on your blog

 

This is quite straightforward. You can put a PayPal (or Moneybookers, or AlertPay, or any other payment system) button on your blog that will be there to let users donate a bit of money to support your blogging efforts. If the content of your blog is very interesting and it is read by a lot of people, you can make some money just by donations from readers. However, don’t expect to make thousands a month, unless you have a REALLY high traffic blog. Sure, it’s possible that a billionaire will stop by your blog, really like it and then decide to make a six figure donation. This has happened. But the odds of that happening to you are roughly equivalent to the odds of winning the lottery. Still you will probably make a few bucks, enough to cover your hosting fees and maybe pay for your internet connection.

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Using a Blog to Promote Your Business

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Using a Blog to Promote Your Business


Blogs are increasingly being used by businesses, who are making it an important part of their overall internet marketing strategy. Thus, blogs are not only a tool for individuals to share some information with their friends, but can also become a very effective business tool. Even though they can be effective for business, there are certain things that you need to keep in mind before you put together a blog with the goal of promotions your website or your business.

The primary advantage of using a blog is that it will serve to give your business some personality as well as originality. Unlike a website where the primary purpose is to sell the product or service that you are offering to the visitor, a blog gives you the chance to connect more with your visitors and provide them with some useful information about your line of business. So, let’s say that you own a web hosting company. In that case, you can make a blog and make posts about the various types of web hosting, the differences between them, providing web development and online advertising advice, etc.

This will give you the opportunity to better connect to your audience and not sound like you are trying to sell them things all the time. Your blog should also feature images, graphs and videos where applicable. Don’t choose a bland template as a design for your blog and simply make it a wall of text. Many readers would be turned off by this and even though the content may be very interesting, they will not be very inclined to read it if it is not presented in a good way to them.

Another important point that every webmaster needs to keep in consideration when building a business blog: don’t start a blog with the simple intention of advertising your products, services or websites. While you can include links to your website and your offerings, don’t make blog posts whose only purpose is to promote what you have without adding any real value for the reader.

The rise in popularity of affiliate marketing and CPA offers has had the effect of also increasing the number of fake blogs or “flogs”, which are websites that are designed to look like a normal blog, but where all the posts are actually thinly disguised advertising. If a user is web savvy, chances are they have seen such pages a few times before. So if you make your blog look too much like a flog, readers will assume that it is one and will simply move on to another site. Obviously this is not something that you want.

The best thing to do is to create a blog that is informative to the users, friendly and does not contain too much advertising material. Your site visitors will be more likely to find interest in it if the blog looks attractive to them and provides them with information that they find useful.

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